Geely MK Reviews

In 2025 branding means way more than a hot iron mark scorched into a steer’s backside.It’s about a brand’s personality, reputation and your interactions with it. What it says about you. What it delivers. How it makes you feel. A visual identity, a design style… and a million other things.   And there are automotive brands in the Australian new-car market that have strategically built solid brand equity over many decades.Current market leader, Toyota began dipping its corporate toe into global export waters by shipping cars here in the late 1950s. And other Japanese makers like Honda, Mazda and Nissan followed it in conquering initial hesitancy by steadily investing in strong retail networks, pushing product improvement and focusing on a positive customer experience.Ford has built its global brand around everything from the Model T and its revolutionary assembly line to pumped up muscle cars and victory at Le Mans. While here it embedded itself in the local landscape via a manufacturing presence spanning close to a century and regular victory at Mount Panorama.And more recently, relative newcomers like Hyundai and Kia have moved rapidly from cheap and (mostly) cheerful to innovators that repositioned the concept of value and quality in the local market.All of which led to large pockets of ‘rusted on’ brand loyalty. The concept of ‘Ford and Holden families’ started to diminish from the moment the latter departed the scene in 2020 (if not before), but Toyota’s reputation for value, durability and affordable ownership has seen it maintain a legion of never-say-die fans.Same for Ford, Mazda, Mitsubishi and others. But I'd argue a turning point was when, after an initial false start through a private importer in 2013, MG set up as a direct subsidiary in 2017.Great Wall had landed as the first Chinese car brand in the Aussie market in 2009, but MG 2.0 was different. Even if its ‘Since 1924’ positioning stretched credulity, its products were better than expected and pricing was ultra sharp.Sharp enough to encourage budget-focused new-car buyers, even used-car prospects, to give the brand a go.With the introduction of new-generation products in the early 2020s sales took off like a rocket, and it’s here that my ‘That’s a good idea’ theory kicks in.I reckon executives at rival Chinese car brands, keeping an eye on MG’s increasing success Down Under, all had the same ‘good idea’ at the same time. Namely, let’s get into Australia and grab a piece of that action. Hence the subsequent arrival of Chery in 2023, itself a factory-backed restart after an initial import-distribution arrangement broke down back in 2011. Followed by the flood gates opening, with BYD, Deepal, Geely, a ramped up GWM, JAC, LDV, Leapmotor, Smart, Jaecoo, XPeng and Zeekr all jumping in with Aion, Avatar, Jetour, Lynk & Co, Skyworth and others waiting in the wings.Doesn’t matter which category you’re talking about - white goods, sporting equipment, hi-fi - if one fresh competitor enters a mature market, it’s likely to be met with reluctance, even contempt by existing brand loyalists.But if near enough to 20 newcomers blaze into market at the same time, clearly something seismic is going on and it feels like you’d be missing a trick if you didn’t at least investigate the rapidly changing competitive landscape.Give them the benefit of 20/20 hindsight as well as a time machine and it’s not certain all the new brands above would currently be making an Aussie entrance.But multiple triggers have been pulled with retail network deals done, head office staff recruited, parts warehousing set up, service and sales training completed and marketing campaigns launched. So, in a mature market, early movers like MG, Chery and GWM have the advantage and more recent arrivals will need to find a way to win over buyers… fast. And it’s a fair bet the ever-impactful lever marked price will be pulled on a regular basis.Some of the newcomers as well as more than a few existing legacy brands will be forced into a price war. Like it or not, loyalty comes under pressure when the incentive is enticing enough and with a cut-price cage fight likely to take place sooner rather than later not everyone will leave the octagon alive.Stand by for new-car buyers tempted en masse into ‘unbeatable deals’ that mean brand loyalties will be stretched beyond breaking point. The shake out from this looming war of attrition will be huge. 

BYD has continued its strong safety record in Australia with a five-star ANCAP rating for the electric Sealion 7 SUV, while newcomer Geely has also achieved top marks for its new EX5.The latest result means BYD’s entire Australian line-up, which includes the plug-in hybrid Shark 6, Sealion 6 and electric Seal, Dolphin and Atto 3 models, now carries the benchmark safety score.ANCAP, Australia’s peak vehicle safety testing body, noted the Sealion 7’s strong safety performance across all four key categories.Most notable was its performance in Child Occupant Protection, with the Sealion 7 achieving full marks in the frontal offset and side impact tests using six-year-old and 10-year-old dummies.Full marks were awarded in Adult Occupant Protection tests, such as the side impact, oblique pole and far side impact tests.ANCAP noted “weak” chest protection for the rear adult passenger’s chest in the full width test, suggesting improvements on future cars are needed.High scores were also awarded for the Sealion 7’s performance in autonomous emergency braking (AEB) tests with a pedestrian, cyclist, motorcyclist, and other vehicles, contributing to strong scores for the Vulnerable Road User Protection and Safety Assist categories.The Geely EX5 was commended for its ability to avoid incidents in tests on its advanced driver assist systems, particularly in the lane support and car-to-motorcyle tests, where it received full marks.Physical crash testing also saw strong results, with full marks awarded in the side impact, whiplash and far side tests.ANCAP noted several welds around the car’s A-pillar became detached in the frontal offset test, causing a deduction in points. However, more severe testing didn’t cause any further structural damage.As with the Sealion 7, the EX5 performed strongly in Child Occupant Protection tests using six-year-old and 10-year-old dummies, while protection of the rear adult passenger’s chest was similarly rated as “weak” in the full width frontal test.Overall, ANCAP CEO Carla Hoorweg said it was refreshing to see electric vehicles performing strongly in crash testing.“As electrified vehicles continue to advance technologically, it’s encouraging to see equal investment in safety, ensuring that innovation and the protection of drivers, passengers and families go hand in hand,” said Hoorweg.On the Geely EX5’s performance, Hoorweg added: “Geely has made a confident entrance into the Australian and New Zealand markets with the Geely EX5, landing a five-star result right out of the gate.“The Geely EX5 delivers good overall safety performance and sets a benchmark for Geely’s local presence.”Both the BYD Sealion 7 and Geely EX5 are shaping up as two of the Tesla Model Y's biggest rivals in Australia to date, with each brand offloading 730 and 188 units as of March 2025, respectively, since their arrivals on the Australian market earlier this year.Check out the full details of both the BYD Sealion 7 and Geely EX5’s safety tests on the ANCAP website.

The rapid and seemingly unstoppable expansion of Chinese carmakers is something to behold.But is it too far-fetched to think all cars will be Chinese within the next 20 years? Or is it naive not to see it as a strong possibility?For a long time I’ve thought the emergence of new Chinese cars in Australia and globally was the natural progression of the car industry. New brands morph from alternative fledgling brands to mature and established ones. We saw this with Japanese brands such as Toyota, Mazda, Mitsubishi and Nissan which gained popularity in the 1960s and ’70s before becoming established go-to brands in the 1980s and ’90s as they fought homegrown heroes Ford and Holden for space in Australia's driveways. And it stayed that way until the first decade of the 2000s ticked over.Holden and Ford’s ranges and sales shrank giving way to the Koreans who filled the gap with Hyundai and Kia which have climbed high into the top 10 thanks to an excellent range of SUVs and EVs.They’re now marching towards the only brands that stand in their way - Mitsubishi, Ford, Mazda and Toyota - which, by the way, have about three EVs between them.And given another five years Kia and Hyundai may have been able to topple Toyota from number one. But it might be too late for that. The presence of a large and fast-growing force is creating major uncertainty for the established brands in the Australian market - the rise and rise of Chinese brands. At the end of 2024 there were 12 Chinese brands operating in Australia and this year we’re expecting at least another seven to arrive. To put that in perspective we currently have a total of 50 car brands in Australia and nine are Japanese. By the end of 2025 the Chinese tally could easily be 20 brands or 30 per cent of Australia's brand make up.Several Chinese brands have been in Australia for years and have already done the hard yards. It took MG a couple of attempts to find a foothold but it was the seventh best-selling brand in 2024, while GWM came in at 10th. LDV is further down but still sold more than 16,000 vehicles here last year.The newer Chinese arrivals show huge promise with most of them offering affordable electric vehicles and plug-in hybrids when the established brands have only a handful among them, usually at higher prices.BYD, Zeekr, Leapmotor, Geely, Deepal, XPeng, Smart, JAC, Aion, Chery and Jaecoo will spend 2025 launching a multitude of new vehicles here. BYD will be one to watch having sold more cars here last year than Mercedes-Benz and it will likely enter the top 10 best sellers next year. Geely, which is the ‘Volkswagen of China’ in terms of its size and how many brands it owns, is another to watch.Chinese car manufacturers' speed of production, the development of new platforms and technology, the low cost of batteries, availability of electronics and the breakthroughs being made in charging systems, plus the sheer amount of money and Chinese government support behind them make competition almost impossible for many other brands.It’s almost certain that some established brands will bow out of Australia, unable to compete with Chinese brands. It’s also feasible that within the next decade more than half the Australian market could be made up of Chinese brands. And surely some Chinese brands won’t be able to cut it here and leave, too.Who could survive? Well, time has shown that even the mighty like Holden have fallen if they don’t make the cars people want to buy. The sheer brute force of Chinese brands being able to offer what people want quickly and at a low price, and at an always improving tech level could be too difficult for many other brands to fight off.In an extreme scenario this could lead to a 100 per cent Chinese brand market within 15 years. Sounds far fetched? Well they’re a third of the way there already.  

Lynk & Co has detailed its upcoming flagship 900 three-row SUV with previously unheard-of driving range and an all-new battery type.

Chinese auto giant Geely has made a statement with the pricing of the EX5 in Australia, with the brand coming under even the boldest predictions in an effort to attract customers to the new electric mid-size SUV.

Yet another Chinese brand in Australia? Sort of.Zeekr Australia’s General Manager, William Zhou, told CarsGuide that thanks to the change in ownership and Lynk & Co falling under Zeekr’s direction, a launch is very much on the cards for Australia.“Exactly” Zhou said when asked about Lynk & Co now being possible for our market.“It’s something we’re working on right now," he said.“For us here, in a right hand drive market, Lynk & Co previously didn’t have right-hand drive products, so we’re working on that.“Also, because in Australia we know that EVs stand for technology and innovation, but when it comes to daily use plug-in hybrids should be another major choice. So we’re confident the current product from Lynk & Co with petrol and hybrid technology will do really well in Australia, so we’re pushing to have Lynk & Co products, but under one brand, Zeekr.”Zhou explained it would be a full-control type scenario in Australia, with Lynk & Co models being distributed by Zeekr from the same dealer network the premium Chinese marque is currently building out in Australia.Lynk & Co and Zeekr were completely separate entities prior to November 2024, when both brand’s ultimate parent company, Geely, re-organised its shareholdings to place Lynk & Co under the control of Zeekr, divesting Volvo’s share from the business.Zhou wants Lynk & Co hybrids to hit our shores in the near future.“I think we’re trying for next year, but nothing is confirmed yet. There’s a lot of engineering involved.” said Zhou.Zhou said Australia is a priority and could potentially be the first RHD market for Lynk & Co.“We’ll try”, Zhou explained of Australia being a launch-market for right-hand drive. “I think the European market is hard . There are some tariff issues. Maybe the UK. But Australia is an iconic market for right-hand drive, so we’re working on that.”Zhou wasn’t ready to talk exactly what product was high on the right-hand drive priority list, but he said the company was very conscious of not overlapping with Zeekr models in order to make sure both nameplates had a chance to shine.“We should position smartly. With the future coming models from Lynk & Co we should work on how to make it cover the range without cannibalising each other.”Zeekr’s current and future line-up consists of the X small SUV, 009 people mover, and 7X mid-sizer, which leaves room for several products from Lynk & Co.A good place to start would be one of its more recent models, the 08 SUV that would bring a coupe-sized plug-in hybrid alternative to sit underneath the slightly larger, more conventional 7X SUV from Zeekr.The 08 rides on Volvo’s compact modular architecture (CMA) and is available as a plug-in hybrid (EM-P in Lynk & Co language), which pairs a 1.5-litre four-cylinder engine with a dedicated hybrid transmission and massive 39.6kWh battery pack good for a driving range of up to 245km according to the lenient CLTC testing cycle. If it maintains a similar specification, it would be the longest range plug-in hybrid in Australia.Other options include the 07 sedan with a similar PHEV drivetrain, 05 small coupe SUV (essentially a PHEV take on the Volvo C40 electric SUV). Less likely seems to be the XC40-based 01 SUV and 03 sedan, and the now-dated 09 SUV.The 900 six-seat flagship SUV, which sit on the latest SPA Evo architecture complete with next-generation styling, could be a possibility.The 900 features the brand’s next-gen plug-in hybrid tech consisting of either a 530kW model using a 1.5-litre turbocharged four-cylinder engine and a 43.3kWh battery pack providing up to 185km of EV driving range on the CLTC standard, or a 2.0-litre four-cylinder model providing up to 630kW that has an even larger 50kWh battery pack providing a driving range of up to 220km (CLTC).Zeekr has only just started deliveries in Australia, with a mere 100 units on the road, but Zhou said the brand is happy with the level of demand it is seeing for its existing range of premium electric models, which serve as an alternative to the likes of BMW, Mercedes-Benz, and Audi.The brand also needs to fight off other newcomers such as Xpeng, Chery’s Jaecoo sub-brand, and BYD’s Denza marque, which all have similar ambitious plans for Australia in 2025 and beyond.

A new front has opened up in the battle for the hearts and dollars of electric car buyers.Geely is the latest carmaker to begin rolling out advanced self-driving technology.The tech, dubbed 'G-Pilot', is aimed at Tesla's 'Full Self Driving' and BYD’s new 'God’s Eye' semi-autonomous driving functions.Geely just launched in Australia with its new EX5 electric mid-size SUV.It has been reported that the new technology will be made available in a range of Geely brands going forward, including Zeekr, which launched in Australia in 2024.It is also possible the new tech will feature in other brands under the Geely umbrella such as Volvo, Polestar, Smart and Lotus.The tech is available with a range of capabilities, but the fully-loaded version comes with 12 cameras, multiple Lidars and three radars.This means it is capable of full self driving in the future, but it is not yet allowed or trained to do it.The tech is also AI assisted, which means it is constantly learning and the rollout is likely to be used as broad learning for the tech to help it achieve full self-driving.For now it can navigate on highways and city streets by itself but always needs a human in charge.Autonomous tech isn’t particularly popular in markets such as Australia, but this advanced technology is highly desirable in China where a massive highway system makes the technology more useful.Geely's move follows BYD’s recent announcement its God’s Eye technology would be rolled out to its entire range.Older BYDs are unlikely to be compatible with the new software as they don’t have the necessary hardware — cameras and Lidar systems — to make it work.Recent spy shots of upgraded BYD Atto 3 and Dolphin models in China show new cameras in the bumper that would allow this tech to work.A class action lawsuit has been levelled at Tesla in Australia, with its 'Autopilot' feature one of the main points of contention. It is being organised by law firm JGA Saddler and alleges Tesla sold vehicles that were defective in Australia.It concerns Tesla Model 3 and Model Y vehicles built from 2021 onwards that are equipped with the Autopilot feature.It said the hardware on Tesla vehicles is incapable of supporting fully-autonomous or close to autonomous driving despite claims to the contrary.

A new electric car price war is brewing. In the past few months several new sharply priced mid-size electric SUVs have lobbed onto the Australian market.

Yet another new brand has arrived in the Australian market and Geely is leading its offensive with the EX5, a Tesla Model Y and Kia EV5 competitor that promises sharp pricing and plenty of technology. That promise alone isn't enough to shift metal, so what's it like? We find out in an Australian first drive.

Chinese auto giant Geely might only be about to launch its first model here, but the brand has some mighty big aspirations, targeting a spot in Australia's top 10 automotive brands.Geely is the parent company of Volvo, Polestar, Zeekr and Lotus, but said it won't be combining the figures from all five brands to hit its lofty target. Instead, it said it will get there all by itself.Based on last year's results, that would mean Geely would need to sell in excess of 40,000 vehicles, with GWM (42,782), Nissan (45,284) and Isuzu (48,172) finishing tenth, ninth and eighth respectively.That's the word from local Geely CEO Li Lei, who – at the launch of the EX5 electric SUV – told CarsGuide that a top 10 finish was " very normal" for Geely."As a Chinese brand, there are always ambitious targets. We are moving very fast, and of course I have my KPIs. But the most important thing for me is to take care of our customers and partners," Mr Lei said."Geely is one of the leading OEM in the world, so to become the top 10 is something very normal to us. We are focusing on the customers, and that will bring a good result."Geely is a massive and mainstream brand. It's a volume brand."First to arrive will be the EX5, with preview drives now complete. The electric mid-size electric SUV will arrive in two trim levels, the Complete and the Inspire, and while pricing specifics are yet to be confirmed, the brand has said the range will span $49k to $55k.Both are a single motor, front-wheel drive setup, good for 160kW and 320Nm. They both also share Geely’s “Short Blade Battery” – a 60.22kWh Lithium Iron Phosphate unit, which is enough to deliver between 410kms and 430kms of range.The brand has yet to detail what models might follow the EX5, but has access to a range of EVs and plug-in hybrids globally.