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Rolls-Royce Ghost vs BMW Alpina B7

What's the difference?

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Rolls-Royce Ghost
Rolls-Royce Ghost

2021 price

BMW Alpina B7
BMW Alpina B7

2018 price

Summary

2021 Rolls-Royce Ghost
2018 BMW Alpina B7
Safety Rating

Engine Type
V12, 6.6L

Twin Turbo V8, 4.4L
Fuel Type
Premium Unleaded Petrol

Premium Unleaded Petrol
Fuel Efficiency
14.3L/100km (combined)

9.6L/100km (combined)
Seating
5

5
Dislikes
  • Numb steering
  • Thirsty
  • Vast turning circle

  • Exhaust note could be tougher sounding
  • Extra care needed to pilot through car parks and alley ways
  • Australia's speed limits
2021 Rolls-Royce Ghost Summary

Rolls-Royce says its out-going Ghost is the most successful model in the company’s 116-year history. 

Not bad, when you consider the first ‘Goodwood’ Ghost has ‘only’ been around since 2009. And although the factory isn’t quoting specific numbers, that all-time best-seller claim means it’s surpassed the more than 30,000 Silver Shadows produced from 1965 all the way through to 1980.

Unlike the brand’s Phantom flagship, the Ghost is designed for owners who want to drive, as well as be driven. The aim is a less conspicuous, more engaging experience, and according to Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös, development of this new generation Ghost involved a lot of listening. 

He says a team of “Luxury Intelligence Specialists” connected with Ghost owners around the globe to gain a clearer understanding of their likes and dislikes. And the result is this car.

While its predecessor’s engineering DNA included more than a few strands of BMW 7 Series (BMW owns Rolls-Royce), this all-new car stands alone on an all-RR alloy platform also underpinning the Cullinan SUV and Phantom flagship.

The factory claims the only parts carried over from the prior model are the ’Spirit of Ecstasy’ ornament on the nose, and the umbrellas slipped into the doors (the holders for them are heated, by the way).

We were offered the opportunity to slip behind the wheel for a day, and the experience was a revelation.

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2018 BMW Alpina B7 Summary

You know when you're walking along the footpath and you come to a soft spongey bit that the council have put in around a tree and your mind goes: "Whoah, the ground is bouncy but it looks just like bitumen?!"

Well that's the kind of response you'll get from people when they think they're looking at a regular BMW 7 Series, only to have their world go a bit bouncy when they see the Alpina B7 badge on the back of this car as you're overtaking them at Warp Factor 9000.

And you will be overtaking them like a blur because, thanks to the elves at German tuning house Alpina, the B7 is hugely fast for a five-seat, 5.3m-long, 2.2 tonne limo. But then the B7 is fast for any type of car of any dimensions, because with its 330km/h top speed this beast will outrun a McLaren 570GT. Yes, seriously.

Based on the BMW 750Li long wheelbase, the B7 begins life rolling down the same production line as a regular 7 Series. Alpina then goes on to make so many changes to the engine and chassis that the German government requires the BMW VIN to be replaced with a new one.

Ready to find out more? Well there's so much to see here that things may go a bit weird and bouncy again. Be prepared.

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Deep dive comparison

2021 Rolls-Royce Ghost 2018 BMW Alpina B7

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