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Stephen Ottley
Contributing Journalist
11 Jun 2021
15 min read

As the tortoise taught the hare - slow and steady wins the race.

Kia has been making slow but steady upwards progress on the sales charts ever since it introduced its industry-leading seven-year warranty in 2014. Back then Kia was very much Hyundai’s younger sibling, sitting well outside the top 10 brands in sales. Fast forward to 2021 and Kia finished May in third place, behind only Toyota and Mazda, and crucially, ahead of Hyundai.

The reason for this success? They are many and varied, but a big one is Kia having models in every major passenger segment. Notably small cars, a segment where many of its rivals have pulled back in favour of a greater focus on SUVs

Kia, though, has maintained a heavy presence in small cars while expanding its SUV range (witness the new Stonic and Niro), and as a result the Cerato has become its best-selling model and the third best-selling small car in the country. It has managed to pick up sales as rivals become less competitive or simply disappear. 

Read the full Kia Cerato 2021 review.