Mercedes-Benz E-Class vs Alfa Romeo Giulia

What's the difference?

It's nice to see the E-Class still embody the ancestral heritage of Mercedes-Benz, a brand which has had much change forced upon it in the last decade.

This hybrid one in particular does a remarkable job of blending the future and the past in one deeply capable and customisable package, but not one without its flaws.

While the E 300 e manages to unite these elements nicely, it's ultimately held back by its classic rear-drive underpinnings which have consequences for packaging and electric range.

The Giulia is a love letter to the increasingly lost art of the sporty executive sedan. As refined as it is beautiful and oh-so elegant to drive, it’s a reminder of why we always love Alfa Romeo, even when the odds are against it.

Emotional cars like this are hard to come by and they will soon be gone, replaced by something new. The future is not necessarily worse, but it will be different, so if a sporty European sedan with a combustion engine is calling out to you don’t miss your opportunity to drive the Giulia while it still exists in this form.

The E-Class recently received a significant facelift to bring it in line with the brand's latest design ethos, and it serves to refine an already elegant sedan.

The E-Class isn't just the brand's definition by reputation, but by its look, too. While some may be disappointed by how similar it now looks to the C-Class below, or the S-Class above, giving the core Mercedes sedan range near identical silhouettes, it cuts a unique path from its traditional rivals.

BMW's 5 Series leans into a sharper and more aggressive design language, while Audi's A6 does much the same with a post-modernist edge.

I'd argue the stoic Germanic stare of the E-Class’ softer face places the Mercedes exactly where it needs to be, but it doesn't stray from its sporty rear-drive underpinnings entirely.

The car's new blacked-out highlights accentuate its width, and the 10-spoke alloys on our test car fill the wheelarches and draw your eye to the car's low stance and big brakes.

A classic Benz beltline runs from the front lights to the rear, uniting a tidy and clearly well-built package.

Inside and the more luxury-focused touch of the E-Class compared to rivals is evident. Lavish wood trims work their way through the doors and across the grandiose dash, and while the flashy screen fittings from the wider Benz range are present here, the interior is toned down several notches from the glitz of the brand's smaller vehicles.

This offers it a much more stately ambiance, matched by the synthetic leather ‘Artico’ seats which are more like lounge chairs you sink into.

The overall design links the E-Class with its siblings nicely, and there are a lot of the brand's re-imagined classic touches present, like the circular climate vents, wooden panel inserts, and silver-tinged toggles which run down the centre.

It's not all retro, though, with the E-Class wowing observers with its giant single gloss panel hosting the multimedia suite and digital dash elements.

Obviously, you can go further here, with a long list of optional interior colour and trim combinations to customise the E-Class to your heart's content, although I was happy with the classic black on brown woodgrain of our test car.

Like any good Alfa Romeo should be, the Giulia is a work of art. It’s sleek, sharp, and immaculately proportioned.

This most recent update has artfully refined a formula too good-looking to mess with. The increasingly dorky headlamps from the previous car have been swapped out for a more contemporary all-LED set, with a three-bar DRL pattern.

The grille has also been tweaked for this update for a more modern style, and the Veloce is now graced with the iconic and more aggressive sport two-tone alloy wheels in the traditional five-hole 'tele-dial' style.

It’s effortlessly attractive, and instantly recognisable as an Alfa on the road. I can’t think of a better way to stand out in today’s executive sedan landscape.

The interior has received less of an upgrade for the 2024 model year, with the same core parts. The major change is the old-school analogue instrument cluster being swapped out for a slick 12.3-inch digital unit.

The puzzling thing about this is the 8.8-inch central multimedia screen hasn’t been upgraded in-kind, making a strange contrast between the sharp and fast digital instruments, and the laggy and dull multimedia panel.

At least it effortlessly sits behind the curvaceous design of the dash as to not interrupt a good shape.

There are of course plenty of other touches which I love. The leather seats look and feel the part, as do the real metal paddle shifters which float behind the simple yet refined and sporty steering wheel.

The push-to-start button on the wheel is reminiscent of other Italian sports machines, while the tasteful smattering of leather, gloss plastic, and textured surfaces keep the premium feel on-track.

Some areas I’m not so keen about: Some of the interior plastics, particularly for buttons and toggles, feel cheaper than they should, and the door cards are oddly basic considering how much attention has been given to every other part of this car’s look and feel.

The E-Class takes many forms around the world, and one of them is a taxicab which makes a lot of sense because the E-Class is one of the few cars I've had on test of late that I'd actually like to be driven around in rather than always take the helm myself.

The rear seat space is enormous behind my own driving position, and the detailed luxurious trims continue, complete with the dazzling milled silver speaker fittings, woodgrain trim, and in our test car, rear heated seats.

Again, the seats are ones you simply sink into, and the window is nice and wide for great visibility.

Alongside rear heated seats in our car, amenities include large bottle holders in the doors, flip-out ones in the armrest, hard shell pockets on the back of the front seats, as well as dual adjustable air vents with a lock-off.

The front seats also offer generous space, comfortable and supportive designs, and a lavish space for full-sized adults with a high level of adjustability.

As much as I hate the fact that you have to tick pricey option boxes on an already pricey car, the amenities they afford are properly luxurious.

The seat heating, for example, extends to the armrests in the doors and centre console, and the third climate zone is a necessary touch if you're ferrying around rear passengers often.

While a sedan like this is never going to have the ease of seating of an SUV, there are lots of little areas where this Benz shines.

Proper four-door keyless entry is a nice touch. As is the ability to pre-condition the cabin, the way the doors open nice and wide, and the 40/20/40 split fold of the rear seats allow you to use the centre fold as a ski-port in European style.

Up front, you can customise the digital dash how you see fit, and while the touch panel controls on the wheel and centre console can be clumsy at times, at least there are multiple ways to interact with the system, and a physical dial for volume control hasn't been forgotten.

Over time I've even warmed to the centrally-located touchpad controller. It's easier to use than the one in Lexus products, and it's nice that I have a way to interact with the piano-gloss screen without needing to reach over to it while I'm concentrating on the road (leaving finger prints all over it in the process).

Even things as simple as the car's instruction manual being entirely digitized into the multimedia suite, complete with search function, is just smart.

The layout of the E-Class creates a significant reduction in boot space in this hybrid version, however.

Because it's a rear-drive sedan, it requires the batteries to be awkwardly packaged under the floor and on top of the axle, so the boot floor is an odd, tiered surface, with space reduced from a decent sedan-sized 540 litres (VDA) in purely petrol variants to a hatchback-sized 370L in this PHEV.

As you might be able to tell from the pictures, this shelf arrangement makes the space hard to use, although it did manage to fit our largest (124L) CarsGuide travel case on an angle.

The Giulia is an old-school low-slung sports sedan. Many will prefer the SUV sensibilities of the Stelvio, with its bigger hatch-opening boot, and its higher ride height can better accommodate less mobile passengers, and makes it easier to fit child seats and the like.

For those willing to trade those things away for a superior drive experience, the Giulia is still solid to live with every day, but has a few drawbacks.

For example, those strangely basic door cards offer only a tiny map pocket with a nook I’d hardly describe as a bottle holder.

The centre console offers two larger bottle holders with variable edges, but there’s also not much else in the way of storage in the cabin aside from a smaller-than-average glove box and armrest console box.

The big win for me is the physical dial set and shortcut buttons for all the key climate functions, making it easy to operate while you’re concentrating on driving.

At least the seats are well bolstered, and front passengers are treated to plenty of adjustability. Visibility is okay, and it was easy for me to find a comfortable driving position at 182cm tall.

The rear seat is a similar story. It’s tighter, and you have to duck down below the roofline to get into it.

Once inside, I was pleasantly surprised to find enough room for my knees and somewhere for my feet to slide behind my own driving position, although the centre position is all but useless thanks to an enormous raise for the driveshaft.

Headroom is passable, but you wouldn’t want to be much taller than me. 

There are, again, tiny bottle holders in the doors, and a further two in the drop-down armrest. Rear seat passengers get dual adjustable air vents on the back of the centre console, one USB 2.0 outlet, and elastic nets on the backs of the front seats.

The boot measures 480 litres which is up there with a lot of mid-size SUVs, but because it’s a sedan, access is more limited, and it won’t accommodate as many awkwardly-shaped objects.

The Giulia we’re looking at for this review is the mid-spec Veloce, which costs $74,950 before on-road costs, sitting above the base Ti ($68,450) and below the top-spec Quadrifoglio ($153,700).

Natural rivals from Germany include the Audi A4 45 TFSI ($77,869), BMW 320i M Sport ($80,200) and Mercedes-Benz C200 ($89,900) all of which suddenly make the attractive Alfa look like a not-half-bad deal.

But then there’s always the Genesis G70 (from $63,000 in equivalent turbo 2.0L form) to bring the value equation back to reality.

Standard stuff at this grade includes 19-inch alloys, an 8.8-inch multimedia touchscreen and a 12.3-inch digital instrument cluster (new for the 2024 model year), dark contrast exterior highlights, leather seat trim with heated front seats and steering wheel, aluminium interior detailing and shift paddles with extended leather trim on the dash, updated LED headlights and DRLs, dual-zone climate, push-start ignition and keyless entry, tinted rear windows, and a 14-speaker Harman Kardon audio system.

Performance-wise, the Veloce also scores a limited-slip rear differential to match its punchy engine.

The tech feels a bit old, and the interior has a dated ambiance to it compared to the more open and digitised spaces of its rivals, but there’s something to be said for how organic the Alfa feels. More on this later.

The E 300 e has a 2.0-litre turbocharged four-cylinder petrol engine producing 155kW/350Nm mated to a nine-speed torque converter automatic transmission, driving the rear wheels.

The transmission contains an electric motor which is capable of producing 90kW/440Nm on its own, allowing full range of motion in the ‘Electric’ driving mode.

It is also capable of hybrid assistance to the petrol motor, making the E 300 e the fastest non-AMG-badged E-Class model to 100km/h, with a claimed sprint time of just 5.7 seconds.

It also has a 13.5kWh lithium-ion battery pack, which is good for a claimed electric-only driving range of 51km (on the more lenient NEDC testing cycle).

It's a complex mix of gear, and the electric range I experienced was certainly less than 40km. In other words, it's used up very quickly.

The Benz offers some interesting driving modes to help with this, which we'll explore later in this review.

The Veloce might not pack a Ferrari-derived six-cylinder engine like the Quadrofoglio, but its smaller 2.0-litre four-cylinder turbocharged petrol engine hardly wants for power.

Packing 206kW/400Nm it outpunches six cylinders of old easily, and is still capable of sprinting to 100km/h in a hot-hatch baiting 5.7 seconds to a Vmax of 240km/h.

It even sounds fantastic, as it flies up the rev-range living up to every bit of the Alfa promise. Peak power arrives at 5250rpm, but peak torque hits at 2250rpm.

Smooth shifts are provided courtesy of an eight-speed traditional torque converter automatic transmission.

All of this hybrid gear leads to impressive consumption figures. Officially the E 300 e will consume just 2.2L/100km on the combined driving cycle, with around 13.0kWh/100km of energy consumption worked in as part of that calculation.

However, the hybrid Benz requires 98 RON premium fuel, has a smaller tank (60L) than its all-combustion counterparts, and its claimed 51km of NEDC range is more in the late thirties or early forties in the real-world in my experience.

That said, our car consumed a blend of 5.6L/100km and 8.3kWh/100km in my time with it, which is a nice balance of fuel and energy consumption.

I drove it with a lot of electric mode in the mix, but also had a day solely on the engine, and some experimenting with 'Sport' mode and 'Battery Saver' which is designed to maintain the battery level whilst using hybrid mode where it can.

The E300 e accepts a European-standard Type 2 ‘Mennekes’ charging cable in AC form only. It can charge at a theoretical max speed of 7.4kW, although the max I extracted from my local solar-charged AC outlet was 7.2kW.

It took around an hour and a half to get my E 300 e to about two-thirds charge. It would have charged to 100 per cent in around two hours using this method.

Expect somewhere between four and five hours for it to charge to 80 per cent from a 2.4kW wall socket with the included charger.

The system as a whole works well, but I wish it had more purely electric range. A battery closer to 20kWh would offer 60 or 70km of real-world range for a car of this weight, but would eat significantly more boot capacity.

The 2.0L turbocharged engine has an official combined cycle fuel consumption figure of just 6.1L/100km, although I saw 9.0L/100km in my time with it.

I’ll admit it was being enthusiastically driven, and treated to lots of urban commuting.

The Giulia has a 58-litre fuel tank and requires mid-shelf 95 RON premium unleaded fuel. Its approximate range on a full tank at the official consumption is 951km.

For all the electrification and evolution in Mercedes-Benz’ greater range, it's almost like coming home to sit in the E-Class.

Not only does the E 300 e stay true to the brand's luxury sedan roots with the comfort and refinement on offer, but it's perhaps the one variant in the E-Class range that makes a significant stride toward the future of the nameplate.

I'm sure we'll see a fully electric version of the E-Class in the near future (the brand is shifting to electric-only with an aggressive timeline), but for now, at this price, hybrid is the way forward for luxury sedan refinement.

The way this car blends its electric and combustion modes is notably smooth, and the engine is so distant it's genuinely hard to tell when it turns on, unlike this car's smaller A 250 e PHEV hatch sibling which takes a major drop in refinement when the rattly 1.3-litre four-cylinder engine needs to be relied upon.

This is likely due to the higher-end nature of the 2.0-litre engine and nine speed longitudinally mounted transmission in a much larger and heavier car. One thing I've never liked about the Mercedes PHEVs (and is a common problem among many PHEVs) is the ‘hybrid’ mode could be a bit smoother and more transparent on how it divides its time between electric and with the engine on. At times it runs the engine at the lights for no reason, and it seems unusually keen to turn it on when it could be using electric power. Perhaps we are spoiled by the simplicity and twenty years of refinement of Toyota's Hybrid Synergy drive, but it has the affect of making you wish every hybrid was as good.

The default ‘Comfort’ mode, while the most forgiving in terms of this car's ride, is weighted toward entirely draining the battery before it uses combustion power. The extra drive modes and customisation this PHEV offers are very useful though. Battery Saver mode lets you rely predominantly on combustion power. It's better to use on the freeway where combustion power is at its most efficient, allowing you to switch back to Comfort or Electric when you're stuck in traffic.

Sport hunkers the E-Class down for a sportier and firmer experience, and it also tweaks the accelerator response and auto transmission for a far more aggressive driving tune. As this mode won't use the electric motor at all, even at low speeds, it can be handy to use it to charge the battery via regenerative braking for times when you might not have access to a charger.

In fully electric mode, the regen braking can be tweaked to the max using the paddle shifters to increase your electric efficiency and range.

Like the smaller A 250 e, it's a highly customisable experience, letting you experience as much or as little electrification as you want in the moment, although in this case it's let down a little by the limited battery capacity.

Still, the E 300 e is an E-Class, quieter and sleeker than before. The ride is as stately as the interior suggests, and even on those 19-inch wheels little noise or discomfort makes its way into the plush cabin. The transmission is as close to an old ‘slush-o-matic’ you can get, and I mean that in a good way. Unless you're in one of the Sport modes, it will never interfere with the experience from behind the wheel.

Once you do awaken it in Sport or Sport + though, it shifts, even via paddles, with a surprising urgency, and it's in those modes where the air suspension transforms the cosy barge-like ride from Comfort or Electric into something far more rigid and responsive.

The dynamic breadth of ability in this car is a reminder of what premium money like this can buy. On the one hand you have the luxury of an economical comfort saloon, and on the other you have at least an inkling of semi-electrified performance at the flick of a switch.

Just remember to plug it in when you get home, or you're lugging around a lot of battery for no good reason.

Put simply: The Giulia is a celebration of Alfa Romeo. Yes. Even with a humble 2.0-litre turbocharged engine and an automatic transmission, this is a deeply emotional car. A riveting experience from behind the wheel.

Fly round corners, your eyes wide, exclaiming ‘magnifico!’ as the Giulia gracefully leans in, the rear LSD, sporty tyres, and wonderfully tight steering working together in harmony as you eke out just a smidge of tyre roar.

Laugh out loud to yourself, as you plant the accelerator, hear the muted rumble of the surprisingly angry little engine, and feel the turbocharger kick in half a second later as you power out.

‘Eccezionale!’ You’ll think, as you feel the click of the immensely satisfying metal paddle-shifters, and the transmission responds in-kind, the engine roaring up the revolutions with enthusiasm.

Sure, the Veloce grade is not as raw, or as wild, or near as fast as the top-grade Quadrofoglio, but all of the exciting spirit of  that car is still here, and at a little over half the price, too. The Veloce is an absolute delight to drive.

It has such poise, makes such a fine sound, and does it all so gracefully. This is how you make a car feel as one with the driver.

Even the ride is deeply impressive. It’s not too harsh or noisy, while gifting the chassis just the right amount of lean in the corners and allowing enough play for it to remain controlled over bumps.

Not only does it work well when you’re driving as it's clearly intended to be driven, but around town it’s quiet and refined inside, living up to the promise of a luxury sedan.

The seats and bolstering are great, the visibility isn’t too bad, and while I’ll complain about the slightly laggy software on the multimedia screen, the digital dash is responsive and the physical climate controls are welcome.

It’s not all perfect. If it were, I think it might cease to be an Alfa Romeo and start sprouting BMW badges.

For example, our test car, with less than 2000km on the odometer, had various inconsistent rattles emanating from the plastic garnish around the digital dash, and somewhere behind the back seat.

Regardless, driving this car has made me a little sad Alfa will be putting this wonderful platform behind it in pursuit of more electrified goals.

I can only hope wherever the Giulia nameplate goes next, it retains the spirit of this version.

The same safety equipment suite is standard on every Giulia variant.

Advanced active gear includes auto emergency braking, lane keep tech, blind-spot monitoring with rear cross-traffic alert, driver attention alert, and adaptive cruise control.

It also scores front and rear parking sensors, and a reversing camera with guidelines. 

The Giulia’s maximum five-star ANCAP safety rating expired at the end of last year, as it was originally rated back in 2016. The facelifted model is ‘unrated’ relative to ANCAP’s current standards.

Mercedes covers all its passenger cars with a five year and unlimited kilometre warranty, beating out its primary Audi and BMW rivals which persist with three-year offerings, and generally out-performing the premium segment.

The E-Class needs to be looked at once every 12 months or 25,000km, whichever occurs first, and like many German automakers, service packages can be bundled in at the time of purchase to bring overall costs down.

In the case of the E-Class, this will set you back $2450 for three years, $3200 for four years, or $4800 for five years, at a claimed minimum saving (three years) of $550 compared to paying-as-you go.

It's not as expensive or as unknown as it used to be here, but at close to $1000 per year, even when purchasing via the pre-paid packs, it's still very much at the premium end.

Alfa finally updated its warranty to a more industry-standard five-years and unlimited kilometres in 2022.

Service intervals occur at 12 monthly or 15,000km intervals for the 2.0-litre turbocharged variants. Pricing was not available for the model year 2024 version yet in the brand’s online calculator, but to give you an idea for the pre-facelift version, pricing came in between $345 and $1065 per visit, averaging $573 per year for the first five years of ownership. Not cheap, but not as expensive to run as you might expect.

One thing you might want to keep in mind is depreciation. Boring, I know, but even late model examples of the Giulia and Stelvio have been hit particularly hard by the depreciation stick according to residual values we searched up on Autotrader.

For reference, the Genesis G70 and BMW 3 Series have both fared much better in equivalent 2.0-litre turbo forms.