Audi A1 vs Alfa Romeo Giulietta

What's the difference?

If you’re eager for a sporty compact hatchback with premium design and luxury car badges, the Audi A1 40 TFSI is a very, very strong contender. It’s fast, fun, and functional for a little hatchback. It’s just very expensive, and for most people the $10K cheaper 35 TFSI model will tick most of the boxes. I’d recommend you drive it before signing on for the top-spec model.

So much right and some things not quite right – the Giulietta has the Alfa Romeo mix of highs and lows which the brand is famous for. There’s no mistaking that this is a unique and sexy looking car, with the practicality of a five-door hatch plus impressive handling and performance.  More heart than head decision here though it seems, but romantic Alfa enthusiasts should adore it.

I don’t think I’ve seen a better transformation between generations than the current A1. In its previous guise it was bubbly and cute, but now it’s an angular brute.

This version’s S line sports body kit and funky 18-inch alloy wheels certainly help in that regard, but even the standard lighting signatures - LEDs front and rear - make it stand out as anything but a cutie pie city car.

The good news is that it hasn’t grown too much, either. Sure, it is a bit bigger, measuring 4029mm (on a 2563mm wheelbase), 1740mm wide and 1409mm tall. The last one was smaller (3973mm long on a 2469mm wheelbase, 1746mm wide and 1422mm tall), but this one isn’t elephantine in its proportions and so remains simple to park and squeezy enough to be considered a Light Car by industry standards.

And there are some really, really playful colours available. Like this Turbo Blue (which is only for this spec), and Python Yellow. There’s also black, green, red, three different greys, and two whites. The only issue is that flat white (Cortina White) is the only no-cost paint option. The rest will set out back $490 (for Tioman Green or the blue you see here) or $990 (for the rest). 

And then you can option the paint with a black roof, for $1380 combined with blue or green, or $1880 in all the other colours. The black exterior styling pack adds black highlights around the grille and on the front and rear bumpers. Those little Audi four-ring stickers on the rear doors are standard on this spec.

But to be honest, it stands out no matter what colour you choose, and that’s enough to get people’s heads turning on the street. And the interior design? Well, it has some good and bad points. See the interior pictures below to make up your own mind. 

Alfa Romeo couldn't design a boring car even if it was handed a picture of a Toyota Camry and told to copy it or else. The Giulietta is no exception.

There's the deep 'V' grille shared with the new Giulia sedan and 4C sports cars that make up the current Alfa model line-up. There's the bug-eye headlights with pretty inset LEDs and the chiselled bonnet, a side profile which looks like that of a mini Porsche Cayenne and a cute-but-tough bottom with its elegant taillights and twin exhausts.

The latest update brought a honeycomb mesh grille and a slightly different design to the headlight and LED foglight surrounds. The tail pipes were also given a styling tweak, so too were the alloy wheels.

Despite its coupe looks it's actually a five-door hatch with ‘hidden' handles for the rear doors.

The cabin saw new materials and finishes added. The Veloce had the Alfa Romeo logo stitched into the integrated headrests, shiny sports pedals, and lashings of faux carbon fibre trim on the doors and dash.

You can tell a Veloce from the outside by the red Brembo brake calipers behind the front wheels, 18-inch alloys, its chunkier exhaust tips poking out of the diffuser, red pin-striping to the front and rear bumpers, and the black window surrounds.

Okay, how big or small is it? Here's some dimensions for you. The Guilietta is 4351mm long, 1798mm wide, 1465mm tall and the Veloce with its sports suspension is 9mm lower than the others with 102mm of ground clearance.

Compared to say a Mazda3 hatch the Giulietta is 109mm shorter end-to-end and only 3mm wider. But if you're considering an Giulietta why are you looking at the Mazda3 anyway? That would be sensible - Like comparing Cancer Council hats to top hats.

There are elements of the A1’s cabin design that are tremendous. And other bits that are not so tremendous. 

The bad bits include the fact you’re paying about $50,000 on the road for a car that has hard plastic just about everywhere the eye can see.

The good bits are that the textured plastics on the dash are beautiful, and so are the designed elements on the doors. I love the door handles, I love the metallic finish, I love the layout and I love the way it makes you forget that you’re in a luxury-branded car with hard plastic all around you.

The media screen and digital dashboard help, too - it feels technical and premium in the driver’s seat as a result. The graphics are crisp and clear, the menus are mostly easy to navigate, but I had some issues getting Apple CarPlay to work. It has wireless CarPlay, and I had it plugged in, so perhaps that was confusing things.

But the Audi media system also includes Audi Connect in this spec, meaning there are realtime map, traffic and hazard updates, plus a Wi-Fi hotspot, fuel prices, parking, weather and Google maps and services. It’s high-tech, and if that’s what you like, this is definitely going to please you more than a Mini Cooper.

Practicality is good, with bottle holders in all four doors, cup holders between the front seats and a covered centre console and wireless charging bay in front of the shifter. In the back, storage is sparse: aside from the door pockets, there’s nothing - no cup holders, no map pockets. 

There is enough space for four adults in the A1, so if you plan to take your mates to brunch or if you’ve got young kids, you should be comfortable enough in here.

I had the driver’s seat set for my own height (182cm) and I was able to slide in to the rear seat without much fuss at all, with adequate knee and toe room, and decent headroom too. Try and fit three across the back and it’ll be uncomfortable, unless those three are very slim. 

There are dual ISOFIX child-seat anchor points and three top-tether points, and the seat structure is pretty flat, making fitment of these types of seats simple enough.

The boot capacity is good for a car of this size at 335 litres, which is a solid 20 per cent bigger than before. You won’t find a spare under the boot floor, though, as all A1s have an inflator kit. The back seats fold down to allow 1090L of cargo capacity, but there’s a ledge you have to contend with if you’re trying to load larger items in. Maybe skip the IKEA trips in this one, then. 

Beautiful things tend to favour form over function. The Giuletta tries to do both and succeeds…but also fails in places.

Successes first: despite its coupe looks it's actually a five-door hatch with ‘hidden' handles for the rear doors placed up at window level near the C-pillar. So good is the two-door disguise that our photographer climbed into the back seat through the front door.

Rear legroom is a bit tight back there and at 191cm I can sit behind my driving position but I'd hate for me to be sitting behind me because my knees are digging hard into the seat back.

Headroom isn't much chop either and I literally can't sit in the back seat and hold my head high – a combination of that sloping roofline and the optional double sunroof reduces the head space.

A major practicality fail is the lack of storage throughout the cabin.

Ordering drive-thru is possibly out of the question.

My wife's phone kept mysteriously appearing in the footwell every time we left it in the glove box, like there was a tear in the time-space fabric, but then we realised it was slipping through a gap.

There's no centre armrest storage bin in the front – actually there's no centre armrest. There is a pop-up hidey-hole on the dash but with only enough room for a pair of sunglasses.

The two cup holders in the front are small. It's safe to say that unless you have somebody with hands at the ready, ordering drive-thru is possibly out of the question.

Or if you have long arms and can reach the fold down armrest in the back there are two decent sized cup holders along with a small storage space. There are no bottle holders any of the doors, but there is fortunately room for a phone and wallet because there isn't space for them anywhere else.

But wait, the Giulietta is saved from a total storage fail by a large-for-the-class 350-litre boot. That's 70 litres bigger than a Toyota Corolla's and only 14 litres less than the Mazda3.  We could fit the pram, the shopping and the rest of the gear which goes with a military operation such as a trip to the park with a toddler in there.

The 2016 update saw the Giulietta variants renamed. There's the entry grade $29,990 Super Manual which has a six-speed manual gearbox, then buyers can step up to the Super TCT with a six-speed dual clutch automatic transmission for $34,900 and then there's our test car – the Veloce for $41,990. There's 10 paint colours at your disposal from the colour of our car (Alfa Red) to Perla Moonlight. Only Alfa White comes at no extra cost, the rest are a $500 option.

The Veloce collects the same features as the Super TCT such as a 6.5-inch touch screen, with sat nav, front and rear parking sensors, three drive modes and then adds bi-xenon headlights, 18-inch alloys, leather and Alcantara seats, a flat-bottomed steering wheel, the big exhaust tips and the sports diffuser, tinted rear glass and then less cosmetic features such as sports suspension and launch control.

There's no reversing camera which is disappointing, considering they come standard on some cars half the price.

At this price you'd shop the Veloce against a BMW 120i hatch for $41,900, a Volkswagen Golf GTI for $43,490 or possibly a high-end Mazda3 SP 25 Astina for $37,040.

This 40 TFSI model is the big humdinger in the range. It has the donk, right?

Yeah, it’s a 2.0-litre four-cylinder turbo-petrol engine, which is a full litre bigger in capacity than the base model car. And it’s the same engine fitted to the Polo GTI - a proper hot hatch!

It doesn’t quite have double the power and torque of the entry-level 30 TFSI model, but it does have solid outputs of 147kW (at 4400-6000rpm) and 320Nm (from 1500-4400rpm). That’s enough to slingshot this A1 from 0-100km/h in a hot-hatch-rivalling 6.5 seconds, according to Audi.

Unlike the lower grades, it runs a six-speed dual-clutch automatic, which it needs because it has so much torque. The 30 and 35 TFSI variants have a seven-speeder. All of them, including this one, are front-wheel drive.

There is no quattro/all-wheel drive A1 this time around, and there won’t be an S1, either. So this is it if you want your kicks in a compact car from the Ingolstadt-based brand.  

The Giulietta Veloce has a 1.75-litre four-cylinder turbo-petrol engine which produce 177kW of power and 340Nm of torque. It's a great engine that lets loose a wonderful scream when pushed hard and the little grunts it makes when it changes gear when driving around normally sound like a giant enjoying his food.

The transmission is a dual-clutch auto which Alfa calls a TCT or twin-clutch transmission. I'm not a fan of them regardless of the brand of car they're in but the Alfa version is better than most of the others in its smoothness at lower speeds and decisiveness.

There's so much potential here for a great driving experience.

What about the Giulietta's reliability over time? This version of the car is less than two months old so we can only comment on what it offers as a brand-new vehicle, but you'll find good context in our used review of the earlier 2011-2014 Giulietta.

Claimed fuel consumption is rated at 6.4 litres per 100 kilometres. You might see close to that on a highway drive, but if you’re primarily city-dwelling like me, then expect higher.

I saw an average of 10.1L/100km during my urban review of the A1 40 TFSI. That was with stop-start engaged the whole time, and the occasional squeeze of the accelerator to test out the claimed acceleration.

Fuel tank size for the A1 is just 40 litres, so if you’re doing what I did with this grade of A1, you can expect to visit the servo every 400km or so.

Alfa Romeo says you should see your Veloce drink at a rate of 6.8L/100km during combined driving, but the dash showed more than double that during mainly urban driving while  channelling  Enzo Ferrari.

You shouldn’t be surprised to know that the A1 40 TFSI feels a lot like a Polo GTI to drive. It’s quick, it’s entertaining, it’s refined… it’s just about 50 per cent more expensive.

That mightn’t matter to you or factor into your considerations. I just want to point out that you can get a car that’s just as good to drive as this one, and still with a premium German brand attached to it, for a lot less.

The A1 does have it’s own spunk, though. It has a more masculine character, more aggressive styling, and more delightful interior design.

But it also has steering that is predictable and easy to judge, helping it feel nimble and grippy. From tight twisty roads to roundabouts, you’re going to be having fun in the A1 if you’re tooling around town. 

It feels planted and grippy - aside from some front-wheel spin during take-offs if the tyres are cold - and you might notice the suspension can be a touch noisy as it pitter-patters over inconsistencies in the road surface, but the ride is firm yet controlled, offering enough comfort over potholed city roads and speed humps for this tester. And there are several of each of those obstacles on my daily drive to work.

The engine is a sweetheart, offering brilliant linearity to its power delivery. It pulls hard from low in the rev range, meaning you’ll be able to zip through traffic without much hassle at all. The powertrain is super responsive to inputs at speed, especially if you put it in Dynamic mode, which also allows you to hear some pops and crackles from the exhaust system. 

That said, there is some vibration, shuddering and hesitation at low speeds, which is a combination of the stop-start system kicking in and out, a small amount of turbo-lag from the engine and some shuffling behind the scenes from the dual-clutch transmission. You might find the lurchy nature of the first-gear take-offs to be a bit hard to get used to, especially if you spend a lot of time in bumper-to-bumper traffic. 

While this is an Urban Guide review focused on city driving, I thoroughly recommend you find a quiet stretch of twisty road outside the city limits. You won't be disappointed.

There's so much potential here for a great driving experience such as the accurate and direct steering and great suspension which provides a comfortable ride and great handling, only for all to be let down by turbo lag which kills the responsiveness in the car.

Of the three steering modes: Dynamic, Natural and All Weather, the Dynamic setting was kept on almost always with the other two just feeling too lethargic.

The Giulietta is front-wheel drive and there's a lot of torque being sent to those wheels, but unlike a stack of Alfas in the past there's next to no torque steer. That said, our hill start test on a wet night saw those front wheels scrambling for traction as it accelerated up the slope. Cornering grip from the tyres is excellent, however.

There's some Alfa Romeo ergonomic issues in the cabin we've gotten used to over the years, but just because you're accustomed to something doesn't mean it's okay. For example, the cramped driver's footwell with the brake and accelerator pedals so close that it's easy to hit both at the same time.

Such is the intensity of the spray from both the window washer and the headlight washers it's like you're captaining a fishing trawler that's hit a massive wave at sea.

The indicator and wiper stalks are also so far from the steering wheel rim that they're almost out of reach – I don't think I have small hands, nobody's ever pointed them out or laughed at them.

And speaking of wipers, the Giulietta is obsessed with keeping itself clean. Pull the wiper stalk towards you to clean the windows and such is the intensity of the spray from both the window washer and the headlight washers it's like you're captaining a fishing trawler that's hit a massive wave at sea. Put the car into reverse and the rear wiper starts squirting and washing.

For Christmas I want Alfa to upgrade their media unit or bin it – the UConnect system disconnected my phone without prompting and isn't intuitive to use.

The Alfa Romeo Giulietta has been given the maximum five-star ANCAP rating. It doesn't have the advanced safety technology such as AEB and lane keeping assistance which is now standard on any small hatches for a lot less money.

For child and baby seats there's two top tether and two ISIOFIX points in the back seat.

While the VW Polo GTI that this spec of A1 shares plenty with is backed by a five-year/unlimited kilometre warranty plan, the Audi-badged compact hatch still has a lesser three-year/unlimited kay cover. 

The A1 requires servicing every 12 months or 15,000km (just like a Polo), and there’s a pre-pay service pack you can roll into your finance if you so choose.

That service plan covers either three years/45,000km of driving ($1480) or five years/75,000km ($1990). In the case of the five-year plan, Audi is actually better value than the Polo GTI (which costs $2200 for pre-pay). 

Where is the Audi A1 built? You might be surprised to learn the answer is Spain.

Concerned about reliability? Got questions over resale, problems, issues, faults, recalls or something else? Check out our Audi A1 problems page. 

The Giulietta is covered by Alfa Romeo's three year/150,000km warranty. Servicing is recommended at 12month/15,000km intervals with a major service every two years. Alfa Romeo doesn't have capped price servicing but there is Mopar Vehicle Protection which customers can purchase with the vehicle for $1995.