Rolls-Royce Ghost vs Mercedes-Benz E-Class

What's the difference?

You might see it as an obscene indulgence or a piece of engineering excellence, but there’s no denying the new Rolls-Royce Ghost is exceptional. Incredibly refined and capable, it’s arguably the most impressive ‘entry-level’ car in the world. 

The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.

While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.

If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.

Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Rolls-Royce adopted what it calls a ‘post-opulent’ philosophy in development of the new Ghost’s design. Specifically, restraint, “rejecting superficial expressions of wealth.”

That’s because, as a rule, Ghost customers aren’t Phantom customers. They don’t want to make that big a statement, and prefer to drive the car as much as they might be chauffeured in it.

This Ghost is longer (+89mm) and wider (+30mm) than the outgoing model, yet it’s a superbly balanced shape, with minimalism the guiding design principle. 

That said, the iconic ‘Pantheon Grille’ is bigger, and now downlit by 20 LEDs under the top of the radiator, with its individual slats polished even more carefully to subtly reflect the light. 

The car’s broad surfaces are tightly wrapped and deceptively simple. For example, the rear guards, C-pillars and roof are fabricated as one panel, which makes sense of the absence of shutlines around the rear of the car (except for the boot outline, of course).

Rolls-Royce refers to the Ghost’s cabin as an ‘interior suite’ consisting of no less than 338 individual panels. But despite that number, the feeling inside is simple and serene.

In fact, Rolls says its acoustic engineers are experts in serenity. Sounds like Darryl Kerrigan needs a Ghost for the family road trip to Bonnie Doon.

A few details stand out. The open pore wood trim is a welcome, tactile change from highly finished veneers that often do their best to look like plastic.

The proper metal chromed trim elements around the cabin confidently say quality and solidity, and the steering wheel, as well as the buttons around the multimedia controllers are subtle throwbacks.

The wheel has a circular central pad, with ancillary buttons around its lower perimeter, which echoes the style of the 1920s and ‘30s. You half expect an ignition advance/retard lever to sprout from its centre.

And the buttons around the media controllers use a combination of shape, colour and typeface to conjure up thoughts of the same era. They could be made of Bakelite.

For those that way inclined, the signature ‘Starlight Headliner’, using untold LEDS to create a glittering night sky in the roof, now incorporates a shooting star effect. You can even option up the constellation of your choice.

Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.

The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.

Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.

To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.

The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.

The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.

The new Rolls-Royce Ghost is over 5.5m long, more than 2.1m wide, and close to 1.6m tall. And within that substantial footprint sits a 3295mm wheelbase, so no surprise utility and practicality are exceptional.

First, there’s getting in. The ‘coach’ or ‘clamshell’ doors will be familiar to current Ghost owners, but their “effortless” operation is new, a gentle pull on the door handle bringing welcome electronic assistance.

Once inside the rear of the car, as on the previous model, the press of a C-pillar-mounted button will close the door.   

But up front, easing onto the generous driver’s seat is a breeze thanks to the Ghost’s sheer scale and a large door aperture. 

There’s plenty of space for people and things in a thoroughly considered layout. A large glove box, big centre storage box (containing every connectivity option known to humankind) a lined slot for your phone and twin cupholders under a sliding timber cover. The door pockets are generous, with a sculpted section for bottles. 

Then the rear. Obviously designed for two, the back seat will seat three. The sumptuous full-leather seats are multi-way electronically-adjustable, and NBA players (almost certainly prospective owners) will be happy with the leg, head and shoulder room provided.

Need even more room in the back? Step this way to the ‘Extended’ long-wheelbase version of the Ghost, measuring 5716mm long (+170mm), with a 3465mm wheelbase (+170mm), and stepping up in price to $740,000 (+$112,000). That’s $659 per additional millimetre, but who’s counting?

But back to the rear of the standard wheelbase car. Fold the large centre armrest down and twin cupholders pop out the front. Then, a wood-trimmed lid on the top flips forward to reveal a rotary multimedia controller.

Behind that, a beautifully trimmed storage box offers generous space and 12V power, and behind door number three (a pull-down leather panel in the back of the armrest aperture) is a small fridge. What else?

The rear of the front centre console houses individual climate-control outlets as well as USB and HDMI sockets.

Touch a discreet chrome button and small desks (RR calls them picnic tables) fold down from the front seat backs, faced in the same open pore wood as the dash, console, steering wheel, and door trims, and finished off with flawless chrome.

The entire interior benefits from a ‘Micro-Environment Purification System’ (MEPS), and rather than bore you with the details, let’s just say it’s exceptionally efficient. 

Boot volume is a solid 500 litres, with an electrically-assisted lid and plush carpet lining. Of course, the air suspension system can lower the car to make loading heavy or awkward objects that little bit easier.

Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.

The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.

The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.

There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.

And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.

Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.

Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.

While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.

But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.

Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.

The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.

The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.

It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.

Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.

More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”. 

Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).

With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.

A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.

The new Ghost is powered by an all-alloy, direct-injection, 6.75-litre, twin-turbo V12 (also used in the Cullinan SUV) producing 420kW (563hp) at 5000rpm, and 850Nm at 1600rpm.

The ‘six-and-three-quarter-litre’ V12 has a distant link to BMW’s ‘N74’ engine, but Rolls-Royce is at pains to point out this unit stands on its own two feet, and that every piece of it bears a RR part number. 

It runs a Ghost-specific engine map, and permanently drives all four wheels through a GPS-guided eight-speed automatic transmission.

That’s right, the GPS link will pre-select the most appropriate gear for upcoming bends and terrain with the aim of producing “a sense of one endless gear.” More on that later.

This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.

It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.

Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.

Rolls is currently quoting European Regulation (NEDC) fuel consumption numbers for the new Ghost, which for the combined (urban/extra-urban) cycle is 15.0L/100km, the big V12 emitting 343g/km of CO2 in the process.

On the launch drive, covering around 100km of urban pottering, B-road cornering, and freeway cruising, we saw a dash-indicated figure of 18.4L/100km. 

Premium 95 RON unleaded fuel is recommended, but if circumstances (presumably in the back-of-beyond) demand it, standard 91 unleaded is usable. 

Whichever you choose, you’ll need no less than 82 litres of it to fill the tank, at our average fuel use, enough for a theoretical range of 445km.

Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.

With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.

So, if this Rolls is designed to be driven, what’s it like behind the wheel? Well for a start, it’s plush. As in, the front seats are big and comfortable, but surprisingly supportive and endlessly adjustable.

The digital instrument cluster tips its hat to classic RR dials, and despite thick pillars (especially the bulky B-pillars) vision all around is good.

And if you’re thinking 2553kg is a lot of Ghost to get moving, you’re right. But there’s nothing like applying 420kW/850Nm of twin-turbo V12 muscle to the task.

Peak torque is available from just 1600rpm (600rpm above idle) and Rolls-Royce claims 0-100km/h in 4.8sec. Plant the right foot and this car will calmly have you at throw-away-the-key speeds in the blink of an eye, the eight-speed auto shifting imperceptibly all the way. And even at full throttle, engine noise is relatively subtle.

But aside from that prodigious thrust, the next eye-opener is unbelievable ride quality. Rolls calls it ‘Magic Carpet Ride’, and it’s no exaggeration.

The bumpy road surface disappearing under the front wheels just doesn’t compute with the unruffled, perfectly smooth progress you’re experiencing. It is unbelievable.

I’ve only had that sensation once before, behind the wheel of a Bentley Mulsanne, but this was possibly even more surreal.

Rolls-Royce’s ‘Planar’ suspension system refers to, “a geometric plane which is completely flat and level”, and it works.

The set-up is double wishbones at the front (incorporating a unique to RR upper wishbone damper) and a five-link arrangement at the rear. But it’s the air suspension and active damping that create the magic Rolls calls “flight on land.”

A ‘Flagbearer’ stereo camera system in the windscreen reads the road ahead to proactively adjust the suspension up to 100km/h. It’s name recalls the early days of ‘motoring’ where a person waving a red flag walked in front of cars to warn unwary pedestrians. This slightly more sophisticated approach is just as arresting.

This time around the Ghost is all-wheel drive (rather than RWD) and it puts its power down brilliantly well. We dared to push it fairly aggressively on a twisting B-road section and all four fat Pirelli P Zero tyres (255/40 x 21) kept things on track without so much as a squeal.

A 50/50 weight distribution and the stiffness of the car’s aluminium space-frame architecture help keep it balanced, planted and under control. But on the flip side, steering feel is almost completely MIA. Numb and overly light, it’s the missing link in the Ghost’s otherwise impressive dynamic performance.

Drop into a freeway cruise and you become aware of the impossibly low noise level. But it’s not as quiet as it could be. Rolls says it’s able to achieve near silence, but adds that becomes disorienting, so it introduced an ambient “whisper”... “a single, subtle note.” 

To achieve this level of calm the bulkhead and floor have been double-skinned, interior components are tuned to a specific resonance frequency, and there’s 100kg worth of acoustic damping materials within nearly half the architecture of the car, in the doors, roof, double-glazed windows, even inside the tyres.

The four-wheel steering system helps with agility on the highway (where the front and rear axles steer in unison), but comes into its own at parking speeds (where they counter-steer), because even with numerous cameras and sensors, parking this 5.5m long, 2.5-tonne machine is quite an undertaking. Turning circle is still 13.0m, though, so beware. If all else fails, the car will park itself, anyway.

Beefy ventilated disc brakes front and rear wash off speed progressively and without a hint of drama.

Other highlights? The multimedia system is the only thing openly borrowed from BMW, but that’s not a problem because the interface is great. And that 1300W, 18-speaker 18-channel audio system absolutely cranks!

While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.

It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.

Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.

With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.

That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving. 

While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.

Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.

The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.

If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.

It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.

ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.

In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.

It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.

But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.

The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.

Rolls-Royce covers its Australian range with a four year/unlimited km warranty, but that's just the tip of the ownership iceberg.

The mysterious ‘Whispers’ owners portal, a “world beyond”, is claimed to offer the opportunity, “to gain access to the inaccessible, to discover rare finds, to connect with like-minds.” 

Plug your car’s VIN into the app and you’ll be on the receiving end of curated content, event invitations, news and offers, as well as access to your own ‘Rolls-Royce garage’, plus a 24/7 concierge. All complimentary.

What’s more, service is recommended every 12 months/15,000km, and it’s free-of-charge for the duration of the warranty.

The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch. 

It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.

This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).

Servicing intervals are every 12 months or 25,000km, whichever comes first.