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New Dyson electric car detailed: Tesla rival that didn't suck had 1000km driving range and 400kW and 650Nm

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Dyson founder James Dyson with a prototype of the company's stillborn electric car, the N256. (Image credit: The Sunday Times)
Justin Hilliard
Head of Editorial
18 May 2020
2 min read

Think Dyson and you’ll probably imagine vacuum cleaners, not electric cars. But that didn’t stop the household appliance-maker from having a crack at its own Tesla rival.

And thanks to Dyson founder James Dyson’s recent interview with The Sunday Times, we now know some tantalising details about the zero-emissions project.

Publicly announced in September 2017 but axed last October, Dyson’s electric car was codenamed N256 and underpinned by a solid-state battery that would’ve provided an unmatched 600 miles (966km) of driving range.

Mr Dyson told The Sunday Times that claim would even stand up “on a freezing February night, on the naughty side of 70mph on the motorway, with the heater on and the radio at full blast”.

Better yet, the N256 would’ve been powered by a pair of electric motors that together produced a supercar-like 400kW of power and 650Nm of torque.

And despite taking the form of a seven-seat SUV that would’ve had a 2.6-tonne kerb weight, the N256 would’ve sprinted from a standstill to 100km/h in 4.8 seconds. Top speed? About 200km/h.

As shown by the above image of Mr Dyson with the N256, it would’ve had concept styling with a steeply raked windscreen and tailgate, and large wheels, while its cabin would’ve been headlined by a holographic head-up display.

So, what happened? Mr Dyson invested £500 million ($A940m) into the project, but without a range of internal-combustion models to help cover the N256’s development and battery manufacturing costs, each example would’ve had to cost £150,000 ($A282,000) to break even.

Despite the project being deep in development (a manufacturing site in Singapore had been selected), the economy of scale just wasn’t there.

Justin Hilliard
Head of Editorial
Justin’s dad chose to miss his birth because he wanted to watch Peter Brock hopefully win Bathurst, so it figures Justin grew up to have a car obsession, too – and don’t worry, his dad did turn up in time after some stern words from his mum. That said, despite loving cars and writing, Justin chose to pursue career paths that didn’t lend themselves to automotive journalism, before eventually ending up working as a computer technician. But that car itch just couldn’t be scratched by his chipped Volkswagen Golf R (Mk7), so he finally decided to give into the inevitable and study a Master of Journalism at the same time. And even with the long odds, Justin was lucky enough to land a full-time job as a motoring journalist soon after graduating and the rest, as they say, is history. These days, Justin happily finds himself working at CarsGuide during the biggest period of change yet for the automotive industry, which is perhaps the most exciting part of all. In case you’re wondering, Justin begrudgingly sold the Golf R (sans chip) and still has plans to buy his dream car, an E46 BMW M3 coupe (manual, of course), but he is in desperate need of a second car space – or maybe a third.
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