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Ford's plan to build a cheap electric ute and other affordable EVs to tackle the growing might of China's BYD, MG, GWM and more - report

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Ford plans to quickly build a cheap, small electric ute to combat affordable Chinese EVs. (Maverick hybrid pictured)
Laura Berry
Senior Journalist
20 Mar 2024
3 min read

An “extinction level” threat from Chinese electric car makers has Ford panicking in the United States and secretly turning its focus to small EVs including an electric ute, according to a new report.

The Bloomberg Businessweek report says Ford has assembled a specialised team of 100 people under the leadership of former Tesla engineering lead Alan Clark with the mission to develop a new multipurpose electric platform that can be used for a small SUV and tiny pick-up.

According to the report Ford plans for the team to have its first vehicle on the road in 2026 at the latest, with a price point half that of most current EVs on the market.

Initially Ford was examining ways to bring the price down by using lower-cost lithium-iron phosphate batteries for about 30 per cent less than the lithium-ion batteries, but inside information suggests the company has shelved that plan and is looking into different battery tech to save money.

Ford's Maverick small pick-up is currently available with a petrol engine or a petrol-electric hybrid powertrain. The specialised team tasked with the job of producing a small electric platform may use the existing Maverick pick up to underpin the EV in a time-saving move.

The Maverick EV ute could also make it here to Australia with Ford recently trademarking the Maverick name locally. The timing could help Ford combat Chinese brand BYD which plans to launch its electrified ute here within the next two years.

Ford’s reaction to the Chinese carmarker's affordable electric vehicles comes before any have even been sold in the US. Currently brands such as BYD, GWM and MG are not operating in the States, but American car manufacturers are already feeling the pressure with fears that they won’t be able to match the low prices and relatively good quality of the Chinese vehicles.

In Australia, brands such as BYD, GWM, Chery and MG have experienced outstanding success. In 2023 BYD sold 11,042 Attos 3s. To put that in perspective Honda’s biggest-selling model last year was the CR-V with 7808 sales.

Other Chinese brands such as MG are ranking among Australia’s most popular car makes with the 2023 results showing MG now in seventh place in our top 10 best-selling brands.

Laura Berry
Senior Journalist
Laura Berry is a best-selling Australian author and journalist who has been reviewing cars for almost 20 years.  Much more of a Hot Wheels girl than a Matchbox one, she grew up in a family that would spend every Friday night sitting on a hill at the Speedway watching Sprintcars slide in the mud. The best part of this was being given money to buy stickers. She loved stickers… which then turned into a love of tattoos. Out of boredom, she learnt to drive at 14 on her parents’ bush property in what can only be described as a heavily modified Toyota LandCruiser.   At the age of 17 she was told she couldn’t have a V8 Holden ute by her mother, which led to Laura and her father laying in the driveway for three months building a six-cylinder ute with more horsepower than a V8.   Since then she’s only ever owned V8s, with a Ford Falcon XW and a Holden Monaro CV8 part of her collection over the years.  Laura has authored two books and worked as a journalist writing about science, cars, music, TV, cars, art, food, cars, finance, architecture, theatre, cars, film and cars. But, mainly cars.   A wife and parent, her current daily driver is a chopped 1951 Ford Tudor with a V8.
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