Toyota Australia has announced a new initiative, the Gazoo Racing Club, designed to build an enthusiast community around its GR performance brand.
Celebrating Toyota's performance car heritage, as well as highlighting recent arrivals like the GR Yaris and GR Supra, the club's creation marks an even greater focus on more exciting and dynamic Toyota products.
Kicking off in early 2021, the Gazoo Racing Club is open to all comers, offering members access to a range of benefits including exclusive events, drive days and member-only areas at the TGRA 86 Series and Australian Rally Championship.
Members will also be offered unique content and merchandise, as well discounts and club rates from Toyota, its partners and sponsors.
Toyota Australia chief marketing officer John Pappas said the club offers members a deeper dive into Toyota Gazoo Racing and Toyota performance cars.
“Essentially, it's all about celebrating the thrill of driving,” he said.
Registration for the Gazoo Racing Club is open now at toyota.com.au/gazoo-racing/club, with memberships commencing on February 1, 2021.
James Cleary
Deputy Editor
As a small boy James often sat on a lounge with three shoes in front of him, a ruler between the cushions, and a circular drinks tray in his hands. He would then play ‘drivings’, happily heading to destinations unknown for hours on end. He’s since owned many cars, raced a few, and driven (literally) thousands of them at all points of the globe.
He’s steered around and across Australia multiple times, spent time as an advanced driving instructor, and had the opportunity to experience rare and valuable classics here and overseas.
His time in motoring journalism has included stints at national and international titles including Motor, Wheels and TopGear, and when asked to nominate a career highlight, James says interviewing industry legend Gordon Murray, in the paddock at the 1989 Australian Formula One Grand Prix was amazing, especially as Murray waived away a hovering Ayrton Senna to complete the conversation.
As Deputy Editor, James manages everything from sub-editing to back-end content, while creating written and video product reviews, as well as the weekly 'Tools in the Shed' podcast.'
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