Audi A7 vs Porsche Taycan

What's the difference?

The Audi A7 is a really likeable car, one that is heavily focused on style but also emanates substance. The 55 TFSI model will appeal to many, but my initial impression is that the best buy in the range could well be the entry-level 45 TFSI. I can't wait to sample it sometime in 2019.

Porsche says its Taycan models have always been performance-focused and this updated version is even faster than the car it replaces, in a straight line and point-to-point. It’s better equipped, more efficient, and yes, more expensive but every millimetre a Porsche in the way this EV sedan and wagon package has been executed.

It’s an impressive car likely to appeal to Porsche newcomers rather than traditionalists, although you may already have other Porsches in the garage. But with the Macan EV landing any minute and the pure-electric 718 Boxster and Cayman just around the corner it's a key part of the changing face of this iconic German brand.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

If you can't find something interesting about the design of the Audi A7, there's a good chance you're visually impaired.

The original A7 Sportback was perhaps ahead of its time in the way it blended the lines of a coupe with the practicality of a big sedan, and the new second-generation version pushes the envelope even further into the future. The vision, according to chief designer Andreas Koglin, was "a clear form with sharp lines and tight shapes", including the distinguishable 'boat tail' at the rear.

This is a technologically advanced looking car - big, long, sleek and stylish. From the LED headlights (or matrix LED and laser lights - yes, frikkin' lasers that have the same 5500 Kelvin as the sun, according to Audi) and daytime running lights, to the long, lean LED tail-light assembly, there's an illuminated, enlightened air to the A7.

Plus, with the matrix lights, both ends of the car do a sort of disco sequence as part of the start up and shut down procedure for the car.

There are a few carefully balanced lines across the body of the A7 that help catch the light, which is something you can't really say about its closest direct rival, the Mercedes-Benz CLS. It still retains the 'big-metal-small-glasshouse' look of the existing model, but there are definitely more angles and interesting elements to this new-generation car.

There are two exterior types offered for Australia - the S line that you see here is the version that'll be fitted to the two higher grade models, while the entry-grade model gets a less aggressive look to its front and rear bumpers. To my eyes, the base car actually looks more luxurious, where the S line models - when not fitted with the optional black exterior styling pack that deletes the chrome trims outside - have a slightly uneasy look in the grille area. With a black edge to the single frame grille, it looks a touch more convincing.

The A7 is still large, at 4969mm long (-5mm) and riding on a longer 2926mm wheelbase (+12mm), spans 1908mm wide (2118mm including mirrors), but it's also a little bit taller, at 1422mm (+2mm). According to Audi, the interior space has been increased by 21mm in this generation, making for a more luxurious cabin than before.

Things are a little edgier in terms of design in the cockpit, too. Gone is the appealing wraparound dashboard design, with a more driver-focused treatment evident. It looks sharper, more shapely, and has improvements to the usability inside, too.

Porsche has freshened up the Taycan’s front and rear end, the nose losing the vents dropping down from the headlights as previewed by the original Mission E Concept in 2015.

Matrix LED headlights are standard with high-resolution HD available. But there are no major sheet metal changes to the bulk of the car. And why would you fiddle with it? The drag coefficient is an ultra-slippery 0.22.

Around the back the Porsche logo in the rear light strip has been given a cool three-dimensional treatment al la the 911, Panamera and other current Porsches. And if you have eyes for the Turbo or Turbo S the brand’s glamorous ‘Turbonite’ metallic silver colour is now available.

Inside is a screen-rich environment with a three-dial digital version of the brand’s five-dial instrument cluster customisable through roughly 5000 configurations and there’s a new multimedia software interface for the central screens with additional functions. A passenger display is a $2860 option.

According to Audi, the A7's interior is said to offer a "futuristic lounge type ambience". And if your vision of a lounge in the future includes beautiful textile finishes, quality trims, and your choice of three crisp screens to look at and interact with, it certainly lives up to that.

Unlike the existing model, which seemed to draw a bit more inspiration from the world of watercraft, the new model isn't as luxe looking, with a more tech-focused approach inside. The wraparound finish on the dash is gone, and everything is more driver-centric in its orientation - the screens are tilted just enough towards the pilot and the design of the dashboard helps anchor the person in the driver's seat as the most important in the car.

As a driver, I still struggle to come to terms with climate controls that require you to use a screen, and I think it's distracting, too. At least with the Audi screen there's the possibility to slide up or down on the temperature display to make quick changes, rather than having to tap the screen repeatedly.

The haptic feedback on the screens is something that does take a bit of getting used to, because the response time isn't as instant as some regular touchscreen systems, but the menus are all pretty logically laid out.

And of course, all the storage considerations are dealt with, including good cupholders between the seats, decent door pockets, some loose item caddies and so on. In the back there's a flip-down armrest with cupholders, bottle holders in the doors and map pockets on the seat backs. One really neat addition is illuminated seat belt buckles - clever!

Space back there is mostly good, but it's better if you're short. There's enough legroom and shoulder-room for three adults, but anyone taller than me (I'm 182cm) will likely lack some headroom due to the curvaceous roofline.

The boot is good at 535 litres - enough to deal with two golf bags, the brand claims. The shape of the boot means tall items mightn't fit, but the length and width is good, and you get tie-downs with a mesh net to keep things in order. And there's a space-saver spare wheel under the boot floor.

At nearly 5.0m long and 2.0m wide but less than 1.4m tall the Taycan is a low-slung large sedan.

In the front of the Taycan I’ve got plenty of breathing space, lots of headroom and enough shoulder room and you don’t feel cramped relative to the co-pilot.

In terms of storage, there are pockets in the doors with room for bottles, a couple of cup and bottle holders in the centre console as well as a tray under the flying buttress type upper console section.

A lidded box between the seats housing a couple of USB-C outlets and a 12-volt socket is handy and there’s a decent-size glove box on the passenger side. 

Interestingly, an in-car video function enables video streaming on the central display (while the vehicle is stationary) and the passenger display at any time with the vision hidden from the driver by a lenticular-style screen.

In the back, sitting behind the driver’s seat, set for my 183cm position, I have ample legroom and space for my feet. Problem is my head hits the roof solidly, even with the extra room afforded by the panoramic glass insert, which is a no-cost option from the Taycan 4S up.

Standard configuration is two rear seat positions, although a ‘4+1’ set up which adds an occasional centre rear position is optionally available. Trust me, that’s tight. 

On the upside you have adjustable ventilation for the rear seat passengers (climate control zones on the Turbo grades) with a small oddments shelf below them, slots in the doors for bottles and two more cup or bottle holders in the fold-down centre armrest.

No map pockets on the front seat backs, so while there’s some room for storage it’s not exactly over supplied in that department, or for breathing space in general.

Boot space is relatively modest at 366 litres in the sedan but the 60/40 split-folding rear seat liberates more space if required. The Cross Turismo wagon offers 405 litres and a much larger load aperture for greater flexibility. An 84L frunk sits in the nose of all Taycans.  

Interesting to note Taycans in other markets boast an extra 41L of boot space. It doesn’t feature here because Porsche Australia has made the high-end Bose sound system standard and its sub-woofer eats into available capacity. 

A power boot lid or tailgate and auto self-levelling to maintain the car’s ride height under load is standard but there’s no spare tyre of any description. A repair/inflator kit is your only option, which is less than ideal.

Cost-of-entry to the Taycan club stretches from close to $174,500, before on-road costs, for the entry-grade, single-motor RWD model to just under $373,600 for the flagship dual-motor AWD Turbo S. That’s an increase of between 2.7 and 6.6 per cent, varying by model.

MSRP - correct at time of publication

The heavy-hitting Taycan Turbo GT is scheduled to arrive in the third quarter of this year at $416K, and we’ll no doubt see a sporty GTS variant within the next 12-to-18 months.

That price spread for the new Taycan pitches the Porsche against the likes of Audi’s closely related e-tron GT and RS GT, BMW’s three-tier i5 line-up and the Mercedes-Benz EQE sedan.

Highlight spec additions include ambient lighting, soft-close doors and an ‘Intelligent Range Manager’ which uses the nav and onboard systems to optimise energy use.

The ventilation system now features a heat pump which compresses outside air to heat the cabin and wireless charging is included across the board.

Then tip in adaptive cruise control, a head-up display, lane change assist, surround camera view (with ‘Active Parking Support’), rear side airbags and digital radio.

The base model picks up adaptive air suspension, alloy door sill protectors and a bigger, lighter battery.

That’s on top of a laundry list of non-safety or performance related inclusions like auto matrix LED headlights, dual-zone climate control, 14-way electrically adjustable heated front seats (with memory), partial leather trim, privacy glass, 10.9-inch central multimedia display, configurable digital instrument panel, 14-speaker/710W Bose audio (with digital radio), Apple/Android connectivity, an auto tailgate and more. 

While, depending on model, higher grades collect extra standard gear ranging from bigger rims and full leather interior to a panoramic glass roof and ventilated seats. 

Not bad, even in this elevated part of the market.

All three drivetrains offered in the A7 have some form of mild hybridisation. The entry-level 45 TFSI engine is a 2.0-litre four-cylinder turbo producing 180kW of power (at 5000-6000rpm) and 370Nm of torque (1600-4500rpm). It has a 0-100km/h claim of 6.8 seconds, and employs a seven-speed dual-clutch auto with quattro all-wheel drive. It employs a 12-volt mild-hybrid system to assist with stop-start traffic and uses brake regeneration, too.

The high-spec petrol is the 55 TFSI, a 3.0-litre V6 producing 250kW (at 5000-6400rpm) and 500Nm (1370-4500rpm). The 0-100 claim is 5.3sec, and it also uses a seven-speed dual-clutch auto. It has a 48-volt mild-hybrid system that uses a larger capacity battery and a belt-driven starter generator that recuperates energy in stop start traffic and, according to Audi, can also allow the car to coast for up to 40 seconds at speeds of 55-160km/h.

The same 48-volt tech is used for the only diesel model in the range, the 50 TDI. This powertrain uses a 3.0-litre turbo-diesel engine producing 210kW (3500-4000rpm) and 620Nm (2250-3000rpm), and unlike the petrols, it has an eight-speed automatic (not a dual-clutch). The claim for acceleration is 5.7sec from 0-100km/h.

The entry-level single-motor RWD Taycan features a new electric motor that’s 10kg lighter and seven per cent more powerful but more notably produces 22 per cent more torque than the unit it replaces.

Both it and the additional motor fitted to the front axle of AWD models are permanent magnet synchronous units with outputs up across the range, the Turbo S producing a stonking 700kW and more than 1100Nm.

That 700kW peak number for the Turbo S comes courtesy of an ‘overboost’ function with Launch Control. And Taycan models equipped with the Sport Chrono package and the Performance Battery Plus have up to an extra 70kW courtesy of a 10sec push-to-pass button.

There’s a two-speed transmission on the rear axle and a single-speed on the front of AWD variants.

The mild hybrid tech in each of the A7 models help it offer miserly fuel consumption.

The 45 TFSI model claims 7.1 litres per 100 kilometres; the 55 TFSI model just a touch more, at 7.3L/100km. And as you might expect, the 50 TDI diesel model is the most efficient, using a claimed 6.0L/100km.

We only drove the 55 TFSI on test, and the dashboard indicated display of 9.1L/100km seemed pretty respectable.

The Taycan runs 800-volt electric architecture which means it can charge at up to 320kW on a DC fast-charger which is 50kW more than its predecessor. In fact, charging at more than 300kW for up to five minutes is possible. 

You’re looking at a 10-80 per cent charge in 18min on a fast charger which is down from 37min. It’s 46min on a more typical 120kW charger.

An 89kWh lithium-ion battery is standard on the entry-grade Taycan. It boasts a nickel, cobalt, manganese cell chemistry which Porsche says delivers high energy content, lower internal resistance and higher charge and discharge currents. And it’s 9.0kg lighter.

All models above it feature the 105kWh ‘Performance Battery Plus’, a roughly $12K option on the base car.

Maximum AC charging capacity is 11kW and you’re staring down the barrel of nine hours for a 0-100 per cent fill of the smaller battery and 11 hours for the performance battery pack.

Official energy consumption on a combined urban, extra-urban cycle varies from 17.1kWh/100km for the single motor Taycan to 17.8kWh for dual-motor variants.

On the launch drive program, covering mainly rural B-roads on Tasmania’s east coast, we cycled through all models on offer and recorded a best figure of 21.5kWh/100km for the single-motor Taycan up to 22.0kWh for the Turbo S. Not bad.

Claimed range is 566km for the entry-grade Taycan, up to 626km for dual-motor models.

Interestingly, on 4WD models the - front electric motor can electronically decouple more frequently to improve efficiency.

A lot of the time when we go on new car launches the test drive route is planned to highlight handling dynamism, with less focus on the day-to-day drudgery most of us will actually encounter.

The launch of the Audi A7 was primarily of that design, too, but (thankfully?) there was some disgusting traffic to deal with on our in and out of Brisbane, where it was clear the A7 is superbly comfortable.

Well, that is, if you get the air suspension system. The ride was impressively cushioned, untroubled by sharp edges and road joins, and the suspension eliminated pothole effects, too. All the cars I drove on the launch were the 55 TFSI model, and all had the air suspension - the cynic in me thinks there's probably a reason for that, and I'd love to sample one without it.

This stint of stop-start driving saw the engine cut out at speeds up to 22km/h when you're decelerating, allowing us to coast to a stop without the engine burning fuel.

Once we exited the city limits and found ourselves on the roads of Mt Nebo and Mt Glorious, the chance presented itself to push the A7 in some bendy bits. With the dynamic drive mode selected, the transmission in sport mode, and about a hundred corners to contend with, the big German luxury hatch showed its skills.

The air suspension kept the circa-1815kg model relatively flat in the bends, but the front seats lacked adequate side bolster support despite being called 'sports' seats. Obviously physics were at play here.

The steering was more eager in the four-wheel steer version we sampled, and that's definitely an option for the enthusiastic owner to consider. Otherwise, the steering was accurate, if devoid of meaningful feel.

And while the engine was strong in its response and the transmission clever in its shift speed and intelligence, it became clear that this was a car that seemed more adept at open road cruising than bruising a series of hairpins. It didn't disappoint in terms of dynamics - it just felt its size.

Eventually when we reached an open road, the effortlessness of the A7 came to the fore. Comfort mode engaged, it paced along beautifully, the adaptive cruise taking its surroundings in nicely. There is a touch of wind noise and the suspension can be loud when you encounter pockmarked sections, but it doesn't feel flustered at speed.

One of the nice elements of the A7's smarts is that it will pulse the accelerator pedal to warn you that you could be saving fuel - say you're approaching an 80km/h zone, and you're driving at 100km/h, the throttle will throb to let you know you could ease off. Neat.

At the end of our day of driving, I was left with the impression that the Audi A7 is more than capable as a luxury saloon, one that was relaxing to drive - even when we encountered a five km traffic jam on the way back into Brisbane. It feels well engineered, without excessive gimmickry and with enough genuine quality to leave you feeling pampered.

Full disclosure. My preference when it comes to Porsche propulsion is pistons in cylinders; ideally six of them, horizontally opposed. 

But if the Taycan is on your shortlist you’re ready to move past internal combustion and there is no doubt this car is properly quick. 

The entry-level RWD model accelerates from 0-100km/h in 4.8sec (0.6 faster than the outgoing model) with the Taycan Turbo S at 2.4sec which is hypercar fast.

Porsche admits to having played around with some dual-clutch transmission-type mimicry along the lines of the Hyundai Ioniq 5 N. But the boffins in Zuffenhausen left that to one side due to concerns over compromise to the car’s point-to-point ability. Porsche seemingly can’t entertain anything that makes a car slower.

It did, however, install a push-to-pass function on dual-motor versions which gives you a 10-second burst of extra performance which is fun.

Suspension is by forged alloy double-wishbone front and rear with some extra links at the back.

Adaptive air suspension is standard across the range, and ‘Active Ride’ is fitted to the upper variants which takes things one step further.

And it does ride very nicely. The launch drive covered second-class, coarse-chip B-road type surfaces and the Taycan smooths the road out beautifully.

Standard wheel diameter is 19-inch for the entry-grade, 20s for the 4S and Turbo, then 21s on the Turbo S. The cars on the launch program all featured 21-inch rims shod with Goodyear Eagle F1 or Michelin Pilot Sport 4 rubber and even on those big wheels the car still rides well.

In terms of the steering… hey, it’s a Porsche. It’s fantastic. Accurate and direct without being too jerky or snappy. It does exactly what you want the car to do. The connection with the front tyres feels like it’s almost direct.

This car may be lighter than its predecessor but all models are over 2.0 tonnes so you’d expect it to be heavy and slow. It’s not. Point and accelerate through corners with supreme confidence. It’s beautifully balanced. What you’d expect from a Porsche performance car.

Physical braking is by big ventilated discs all around with six-piston aluminium monobloc fixed-calipers at the front and four-piston units at the rear. Suffice it to say they wash off speed effectively. 

Believe it or not the Turbo S’s front brake calipers contain no less than 10 pistons, clamping ceramic composite rotors. We gave all Taycan variants a solid workout on the Baskerville Raceway just north of Hobart and stopping power felt as strong and effective at the end of the session as it did at the start.

There’s also improved recuperation capacity for the regenerative braking system, up 30 per cent from 290 to 400kW.

In terms of miscellaneous observations, beware the 11.7m turning circle. What might appear to be a three-point turn situation often turns into a five-pointer.

And entry to cars fitted with Active Ride is made easier (when activated). As soon as a door is opened, the body raises by 55mm. May seem OTT but it makes life with the Taycan that bit better.

Although Porsche and ANCAP do not intersect at this stage the Taycan ticks just about every active (crash avoidance) safety box in the book.

The highlights are AEB (including pedestrian detection), 'Intersection Assist', 'Lane Keeping Assist' and adaptive cruise control (with ‘Swerve & Turn Assist’). There’s also a high-def reversing camera, a surround view set-up, lane-change assist and a head-up display.

If a crash is unavoidable there are 10 airbags onboard (dual front and front side, driver and front passenger knee, rear side and full-length curtains) as well as an active bonnet to minimise injuries in a pedestrian impact and multi-collision brake minimises the chances of subsequent collisions following an initial crash.

There are two top tethers and two ISOFIX anchors for baby capsules and/or child seats across the second row.

As with all Audi models, there's a three-year/unlimited kilometre warranty offered. Mainstream brands seem to be pushing to five years' warranty, while the premium makers lag behind.

The company also offers a three-year pre-purchase capped price service plan called the 'Audi Genuine Care Service Plan', which you can bundle into your finance package. Exact pricing isn't known yet, but you can expect it to average out at about $650 for every 12 month/15,000km service (based on the previous generation model).

Porsche covers the Taycan with a three-year, unlimited km warranty which is off the pace for the premium segment where five years, unlimited km is the norm. The high-voltage drive battery is covered by an eight-year, 160,000km warranty. The paint is covered for three years and a 12-year (unlimited km) anti-corrosion warranty is included.

Porsche Roadside Assist provides 24/7/365 coverage for the life of the warranty, and after the warranty runs out is renewed for 12 months every time the vehicle is serviced at an authorised Porsche dealer.

Thanks to fewer moving parts, servicing intervals for the Taycan are relatively lengthy at two years or 30,000km, whichever comes first. 

With Porsche, final costs are determined at the dealer level (in line with variable service labour rates by state/territory).