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What's the difference?
Close your eyes for a moment and picture a mountain of pure performance - a towering, glimmering mound of unbridled grunt.
Okay, got it? Right, now open your eyes and look at the pictures of this all-new Audi RS Q8. There are some similarities there, right?
Audi’s first performance SUV in the upper-large segment looks the business. It also looks, if you squint a bit, a little like the Lamborghini Urus with which it shares an engine and platform.
But while the Lamborghini tips the pricing scales at a hefty $391,968, the Audi RS Q8 is a comparative bargain at just $208,500.
So, can you consider it a cut-price Lambo? And is there go to match all that show? Let’s find out.
Australia hasn't had what you'd call a love affair with the Porsche Panamera. Especially compared to the on-going romance with its iconic sibling, the 911 and even its SUV stablemates.
The Panamera straddles the fence between high-performance sports car and family sedan and it's a position rivals like the BMW 740i, Maserati Quattroporte and Mercedes-Benz S450 have sometimes found difficult to balance.
This new-generation 'base' Panamera model is on test to see if this sedan's 2025 redesign will launch an arrow from Cupid's bow for Australian families?
The Audi RS Q8 is every bit as competent as it is striking to look at - and it’s plenty striking to look at. It surely won’t appeal to everyone, but if you’re in the market for a big, boisterous SUV, the Audi ticks plenty of boxes.
And if you happen to be in the market for a Lamborghini Urus, be sure to drive this before signing on the dotted line...
The Panamera is the ‘have your Porsche and drive it too’ model.
It encompasses the fun of the 911 while still being a comfortable daily driver that can easily fit a family of four. The cabin is sumptuously styled and not hurting for features, either.
Could the ownership costs and storage be better? Probably, but if you’re looking at this model, those items will probably be lower priorities for you.
For my little family of three, the base model Panamera is a win.
It looks plenty striking, the RS Q8, especially dressed in the bright green paint work of that harks to its Lamborghini sibling.
There are the massive black-on silver alloys, the bright red brake calipers the size of dinner plates, and the body creases that bulge out over the rear arches like a 1950s’ pin-up model. All of which looks great.
Step around to the rear of the vehicle and you’re greeted with twin exhaust exits bookending a massive textured diffuser, a single light LED that splits the multi-globe LEDS, and the slick roof spoiler.
It’s the front-on view, though, that’s the most imposing, with a black meshed grille that looks as big as a hatchback, two LED-filled slimline headlights and massive side venting.
Climb into the cabin and you’re met by a wall of leather and technology, not to mention a sense of immense space.
Everything is digital and touch activated, of course, and yet it doesn’t feel garish and overdone.
This is more than just a new Panamera - it’s a new generation Panamera.
The outgoing model was sort of a mix between the 911 and Macan but didn’t really hit the mark with any of its borrowed elements.
Beauty is in the eye of the beholder but the redesign sees this model get an outward appearance that looks far more aggressive with a distinct profile that now sets it apart for all of the right reasons.
On the outside, the biggest changes include larger matrix LED headlights and a new front fascia that sits a bit higher with more pronounced curving in the bonnet.
The front gets extra air intakes but there are also larger 'air blade' vents behind the front wheel arches which help smooth the air flow around the wheels and add some extra sculpted sportiness to the car's sides.
The rear has been reshaped to look more like the 911 and isn't as pillowy as the outgoing model. There is a new long LED strip light running the width of the rear and an extra brake light for added dazzlement at night. The rear window now spreads to the width of the liftback lid which makes it appear frameless.
The optioned 21-inch alloy wheels look gorgeous in their painted bronze (or Neodyme) glory and feature the Porsche crest in full colour for added pizzazz. The bronze accent is also carried across to the quad exhausts.
All these factors make the exterior design look more cohesive than the previous model.
The interior has been reworked, too, and the dashboard now sports upgraded tech panels that makes the cabin feel cinematic. The optioned passenger display screen only adds to this effect.
Purists will pout, but like the new 911 the analogue cluster and turn-key operation have died a quiet death. You now get a 12.3-inch digital instrument panel and push-button starter. Plus, the gearshift has been repositioned from the centre console to the dash.
The optioned Sports Chrono and Neodyme accent packages of our test model means the dashboard gets a race clock (superfluous for every day driving but fun to look at) and the door handles, steering wheel and dashboard feature the same bronze highlights.
The only elements that don't look the part are the shiny piano black panels mainly found in the centre console. They're too easily scratched/marked for a car at this price point.
The cabin may not be as flashy as its competitors but it's still sumptuous.
Very damn practical, actually. Which is no great surprise, given the size of the thing, but still impressive when you consider the performance it can conjure.
It stretches more than 5.0m in length, and those dimensions translate to an absolutely massive cabin, which is actually most noticeable in the backseat, which is gigantic. You can essentially park an Audi A1 back there, such is the space on offer, but you’ll also find two USB ports, a 12-volt power outlet, digital air-con controls and leather as far as the eye can see.
There are two cupholders up front, another two in the pull down divider in the rear, and bottle holders in all doors, as well as ISOFIX attachment points for child seats.
Storage? Well, there’s lots… The backseat slides forwards or backwards to prioritise space for either passengers or cargo, unlocking 605 litres of luggage room, but with them folded flat, the RS Q8 will deliver 1755L of space. Which is a lot.
The cabin feels spacious in both rows and the rear row can comfortably fit those who are above six foot (182cm) with a caveat.
Despite being optioned with the '4+1' seating, don't be fooled; the middle rear seat is nothing more than extra room for the out-boarders as the rear centre console takes up all legroom a middle seater might need. Not even a kid will be happy in the middle for long.
Amenities in both rows are good. The heating/cooling and massage functions on the front seats are great and the four-zone climate control means everyone can get comfortable.
Access to both rows is surprisingly good with doors that open widely but the rear footwell lip is high and the well narrow. So, if you have clunky boots on you may feel clumsy getting into position.
My seven-year old found the doors heavy to open and it took him a while to realise he didn’t have to slam the doors shut thanks to the soft-close feature.
Individual storage is better than you usually get in a sports car but all cubbies still fall on the shallower side. There are four cupholders, four drink bottle holders, a glove box, a middle console and two small net map pockets. There is also a dedicated phone cubby housing the wireless charging pad.
The boot aperture is wide and it’s super easy to reach things in the back thanks to the liftback lid but that sloping roofline means you lose out on height for larger items.
Stack bigger things right behind the back seat if you want to fit them. Capacity is below average compared to its rivals at 460L.
The rear row has a 40/20/40 split to open up storage options and there is a very deep cubby underneath the floor with the tyre compressor/repair kit.
Device charging options are great with a total of four USB-C ports, a wireless charging pad and three 12-volt sockets to choose from.
The upgraded multimedia system looks fantastic and is user-friendly. The built-in satellite navigation is simple to use and the multimedia system, head-up display and instrument cluster can be highly customised.
The base Panamera model now comes standard with wireless Apple CarPlay and Android Auto. Connecting to the CarPlay is easy and the connection remains seamless.
The optional passenger display panel allows the front passenger to control their climate and seat comfort, see a duplicate of the instrument panel or just watch a movie on a long trip.
The screen has a privacy filter, which means the driver can’t see what’s on it and is thus not a distraction. However, no one in my family bothered to use it.
It feels a little strange marking such an expensive SUV so highly for value, but the truth is that, comparatively at least, it’s something of a bargain.
As I mentioned above, the key competitor for a car like this is the Lamborghini Urus (which is Audi’s stablemate) and that will set you back close to $400k. The Audi RS Q8? Almost half that, at just $208,500.
See, it’s a steal! For that money you get an engine that could power a small city and the kind of performance kit required to make a 2.2-tonne SUV go around corners at speed. But we’ll come back to all that in a moment.
You also get massive 23-inch alloys wheels outside, with red brake calipers peeking out from behind, as well as RS adaptive air suspension, a qauttro sport differential, all-wheel steering, electronic active roll stabilisation, Matrix LED headlights, a panoramic sunroof, and an RS sport exhaust.
Inside, you’ll find 'Valcona' leather seats that are heated in both rows, ambient interior lighting, leather everything, automatic sun blinds, illuminated door sills and just about every other piece of kit Audi has in its sizeable grab bag.
On the tech front, you’ll find 'Audi Connect plus' and Audi’s 'Virtual Cockpit', and a 17-speaker Bang and Olufsen 3D sound system that pairs with twin (10.1-inch and 8.6-inch) screens, capping off a seriously tech-heavy cabin.
There are four grades of Panamera on offer for the Australian market and the model on test is the entry-grade sedan, simply titled Panamera.
It feels silly calling a car priced at $236,990, before on-road costs, a 'base' model but here we are.
Our test model has $45,810 worth of optional extras but compared to its rivals the base price positions it towards the middle of the market with the Maserati Quattroporte GT being the most affordable at $219,000, then the Mercedes-Benz S450 at $241,275 and BMW 740i at $272,900. All prices before on-road costs.
As you’d expect, the standard equipment for the Panamera is long-winded and includes matrix LED headlights, four-point DRLs, ambient lighting, four-zone climate control, a dual sunroof, upgraded 12.3-inch touchscreen multimedia system, a new 12.65-inch digital instrument panel, wireless Apple CarPlay/Android Auto and built-in satellite navigation.
Comfort items include 14-way powered front seats with heating/cooling, as well as three-position memory functions. There is also a powered tailgate, front and rear parking sensors, a 360-degree view camera system and soft-close doors with a 'door brake' function.
The latter means the door holds the position you push it out too, minimising the chance of your kids hitting the neighbouring car, which is an awesome feature in a family car!
Other technology includes a total of four USB-C ports, three 12-volt sockets, a wireless charging pad, digital radio, the Porsche app and over-the-air updates.
As for the optioned extras... there is Burmester high-end sound ($11,200), full-grade leather upholstery ($7470), dark bronze accents on the quad exhausts ($6470), 21-inch alloy wheels ($3400), the 'Sport Chrono Package' ($3340), 10.9-inch passenger display screen ($3140), wheels finished in 'Neodyme' bronze ($2500), a massage function on the front seats ($2200), a middle rear seat ($1750), an interior Neodyme accent package ($1190), a heated steering wheel ($1140), an air quality system ($890), an interior black trim package ($760) and comfort pillow accessories ($450). Phew!
The Audi RS Q8’s 4.0-litre twin-turbo V8 produces a monstrous 441kW and 800Nm, sent to all four wheels via an eight-speed triptronic automatic.
At more than two tonnes, it’s a lot of car, but that’s also a lot of power, and so the go-fast SUV can produce a cracking sprint to 100km/h of just 3.8 seconds.
The RS Q8 is also equipped with a 48-volt mild hybrid system that is ostensibly designed to lower fuel use, but is actually more useful at plugging any turbo holes when you really plant your foot.
The base Panamera doesn’t have a hybrid powertrain like its siblings and sports the 2.9L V6 twin-turbo petrol engine of the outgoing model. But it’s been retuned and now produces 260kW and 500Nm – both figures up from the previous model.
The Sport Chrono Package means the 0-100km/h sprint improves from 5.1-seconds to a tummy-sucking 4.8-seconds and my son gave a whoop of delight whenever we had to get up to speed.
The Panamera has an eight-speed, dual-clutch auto transmission and is the only RWD for the Panamera line-up. It also sports a top speed of 272km/h. So, suffice it to say, the engine has the sports cred you expect from a Porsche.
For every action there is an equal and opposite reaction, right? Well the reaction to all that power is a whole lot of fuel use.
Audi reckons the RS Q8 will sip 12.1L per 100km on the combined cycle, but we suspect that’s wishful thinking. It will also reportedly emit between around 276g/km of C02.
The big SUV is fitted with a huge 85-litre tank.
The official combined (urban/extra-urban) fuel-cycle consumption figure is 9.5L/100km, which is pretty low for a high-performance vehicle (and a big one at that) but after a lot of open road and urban driving my real-world usage came out at 10.9L/100km.
That's the result after not being skimpy with using the power, either, so it's not as thirsty as you might expect.
When it comes to times between fills, the Panamera might surprise you. Based on the official combined fuel cycle and large 90L fuel tank, expect a theoretical driving range of up to 947km (825km using our on-test figure) – which is a great driving range for a performance vehicle, let alone a family one.
The Porsche Panamera only drinks the best, so while the driving range is great you won't be able to fill 'er up with anything but premium 98 RON unleaded petrol.
How do you describe the drive experience of the RS Q8? Utterly, utterly surprising.
I’ll give you an example. You approach the hulking SUV, check out its massive alloys wrapped in performance rubber, and you know - just know - that it will ride like a broken billycart on anything but the most silky smooth of road surfaces.
And yet, it doesn’t. Aided by its clever air suspension (which drops the ride height by 90mm when switching between Off-Road and Dynamic modes), the RS Q8 positively glides ever dodgy road surfaces, stifling lumps and bumps with surprising aplomb.
So then you think, ok, we’re set up for compliance, so this big behemoth will go around corners with all the dynamism of a spilled bowl of cereal.
But again, it doesn’t. In fact, the Audi RS Q8 attacks corners with incredible stiffness, the active anti-roll systems weaving their dark magic to keep the towering SUV straight and true, and with barely a hint of body roll.
The grip is ferocious (we’re yet to find its outer limits) and even the steering feels more direct and communicative than in other smaller, ostensibly sportier Audis.
The result is a tech-heavy spaceship that’s surprisingly easy at slow speeds, and quiet too, even over rough roads. But one that can also activate warp speed at will, leaving smaller cars in its considerable wake on the right stretch of road.
Downsides? It’s not quite willing to pounce off the line. Sure, it makes up for it in the long haul, but there is a noticeable moment of hesitation, almost as though it’s contemplating its considerably weight, before it finally lunges forward.
It’s also so competent, so efficient, that it can leave you feeling a little detached from behind the wheel, or like the Audi is doing the heavy lifting for you.
Some people might not understand the obsession or loyalty Porsche owners have towards their cars but if you’re a fence sitter, get in the Panamera. It will make you understand because after driving one... you'll hear yourself say 'I get it'.
The base model has the goods with the engine outputs to ensure the driving experience remains fun and responsive.
The Panamera is no wild bronco, it's a cool customer. The composure for power delivery is unlike other performance sedans you may have driven. Acceleration is effortless without any twitchiness. You never feel out of control.
The air suspension means you hear the bumps more than you feel them but you still get excellent road feedback as a driver.
Passenger comfort is high, despite the cabin being quite loud with road and engine noise, because the seat and ride comfort remains well-cushioned. Fatigue and jostling are at a minimum.
The handling of the Panamera when it comes to cornering and steering feels dynamic and agile. I made a point of doing multiple mini roadies this week, simply for the joy of driving it.
While the Panamera is the most fun on a winding mountain road, it's a pleasant open-road cruiser as well.
The base Panamera has three driving modes - 'Normal', 'Sport' or 'Sport Plus' with a 20-second power booster available when you need extra oomph.
The Normal mode is sufficient for daily driving and the Sport Plus offers stiffer suspension and handling but the preference is to keep it in Sport mode.
Mainly because in this mode you get an awesome throatiness from the exhaust as well as the dynamics you expect from a sports car.
It’s a bit deceptive but the Panamera is massive and sits at 5052mm long and 2165mm wide - so, it definitely fills out a parking space!
However, the 360-degree view camera system is one of the best in the segment but you may still get choosy with where you park it.
The RS Q8 gets six airbags, as well as a host of high-tech safety equipment, with Audi pretty much throwing everything its got at its new performance flagship.
Think adaptive cruise with stop and go, lane guidance assistance, active lane assist, blind-spot monitoring and a 360-degree parking camera. You also get a parking system, pre-sense rear for nose-to-tail collisions, and an AEB system that works at up to 85km/h for pedestrians and 250km/h for vehicles.
There’s also collies avoidance assist, rear cross-traffic alert, intersection crossing assist, and an exit warning system.
Don’t expect Audi to crash an RS Q8 anytime soon, but the regular Q8 recorded a full five stars when ANCAP tested in 2019.
No Porsche is rated with ANCAP and the Panamera is no exception but the base model still has an extensive safety list that includes 10 airbags, which is more than some people movers!
The standard safety kit includes AEB, forward collision warning, blind spot monitoring, driver attention alert, safe exit warning, rear occupant alert, tyre pressure monitoring, an active bonnet and a side impact protection system.
There's also rear cross-traffic alert, lane departure alert, lane keeping aid, a head-up display, adaptive cruise control, a 360-degree view camera system, front and rear parking sensors, park assist, an engine immobiliser and an alarm system with radar-based interior surveillance.
The base Panamera misses out on traffic sign recognition and rear collision warning, though.
The rear row has two ISOFIX mounts and three top tethers but only two seats will be able to fit across the row.
All Audi’s are covered by a three year, unlimited kilometre warranty, and require annual servicing. Audi will allow you to prepay the first five years of service costs for $4060.
Porsche offers the Panamera with a three-year/unlimited km warranty, which is less than its competitors. It's more typical to see a five-year/unlimited km warranty in this segment.
Servicing intervals are reasonable at every 12-months or 15,000km, whichever occurs first and pricing varies per dealership.
The one I contacted (in Sydney) confirmed the first four years of servicing costs $8605 for an average of $2151.25 per workshop visit.
Worth noting the fourth year is a biggie at $4875, this major service including everything from an air-conditioning clean and transmission oil change to spark plug check/replacement and safety checks.
The Panamera is up there for service costs, even for the class but this kind of outlay comes with the territory when you're considering a car worth almost $300K.