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What's the difference?
It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.
But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.
Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.
The EQE53 SUV is Mercedes-AMG's first fully-electric SUV.
That means it doesn't have a thundering V8 like a lot of its petrol-powered AMG siblings, but what it lacks in ear-splitting noise it makes up for in colossal but quietly delivered shove.
Which, when you have a sleeping child in the back, is exactly what you might need, because this after all is a family review and we're testing how good this silent beast of an SUV is when it comes to family duties.
The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.
While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.
If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.
Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Mercedes-AMG EQE53 SUV has some serious tech inside and will fit the family in style. If you're after the AMG experience, you may be a little disappointed as this model leans heavily towards plush rather than sports-SUV. And it does plush extremely well but it begs the question whether the AMG factor is worth the extra cash.
Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.
The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.
Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.
To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.
The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.
The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.
We affectionately nicknamed our test EQE53 model the Blue Tic Tac because of its… well, similarity to the mint.
While not uncommon in the EV market, the EQEs pillowy design doesn't exactly scream 'big personality'. However, it does feature some cool features like the massive 22-inch alloy wheels, red brake calipers and the AMG badging at the rear. But that's all that separates it from its non-AMG siblings.
Head inside and it features all of the plush comforts and styling you’d expect from a Merc with some of the best ambient lighting in the business and a sunroof that manages to make the cabin feel airy despite all the black trims.
Some of those trims, like the synthetic grey panels scattered liberally throughout the cabin, are found in all EQE models and don't reflect the grade level. A trim with better tactility and style would be a point of difference.
The dashboard features three screens in a ginormous panel, which surprisingly doesn’t catch the light but does show fingerprints and every spec of dust on it. Which might annoy you as it's 100 per cent the drawcard for the interior and when it's dirty, it's very obvious.
Although I'm not in love with some design choices, it's still a lovely cabin to spend time in.
Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.
The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.
The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.
There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.
And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.
Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.
Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.
The cabin of the EQE53 offers plenty of head- and legroom for its occupants. Using the armrests is also a civilised affair as there's not fighting for elbow positions!
Access to both rows is (annoyingly) more complicated than it needs to be because of the sidesteps - which are, quite frankly, useless on a car like the EQE. They hit your shins/calves when you're not using them and using them feels silly.
All seats offer a tremendous amount of comfort but the fronts benefit from heat and ventilation functions that keep you relaxed year-round. They extend everywhere you need them to to get into the best seating position.
Storage is excellent throughout the car and in the front there's an extra-deep middle console (it swallows most of my arm), a large centre console that features retractable cupholders and a big shelf underneath for bulky items, like a handbag, or as my mum joked, Saturday night’s takeout and a bottle of wine!
Each door pocket gets a dedicated bottle holder and the rear also gets two retractable cupholders and a pair of map pockets.
The boot has 520L of capacity available which is a good size for the class and the wide boot aperture and level loading space make it easy to slide things in and out. You miss out on underfloor storage in the EQE53 model but the back seat has a 40/20/40 split to open up storage options.
The technology looks daunting but is very user-friendly once you spend some time with it. The main multimedia system is responsive and you can access the menus from the steering wheel controls as well as the touchscreen.
The system has wireless Apple CarPlay and Android Auto and satellite navigation, all of which are easy to use. Charging is good with eight USB-C ports (six up front!) and a wireless charging pad.
Despite having four co-pilots this week, the additional screen in front of the passenger remained mostly unused and ended up being more of a novelty.
The real bugbear has been the air-conditioning system. Despite having a pre-climate function, it takes ages for the car to cool down and my eight-year old struggled in the rear the most. The rear vents just don't seem to pump much out, even on the top speed setting.
Once the system has cooled the cabin, though, it's like a fridge. But until it does... you really notice the 30+ degree days!
While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.
But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.
Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.
The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.
The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.
It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.
Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.
More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”.
Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).
With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.
A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.
The EQE SUV is available in three grade levels and the EQE53 model on test for this review here is the creme de la creme, tucking in under AMG badging, and all that implies. Sitting at $191,900, before option packs or on-road costs, positions the top model in between its high-performing electric rivals, the Audi SQ8 e-tron at $173,090 MSRP and the BMW iX M60 at $228,400 MSRP.
Our test model has the optional 'AMG Dynamic Plus Package', which adds $5691.40 to the price tag but includes a bunch of features AMG-lovers will appreciate. Items like an 'AMG Sound Experience' which gives you three motor soundscapes to choose from, a track pace function, improved motor outputs and a boosted top speed of up to 240km/h.
In terms of technology, the not-so-standard fare includes a seriously cool-looking multimedia display consisting of a 3D Burmester surround sound system and three digital screens covering the width of the dash.
The tech is rounded out by wireless Apple CarPlay and Android Auto, satellite navigation, four-zone climate control, eight USB-C ports, a wireless charging pad and digital radio.
The top model also gets some luxuries like heated and ventilated front seats featuring a three-position memory function, electrically extendable under-thigh support and a 'kinetic' function (think light stretching rather than massage).
The upholstery and trims are a good mix of black Nappa leather on the seats and doors (partial), as well as synthetic suede-like materials on accent panels throughout the car.
Practical items include a hands-free powered tailgate, rain-sensing wipers, keyless entry/start, pre-entry climate, dusk-sensing headlights and a park assist function to help in tricky car spots.
Overall, the EQE53 is fairly well packaged but does miss out on a few luxury extras in the second row, which is noticeable because its rivals cover this area a little better.
This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.
It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.
Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.
The EQE53 is an AWD and has dual electric motors - one at the front and one at the rear.
Without the optioned AMG Dynamic Plus Package, the motors produce up to 460kW and 950Nm but with the package those outputs jump up to a staggering 505kW and 1000Nm!
That means the 3.7-second 0-100km/h sprint time also improves to 3.5-seconds. Suffice it to say, it's enough to blow your hair back and considering we have no roads in Australia you can really let this thing loose on, it's more than enough power for anyone.
Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.
With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.
Non-AMG EQE models see decent driving ranges over the 500km mark, but the EQE53 has an official range of up to 485km which again positions it in the middle of its rivals. So, not bad, but a larger range would be welcome as the EQE53 is a comfortable road-tripper!
The EQE53 has a a claimed consumption figure range of 23.0 to 25.6kWh and a lithium-ion battery with a large 90.56kWh capacity.
After a week of open-roading, city-driving and not being shy in using its power, my average has been around 25.5kWh, which is solid for an electric performance SUV.
The EQE53 has a Type 2 CCS charging port which means you can hook it up to the faster DC chargers and it accepts up to 170kW on this type of system meaning it goes from 10-80 per cent in as little as 32 minutes. On an 11kW AC system, expect it to hit 100 per cent after 14.5 hours.
While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.
It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.
Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.
With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.
That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving.
While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.
Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.
The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.
If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.
It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.
I really wanted the AMG EQE to be crazy-fun like its petrol-powered cousins but while it has the specs to support that wish, it never feels wild.
That's not necessarily a bad thing, just unexpected for an AMG model. The 53 is still one cool customer and its composure on the road is wonderful but it's a model that a grandparent could get into and not feel overwhelmed by. Power is smoothly delivered and when you need to take off, it responds eagerly .
Steering is firm and responsive but it’s the rear axle steering that makes the EQE53 feel nimble in the city or a tight car park despite its bulky size. It corners well, without much roll and you can tackle a winding road at speed with confidence.
The ride comfort is very good with minimal outside noises finding their way inside and the suspension is plush without feeling like you’re floating on top of the road.
The visibility is mostly good but the wide A-pillar is annoyingly in the way for my driving position and I have to duck my head around it to see clearly on roundabouts.
The 360-camera system is top notch but the camera angle turns when you move the steering wheel, which takes some time to get used to. Otherwise, the EQE53 is an easy one to park.
ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.
In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.
It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.
But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.
The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.
The EQE53 hasn’t been assessed by ANCAP yet but its siblings achieved a maximum five-star safety rating in 2023.
The top model enjoys a long list of safety features, including 10 airbags which is outstanding for a family SUV.
Other systems include blind-spot monitoring, an SOS call button, driver monitoring, safe exit warning, rear occupant alert, rear collision warning, forward collision warning, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, an intelligent seatbelt warning, adaptive cruise control (with stop/go), park assist, a 360-degree view camera system as well as front and rear parking sensors.
There are two ISOFIX child seat mounts and three top tether anchor points across the second row but two seats will fit best.
None of the safety systems intrude on daily driving either, which is great.
The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch.
It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.
This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).
Servicing intervals are every 12 months or 25,000km, whichever comes first.
The EQE SUV is offered with a five-year/unlimited km warranty, which is not unusual for its grade level but it has a longer-than-usual battery warranty of up to 10-years or 250,000km.
You can pre-purchase a three-, four- or five-year servicing program. The three-year program costs a flat $2240, while the four-year program costs $3525 and the five-year option costs $4085.
All pricing is pretty competitive for the class but servicing intervals are odd at every 12-months or 25,000km as it's typical to see intervals on EVs at 24 months.