Ford Puma vs GWM Haval Jolion

What's the difference?

If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.

Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.

If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.

The GWM Haval Jolion Lux offers affordability in a modern, attractive package. However, the execution of some of its features isn’t always convincing. So yes, it’s sharply priced but it also feels underdone in some respects which doesn’t necessarily equate to value. But if affordability is at the top of your priority list and one or two shortcomings doesn't mean the end of the world, this could be the urban SUV you're looking for.

If you search for the 1998 Puma coupe, you'll see some vague similarities with its modern SUV namesake, especially in their anthropomorphic face. It's in the eyes. There are also hints of Aston Martin (DBX), Porsche (Macan) and – let's face it – Mazda (CX-3).

Yet the real achievement lies in the way Ford has managed to make a 4.2-metre-long by 1.8m wide by 1.6m high crossover look so svelte, with the resulting balanced proportions, flowing lines and taut surfacing giving the Puma quite an athletic visual presence. After the EcoSport failure, head-turning looks were deemed paramount.

The extra girth gained by widening the Fiesta's platform allowed Ford's designers to create a muscular body that could also accommodate a metre-wide tailgate opening, while beneath the cargo floor is an exceptionally deep storage box, bringing better-than-expected practicality to boot.

The Jolion is now longer and wider than it's rivals at 4472mm long, and 1874mm wide. The next largest 'small' SUV is the Kia Seltos at 4385mm long and 1800mm wide which does the Jolion a whole lot of favours for internal passenger space and kerb-side appeal.

The Jolion looks substantial and well-shaped, with enough bells and whistles in the design to keep it fresh; like the swoopy LED DRLs at the front and a curvy behind that’s accentuated by a black spoiler.

The interior has interesting features, like the rotary-dial gear selector, push-button starter and minimalist button panel that sits below the large technology screen.

The dashboard juts out into the cabin and the low-key design is too pared back for my taste. But the cabin looks nice and new with lots of tactile accent panels and shiny screens.

There is still too much plasticky-looking styling to elevate it properly, but for its grade level this is almost luxurious.

Compact yet spacious, the ST-Line V's interior has strong as well as weak points.

Let's start with the latter. The most obvious connection with the Fiesta is in the Puma's dashboard, which is largely shared between the two. After all the effort expended on the design and chassis, this is somewhat disappointing. There's nothing wrong essentially with the fascia's aesthetics or functionality – it's just that the look is humdrum and dated. What's needed is something with the visual wow factor as found in the latest Peugeot 2008, especially at this price point.

Yet Ford has at least tried to put some tinsel inside this most expensive version of its smallest SUV.

Stitched perforated leather seat facings, carbon-fibre-look trim and soft vinyl coverings in key touchpoint areas bring an upmarket look and feel, backed up by a now-familiar digital instrumentation layout, a lovely flat-bottomed three-spoke steering wheel, easy and intuitive multimedia interface and a wireless phone charger. That electronic cluster, by the way, changes colour and markings but doesn't have the scope of multimedia displays of, say, Audi's Virtual Cockpit. It's comparatively rudimentary.

Conversely, there's a solidity and quietness as well, offering a level of refinement that's usually found in more-premium Euro alternatives. We weren't expecting that, though of course this is a German Ford product.

Our test car also boasted a vast glass opening sunroof, adding to the opulence. With all this gear, the ST-Line V's cabin is properly appealing.

On the practicality front, entry and egress is pretty good, the driving position is excellent (thanks in no small part to a big amount of adjustability for both the steering column and seats), the front cushions themselves are sumptuously enveloping, while wide door pockets and a big glovebox obviously come in useful. And there's a USB-C outlet in the centre cubby between the seats. How modern.

However, rear vision out is poor, there are no seat warmers and some of the lower-lying plastics are a bit drab.

The back seat isn't really suitable for people over 175cm, as kneeroom is limited and taller scalps may scrape the ceiling with the twin-pane sunroof in situ. The latter also means no overhead grab handles.

But the backrest angle and cushions themselves are fine, even for longer journeys. Just don't expect to squeeze a third adult in the back unless rubbing shoulders won't bug you. Note, too, that the rear cushion does not slide or tilt forward to allow for a lower load area when the backrest is folded down. Pity.

There is a receptacle in both doors for small bottles but no cupholders whatsoever (how can Ford call itself an American company?), or face-level air vents – though the large dash vent outputs do reach the rear. Amenities such as USBs and cupholders are AWOL; and vision out from back there is limited by the high shoulder line. Tough if you're trying to peer out. Sorry, Fido.

The Puma's overall compact footprint and rear packaging clearly suggest that this is aimed at singles, couples, or couples with smaller kids/pets to transport around.

Still, for a small SUV, the cargo area isn't bad at all. The standard floor depth is fairly generous, with a long and flat loading area, but below that is a narrower yet deeper waterproof area, while under that again is a space-saver spare wheel. Clever. Also intelligent is the luggage cover that lifts automatically with the tailgate, as per Mazda's CX-5.

For the record, cargo capacity is rated at 410 litres with the 60/40 split-fold rear seats erect – or 1170L with them folded down flat. These figures far outstrip the CX-3.

To sum the cabin experience… it's far-better than its Fiesta-sourced dashboard may suggest, while the ST-Line V treatment goes a long way in helping justify the premium. That's a win.

It's a running theme but the practicality of the Jolion doesn't always land. However, what it does well, it does very well.

Take the access and space for passengers. Both rows offer class-leading head- and legroom for its occupants, even middle seaters should be happy considering the transmission tunnel isn't tall.

Despite the manual passenger seat being set too high and both seats lacking lumbar support, front seaters still enjoy the most comfort. The heated front seats are also a pleasant surprise for the grade level, although their function is buried deep within the multimedia system and I mostly forgot about them.

The rear seat is fairly hard and doesn't offer much side bolstering, although the middle armrest helps to secure outer passengers in corners.

Storage is solid throughout the cabin with a reasonably sized glove box that can hold a thick manual, middle console and dedicated phone shelf, as well as a second phone 'slot'.

There is a sunglasses holder (sunnies rattle when stored, though) and a cubby underneath the centre console that can hold a small handbag but anything stored might interfere with the USB ports housed there.

There are two cupholders up front but you can't fit two cups side by side. Two cupholders, a couple of map pockets and storage bins finish up the storage in the back seat.

The boot capacity sits at 337 litres and while large enough for a good grocery haul it falls on the lower end for the class. By comparison, the Kia Seltos offers 433L.

Now, on to what the Jolion doesn't do all that well. It's new 10.25-inch multimedia screen and 7.0-inch digital instrument cluster look the part - all shiny and new-looking - but their usability falls somewhat short.

The media touchscreen is responsive but a punish to use on the go as most functions, including climate control, are accessed via the screen. A few dedicated buttons would be welcome, so changing bits on the road doesn't leave you flustered.

The digital instrument cluster isn't customisable and is set to a dark display screen with a typeface that looks blurry on some key displays, especially the speedometer.

There is a rather large and in-your-face driver monitoring camera installed on the A-pillar which feels too much like you're under surveillance while driving (not a fan, clearly).

Charging options include four USB-A ports and a 12-volt socket but that's it and it would be good to see a newer, faster USB-C port somewhere in the car.

A feature the Jolion does get right is the wired Apple CarPlay as it maintains a steady connection and is very quick to set up. The Lux also has wired Android Auto.

You don't get a powered tailgate and you might miss it as the boot lid is fairly heavy.

The Jolion line-up consists of six variants and the model on test here is the Lux, which sits second-from-the-bottom.

Its $29,990, drive-away, price tag positions it as one of the more expensive options compared to its nearest rivals with the MG ZS Excite the most affordable at $25,083, drive-away and the Mitsubishi ASX ES next at $27,990, drive-away.

Despite a similar specification, the Kia Seltos Sport+ FWD is hamstrung on price as it sits a way up the price ladder at $38,890, drive-away, but comes with the longest servicing schedule.

Premium equipment for the Lux includes synthetic leather upholstery, an electric driver's seat, heated front seats, dual-zone climate control, keyless entry and start, a 360-degree view camera system and rear parking sensors.

Other standard features include a 7.0-inch digital instrument cluster, four USB-A ports, a 12-volt socket, a 10.25-inch touchscreen multimedia system and (wired) Apple CarPlay and Android Auto.

A fixed cargo cover and temporary spare tyre round out its features list. Not bad at all considering it's almost a base model but the usability of those features can be hit or miss.

A multiple international engine-of-the-year winner, the compact and lightweight, 999cc 1.0-litre twin-cam three-cylinder turbo petrol unit is the sole choice for now. Driving the front wheels via a seven-speed dual-clutch transmission (DCT), it delivers 92kW of power and 170Nm of torque.

With no all-wheel drive option, there are instead five driving modes – Normal, Sport, Slippery (for snow) and Trail (gravel) applications, working on the traction, stability and transmission algorithms to mimic some of the benefits of AWD. In the ST-Line V, a set of paddle shifters are fitted in lieu of the sadly-absent manual gearbox.

Owners of the previous-shape Fiesta S and EcoSport would be familiar with the 1.0T's smooth and strident performance, though these 2010s models used a completely different type of DCT. This was the highly-publicised Powershift, which consisted of a dry-clutch system, and was prone to a multitude of problems and failures in the petrol-powered auto versions.

In contrast, the Puma adopts a next-generation transmission dubbed 7DCT300; related to the item found in some smaller Mercedes-Benz, Renault and Nissan models, it instead employs a more-robust wet-clutch system with a higher torque threshold, so promises to be far more durable and reliable than the problematic old dry-clutch unit.

The Jolion Lux has a 1.5-litre, four-cylinder, turbo-petrol engine that produces 105kW of power and 210Nm of torque.

The Lux is a 2WD and has a seven-speed dual-clutch automatic transmission which isn’t always smooth with its gear changing but power is sufficient if you don't expect it to be zippy.

The Puma's official combined average fuel consumption figure is just 5.3 litres per 100km, which works out to 121 grams per kilometre. Fitted with a 42-litre fuel tank, the potential range averages out to almost 800km between refills.

Out in the real world, we managed an exceptional 6.2L/100km, no doubt helped by an ever-eager stop/start system (which, annoyingly, kills the air-con when it extinguishes the engine; we found ourselves constantly pressing that 'off' button as the days wore on). This figure was achieved in motorway-heavy driving scenarios, albeit loaded with holiday gear and with the air-con blaring.

So, we took another, urban-focused test, in lots of slow-moving traffic situations, and averaged a still-solid 8.0L/100km.

Note, that while the Puma requires 95 RON premium unleaded, it's also perfectly happy on – and is even recommended by Ford for – the cheapest petrol currently offered in Australia, 94 RON E10 unleaded. Either way, the ST-Line V is a frugal small SUV.

The Haval Jolion Lux has an official combined (urban/extra-urban) fuel cycle figure of 8.1L/100km and based on its 55L fuel tank, theoretical driving range is around 680km, which is respectable for a little SUV.

My real-world usage came in at 7.8L/100km after mostly open-road driving, with a smattering of urban stuff. Overall, it's a solid result.

If the Puma's pricing is complicated, its cabin surprising accommodating and its real-world efficiency particularly parsimonious, then the upward trajectory of pros over cons continues with performance that's downright spirited.

Around town first. A small-displacement engine plus a turbo plus a DCT usually spell interminable spells of lag when all the driver longs for is an instant and measured response to a right foot flexing down onto the throttle.

But the Ford largely sidesteps such pitfalls. Though momentarily hesitant at take-off, the three-pot turbo does then get down to business in no time, with a sustained and satisfying surge of thrust as the revs grow, accompanied by a lusty and raspy thrum that's entirely in keeping with the Puma's track-pants appearance. And it doesn't let up either, with speed building up strongly through the gears, and much more so than the mere 999ccs suggest. Great for overtaking, or taking over a rapidly diminishing gap in the peak-hour derby.

Selecting Sport (a fiddly action that's located too far from the driver for safe eyes-on-the-road operation) lights an even bigger fire in the Puma's belly, with punchier acceleration and a very attentive transmission tune, slicing seamlessly through the seven ratios, leaving you in awe that a heart so small can possess such deep lungs.

Where the Ford really leaves an indelible mark is its enthusiasm to corner just as keenly, armed with brilliantly slick steering and a planted chassis that is set up to both encourage and interact with the driver. Minimal body roll and lots of grip from a quality quartet of Continental tyres ensure the Puma can be punted about like a sporty little hatchback, while the electronic safety tech allowing just enough leeway for lots of fun before they gently reel everything back into line.

We cannot think of a more enjoyable small SUV. And, by the way, those same driver-assist systems provide exceptionally nuanced lane-keep and adaptive cruise-control intervention – certainly they're right up there with the premium SUV brigade.

Given that our Puma wore 215/50R18 rubber, on a 'sports' suspension tune, the ride around town is commendable, with ample cushioning from the rough stuff. There is some tautness to the ride, but it isn't hard or rough; the ST-Line V walks a fine line between urban-agility and surface-decay isolation. In other words, it's commendably relaxing to travel in.

At higher speeds, some road and tyre noises do permeate through inside, and those Dumbo door mirrors do create some wind whoosh, but overall, given how dynamic the chassis is, the Puma feels grown up and sophisticated.

The Jolion's on-road experience is underwhelming and unsophisticated most of the time. It's strictly an A to B style car, which will work well for some people.

The power and its delivery are okay but this car doesn't get close to zippy and its well of performance feels decidedly shallow on the open road.

The engine whines loudly when trying to get up to speed and its gear changes can come a tad too swiftly, especially between first and third.

The accelerator and brakes are touchy, and until you get used to them the Jolion can feel a little jerky in the city. But the steering is on the right side of firm and that at least feels direct and responsive. 

Suspension is hard and you get all the bumps which also translates into a loud cabin. Your senses take a battering on a longer trip and kids in the back will ask you to repeat yourself.

The Jolion is redeemed somewhat by an excellent 360-degree view camera system but you miss out on front-parking sensors.

It’s small enough that it’s not hard to park and for an urban dweller that is a big plus as it's quite suitable for a dash to a busy shopping centre car park. 

The Jolion has a maximum five-star ANCAP rating from testing done in 2022 and has seven-airbags, including a front-centre bag. 

Standard safety equipment is good for the grade level and includes blind-spot monitoring, driver attention alert, tyre-pressure monitoring, forward collision warning, LED DRLs, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, an intelligent seatbelt warning, adaptive cruise control, a USB outlet near the interior mirror for a dashcam, a 360-degree camera view system and rear-parking sensors.

Despite featuring a robust safety list a running theme has emerged this week. Everything sounds good on paper but the execution is another matter.

Its not enough to just have all of these safety systems in place, they also have to work well for everyday driving. And some of the systems are annoying and intrusive.

There are lots of bings, bongs and chime alerts from the driver monitoring system, traffic sign recognition tech and lane keeping aids.

You also get nonsensical text boxes displayed on the multimedia screen asking non-binary (open) questions requiring a yes or no response.

For families, you get two ISOFIX child seat mounts and three top tethers across the back seat but two seats will fit best.

The Jolion has AEB (operational from 1.0 to 85km/h) including pedestrian, cyclist and back-over detection. It's usual to see this type of system operating from 4.0km/h, so that's excellent.

Ford offers the industry-average warranty of five-years/unlimited kilometres. Services intervals are every 12 months or 15,000km.

There is also a capped-price servicing scheme under the 'Ford Service Benefits' banner, with the first four years/60,000km of 'A and B' logbook services pegged at $299 per visit, and then between $320 and $560, for up to 12 years.

There is also a Ford loan car program, SYNC 3 map updates and Motoring Club Membership included during that time frame.

The Jolion is offered with an excellent seven-year/unlimited km warranty.

There is a five-year capped priced servicing program and services average $310 which is mid-range for the class.

The first service is before 10,000km but thereafter, servicing intervals are at every 12-months or 15,000km, whichever occurs first.