Is there anything not interesting about the Puma’s design? It gets Ford’s swoopy, grille-heavy, design language out of Europe and pours in extra fun factor.
It’s hard not be charmed by this car’s big smiling face, its light clusters which ride up the bonnet as part of its contoured fenders help to give it a very defined front three-quarter that stands apart from the crowd.
These lines run down this car’s stout sides and into its coupe-like roofline. The rear is rounded out by a strong spoiler which references the brand’s other performance products, cool LED light clusters, and trendy text across the bootlid.
The ST-Line separates itself from the base car with more interesting filler panels and two-tone alloy wheels, even if they are the same size.
You could call the design 'risky', especially compared to some of its more conservative rivals, but one of the benefits of all these new light SUV nameplates popping up is the lack of a design rulebook for them. They all seem to have a bit of a different take, giving this class of SUV an unusually broad selection of personality and the Puma is no exception.
On to the inside, and the Puma’s fun exterior promise isn’t really matched with much flair. The upright dash and tight dimensions are mostly monotone in their approach, although this ST-Line brings a bit of fake carbon trim in line with its sporty badge.
The design and plastics are all pretty average, though, with the standout features including the spongey flat-bottomed steering wheel and the multimedia screen. Ford’s 'Sync' software looks good and operates well.
The digital dash cluster helps this car not feel as plain as the base model on the inside, but would it hurt to ask for one with a faster frame rate? It’s not very reassuring to see the simulated analog dials have to skip a few frames every now and again…
The ST-Line also gets its own seat trim, which offers a more interesting design and better bolstering than the base car.