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Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
The ZST is essentially an upgraded version of MG's popular small SUV, the ZS.
The ZST sees some tweaks to the overall design and some added standard safety features. So, if you like the original, there's a good chance you'll like the ZST and I've been driving the top-grade Essence variant with my family of three.
The ZST Essence has some stiff competition from similarly specified rivals like the GWM Haval Jolion Lux and Chery Omoda 5 EX offering affordable packages and similar driving experiences. So, what makes the ZST stand out?
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
Will the MG ZST Essence fit a small family? Absolutely, and all but the middle seat passenger will be comfortable but there are areas open for improvement. Like it's safety, laggy tech and adding a few extra items in the back seat.
Yet, it still offers a good host of features and an attractive package for a reasonable price tag. Unfortunately, my son missed having the basic amenities but did like the sun roof.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
Being the newer and shinier version of the ZS, the ZST presents as a nice little package with its full suite of LED exterior lights, shiny chrome accents and its well-shaped body.
The front is distinctively different from its design muse with a darkened grille, and redesigned fog lights that feature new air intake vents. Other highlights include the 17-inch two-tone alloy wheels with sporty red brake calipers lurking behind them.
The interior is pleasant with a massive sunroof creating a light-filled space and giving the illusion that the cabin is larger than it is.
The synthetic leather upholstery and trims seem robust and perfect for families, but also feel quite plasticky under hand. The red badge embossing on the headrests is lovely, though.
The dashboard is well-proportioned and headlined by an upgraded 10.1-inch touchscreen multimedia system and fully digital instrument cluster.
The gearshift feels a tad too skinny and tall for the general aesthetic but the circular air-vents add some cute personality.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
Practicality is hurt by a lack of individual storage options and a back seat that has only two USB-A ports for its amenities.
The cabin space is spacious, though, and both rows have a decent amount of leg- and headroom despite the massive sunroof.
The steering wheel features height but not reach adjustment and to accommodate I have to sit much closer to the wheel than normal thanks to my poor little T-Rex arms.
Individual storage is the best up front with a small middle console and glove box, two cupholders and two drink bottle holders. The doors also feature large storage bins, which is great to keep the cockpit feeling neat.
The rear row gets two map pockets and a small storage bin in each door. There is also a (very) shallow storage nook at the back of the middle console… think a packet of gum or small wallet size.
My seven-year old isn't as comfortable in the rear because it lacks directional air vents, reading lights and a fold-down armrest. All items which will hinder an adult's comfort, too.
The boot space is a good size at 359L but you can bump it to 1187L with the rear seats folded, the backrest featuring a 60/40 split.
The height of the floor is adjustable and when set in the lowest position creates a deep well to tuck larger items, like luggage, into.
The hard cargo cover can be awkward to shift around or store but is otherwise out of the way when it counts.
Other amenities accentuate the premium-feeling the Essence is going for with the heated front seats and electric drivers seat offering well-padded comfort but on longer journeys, I miss having adjustable lumbar support.
The rear seats aren't as comfortable as the front only because the synthetic leather feels slippery, which is accentuated when you hit corners!
In terms of technology, you get two USB-A ports in each row but the front also gets a 12-volt port. You miss out on fast and wireless charging options.
The multimedia system looks great but can be sluggish to respond and the apps can be slow to load but I like the built-in satellite navigation.
The upgraded sound system has six speakers instead of four but the sound quality is a bit tinny with music and calls.
It was simple to connect to the wired Apple CarPlay. It also has Android Auto, Bluetooth connectivity and AM/FM radio.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
There are four variants for the ZST and our test vehicle is the top-spec Essence model, priced at $33,990 drive-away.
Our example's 'Pebble Black' finish is an included colour but other paintwork options can cost an extra $700.
The price point positions it right in the middle of its rivals with the Omoda 5 costing $35,990 drive-away and the Jolion sliding into the most affordable spot at $30,990 drive-away.
To highlight the value-for-money comparison, the Kia Seltos Sport+ FWD model costs $38,790 drive-away and then you start creeping up into the $40K bracket for similarly specified small SUVs.
The ZST Essence is the top-grade and it has a decent number of premium features for its price tag, like a panoramic sunroof, synthetic leather upholstery, heated front seats and an electric driver's seat, keyless entry, keyless start and a full suite of exterior LED lights.
Other standard features include wired Apple CarPlay and Android Auto, 10.1-inch touchscreen multimedia system, digital instrument cluster, one-zone air-conditioning, built-in satellite navigation, 360-degree camera system and an upgraded sound system with six speakers.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The Essence variant has a 1.3-litre, three-cylinder turbo-petrol engine with a maximum power output of 115kW and 230Nm of torque.
It's a front-wheel drive and features a six-speed auto transmission. Overall, it has enough power to keep up with traffic on the open road but you have to be firm with the accelerator to keep your speed consistent.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
The official combined cycle fuel figure is 7.3L/100km and my real-world average came in at 7.7L. That is after a good mix of urban and open-road driving, so the usage is good.
Based on the combined fuel cycle and the relatively small 45L fuel tank, expect a driving range of around 616km.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
The ZST Essence has an okay amount of power relative to the car's small size.
It's an adequate cruiser when I ferry just my husband and son around, but feels a full load of luggage and people.
The steering is responsive and it's an easy car to manoeuvre in tight car parks or city streets, which is great. The visibility is pretty good despite the chunkier pillars and you feel confident when checking your blind-spots.
While the suspension is fairly forgiving and ride comfort is decent, you will still notice the bumps, especially when seated in the back.
The cabin suffers from some wind and road noise and at higher speeds we had to find we raise our voices a bit to be heard. Around town, you don't notice it.
This is just a personal preference but the brake and accelerator pedals are skinnier and more centrally positioned than I prefer. You get used to it, though.
The ZST is pretty easy to park and it's great that you have a 360-degree camera system but the image quality can be grainy. You get rear parking sensors, too, but miss out on ones at the front.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
The ZST Essence has a good suite of safety features that now come standard like rear cross-traffic alert and blind-spot monitoring.
Other standard features include tyre pressure monitoring, LED daytime running lights, forward collision warning, lane departure alert, adaptive cruise control, seatbelt reminders, a 360-degree camera system and rear parking sensors.
The ZST only features six airbags, while many of its rivals sport seven, including the newer front centre airbag. The ZST variant scored four- from a possible five-star ANCAP safety rating in 2017 testing.
It's important to note that the tested ZS model did not have AEB or lane support systems at the time of testing, these were introduced from the 2020 model year onwards and the ZST has both.
There are ISOFIX child seat mounts on the rear outboard seats and three top tether anchor points but two child seats will fit best. There is enough room for front occupants when a 0-4 rearward facing child seat is installed.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
The ZST Essence comes with a seven-year/unlimited km warranty, which is on par with coverage offered by a growing number of its rivals.
There is a seven-year or up to 70,000km servicing program for a total cost of $2339 or an average of $334 per service, which is very competitive for the class.
Servicing intervals are at every 12 months or 10,000km, whichever occurs first, but could be annoying if you travel a lot.