Audi S7 vs Porsche Panamera

What's the difference?

Audi’s S7 Sportback wraps style, comfort and sportiness in an appealing package that is sure to please onlookers and occupants alike.

The great engine/transmission aside, the S7 Sportback also has cutting-edge technology at a more affordable pricetag, though less-than-comfortable rear-seat space lets it down a little.

We wish the car we sampled didn’t have the all-wheel steering, as we much preferred the more neutral feel of the S6 sedan we also drove but, overall, the S7 Sportback puts forward a strong case for its existence.

The Panamera is the ‘have your Porsche and drive it too’ model.

It encompasses the fun of the 911 while still being a comfortable daily driver that can easily fit a family of four. The cabin is sumptuously styled and not hurting for features, either.

Could the ownership costs and storage be better? Probably, but if you’re looking at this model, those items will probably be lower priorities for you.

For my little family of three, the base model Panamera is a win.

Audi’s second-generation A7 has always been a bit of a looker, but Audi has taken it up another notch in the S7 Sportback.

Differentiating the S7 Sportback is a more aggressive bodykit, complete with larger air intakes up front, blacked out exterior trim, quad-exhaust tips (denoting that it’s an Audi Sport model) and large 21-inch wheels

The S7 doesn’t go too overboard with the aggressive appointments however (that’s what the top-spec RS7 Sportback, due here later this year, is for), but balances its sportiness with a stately aesthetic.

We think the S7 Sportback is stunning, especially the white exterior colour that gives it an almost Stormtrooper-like look, but even our test car, finished in Daytona Grey, while much more subtle, is still easy on the eyes.

We especially like the strong shoulder line, chiselled doors and sloping roofline of the Sportback body style that combine in profile to make the S7 look like a sprinter on the starting blocks ready to pounce.

Inside, the S7 Sportback scores all of Audi’s latest interior technology, including a 12.3-inch Virtual Cockpit instrumentation and dual-screen centre console layout.

The triple screen set-up definitely helps the S7 Sportback feel very cutting-edge from the driver’s seat, especially when you start to play around with the multimedia system that sports haptic feedback when you press the screen.

Everything is laid out in a clear, concise and easy-to-use manner, while the surfaces of the dashboard are covered in soft-touch, premium materials.

If we’re being honest, we'd probably skip the red-leather interior of our test car in favour of something a little more subdued, but to each their own.

We like the integrated air-vents that blend well into the dash, while the sea of black is broken up with some aluminium detailing and different finishes.

This is more than just a new Panamera - it’s a new generation Panamera.

The outgoing model was sort of a mix between the 911 and Macan but didn’t really hit the mark with any of its borrowed elements.

Beauty is in the eye of the beholder but the redesign sees this model get an outward appearance that looks far more aggressive with a distinct profile that now sets it apart for all of the right reasons.

On the outside, the biggest changes include larger matrix LED headlights and a new front fascia that sits a bit higher with more pronounced curving in the bonnet.

The front gets extra air intakes but there are also larger 'air blade' vents behind the front wheel arches which help smooth the air flow around the wheels and add some extra sculpted sportiness to the car's sides.

The rear has been reshaped to look more like the 911 and isn't as pillowy as the outgoing model. There is a new long LED strip light running the width of the rear and an extra brake light for added dazzlement at night. The rear window now spreads to the width of the liftback lid which makes it appear frameless.

The optioned 21-inch alloy wheels look gorgeous in their painted bronze (or Neodyme) glory and feature the Porsche crest in full colour for added pizzazz. The bronze accent is also carried across to the quad exhausts.

All these factors make the exterior design look more cohesive than the previous model.

The interior has been reworked, too, and the dashboard now sports upgraded tech panels that makes the cabin feel cinematic. The optioned passenger display screen only adds to this effect.

Purists will pout, but like the new 911 the analogue cluster and turn-key operation have died a quiet death. You now get a 12.3-inch digital instrument panel and push-button starter. Plus, the gearshift has been repositioned from the centre console to the dash.

The optioned Sports Chrono and Neodyme accent packages of our test model means the dashboard gets a race clock (superfluous for every day driving but fun to look at) and the door handles, steering wheel and dashboard feature the same bronze highlights.

The only elements that don't look the part are the shiny piano black panels mainly found in the centre console. They're too easily scratched/marked for a car at this price point.

The cabin may not be as flashy as its competitors but it's still sumptuous.

Measuring 4969mm long, 1908mm wide, 1417mm tall and with a 2928mm wheeblase, the S7 Sportback falls well and truly into the large car class.

Up front, the driver and passenger have plenty of room, while the seats and steering wheel are almost infinitely adjustable to find the perfect position.

As you can imagine though, the sloping roofline does eat into the rear-seat headroom a little.

The outboard seats offer plenty of leg- and shoulder-room, but the slanted roof prevents my six-foot-tall frame from sitting up straight comfortably.

Don’t get me wrong, the space is perfectly useable for children or even some smaller adults, but don’t expect to get any basketball players in those seats.

As for the middle seat, only children will find it comfortable due to the protruding transmission tunnel and higher-set seat.

The S7 Sportback’s boot offers at least 535 litres of space and expands to 1380L with the 40:20:40 split-fold rear seats stowed.

Being a liftback (or Sportback in Audi parlance) means the boot is much more practical than a standard sedan, and with such a large aperture, bigger items such as suitcases or golf clubs won’t be annoying to load and unload.

Bag hooks, storage tie-down points and carbo netting also feature to ensure your goods don’t roll around when the S7 Sportback is in motion.

Storage around the cabin though, could be a little better as the wireless smartphone charger takes up a fair chunk of room in the shallow central storage bin under the front armrest.

The usual storage tray found ahead of the shifter is also absent, due to the dual-screen centre console layout, but two generous cupholders and sizeable door pockets are still available up front.

Second-row passengers get access to a fold-down armrest with shallow storage tray and cupholders, as well as door pockets that can accommodate large bottles.

The cabin feels spacious in both rows and the rear row can comfortably fit those who are above six foot (182cm) with a caveat.

Despite being optioned with the '4+1' seating, don't be fooled; the middle rear seat is nothing more than extra room for the out-boarders as the rear centre console takes up all legroom a middle seater might need. Not even a kid will be happy in the middle for long.

Amenities in both rows are good. The heating/cooling and massage functions on the front seats are great and the four-zone climate control means everyone can get comfortable.

Access to both rows is surprisingly good with doors that open widely but the rear footwell lip is high and the well narrow. So, if you have clunky boots on you may feel clumsy getting into position.

My seven-year old found the doors heavy to open and it took him a while to realise he didn’t have to slam the doors shut thanks to the soft-close feature.

Individual storage is better than you usually get in a sports car but all cubbies still fall on the shallower side. There are four cupholders, four drink bottle holders, a glove box, a middle console and two small net map pockets. There is also a dedicated phone cubby housing the wireless charging pad.

The boot aperture is wide and it’s super easy to reach things in the back thanks to the liftback lid but that sloping roofline means you lose out on height for larger items.

Stack bigger things right behind the back seat if you want to fit them. Capacity is below average compared to its rivals at 460L.

The rear row has a 40/20/40 split to open up storage options and there is a very deep cubby underneath the floor with the tyre compressor/repair kit.

Device charging options are great with a total of four USB-C ports, a wireless charging pad and three 12-volt sockets to choose from.  

The upgraded multimedia system looks fantastic and is user-friendly. The built-in satellite navigation is simple to use and the multimedia system, head-up display and instrument cluster can be highly customised.

The base Panamera model now comes standard with wireless Apple CarPlay and Android Auto. Connecting to the CarPlay is easy and the connection remains seamless.

The optional passenger display panel allows the front passenger to control their climate and seat comfort, see a duplicate of the instrument panel or just watch a movie on a long trip.

The screen has a privacy filter, which means the driver can’t see what’s on it and is thus not a distraction. However, no one in my family bothered to use it.

There are four grades of Panamera on offer for the Australian market and the model on test is the entry-grade sedan, simply titled Panamera.

It feels silly calling a car priced at $236,990, before on-road costs, a 'base' model but here we are.

Our test model has $45,810 worth of optional extras but compared to its rivals the base price positions it towards the middle of the market with the Maserati Quattroporte GT being the most affordable at $219,000, then the Mercedes-Benz S450 at $241,275 and BMW 740i at $272,900. All prices before on-road costs.

As you’d expect, the standard equipment for the Panamera is long-winded and includes matrix LED headlights, four-point DRLs, ambient lighting, four-zone climate control, a dual sunroof, upgraded 12.3-inch touchscreen multimedia system, a new 12.65-inch digital instrument panel, wireless Apple CarPlay/Android Auto and built-in satellite navigation.

Comfort items include 14-way powered front seats with heating/cooling, as well as three-position memory functions. There is also a powered tailgate, front and rear parking sensors, a 360-degree view camera system and soft-close doors with a 'door brake' function.

The latter means the door holds the position you push it out too, minimising the chance of your kids hitting the neighbouring car, which is an awesome feature in a family car! 

Other technology includes a total of four USB-C ports, three 12-volt sockets, a wireless charging pad, digital radio, the Porsche app and over-the-air updates.

As for the optioned extras... there is Burmester high-end sound ($11,200), full-grade leather upholstery ($7470), dark bronze accents on the quad exhausts ($6470), 21-inch alloy wheels ($3400), the 'Sport Chrono Package' ($3340), 10.9-inch passenger display screen ($3140), wheels finished in 'Neodyme' bronze ($2500), a massage function on the front seats ($2200), a middle rear seat ($1750), an interior Neodyme accent package ($1190), a heated steering wheel ($1140), an air quality system ($890), an interior black trim package ($760) and comfort pillow accessories ($450). Phew!

Powering the new S7 Sportback is a 2.9-litre twin-turbocharged petrol V6, punching out 331kW/600Nm, which is paired to an eight-speed automatic transmission that sends drive to the road via Audi’s quattro all-wheel-drive system.

The result is a zero-to-100km/h acceleration time of 4.6 seconds.

Keen-eyed Audi fans might note that those are the exact same engine and outputs as the RS5 Sportback, RS5 Coupe and RS4 Avant, and they’d be right, however, Audi has added the 48-volt mild-hybrid and an electric powered compressor (EPC) to reduce turbo lag in the S7 Sportback.

It’s a similar system first employed in the SQ7 large SUV, and basically means that the EPC is spooling up the turbo at low engine speeds for better off-the-line performance.

The mild-hybrid technology no doubt helps shift the S7 Sportback’s 2040kg weight with peak power now available earlier on in the rev range (from 5700rpm), while maximum torque is available from 1900rpm.

Compared to the older car, the new S7 Sportback matches its predecessor in power, but ups torque by 50Nm despite losing the old car’s 4.0-litre twin-turbo V8 engine.

The base Panamera doesn’t have a hybrid powertrain like its siblings and sports the 2.9L V6 twin-turbo petrol engine of the outgoing model. But it’s been retuned and now produces 260kW and 500Nm – both figures up from the previous model.

The Sport Chrono Package means the 0-100km/h sprint improves from 5.1-seconds to a tummy-sucking 4.8-seconds and my son gave a whoop of delight whenever we had to get up to speed.

The Panamera has an eight-speed, dual-clutch auto transmission and is the only RWD for the Panamera line-up. It also sports a top speed of 272km/h. So, suffice it to say, the engine has the sports cred you expect from a Porsche.

Official fuel economy figures for the S7 Sportback are 8.5 litres per 100km, but in our brief time with the car we managed 13.6L/100km, mainly due to the inner-city and country B-road driving.

The 48-volt mild-hybrid system works to reduce fuel usage, by as much as 0.4L/100km according to Audi, and allows the car to coast with the engine off between speeds of 55km/h and 160km/h for up to 40 seconds.

The start/stop system also aids in reducing fuel usage.

The official combined (urban/extra-urban) fuel-cycle consumption figure is 9.5L/100km, which is pretty low for a high-performance vehicle (and a big one at that) but after a lot of open road and urban driving my real-world usage came out at 10.9L/100km.

That's the result after not being skimpy with using the power, either, so it's not as thirsty as you might expect.

When it comes to times between fills, the Panamera might surprise you. Based on the official combined fuel cycle and large 90L fuel tank, expect a theoretical driving range of up to 947km (825km using our on-test figure) – which is a great driving range for a performance vehicle, let alone a family one.

The Porsche Panamera only drinks the best, so while the driving range is great you won't be able to fill 'er up with anything but premium 98 RON unleaded petrol.

Audi’s formula for a go-fast vehicle has always been simple – quattro all-wheel-drive for grip, potent engine for speed – and the new S7 Sportback remains true to that formula.

We are big fans of the 2.9-lite twin-turbo V6 engine, which is matched wonderfully with a smooth-shifting eight-speed automatic transmission.

The S7 Sportback always seems to have plenty to give no matter where you are in the rev range, and the transmission isn’t bogged down with slow gear changes up or down.

Though it’s hard to tell how much the EPC helps in getting the S7 up to speed, if you have you window down and accelerate hard from a standstill, you can hear the electronics whirring away.

The standard air suspension also does a wonderful job at absorbing road imperfections in comfort, while it can be switched over to dynamic for a more sporting characteristic.

Grip is plentiful thanks to 255/35 tyres and the quattro all-wheel-drive system but, as with other Audis, the S7 Sportback tends towards understeer when pushed hard around a corner.

Being such a long and wide model, you definitely feel the S7 Sportback’s size on the road, especially when navigating through quick direction changes, but this is where the $7700 Dynamic Package comes into play.

It adds a sports differential, variable ratio steering and all-wheel steering, all aimed at sharpening the S7 up in the bends.

Our test car was fitted with the option pack, but it left us a little cold.

The all-wheel steering especially, made the S7 Sportback’s handling feel too artificial for our tastes, and we were never able to gauge where the rear end wanted to go in a corner.

If we were buying one, we’d leave the Dynamic Package option box unticked.

Bringing the S7 Sportback to a stop are big 400/350mm brake rotors front/rear, with six-piston callipers in the front.

Ceramic brakes with grey-painted callipers can be optioned for $18,000, but the standard stoppers do a fine job scrubbing speed in the S7 Sportback.

Some people might not understand the obsession or loyalty Porsche owners have towards their cars  but if you’re a fence sitter, get in the Panamera. It will make you understand because after driving one... you'll hear yourself say 'I get it'.

The base model has the goods with the engine outputs to ensure the driving experience remains fun and responsive.

The Panamera is no wild bronco, it's a cool customer. The composure for power delivery is unlike other performance sedans you may have driven. Acceleration is effortless without any twitchiness. You never feel out of control.

The air suspension means you hear the bumps more than you feel them but you still get excellent road feedback as a driver.

Passenger comfort is high, despite the cabin being quite loud with road and engine noise, because the seat and ride comfort remains well-cushioned. Fatigue and jostling are at a minimum.

The handling of the Panamera when it comes to cornering and steering feels dynamic and agile. I made a point of doing multiple mini roadies this week, simply for the joy of driving it.

While the Panamera is the most fun on a winding mountain road, it's a pleasant open-road cruiser as well.

The base Panamera has three driving modes - 'Normal', 'Sport' or 'Sport Plus' with a 20-second power booster available when you need extra oomph.

The Normal mode is sufficient for daily driving and the Sport Plus offers stiffer suspension and handling but the preference is to keep it in Sport mode.

Mainly because in this mode you get an awesome throatiness from the exhaust as well as the dynamics you expect from a sports car.

It’s a bit deceptive but the Panamera is massive and sits at 5052mm long and 2165mm wide - so, it definitely fills out a parking space!

However, the 360-degree view camera system is one of the best in the segment but you may still get choosy with where you park it.

No Porsche is rated with ANCAP and the Panamera is no exception but the base model still has an extensive safety list that includes 10 airbags, which is more than some people movers!

The standard safety kit includes AEB, forward collision warning, blind spot monitoring, driver attention alert, safe exit warning, rear occupant alert, tyre pressure monitoring, an active bonnet and a side impact protection system.

There's also rear cross-traffic alert, lane departure alert, lane keeping aid, a head-up display, adaptive cruise control, a 360-degree view camera system, front and rear parking sensors, park assist, an engine immobiliser and an alarm system with radar-based interior surveillance.

The base Panamera misses out on traffic sign recognition and rear collision warning, though.

The rear row has two ISOFIX mounts and three top tethers but only two seats will be able to fit across the row.

Like all new Audi models, the S7 Sportback comes with a three-year/unlimited kilometre warranty with three years roadside assist.

Audi’s warranty still lags behind Mercedes-Benz and Genesis, two premium marques that offer a five-year/unlimited kilometre warranty on their models.

Scheduled service intervals are every 15,000km/12 months, whichever comes first.

A three- or five-year service plan is available for the S7 Sportback, priced at $2350 and $4110 respectively.

Porsche offers the Panamera with a three-year/unlimited km warranty, which is less than its competitors. It's more typical to see a five-year/unlimited km warranty in this segment.

Servicing intervals are reasonable at every 12-months or 15,000km, whichever occurs first and pricing varies per dealership.

The one I contacted (in Sydney) confirmed the first four years of servicing costs $8605 for an average of $2151.25 per workshop visit.

Worth noting the fourth year is a biggie at $4875, this major service including everything from an air-conditioning clean and transmission oil change to spark plug check/replacement and safety checks.

The Panamera is up there for service costs, even for the class but this kind of outlay comes with the territory when you're considering a car worth almost $300K.