Jaguar Land Rover has lost a court case in the UK that would have stopped development of the Ineos Grenadier in its tracks.
The British brand took Ineos to court over its apparent copycat design for the new Grenadier, which - it doesn’t take much imagination to notice - looks a lot like the previous Land Rover Defender.
But according to the UK Intellectual Property Office, the shape of the Defender simply wasn’t distinctive enough to be protected by copyright law.
Reports claim the judge overseeing the case stated that the comparisons by experts are likely to be drawn between the old Defender and the all-new Grenadier, that those same similarities “may be unimportant, or may not even register, with average consumers”.
Jaguar Land Rover put out a statement claiming it was disappointed by the court’s decision.
“The Land Rover Defender is an iconic vehicle which is part of Land Rover’s past, present and future,” the statement read. “Its unique shape is instantly recognisable and signifies the Land Rover brand around the world.”
A statement from Ineos said: “... the shape of the Defender does not serve as a badge of origin for JLR’s goods”.
“We continue with our launch plans and are excited to bring The Grenadier to market in 2021.”
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Matt Campbell
Managing Editor - Head of Video
Matt Campbell has been at the forefront of automotive media for more than a decade, working not only on car reviews and news, but also helping manage automotive outputs across print, online, video and audio.
After completing his media degree at Macquarie University, Matt was an intern at a major news organisation as part of the motoring team, where he honed his skills in the online automotive reviews and news space. He did such a good job there they put him on full time, and since then he has worked across different automotive media outlets, before starting with CarsGuide in October 2017.
At CarsGuide Matt has helped shape the video output of the business, while also playing a key role in management behind the scenes, and helping in-market new car buyers make the right choice by continually evolving CarsGuide's comparison reviews. Driving more than 100 cars a year seemed like a dream to Matt when he first started out, but now it's all just part of the job - a job he loves and plans to stay in for a long time to come.
Matt is also an expert in used car values, as he's always on the hunt for a bargain - be it a project beater or a prime example of the breed. He currently owns a 2001 Audi TT quattro and a 2007 Suzuki Jimny JLX.
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