Kia Sportage vs Mercedes-Benz E300

What's the difference?

Okay, this is pretty easy. That SX Hybrid is excellent - it’s fuel efficient, it drives really nicely, it’s practical, but it’s not great value when you consider it’s more than $8000 pricier than the SX petrol. If you want good value, get the GT-Line hybrid. It comes with more features for not that much more money compared to the petrol version. 

Oh, and if you’re reading this in three years time and thinking about buying a second-hand Sportage SX Hybrid, then do it.

The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.

While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.

If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.

Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Sportage Hybrid SX is almost identical in looks to the petrol Sportage, which is why I mistook somebody else's car for mine. There’s a small badge on the tailgate of the hybrid which says HEV for Hybrid Electric Vehicle, but that’s really the only giveaway.

The Sportage is a more interesting looking SUV compared to less avant-garde rivals like the RAV4. I love the arrow LED running lights, the wide, mesh grille, and the tail-lights.

The cabin is also differently good looking and premium, apart from the blank panels on the centre console - the ones that remind you didn’t get the Sportage with heated seats…

Still, even with the blank panels it’s a premium-looking cabin with the 12.3-inch screen and black materials. It would have been nice if the synthetic leather seats were standard on this SX Hybrid instead of the cloth.

Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.

The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.

Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.

To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.

The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.

The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.

The Sportage is a mid-sized SUV - it’s not as big as a Kia Sorento, but it is larger than a Kia Seltos. 

There’s plenty of room up front with storage in the centre console, cupholders and door pockets.

The second row has directional air vents and great legroom and headroom even for me at 189cm tall. My nine-year old son reckons the window sill is too high to see out of.

He’s out of his booster seat now but he’s a tall kid and doesn’t have this visibility issue very often as we move from test car to test car.

The boot is also big at 586 litres (VDA) behind the second row. It’ll fit the three-piece CarsGuide luggage set with room to spare.

Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.

The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.

The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.

There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.

And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.

Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.

Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.

While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.

But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.

Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.

The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.

The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.

It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.

Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.

More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”. 

Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).

With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.

A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.

Normally we cover the design and practicality before we get under the bonnet but you’re on a fact-finding mission and I’m your guide, your guide to cars. That would be a good website name.

Okay, the Sportage SX Hybrid has a 1.6-litre turbo-petrol sporty and fuel-efficient engine making 132kW and 265Nm. There’s also an electric motor producing 44kW and 264Nm. Their combined output is 169kW/350Nm.  

The hybrid variants are front-wheel drive only and have a six-speed automatic transmission. 

It’s a great engine, smooth transmission and the way the motor interacts is almost seamless. 

This isn’t a plug-in hybrid, either. The batteries recharge automatically through regenerative braking. Really, for Australia, this type of hybrid is the way to go, offering superb range and no anxiety about charging.

This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.

It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.

Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.

Kia says that after a combination of open and urban roads the Sportage SX Hybrid will use 4.9L/100km. The petrol SX with the 2.0-litre engine and front-wheel drive uses 8.1L/100km.

In our own fuel test we recorded 6.9L/100km which was mostly urban with a couple of motorway trips during the week.

Getting back to our earlier question regarding the money you’ll save in fuel. I’ve worked it out using actual maths.

So, using Kia’s official fuel economy of 4.9L/00km, that’s 3.2L/100km less than the 2.0-litre petrol SX and if fuel is $2 per litre you’re saving $6.40 for every 100km you drive in comparison.

Now, $6.40 goes into $8400 (the extra you’ve paid for the hybrid) 1312.5 times. Multiply that by 100 to get the number of kilometres you’ll need to travel. So, that’s 131,250km you’ll need to go to save the $8400 in fuel. 

Most Aussies do 10,000 kays a years on average. That means you’re looking at over 13 years. Tell you what, the person who buys it second hand will get the best deal because they really will save money on fuel. 

It’s true the Sportage Hybrid is fuel efficient and I’ve scored it very well for that, but if it was me I’d be looking to buy one second hand so I wasn’t getting hit hard with the new car hybrid price premium.

Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.

With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.

The Sportage SX Hybrid is better to drive than the petrol SX with the 2.0-litre naturally aspirated engine. It starts silently thanks to the electric motor and will coast away serenely until you need to move faster and come to a hill where you need the power of the engine.

The brake pedal feel is better than I’ve experienced in many hybrid cars and the transition from engine to motor is almost seamless.

The ride is comfortable, there’s no jiggle over potholes and handling isn’t bad for this type of family SUV. 

The only negative point to report is that because the hybrid Sportage is front-wheel drive, there can be a loss of traction if you accelerate hard from a standstill on a wet road or while climbing a steep hill.

If you’ve never driven a hybrid before, you’ll be absolutely fine - the only thing you'll need to get used to is turning the key and not detecting any engine noise.

While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.

It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.

Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.

With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.

That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving. 

While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.

Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.

The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.

If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.

It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.

ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.

In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.

It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.

But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.

The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.