Audi A3 vs BMW M3

What's the difference?

Closing in on $60,000 for a small car isn’t cheap. Ask a car dealer and they might even say the hatchback is a good way to get someone into a showroom to eventually look at an SUV.

But I reckon you’d be doing the A3 a disservice to count it out. It’s always been one of those cars that does everything well, and with this current facelift manages to keep its practicality without becoming boring.

It looks good on the outside, it’s smart on the inside and it’s fun to drive while remaining sensible. Even if you get it in bright yellow.

Long live the mighty wagon. The BMW M3 Touring is treat to look at, and an even bigger treat to drive.

If you want one, act fast. We waited a long time for a wagon-shaped M3, and with electrification increasing in the automotive industry, this will likely be your last chance.

Eye of the beholder and all that, sure, but the A3 looks cool from the outside. It’s got this angular design but manages it without being too aggressive or busy with other design elements, so it still has a ‘premium Euro’ feel to it.

Shooting pics of the car for this review, the harsh light accentuated its sharp lines. It looks sculptural rather than just some little blob. 

At the same time, thanks to the proliferation of sports design packs like the S Line, The A3 looks like it could be an S3, almost. Which makes sense, because the front bumper and rear diffuser as well as the roof spoiler are all partly inspired by RS models.

New for the A3 is the flat, 2D Audi badge, the model name on the B pillar and the new font for its name on the tailgate. 

The lights in the cluster are able to look narrower than before thanks to their customisable settings, which allow you to choose the light signature, while the grille has a flatter appearance and the air intakes are bigger. Even the wheels look like they’re from a sports car.

Whether you’d have the A3 in the Python Yellow of our test car is another thing. I don’t mind a loud colour but I reckon a bit of 'District Green', 'Ascari Blue' or 'Progressive Red' would be the vibe.

Also, any colour that isn’t white is a cost-option on the A3, all of them coming in at $1350, except Ascari Blue which is an Audi Sport colour and costs $1850.

Speaking of the vibe, inside the A3 feels properly nice. It’s not just a spruced up Golf in there. There’s proper Audi character to the car, though that means plenty of piano black trim to get smudgy.

Audi’s done a good job making the layout look sleek without resorting to locating all the controls in the screen. There are design elements in the cabin that aren't strictly necessary but are worth doing for the way they look.

Things like the way the vents flank the driver display or the trim inlay on the passenger side of the dash.

It looks spectacular, this M3 Touring, and even more so given a) wagons are so rare, and b) proper low-riding performance wagons with massive alloys are even rarer.

That said, I expect it will be polarising – and possibly too shouty for some – but I've got to say, I like it.

I’ve seen it described elsewhere as a bit of a sleeper, but for mine, you’d need painted-on eyes to not see there’s plenty going on with the Touring, especially one finished in the same Frozen Black paint as our test car.

It is at once sleek and swept back, and bulging and aggressive, especially at the flared wheel arches and fat exhausts poking from its diffuser-filled rump.

Inside, it’s mostly business as BMW usual, though with more carbon-fibre elements — our vehicle was equipped with the M Carbon Experience pack — but snug-fitting seats aside, it’s a premium, if performance-focused, place to spend time.

Starting from what’s right in front of you as a driver, the steering wheel is the same as in bigger, more expensive Audis. That’s a good thing, because it’s nice to hold, has a good shape for the nine-and-three hand position and it’s not too thick. 

As well as the nice, clear buttons on the wheel, you’ve got some physical controls for the climate control and some of the vehicle functions like parking assist and stop-start under the multimedia screen.

For a car this size, the 10.1-inch central touchscreen is plenty big enough, and the fact it doesn't sit up high over the dash is great. It's like a perfect arm's length for your standard-sized adult (like me). I can reach the other side of the screen without needing to lean.

The fact there’s no head-up display is a bit of a let-down, but the now-standard 12.3-inch driver display is very good. It’s configurable yet clear, and means you can get detailed navigation information in front of you rather than having to look to the multimedia screen. 

The test A3 has genuine leather upholstery, which is $1100 extra. Not the most you’d pay for leather seats in a Euro, and the seats are comfortable. They're nicely bolstered, the drivers’ side is electrically adjustable and the leather doesn’t feel hard or rough to the touch.

Sitting behind my own seating position in the second row is a little tight, however. At 178cm, my knees almost touch the seat in front. There's also no sunroof, and even though there's just about enough light, that omission doesn’t help the cramped feeling.

There are, like the front, two USB-C ports and the air vents in the back, the latter separately adjustable to avoid arguments, though the cupholders in the armrest are in an awkwardly central position.

Behind that, under the 380-litre boot's floor is a space-saver spare tyre. That's better than some SUVs designed for family adventures that only offer up an inflator/repair kit. Keep that up, Audi. Good job. Well done. 

If you fold the rear seats, you get 1200 litres of space. Interestingly, those luggage space figures are the same as the BMW 1 Series.

A performance-focused wagon is still a wagon, right? And that means there is oodles of space in the boot, though the seating choices in our test cars made the front seats less comfortable than they could, and should, be.

But first, the boot. The M3 Touring is a 4.8m-long wagon, which pays dividends when it comes to cargo. BMW says you'll find a minimum 500L of storage space, which grows to 1510L with the rear seat folded.

In the back, you’ll find seating for three, with the requisite ISOFIX attachment points, and with enough head and leg room to get comfortable.

But those carbon front seats are an option I wouldn’t be springing for. They arrive carved out of the rock-hard material, though with big holes throughout to reduce their overall weight, and they’re not only challenging to climb in and out of, but they’re awkward and hard to sit behind.

Stick with the regular seats and both rows will be happier.

The BMW M3 Touring lists at $180,100, which isn’t chump change, and positions the wagon body shape a fair way above a regular M3 sedan.

That’s before on-road costs, of course. According to BMW’s website, putting an M3 Touring on the road in NSW will be more like $194,039 — before you start ticking option boxes.

The 'M Carbon Experience' adds $17,500, and reduces overall weight by close to 10kg through carbon bucket seats, and adds more visible carbon and even more possible headroom to fit a helmet

The 'M Carbon ceramic brakes' add another $16,500, and while there are plenty of free paint colours, you can pay up to $7000 for the 'Frozen White' paintwork.

Our test car was finished in 'Frozen Black', a bargain at $5K.

Elsewhere, there is plenty of equipment on a stacked standard features list. 

That includes staggered 19- and 20-inch alloys, BMW’s digital 'Laserlight' headlights, and an automatic boot.

Inside, there’s a 'BMW Live Cockpit' with a 12.3-inch instrument display, a 14.9-inch central screen, a head-up display, wireless device charging, Apple CarPlay and Android Auto and a premium Harman Kardon surround sound stereo.

You also get three-zone climate, leather seats, an 'Active M Differential' and 'Adaptive M Suspension', and seat heating up front.

Oh, and there is lots — lots — of performance, but we’ll come back to that shortly.

The A3 is powered by a 1.5-litre, turbocharged four-cylinder petrol engine that makes 110kW and 250Nm.

It drives the front wheels via a seven-speed dual-clutch auto transmission and it can hit 100km/h in a claimed 8.1 seconds.

It’s also got a 48-volt mild hybrid system to help with efficiency, though you’d need to be told about it to notice. It also helps with the A3’s (smooth) stop-start system.

The M3 Touring’s engine might well be one of the best in the business – a hard-charging 3.0-litre twin-turbo-petrol inline six-cylinder engine that produces a sizeable 375kW and 650Nm.

That power is sent to all four wheels via BMW’s 'M xDrive' with Active M Differential, producing a sprint to 100km/h of just 3.6 seconds.

The A3’s 50-litre fuel tank needs to be filled with RON 95 premium fuel and it’ll drink a claimed 5.3-litres per 100km on the combined (urban/extra-urban) cycle.

Theoretically you’re topping 900km a tank there, but given how fun this car is to drive you’d have to be well behaved to get even close.

For reference, whenever I was on a normal, day-to-day drive on test the A3's trip computer was returning figures in the mid to high sixes.

Officially, you should see a claimed 10.4L/100km on the combined cycle, but as is often the case in cars with engines that tempt you to be aggressive with the accelerator, the reality can be a little different.

We saw more like 16.4L/100km, but in the big bruiser’s defence, we spent a lot of time in city and suburbs, and a lot more time standing on the accelerator.

The M3 Touring is fitted with a 59-litre tank, and will only accept 98RON premium fuel.

Range is close to 570km using the official consumption figure and around 360km using our real-world number.

First things first, the A3’s exterior and S Line pack are a clue to the way the car drives. It’s probably not the perfect car if you like a cushy, soft ride. 

Its suspension errs towards the stiffer side of things, and certain bumps can feel more significant than they need to. But even on particularly bad roads or tram tracks in the city the dampers do a decent job of soaking up the harsh stuff.

It also means there’s more road noise than you’d like on some older highway surfaces, but only in a way that might get annoying if you’re on a road trip with the stereo off for some reason.

The upside of that is its steering feels well weighted and accurate. Plus, the way it handles and corners feels like a bit more grunt would make this a proper driver's car.

It’s not too intense, and there’s enough feedback to make it feel like the A3 shouldn't be a city-dweller only when it comes to driving.

Of course, it’s a hatchback, so you've got the advantages that come with less weight and a lower centre of gravity. 

It doesn’t have enough weight to push into understeer more than you’d like on a tight corner. But it also doesn’t feel so light that you’re not sure how it’s going to behave under sharp braking.

The A3’s drivetrain, despite looking underwhelming on paper, feels practical on the road. Sure, 110kW isn't anything wicked, but its 250Nm feel like they’re working in the right places - that being between 1500 and 3500rpm. 

It isn't blisteringly quick but even with the seven-speed transmission operating in default auto mode it usually feels like it's in the right place, let alone chipping in with 'manual' shifts via the paddles or shifting drive modes. The A3 has a choice of 'Normal' and 'Sport' shift settings.

You might be a little disappointed if you thought you’d be getting anything approaching a hot hatch, but for an entry-level model the A3 more than holds its own. It’s a solid platform that performs well without compromising too much when it comes to daily driving ability.

In a word? Delightful.

Don’t get me wrong, it’s not the easiest car in the world to daily drive. The carbon-fibre seats fitted to ours, for example, made getting in and out a slightly embarrassing challenge, and there’s a surging eagerness to the delivery of power that makes you look a little like you're showing off.

But the adaptive suspension serves up a far more comfortable ride than you might be expecting (more comfortable, in fact, than lesser, cheaper M models), making tootling around town easier and less chiropractic than I was expecting.

But it’s away from the city, with its traffic and red lights, that owning the M3 Touring becomes a delight, from its potent and punchy powertrain to the thrum of its exhaust, and the EV-like immediacy of its power delivery.

This is a driver’s wagon, there’s no doubt about it, with proper seatback-pushing acceleration, direct and confident steering and enough body stiffening and bracing that you really would have no idea you’re driving a wagon when cornering.

Engage its sportiest settings, and disengage its electronic nanny systems, and you can even set to work judging your drifting skills, courtesy of the (as yet untested, honestly) 'M Drift Analyser'.

A family car like few others, then. That you can also take it to Bunnings and throw some sleepers in the back is just a very welcome bonus.

Neither the M3 or M3 Touring have been independently crash tested to date, but it’s worth pointing out the 3 Series and 4 Series received maximum five-star scores from Euro NCAP.

Standard safety kit includes AEB with pedestrian detection, active lane keeping assist, blind spot monitoring, adaptive cruise control and rear cross-traffic alert.

You’ll also find six airbags on board.

Audi offers a five-year/unlimited kilometre warranty, which is about par for a premium brand, but it also offers five years' free roadside assist and the ability to pay to extend the warranty.

Servicing is $2520 for a five year plan, but the extended two years of 'Audi Advantage' warranty is $3250 and comes with unlimited kilometres, roadside assist and covers two services.

The BMW M3 Touring is covered by a five-year, unlimited kilometre warranty, and servicing is "condition based", in that the vehicle will tell you what maintenance is required, and when.

You can prepay your service costs at the time of purchase for all BMW vehicles, covering the first five years of ownership.