Ford Puma vs GWM Haval Jolion

What's the difference?

If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.

Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.

If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.

It’s easy to see why the Jolion is making a big impact on the sales charts. It’s great value, has contemporary styling, and it’s come a long way in bridging the quality gap between Haval’s old catalogue and its rivals from Japan and Korea.

I even find it quite nice to drive, especially in this S spec, but it’s still hard to recommend given I’d probably spend the same money on the hybrid or one of the more value-oriented variants further down the range. It’s also a shame the driver assist tech is so heavy-handed, it only serves to tarnish the whole car.

In summary then: I liked this car, but wished I could like it more.

If you search for the 1998 Puma coupe, you'll see some vague similarities with its modern SUV namesake, especially in their anthropomorphic face. It's in the eyes. There are also hints of Aston Martin (DBX), Porsche (Macan) and – let's face it – Mazda (CX-3).

Yet the real achievement lies in the way Ford has managed to make a 4.2-metre-long by 1.8m wide by 1.6m high crossover look so svelte, with the resulting balanced proportions, flowing lines and taut surfacing giving the Puma quite an athletic visual presence. After the EcoSport failure, head-turning looks were deemed paramount.

The extra girth gained by widening the Fiesta's platform allowed Ford's designers to create a muscular body that could also accommodate a metre-wide tailgate opening, while beneath the cargo floor is an exceptionally deep storage box, bringing better-than-expected practicality to boot.

Remember when Haval’s SUVs were hideous? It was a time worth forgetting for the brand, and finally its range has moved on to new generation products, all of which are orders of magnitude better looking than their recent ancestors.

The Jolion, for example, is quite an attractive small SUV, at least from the front, with a very contemporary, glitzy grille, smart-looking LED fittings (complete with a DRL to add a bit more character), and a wide, squared-off stance.

Haval has clearly finally found its own design voice. It comes across as all neat and tidy, ready to compete with the titans of the small SUV space, until you get around the rear.

In my view this is the car’s least appealing angle, and it’s not because of the shape of the car, I think it’s been designed quite well, it’s just the plethora of badgework adorning the boot.

While an excess of chrome nameplates might be in vogue in China, it hasn’t translated well for an Australian audience.

Haval simply doesn’t have the gravitas to pull off the gaudy big-type letter-work across the boot, and to confuse onlookers it also says ‘GWM’ in one corner, and JOLIONS in the other, as the brand seemingly ran out of room to add a space before the S.

This alone should be warning enough there’s simply too much going on here. Nothing a heat gun and some fishing line can’t fix, however.

The interior takes more of a minimalist, and dare I say, European approach. I like the look of the cascading dash layers, the surprising abundance of soft-touch surfaces, and the wheel and console design which looks as though it takes a lot of influence from the likes of Peugeot.

There are still some pretty ordinary plastics strewn throughout the cabin if you look closer, however, and the synthetic leather seat trim isn’t particularly convincing.

The gaudy over-use of Haval logos has made its way onto the seats in both the first and second row… again, why?

The digital dash is also a bit dull in direct sunlight, and the software isn’t particularly customisable or attractive, which is a bit of a shame.

Compact yet spacious, the ST-Line V's interior has strong as well as weak points.

Let's start with the latter. The most obvious connection with the Fiesta is in the Puma's dashboard, which is largely shared between the two. After all the effort expended on the design and chassis, this is somewhat disappointing. There's nothing wrong essentially with the fascia's aesthetics or functionality – it's just that the look is humdrum and dated. What's needed is something with the visual wow factor as found in the latest Peugeot 2008, especially at this price point.

Yet Ford has at least tried to put some tinsel inside this most expensive version of its smallest SUV.

Stitched perforated leather seat facings, carbon-fibre-look trim and soft vinyl coverings in key touchpoint areas bring an upmarket look and feel, backed up by a now-familiar digital instrumentation layout, a lovely flat-bottomed three-spoke steering wheel, easy and intuitive multimedia interface and a wireless phone charger. That electronic cluster, by the way, changes colour and markings but doesn't have the scope of multimedia displays of, say, Audi's Virtual Cockpit. It's comparatively rudimentary.

Conversely, there's a solidity and quietness as well, offering a level of refinement that's usually found in more-premium Euro alternatives. We weren't expecting that, though of course this is a German Ford product.

Our test car also boasted a vast glass opening sunroof, adding to the opulence. With all this gear, the ST-Line V's cabin is properly appealing.

On the practicality front, entry and egress is pretty good, the driving position is excellent (thanks in no small part to a big amount of adjustability for both the steering column and seats), the front cushions themselves are sumptuously enveloping, while wide door pockets and a big glovebox obviously come in useful. And there's a USB-C outlet in the centre cubby between the seats. How modern.

However, rear vision out is poor, there are no seat warmers and some of the lower-lying plastics are a bit drab.

The back seat isn't really suitable for people over 175cm, as kneeroom is limited and taller scalps may scrape the ceiling with the twin-pane sunroof in situ. The latter also means no overhead grab handles.

But the backrest angle and cushions themselves are fine, even for longer journeys. Just don't expect to squeeze a third adult in the back unless rubbing shoulders won't bug you. Note, too, that the rear cushion does not slide or tilt forward to allow for a lower load area when the backrest is folded down. Pity.

There is a receptacle in both doors for small bottles but no cupholders whatsoever (how can Ford call itself an American company?), or face-level air vents – though the large dash vent outputs do reach the rear. Amenities such as USBs and cupholders are AWOL; and vision out from back there is limited by the high shoulder line. Tough if you're trying to peer out. Sorry, Fido.

The Puma's overall compact footprint and rear packaging clearly suggest that this is aimed at singles, couples, or couples with smaller kids/pets to transport around.

Still, for a small SUV, the cargo area isn't bad at all. The standard floor depth is fairly generous, with a long and flat loading area, but below that is a narrower yet deeper waterproof area, while under that again is a space-saver spare wheel. Clever. Also intelligent is the luggage cover that lifts automatically with the tailgate, as per Mazda's CX-5.

For the record, cargo capacity is rated at 410 litres with the 60/40 split-fold rear seats erect – or 1170L with them folded down flat. These figures far outstrip the CX-3.

To sum the cabin experience… it's far-better than its Fiesta-sourced dashboard may suggest, while the ST-Line V treatment goes a long way in helping justify the premium. That's a win.

The Jolion sits in the goldilocks SUV size-bracket. It’s marketed as a ‘small SUV’ but it manages to sit between the small and mid-size segments, making it trim on the outside but massive on the inside.

Think of it as more similar to cars like the Nissan Qashqai or Mitsubishi Eclipse Cross rather than the likes of the diminutive Kia Stonic or Mazda CX-3.

Space is a big highlight in the front, adjustability is pretty good aside from the lack of telescopic reach for the steering column, and I was able to find a comfortable driving position very easily.

The raised centre console is a good looking touch, complete with a nook for a wireless charger, and a massive storage area underneath.

It’s also possible to cable-manage very easily, with the USB ports located underneath, and a convenient little pass through to keep them from cluttering up the space.

The phone-oriented design continues with a little rectangular cutout perfect for placing your device on its side if you’re not using the charging bay, and a flip-away lid reveals two reasonably-sized bottle holders.

Unfortunately, there’s a major usability blunder here, with the rotary gear shifter not having a limited set of positions it clicks into. It just freely rotates.

If you rotate it too fast it won’t register your selection, and you have to really concentrate to make sure the correct gear is selected. Seems to me to be an easy way to accidentally reverse or accelerate into a bollard or worse…

The big screens are welcome, as there’s a complete lack of buttons in the minimalist design. I found the main panel left it reasonably easy to reach touch areas, and it is backed by sufficient hardware to make it sharp, snappy, and responsive.

But then, there are some significant operability issues here, as well.

There’s no volume dial or toggle, so you can only adjust the system volume via the steering wheel or the audio control sub-menu buried in the system. Very annoying.

Thankfully Haval’s most recent round of updates has dumped the touch surface atop the dash for tactile climate buttons, making at least this system easy to operate while you’re on the move.

It’s such a shame to have these usability blunders, because otherwise the design is tidy and functional, and feels decent quality, too, which we can’t say of all cars of Chinese origin.

The back seat is awesome. There’s lots of room, even for those over 182cm (six feet) tall, complete with big doors which open wide for easy access, perhaps even for the fitment of child seats in the outer two seats.

The back seat offers adjustable air vents, USB power outlets, and additional bottle holders in the drop-down armrest, so it’s hard to complain about amenity for rear passengers, and as the Jolion’s platform is set up for front-drive only, there’s a perfectly flat floor back there, making it suitable for adults in the middle position.

Boot space is a whopping 430 litres which strays into mid-size SUV territory. It’s reasonably easy to load stuff in with a big hatch opening, although the boot floor is quite high so you’ll need to lift objects up and over.

You’ll also have to watch out for the tiny rear window, as it would be easy to block an already limited view out the back. A space-saver spare wheel sits below the floor.

The Jolion has made a name for itself undercutting mainstream small SUV rivals, with drive-away pricing starting from $28,490.

This is cheaper than entry-level versions of important rivals like the Kia Seltos, Mitsubishi ASX, Toyota Corolla Cross, the list goes on, but the version we’ve grabbed for this review is the latest addition to the range.

It’s the Jolion S - S for Sport, because the main drawcard for this version of the car is a bump to its power and torque, as well as a bespoke suspension tune.

In the Jolion line-up, the S sits above the Ultra grade, sharing its $36,990 drive-away price-tag with the Hybrid Lux.

For Haval, this is a dangerously expensive proposition, as at this money, it’s a level playing field against some very good rivals like the Corolla Cross GXL Hybrid, Kia Seltos Sport+, or the top-spec MG ZST Essence.

Standard equipment still ranks well, though, with the S grade scoring all the key stuff, including a big 12.3-inch multimedia touchscreen with wired Apple CarPlay and Android Auto support, a big sunroof, wireless charging, digital dash, a head-up display, synthetic leather interior trim, 18-inch alloy wheels, a black exterior highlight pack, dual-zone climate, heated front seats, six-way power adjust for the driver, and LED headlights.

The Jolion also scores a pretty comprehensive safety suite, although there are some issues with it which we’ll explore later.

Is it worth your money, though, to stretch to the S compared to the lower Ultra grade with the standard engine, or spend the same money on the fuel-sipping hybrid version?

There’s more devil in the detail when it comes to the drive experience, but on paper I’d say an additional few thousand dollars probably isn't worth the very slight bump in power you receive in return.

A multiple international engine-of-the-year winner, the compact and lightweight, 999cc 1.0-litre twin-cam three-cylinder turbo petrol unit is the sole choice for now. Driving the front wheels via a seven-speed dual-clutch transmission (DCT), it delivers 92kW of power and 170Nm of torque.

With no all-wheel drive option, there are instead five driving modes – Normal, Sport, Slippery (for snow) and Trail (gravel) applications, working on the traction, stability and transmission algorithms to mimic some of the benefits of AWD. In the ST-Line V, a set of paddle shifters are fitted in lieu of the sadly-absent manual gearbox.

Owners of the previous-shape Fiesta S and EcoSport would be familiar with the 1.0T's smooth and strident performance, though these 2010s models used a completely different type of DCT. This was the highly-publicised Powershift, which consisted of a dry-clutch system, and was prone to a multitude of problems and failures in the petrol-powered auto versions.

In contrast, the Puma adopts a next-generation transmission dubbed 7DCT300; related to the item found in some smaller Mercedes-Benz, Renault and Nissan models, it instead employs a more-robust wet-clutch system with a higher torque threshold, so promises to be far more durable and reliable than the problematic old dry-clutch unit.

The big sell when it comes to the Jolion S is its more powerful engine, but it’s not really much more powerful, adding an additional 20kW and 50Nm for a total of 130kW/270Nm.

This engine remains mated to a seven-speed dual-clutch automatic transmission driving the front wheels only.

Additional performance enhancements include swapping out the rear torsion bar for multi-link rear suspension, designed to enhance handling.

The Puma's official combined average fuel consumption figure is just 5.3 litres per 100km, which works out to 121 grams per kilometre. Fitted with a 42-litre fuel tank, the potential range averages out to almost 800km between refills.

Out in the real world, we managed an exceptional 6.2L/100km, no doubt helped by an ever-eager stop/start system (which, annoyingly, kills the air-con when it extinguishes the engine; we found ourselves constantly pressing that 'off' button as the days wore on). This figure was achieved in motorway-heavy driving scenarios, albeit loaded with holiday gear and with the air-con blaring.

So, we took another, urban-focused test, in lots of slow-moving traffic situations, and averaged a still-solid 8.0L/100km.

Note, that while the Puma requires 95 RON premium unleaded, it's also perfectly happy on – and is even recommended by Ford for – the cheapest petrol currently offered in Australia, 94 RON E10 unleaded. Either way, the ST-Line V is a frugal small SUV.

Interestingly, this new engine also comes with a reduction of 0.6L/100km in overall fuel use compared to the standard car, trimming official combined consumption to 7.5L/100km.

In reality, I experienced consumption a little higher than this, at about 8.7L/100km in my week with the car, although I was travelling at mostly urban speeds.

All Jolion models are set up to drink entry-level 91 RON unleaded as an additional bonus, and rare for turbocharged dual-clutch equipped cars.

This car also has a 55-litre fuel tank, for a theoretical cruising range of over 800km.

If the Puma's pricing is complicated, its cabin surprising accommodating and its real-world efficiency particularly parsimonious, then the upward trajectory of pros over cons continues with performance that's downright spirited.

Around town first. A small-displacement engine plus a turbo plus a DCT usually spell interminable spells of lag when all the driver longs for is an instant and measured response to a right foot flexing down onto the throttle.

But the Ford largely sidesteps such pitfalls. Though momentarily hesitant at take-off, the three-pot turbo does then get down to business in no time, with a sustained and satisfying surge of thrust as the revs grow, accompanied by a lusty and raspy thrum that's entirely in keeping with the Puma's track-pants appearance. And it doesn't let up either, with speed building up strongly through the gears, and much more so than the mere 999ccs suggest. Great for overtaking, or taking over a rapidly diminishing gap in the peak-hour derby.

Selecting Sport (a fiddly action that's located too far from the driver for safe eyes-on-the-road operation) lights an even bigger fire in the Puma's belly, with punchier acceleration and a very attentive transmission tune, slicing seamlessly through the seven ratios, leaving you in awe that a heart so small can possess such deep lungs.

Where the Ford really leaves an indelible mark is its enthusiasm to corner just as keenly, armed with brilliantly slick steering and a planted chassis that is set up to both encourage and interact with the driver. Minimal body roll and lots of grip from a quality quartet of Continental tyres ensure the Puma can be punted about like a sporty little hatchback, while the electronic safety tech allowing just enough leeway for lots of fun before they gently reel everything back into line.

We cannot think of a more enjoyable small SUV. And, by the way, those same driver-assist systems provide exceptionally nuanced lane-keep and adaptive cruise-control intervention – certainly they're right up there with the premium SUV brigade.

Given that our Puma wore 215/50R18 rubber, on a 'sports' suspension tune, the ride around town is commendable, with ample cushioning from the rough stuff. There is some tautness to the ride, but it isn't hard or rough; the ST-Line V walks a fine line between urban-agility and surface-decay isolation. In other words, it's commendably relaxing to travel in.

At higher speeds, some road and tyre noises do permeate through inside, and those Dumbo door mirrors do create some wind whoosh, but overall, given how dynamic the chassis is, the Puma feels grown up and sophisticated.

Driving the Jolion is frustrating, because it should be very good. In terms of cars from China, it has many impressive traits, but I found the safety system in the car we tested to be frustratingly invasive.

I can look past the slightly jerky lane keep tech, as Haval is far from alone in this department, but the driver monitoring system is by far the most frustrating safety feature I have experienced in any car. Ever.

Take your eyes off the road for a brief moment, like, say, to adjust one of the many things which can only be adjusted via the multimedia screen, and the car chides you with a ringing alarm, which doesn’t go away for a while unless you jab at a tiny pop up acknowledgement on said media screen. Not only is this extremely annoying, it’s entirely counter-intuitive.

Sometimes it would just activate because I was wearing sunglasses or a hat, not because I wasn’t looking at the road. Other times, it would leave me alone for the entire trip.

This lead me, of course, to turn the system off, which you have to do every time you start the car.

Hopefully, this can be ironed out in a future software update, because otherwise the Jolion is very competitive to drive.

From the get-go it feels more balanced, with a better ride and handling than its key China-built rival, the MG ZS.

It has a firm, sporting ride, dull but adequate steering feel, and the turbo surge from the little engine keeps it feeling reasonably engaging, too.

The dual-clutch isn’t too glitchy, feeling reasonably snappy at the lights, and switching cogs with ease once you’re rolling.

It still needs some sandpapering, though. It’s entirely possible to catch it off guard, and it can present with a few glitchy moments on hills, but it’s far from the worse dual-clutch experience I’ve had.

In fact, with the improved power outputs, driving the Jolion feels quite reminiscent of entry-level Volkswagens or Skodas, bar the latter's supple ride.

The engine and road even sounds quite distant, imbuing the car with a higher-quality feel than expected on the freeway, largely thanks to lots of sound deadening visible in a surprisingly tidy engine bay.

On the whole I’m impressed with what the Jolion S has to offer. It feels very close to where it needs to be to take on its more established rivals, and certainly one of the better driving cars in this segment of Chinese origin.

It’s just a shame about the safety tech which tarnishes an otherwise decent drive.

It’s all well and good to tick every safety feature box, but car companies have to think about how these features might impede operation of the vehicle.

Upsettingly, the Jolion seems to have lots of great safety tech to go with the annoying driver monitoring system, including high-speed auto emergency braking, lane departure warning with lane keep assist, blind-spot monitoring with rear cross-traffic alert, rear auto braking, traffic sign recognition, as well as all the expected stability and traction gear.

There are also seven airbags including a centre front airbag, an impressive 360-degree camera suite, and a tyre pressure monitoring system.

The entire combustion Jolion range is covered by a maximum five-star ANCAP safety rating to the 2022 standard.

Ford offers the industry-average warranty of five-years/unlimited kilometres. Services intervals are every 12 months or 15,000km.

There is also a capped-price servicing scheme under the 'Ford Service Benefits' banner, with the first four years/60,000km of 'A and B' logbook services pegged at $299 per visit, and then between $320 and $560, for up to 12 years.

There is also a Ford loan car program, SYNC 3 map updates and Motoring Club Membership included during that time frame.

Following in the footsteps of Kia before it, Haval offers an impressive seven-year and unlimited kilometre warranty.

This is paired with a five year/70,000km capped price service program (maintenance is required every 12 months/15,000km), which costs between $210 and $450, for a total annual average of $310. Not bad.