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What's the difference?
Close your eyes for a moment and picture a mountain of pure performance - a towering, glimmering mound of unbridled grunt.
Okay, got it? Right, now open your eyes and look at the pictures of this all-new Audi RS Q8. There are some similarities there, right?
Audi’s first performance SUV in the upper-large segment looks the business. It also looks, if you squint a bit, a little like the Lamborghini Urus with which it shares an engine and platform.
But while the Lamborghini tips the pricing scales at a hefty $391,968, the Audi RS Q8 is a comparative bargain at just $208,500.
So, can you consider it a cut-price Lambo? And is there go to match all that show? Let’s find out.
If you’re looking for a sedan version of the RS 6 Avant, then you’ve come to the right place – sort of. See there is no RS 6 Sedan, but the RS 7 Sportback is the next best thing – you may even find it an even better thing because not only does it share RS 6 Avant’s outrageous engine and high-performance hardware, it’s also a sedan …but with a hatchback.
And if that kind of thing makes you happy, sit down – because the new generation RS 7 Sportback has just landed.
The Audi RS Q8 is every bit as competent as it is striking to look at - and it’s plenty striking to look at. It surely won’t appeal to everyone, but if you’re in the market for a big, boisterous SUV, the Audi ticks plenty of boxes.
And if you happen to be in the market for a Lamborghini Urus, be sure to drive this before signing on the dotted line...
The new-generation RS 7 Sportback heralds the further evolution of this large majestic beast, with more features, a beautifully finished cabin and with more grunt with the looks to match. You’d be hard-pressed to find a better combination of power, dynamics and comfort in the Audi range – apart from in the RS 6 Avant of course.
It looks plenty striking, the RS Q8, especially dressed in the bright green paint work of that harks to its Lamborghini sibling.
There are the massive black-on silver alloys, the bright red brake calipers the size of dinner plates, and the body creases that bulge out over the rear arches like a 1950s’ pin-up model. All of which looks great.
Step around to the rear of the vehicle and you’re greeted with twin exhaust exits bookending a massive textured diffuser, a single light LED that splits the multi-globe LEDS, and the slick roof spoiler.
It’s the front-on view, though, that’s the most imposing, with a black meshed grille that looks as big as a hatchback, two LED-filled slimline headlights and massive side venting.
Climb into the cabin and you’re met by a wall of leather and technology, not to mention a sense of immense space.
Everything is digital and touch activated, of course, and yet it doesn’t feel garish and overdone.
The big news is the RS 7 Sportback now comes with five seats. The previous generation car had just two seats in the second row. I'll talk more on practicality below but for now let's examine the new styling.
This RS 7 Sportback has new broad, black mesh grille, flanked by gigantic side air intakes, narrow headlights, and a thin upper air inlet which is a hat tip to early racing Audis.
While that new angrier, more angular and menacing face is a showstopper, everything about the new RS 7 Sportback seems to be accentuated further.
Look at the wheels. The previous generation came with 21-inch rims, now the new normal for the RS 7 are 22-inches – they're huge. Those wheel guards also flare out 20mm more than a regular A7's and the rear haunches have bulked up massively.
Come to the back of the car and the diffuser and bumper have also been beefed up. Nobody sitting behind you in traffic is going to think this is just a regular A7.
Don't expect the RS 7 Sportback's insides to be just as hardcore as its exterior. The cabin is almost identical to a regular A7's. It's a stunning cockpit dominated by a dash which protrudes back towards the passengers and houses the media screen. Anther display for climate is set into the big centre console which divides the driver and co-pilot into almost cocooned cells.
The cabin isn't without its RS touches though – there's the sports seats with honeycomb stitching, fully digital instrument cluster with RS specific meters, the RS steering wheel, the Nappa leather on the dashboard and the doors, the aluminium inlays. The level of fit and finish is up there with the best that I've seen on any production car.
The RS 7 Avant is 5009mm long, 1424mm tall and 1950mm across for a wide planted stance.
Very damn practical, actually. Which is no great surprise, given the size of the thing, but still impressive when you consider the performance it can conjure.
It stretches more than 5.0m in length, and those dimensions translate to an absolutely massive cabin, which is actually most noticeable in the backseat, which is gigantic. You can essentially park an Audi A1 back there, such is the space on offer, but you’ll also find two USB ports, a 12-volt power outlet, digital air-con controls and leather as far as the eye can see.
There are two cupholders up front, another two in the pull down divider in the rear, and bottle holders in all doors, as well as ISOFIX attachment points for child seats.
Storage? Well, there’s lots… The backseat slides forwards or backwards to prioritise space for either passengers or cargo, unlocking 605 litres of luggage room, but with them folded flat, the RS Q8 will deliver 1755L of space. Which is a lot.
The previous RS 7 Sportback was a four-seater, now it has five seats. That's right, a middle seat has been added to the second row, but, as you'd expect, it's not the best place be in the RS 7 Sportback, straddling the large driveshaft and ducking under the low roof-line.
That fastback profile does mean headroom in the second row is nowhere near as good as the RS 6 Avant's, but legroom is the same and, at 191cm tall, I can just fit behind my driving position with about 10mm to spare.
Up front it's not as spacious as you might think. That stepped dash protrudes into the passenger's space, the door pockets are thin and the centre console storage under the armrest is small.
Sportbacks are more practical sedans thanks the large opening offered by the hatch. The boot's 535-litre cargo capacity is great and only about 30 litres less than what you have in the RS 6 Avant.
For phones there's a wireless charger and two USB ports in the centre console storage box, while back seat passengers have two USB ports and a 12V outlets. There's also directional air vents and dual-zone climate control in the rear, too.
It feels a little strange marking such an expensive SUV so highly for value, but the truth is that, comparatively at least, it’s something of a bargain.
As I mentioned above, the key competitor for a car like this is the Lamborghini Urus (which is Audi’s stablemate) and that will set you back close to $400k. The Audi RS Q8? Almost half that, at just $208,500.
See, it’s a steal! For that money you get an engine that could power a small city and the kind of performance kit required to make a 2.2-tonne SUV go around corners at speed. But we’ll come back to all that in a moment.
You also get massive 23-inch alloys wheels outside, with red brake calipers peeking out from behind, as well as RS adaptive air suspension, a qauttro sport differential, all-wheel steering, electronic active roll stabilisation, Matrix LED headlights, a panoramic sunroof, and an RS sport exhaust.
Inside, you’ll find 'Valcona' leather seats that are heated in both rows, ambient interior lighting, leather everything, automatic sun blinds, illuminated door sills and just about every other piece of kit Audi has in its sizeable grab bag.
On the tech front, you’ll find 'Audi Connect plus' and Audi’s 'Virtual Cockpit', and a 17-speaker Bang and Olufsen 3D sound system that pairs with twin (10.1-inch and 8.6-inch) screens, capping off a seriously tech-heavy cabin.
The Audi RS 7 Sportback lists for $224,000, which is exactly $8K more than the RS 6 Avant.
Coming standard are the enormous 22-inch alloy wheels, the matrix LED headlights with laser lights, metallic paint, a panoramic glass sunroof (which is new to the model), privacy glass, head-up display, soft-close doors and red brake calipers.
Inside there's the Bang and Olufsen 16-speaker sound system (that new, too), sat nav, the 12.3-inch virtual instrument cluster, wireless Apple CarPlay (new, as well), wireless charging, full leather upholstery with RS sport front seats that are heated and now come with ventilation as standard, and four-zone climate control.
I've left off all the standard RS mechanical equipment, but I'll cover that in the driving section below.
Is it good value? Well the Mercedes-AMG CLS 53 S is $186,435 but it has way less grunt, the Alpina B5 which I've also road-tested lists for $210,000 and there's the Porsche Panamera 4 Sport Turismo for $236,300.
The Audi RS Q8’s 4.0-litre twin-turbo V8 produces a monstrous 441kW and 800Nm, sent to all four wheels via an eight-speed triptronic automatic.
At more than two tonnes, it’s a lot of car, but that’s also a lot of power, and so the go-fast SUV can produce a cracking sprint to 100km/h of just 3.8 seconds.
The RS Q8 is also equipped with a 48-volt mild hybrid system that is ostensibly designed to lower fuel use, but is actually more useful at plugging any turbo holes when you really plant your foot.
The RS 7 may look like a large, well-mannered business class car, but think of it as a thug in a suit because this thing is a monster with a 441kW/800Nm twin-turbo petrol 4.0-litre V8.
That's almost 600 horsepower and the supercar acceleration that goes with it is brutal: we're talking 0-100km/h coming in 3.6 seconds. That also matches the RS 6 Avant and it's a tenth of a second faster than the Audi R8 V10 RWD supercar, (and also the previous-gen RS 7 Sportback Performance) and this is a large, four-door, five-seater.
Compared to the previous generation RS 7 Sportback Performance the power is down by 4kW, but torque is up by a whopping 100Nm. Give me torque over power any day.
Shifting gears is an eight-speed automatic transmission, sending the drive to all four wheels.
For every action there is an equal and opposite reaction, right? Well the reaction to all that power is a whole lot of fuel use.
Audi reckons the RS Q8 will sip 12.1L per 100km on the combined cycle, but we suspect that’s wishful thinking. It will also reportedly emit between around 276g/km of C02.
The big SUV is fitted with a huge 85-litre tank.
This is a large, all-wheel drive car with a 600 horsepower V8, but it also has a mild hybrid system in this new generation, which will switch the engine off at let the car coast down hills or at speeds under 22km/h.
Audi says this can save up to 0.8L/100km in real-life driving. That's great news, but consumption is still fairly high with Audi saying that after a combination of open and urban roads the RS 7 Sportback will have used 11.6L/100km.
How do you describe the drive experience of the RS Q8? Utterly, utterly surprising.
I’ll give you an example. You approach the hulking SUV, check out its massive alloys wrapped in performance rubber, and you know - just know - that it will ride like a broken billycart on anything but the most silky smooth of road surfaces.
And yet, it doesn’t. Aided by its clever air suspension (which drops the ride height by 90mm when switching between Off-Road and Dynamic modes), the RS Q8 positively glides ever dodgy road surfaces, stifling lumps and bumps with surprising aplomb.
So then you think, ok, we’re set up for compliance, so this big behemoth will go around corners with all the dynamism of a spilled bowl of cereal.
But again, it doesn’t. In fact, the Audi RS Q8 attacks corners with incredible stiffness, the active anti-roll systems weaving their dark magic to keep the towering SUV straight and true, and with barely a hint of body roll.
The grip is ferocious (we’re yet to find its outer limits) and even the steering feels more direct and communicative than in other smaller, ostensibly sportier Audis.
The result is a tech-heavy spaceship that’s surprisingly easy at slow speeds, and quiet too, even over rough roads. But one that can also activate warp speed at will, leaving smaller cars in its considerable wake on the right stretch of road.
Downsides? It’s not quite willing to pounce off the line. Sure, it makes up for it in the long haul, but there is a noticeable moment of hesitation, almost as though it’s contemplating its considerably weight, before it finally lunges forward.
It’s also so competent, so efficient, that it can leave you feeling a little detached from behind the wheel, or like the Audi is doing the heavy lifting for you.
I've never met an RS model that hasn't been great to drive – these cars are way more than just tough body kits and big wheels. The engineering which separates the RS 7 Sportback from the A7 makes them more distant cousins than siblings.
As I mentioned before the RS 7 Sportback and RS 6 share more than the same twin-turbo V8, there are also the giant brakes in form of 420mm discs at the front with 10 piston calipers and 370mm discs at the rear.
The optional carbon ceramic brakes are the largest ever to be fitted to a production vehicle at 440mm at the front and 370mm at the rear, saving 34kg in mass over the steel brakes.
Now standard for the first time is Audi's Dynamic Package, which adds dynamic steering (a variable ratio) paired with all-wheel steering, a sport differential, and a 280km/h top speed.
Coming standard is adaptive air suspension and for $2850 you can option the Dynamic Ride Control suspension, which is a hydraulically activated adaptive damper system
At the Australian launch, Audi supplied two RS 7 Sportbacks: one with the air suspension and the other with not only the Dynamic Ride Control system, but also the RS Dynamic Package Plus which adds the ceramic brakes and increases the top speed to 305km/h – this was the car I started off in.
I'm going to say right away that you don't need ceramic brakes for regular road use. Sure it means you can tell people that you have the biggest brakes in the world and they save you almost 35 kilos in weight, and, yes, they're resistant to fading, but they're expensive to replace and the steel ones are incredibly good.
I also feel the Dynamic Ride Control sports suspension isn't necessary in a car like the RS 7 Sportback. This is a Grand Tourer designed to eat up hundreds of miles at lightspeed in comfort.
So, while I found the first RS 7 Sportback with the big brakes and sports suspension sharper and firmer than the standard car, it didn't seem to fit with this vehicle's intent.
The regular RS 7 Sportback still accelerated with the same brutal force and roared at the scenery flashing past. It still handled through the tight corners superbly with excellent turn in, mind-boggling traction and grip, and excellent body control, but all in far more comfort.
This is the point – we covered hundreds of miles at the Australian launch of the RS 7 Sportback in a range of RS models, and sports suspension can go from great to gruelling on Aussie roads with their coarse-chip bitumen and potholes. The RS 7 Sportback, with its air suspension, not only made driving far more comfortable, but easier, too.
The RS Q8 gets six airbags, as well as a host of high-tech safety equipment, with Audi pretty much throwing everything its got at its new performance flagship.
Think adaptive cruise with stop and go, lane guidance assistance, active lane assist, blind-spot monitoring and a 360-degree parking camera. You also get a parking system, pre-sense rear for nose-to-tail collisions, and an AEB system that works at up to 85km/h for pedestrians and 250km/h for vehicles.
There’s also collies avoidance assist, rear cross-traffic alert, intersection crossing assist, and an exit warning system.
Don’t expect Audi to crash an RS Q8 anytime soon, but the regular Q8 recorded a full five stars when ANCAP tested in 2019.
ANCAP tested the A7 in 2018 and gave it the maximum five-star ANCAP rating, however, this rating does not apply to the RS 7 Sportback high performance model.
That said, the RS 7 Sportback is fortified with nearly every piece of advanced safety tech there is in Audi's cupboard. There's AEB which can detect and brake for cyclists and pedestrians at speeds between 5-85km/h and vehicles up to 250km/h; there's rear cross traffic alert and intersection crossing assistance with braking; lane departure warning and corrective steering to keep you in your lane, and blind spot warning.
Not a fan of parking, the RS 7 Sportback can do it by itself, or there's a 360-degree camera that'll help you do it yourself. There's an exit warning system, which will warn you if a vehicle is approaching as you go to get out, too, and if the RS 7 Sportback detects that it will be hit from behind, it will prepare the cabin by tensions the seatbelts and closing the windows, including the sunroof.
Along with all that there are Audi's new Matrix LED headlights with laser lights, rain sensing wipers and adaptive cruise control.
For child seats you'll find three top tether points and two ISOFIX mounts across the second row.
There's no spare wheel – instead, there's a tyre repair kit.
All Audi’s are covered by a three year, unlimited kilometre warranty, and require annual servicing. Audi will allow you to prepay the first five years of service costs for $4060.
The RS 7 Sportback is covered by Audi's three-year, unlimited kilometre warranty which not only falls behind in duration compared to mainstream brands but also its direct rival Mercedes-Benz which now has five-year, unlimited kilometre coverage.
Service intervals are every 12 months or 15,000km with a three-year plan costing $2380 and a five-year plan for $3910.