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The most bizarre Japanese car names you've never heard of...

James Cleary
Deputy Editor
15 Aug 2017
2 min read

Yesterday's story on the Toyota WiLL, fired up an office conversation on Japanese car names. Ponder them too long, and your brain explodes. 

What does a word like Celica even mean? Google reckons it was derived from the Latin word coeliac, which translates roughly as ‘heavenly’ or ‘celestial’. Was the Celica heavenly after it went front-wheel drive?

It seems Japanese carmakers, t-shirt manufacturers, business owners, and just about the whole population, play with anglo-style words, settling on those that look and sound interesting. Meaning is meaningless.

The word-play is usually toned down for export markets, but it’s fascinating to look at the wilder ones that sometimes escape the Japanese domestic market.

Who can forget the Nissan Cedric, Mazda Bongo, or Suzuki Mighty Boy? And we’ve all seen out fair share of low-volume import Mitsubishi Delica Space Gears, Nissan Elgrand Highway Stars and Toyota Royal Lounge Alphards. But what about the stuff you’ve never seen, or even heard of?

Here's our Top 10 list of bizarre Japanese automotive names that never see the light of day outside Japan.

Daihatsu Naked - An odd-ball hatch that loves to nude up!

The Naked
The Naked

Honda Vamios Hobio Pro - Vaguely Hispanic-sounding mini London bus.

Jump on board, hombre.
Jump on board, hombre.

Mazda Scrum Truck - An under-10s forward pack would push it over.

Touch, Hold... Engage... the clutch.
Touch, Hold... Engage... the clutch.

Mitsubishi Super Great - Not just great...

More than merely 'Great'
More than merely 'Great'

Mitsubishi Town Box - Nails its purpose in life.

It is square and belongs in a town.
It is square and belongs in a town.

Mitsubishi eK-Classy - Waiting for the Ron Burgundy edition.

Nothing says classy like a weird little hatch thing.
Nothing says classy like a weird little hatch thing.

Nissan Big Thumb - Our all-time favourite.

Get the
Get the

Suzuki Solio Bandit - If your Solio goes missing, look for this guy.

Where did all my Solio go?
Where did all my Solio go?

Toyota Isis - Referring to the Egyptian goddess, obviously.

Not the most timeless nameplate.
Not the most timeless nameplate.

Toyota Tank - Not exactly weapons-grade.

Don't mess with this guy.
Don't mess with this guy.

There are plenty of other crazy car names lurking in the Japanese domestic market. Tell us about your favourite in the comments.

James Cleary
Deputy Editor
As a small boy James often sat on a lounge with three shoes in front of him, a ruler between the cushions, and a circular drinks tray in his hands. He would then play ‘drivings’, happily heading to destinations unknown for hours on end. He’s since owned many cars, raced a few, and driven (literally) thousands of them at all points of the globe. He’s steered around and across Australia multiple times, spent time as an advanced driving instructor, and had the opportunity to experience rare and valuable classics here and overseas. His time in motoring journalism has included stints at national and international titles including Motor, Wheels and TopGear, and when asked to nominate a career highlight, James says interviewing industry legend Gordon Murray, in the paddock at the 1989 Australian Formula One Grand Prix was amazing, especially as Murray waived away a hovering Ayrton Senna to complete the conversation. As Deputy Editor, James manages everything from sub-editing to back-end content while creating written and video product reviews.
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