Audi e-tron GT vs Mercedes-Benz E-Class

What's the difference?

Anyone lamenting the demise of V8 and V10-powered internal combustion sports cars will change their mind after driving the Audi e-tron GT.

It is a phenomenal car and you can feel the engineering expertise that’s gone into making it. 

The e-tron GT feels at home on German roads and autobahns, but a drive on Australian roads could well reveal some flaws. We will wait and see.

Until then, the e-tron GT is one of the most deeply impressive cars I have ever driven. And if you’re fortunate enough to be able to afford a car like this, perhaps it’s your next (very fast) family car?

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.

While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.

If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.

Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

You could argue the e-tron GT was already a stunner and didn’t require any visual changes, but Audi has still made a few tweaks. Thankfully, they are relatively subtle.

The 2025 e-tron GT gains refreshed front-end styling with a new front grille, headlights and lower bumper and air intakes. The look is inspired by Audi’s latest design language as seen on the recently revealed A6 Avant e-tron.

The S has more subtle front and rear styling, while the RS and RS performance take on a more aggressive and sporty look with a dramatic rear diffuser and different lower front styling. 

The RS performance further differentiates itself from the RS with an optional matt, darkened carbon roof and optional ‘carbon camouflage’ elements found in the embossed bumper, door trim, parts of the diffuser and side mirrors.

Audi has introduced some rather gorgeous new alloy wheel designs, some standard, some optional.

I had forgotten how stunning the e-tron is in the metal. You can see by its stance that it’s related to the Porsche Taycan - they share the 'J1' platform.

Despite the low-slung sports sedan vibe, they have their own distinct identities. If you’re after elegant clean design, you’ll likely favour the Porsche. But I am increasingly leaning towards the Audi on the design front.

Inside you get redesigned sports seats, a new steering wheel and fresh inlays, including sustainable wood on some grades. I love the new steering wheel, covered in Audi’s version of synthetic suede. BMW take note - you don’t need a big chunky steering wheel in a performance car. This rim is just right.

There’s new readout and graphics for the digital driver display and the carpet and floor mats are made of 100 per cent recycled nylon fibres. Audi’s used synthetic suede and leather throughout, and the non-leather grey cloth trim in the S is a knockout. But you can get real leather if you want.

Some of the grades we drove at the launch event come with Audi Exclusive elements which add unique touches and colours chosen by the customer, from the interior inserts, trim, stitching and more. Audi Australia isn’t saying too much but some of these Exclusive options might end up here eventually.

Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.

The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.

Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.

To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.

The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.

The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.

The e-tron GT is a big car, so it has potential for family duties, but it’s also a sports car, and that means some compromises. 

The new front sports seats in any of the various trim options offer incredible levels of comfort, ample support and they’re well cushioned. This is a Grand Tourer so comfort is important and that box is well and truly ticked.

It’s low to the ground which helps with feeling connected to the road, and the multi-adjustable seats and steering wheel mean it’s easy to find your perfect driving position.

With the addition of new air suspension as standard, the e-tron GT has a neat trick. When you touch the door handle, the set-up automatically increases the vehicle’s ride height by up to 77mm to make it easier to get in and out of. \

Don’t expect much visibility out the tiny rear windscreen, but you can rely on the clear surround-view camera display. 

From the driver’s seat, everything comes easily to hand. The multimedia screen isn’t a stretch to reach, nor are the buttons on the stack and console. Thanks for keeping buttons, too, Audi.

Audi’s current multimedia setup is solid. It has big menu icons, logical menu steps and you can swipe across for more.

The ‘Virtual Cockpit’ digital instrument cluster is also excellent and easily customisable. The built-in sat nav shows up in multiple places if you like, such as the head-up display, instrument display or multimedia screen. During our extensive drive from Frankfurt, it didn’t miss a beat.

The optional panoramic glass roof has a cool feature. You can switch from opaque to clear with the touch of a button. And you can even have a mix of the two. Clever.

To maximise space, Audi moved the phone charger to inside the central bin. Given it is hard up against the side, it doesn’t consume that much room.

Elsewhere up front, smaller bottles will only fit in the door pockets if they are lying flat.

In a smart bit of design from Audi, the battery pack is split to accommodate deeper footwells for the rear passengers. So many electric cars, especially sedans, suffer from having the battery pack under the entire length of the vehicle's floor which means your legs sit awkwardly upright. Hello Tesla...  

As a result, you can sit like a normal human in the back of the e-tron GT, and there’s ample legroom behind my six foot-plus driving position. That’s helped by scalloping the rear of the front seats. Headroom is tight but that’s expected given the swoopy roofline. 

There’s no bottle storage in the rear doors, only enough room for a phone. You get lower air vents, seat heating controls and a central fold-down armrest with cupholders. 

The boot is long and the 60/40 split seats fold flat which is handy for loading long items. There are a number of nooks and a handy cargo net, too. Luggage space ranges from 405 litres for the S e-tron GT to 350L for the RS performance. There’s a sizeable front trunk for housing charging cables.

Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.

The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.

The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.

There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.

And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.

Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.

Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.

While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.

But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.

Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.

The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.

The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.

It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.

Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.

More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”. 

Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).

With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.

A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.

The fully electric e-tron GT has two motors - one on each axle, ensuring ‘quattro’ all-wheel drive traction.

For the S e-tron GT, the total system output is 430kW of power (or up to 500kW in launch control mode) and 740Nm of torque. 

That’s more power than the previous RS e-tron GT, and enough to get it from zero to 100km/h in 3.6 seconds.

The RS now pumps out 500kW (630kW in launch control mode, no total torque figure available) and can hit triple digits in 3.1 seconds, while the new RS performance flagship boasts impressive outputs of 550kW/1027Nm (680kW in launch control mode) for a dash time of 2.9 seconds. These 0-100km/h times improve in launch control mode.

A newly developed air suspension is standard across the range, and tech wizardry like active suspension and rear-axle steering are optional.

This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.

It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.

Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.

Audi has reduced the weight of the battery pack by 9.0kg while also increasing energy density.

Audi has also improved the charging rate which now peaks at 320kW, up from 270kW.

The 105kWh lithium-ion battery on all grades can be charged from 10 to 80 per cent in just 18 minutes using a high-power charging station, according to Audi.

AC charging is 11kW and doing that at home will take about 11 hours from depleted to 100 per cent.

The update to the information in the instrument cluster includes details about current operating state of the battery, including temperature, a quick-charging forecast and the pre-conditioning status.

Driving range is impressive and runs from up to 609km on the WLTP cycle for the S e-tron GT, up to 599km for the RS e-tron GT and up to 592km for the RS e-tron GT performance.

Energy consumption ranges from 18 to 19.7kWh/100km for the S, 18.4-21.1 for the RS and 18.7-20.8 for the RS performance.

Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.

With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.

Having the air suspension increase the ride height to get into the e-tron GT is useful, given how low to the ground it is. Once you’re in, you’ll nestle into the sports seats and feel a real connection with the road.

Audi’s generated EV noise sounds like the low, deep growl of a V8, but dialled down. It’s very cool.

The new RS e-tron GT is quick but it delivers acceleration in a smooth, linear manner. There’s no neck-snapping ‘Ludicrous’ moment here. Just straight line performance that will elicit the word ‘wow’ multiple times.

Picking up pace at speed is a breeze - as we discovered on Germany’s autobahns - thanks in part to a ‘push to pass’ button on the steering wheel that adds 70kW of power for 10 seconds, when you need to overtake quickly.

The steering is sharp, but almost a little too sensitive in the RS, to the point where you need to be conscious of your steering inputs. You don’t want to overdo it, but if you do, the onboard electricals should keep things in check. That beautiful steering wheel adds to the engagement.

Audi’s engineers deserve plaudits because they’ve somehow made a five-metre long, 2.3-tonne electric sports sedan feel light and nimble. 

It is dead flat in corners without a hint of lean or body roll and navigates tight bends with a surefootedness that is astounding. 

Accelerating out of a corner is executed without fuss and will bring a smile to your dial, helped in part to the optional rear-axle steering.

The technical wizardry that is active suspension - it uses cameras and radars to analyse the road surface ahead and moderate the dampers and the like accordingly - is impressive.

The ride quality of this heavy car with 21-inch rims is a surprise. You’ll notice road joins and bigger corrugations but overall it's quite composed.

And that’s part of the beauty of the e-tron GT. Its Porsche Taycan cousin is a more focused sports car. Whereas the Audi e-tron GT is a Grand Tourer or Gran Turismo if you will.

Yes, it’s incredibly powerful and is blisteringly fast, but it’s also a comfortable cruiser, and something you could easily live with every day.

The S e-tron GT could be all the Audi you need. It’s still incredibly quick, but not as powerful as the RS. It is the more subtly styled model which will appeal to an understated buyer.

A brief stint on a makeshift track in the e-tron GT performance grade highlighted how the active suspension, rear-axle steering and other tech gubbins help it hold the road so well.

It’s an extraordinary car to drive and taking a different approach to Porsche has served Audi very well indeed.

The advanced safety gear is well calibrated and not intrusive. While the speed limit alert can be annoying, the speed sign recognition is spot on. Let’s see how it goes with Australian speed signs next year.

While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.

It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.

Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.

With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.

That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving. 

While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.

Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.

The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.

If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.

It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.

ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.

In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.

It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.

But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.

The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.

The e-tron GT comes with Audi’s five-year, unlimited kilometre warranty which is fairly standard for the premium segment. The battery warranty is eight years or 160,000km.

Impressively, the outgoing model comes with six years of complimentary servicing by Audi, and the schedules start at every two years or 30,000km. This should carry over for the new model but will be confirmed when the rest of the pricing and specs are locked in.

The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch. 

It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.

This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).

Servicing intervals are every 12 months or 25,000km, whichever comes first.