Audi SQ6 vs BMW 330e

What's the difference?

When it comes to a performance electric SUV, the Audi SQ6 e-tron is a fine example and showcases a masterclass in design. It drives and handles beautifully, even if it’s not as fun as I expected.

The technology looks amazing and I'm sure the little bumps we experienced will be ironed out with a software update.

The SQ6 will suit a smaller family best but the decent driving range and fast charging capabilities means regional families might like it too.

The 330e M Sport is an excellent car, but it could be a much better hybrid.

In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.

There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.

If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.

Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.

The SQ6 has a distinct look compared to the other mid-size SUVs in Audi’s stable with panelling that lacks some of the severe pleating of its cousins, instead incorporating swoopy lines and a more pronounced moulding around the base of the car.

The sporty S styling is seen in the large 21-inch alloy wheels and red calipers but the customisable light designs inside and out really make this stand out.

The interior is sumptuously styled with Nappa leather and suede upholstery and trims, and sports front seats, while the use of displays in the dashboard makes the SQ6 feel like a spaceship.

However, the main panel curves towards the driver and it still feels accessible and intimate for a cockpit. The cabin looks as expensive as what you’d want it to look like at this price point.

Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.

So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.

And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.

The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.

The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.

The cabin's primary objective seems to be one of passenger comfort. Everything you touch feels soft under hand and while seat padding is on the firmer side, all but the rear middle seat is comfy on a longer journey because of their extra functions.

The rear-row back rest has two recline positions and the seat beds offer long under-thigh support. The middle seat bulges up, and coupled with the compromised legroom, it won't be a nice seat for an adult.

The front row offers the best legroom and there is enough space in the rear for my six foot three brother to squeeze into (somehow) but I wouldn't want to be in the rear for a longer journey if you're super tall.

Access is good for each row with wide door apertures and seats that aren't positioned too high. There will be no groans getting in and out of the SQ6.

Up front the glovebox and middle console shoulder most of the storage burden but there is a handy flip-down drawer at the driver's knee for a wallet and a centre console with the charging stuff but it is an awkward space that could have been better utilised. Things tend to move around in there if not secured.

In the rear there are a couple of net map pockets, storage bins and a total of four drink holders but that's about it. The other amenities back there soften the lack of storage options as you get directional air vents, climate control, heated outboard seats and a couple of USB-C ports.

The technology on a whole looks amazing and the touchscreen multimedia display is responsive and logically laid out. You'll be able to figure it out quickly and I like that important functions, like climate control, and shortcuts are pinned to the screen as it makes it easier to access them when on the go. The Audi voice assistant can be activated by 'Hey Audi' if you don't want to fiddle with screens on the road.

The wireless Apple CarPlay was simple to set up but at the beginning of the week it did tend to get booted whenever the climate or massage functions were activated. This was annoying as you'd have to reselect CarPlay and jump back into whatever app you were in and when you're using the Map app, it feels disjointed. However, this sorted itself out by the end of my week.

On the whole, all the screens and their functions are user friendly but there were a couple of gremlins that needed a car restart to fix. Randomly, my volume became useless and the touchpad/buttons on the steering wheel stopped working.

I do like a normal button over touchpad controls as I find them more responsive but the touchpad controls on the driver's door were really easy to use and I like the family-friendly option of being able to individually apply the child-lock to the rear doors.

Rounding out the cabin is the large 526L boot which offers a level loading space and the ability to adjust the height via the adaptive S air-suspension from buttons in the rear.

The rear row has a 40/20/40 split, which opens up storage options again and there is a deep under-floor storage pocket that houses the tyre repair kit. A handsfree-powered tailgate comes standard, which I always appreciate and the massive frunk (64L) takes care of all of the cable storage.

People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.

The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.

There are four cupholders, too. Two in the fold down armrest in the back and another two up front.

There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.

Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.

Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.

SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.

The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.

The BMW 330e M Sport lists for $97,400, which is $4000 more than its 330i petrol twin.

The M Sport part of the name is there because the 330e comes standard with the M Sport pack. And that gives you a tough body kit, M Sport suspension, M Sport seats and aluminium trim, as well as M Sport door sills.

The car we tested and the one you can see in the video and images also comes with the 'M Sport Pro Package'. It costs $2800 and adds a boot-lid spoiler, glossy black grille and tail pipes, and M Sport seat belts, among other goodness.

This car also had the optional 'Visibility Package' fitted. It costs $4800 and adds a sunroof and adaptive LED headlights.

There's no direct rival for the 330e in Australia now. Mercedes Benz used to have a C300e, a plug-in version of its C-Class, but retired it locally some time ago.

The standard features of the 330e M Sport are identical to the 330i M Sport.

So, along with that M Sport pack also coming standard on the 330e is a head-up display, a 12.3-inch digital instrument panel, a 14.9-inch media screen with sat nav, Apple CarPlay and Android Auto, three zone-climate control, wireless phone charging, digital radio and power adjustable front seats.

Is it good value? There's a stack of equipment, tech, beautiful M Sport additions and it all feels superbly high quality. But knowing you can have a 330i for less means you're paying more just for the hybrid system. So, let's talk about that...

The SQ6 is a fully electric all-wheel drive and has two motors, one located on each axle. Together they produce up to 380kW of power and 580Nm of torque, which means this can do a 0-100km/h sprint in just 4.3 seconds when the launch control is activated.

There are three regenerative braking levels and a one-pedal mode which can be selected by sliding the gear-selector into 'B' otherwise the other two modes can be selected via the paddles on the steering wheel. You'll get the best efficiency when B is selected but it does take a beat to get used to and if you time your stops right, it can function as a proper one-pedal action.

The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.

Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.

The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.

An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.

I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.

The SQ6 has a lithium-ion battery with a large 100kW capacity and can accept up to 270kW on DC power, which is excellent. There are two Type 2 charging ports (on either side of the car) and one has a CCS enhancement which means you can charge this from 10 to 80 per cent capacity in as little as 21 minutes on a 270kW ultra-rapid DC charger.

It is more common to see a 50kW DC charger though and that charge time sits closer to an hour and 20 minutes.

On a home 7.4kW charger, you'll get the same percentage after 15 hours, perfect for an overnight recharge.

With a claimed WLTP driving range of up to 568km and energy consumption between 17.5 and 18.6kWh/100km, the daily commute and odd family road trip is more than covered with this model.

My average consumption popped out at 18.1kWh based on the trip computer and that’s a good result for how hard I’ve pushed it over country roads, in the city and on the highway. 

The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.

The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.

It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.

During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.

I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.

I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.

I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.

I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.

When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.

That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.

I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.

I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.

Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.

The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.

I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.

Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.

Outside of the initial acceleration thrill, I have to say that the SQ6 sort of drives like a lot of the other Audi SUVs I’ve sampled. Which is fine because it’s dynamic and handles beautifully on the highway or city but it’s just not as fun as what I was hoping it would be. The power will satisfy everyone though. 

The different driving profiles and adaptive S air suspension really personalises the on-road experience when you want it and my favourite profile is Dynamic as the suspension and steering feels more performance focused, which I prefer. 

Ride comfort is up there with the best and you won’t really be bothered by the bumps in the road, even with the stiffer suspension, but road noise does creep in at higher speeds. 

The visibility all round is good despite thicker pillars but the rear visibility is narrow even before a car seat or passengers are back there. A digital rearview mirror would have been handy here. 

Just something interesting to note is that when you accelerate from a full stop, there can be a small lurch as if it’s rolled backwards or the brakes have held a tad too long. It’s so quick when it happens that it’s not annoying but it is noticeable in stop/start traffic.

The SQ6 is really simple to park and navigating small car parks feels like a dream. The dimensions are forgiving and the 360-degree camera system is top notch. 

The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.

Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.

The transition from electric motor to petrol engine is also remarkably smooth.

Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.

Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.

The 3 Series was awarded the maximum five-star ANCAP rating when it was tested in 2019. The 330e comes standard with AEB, lane keeping assistance, blind-spot warning and rear cross-traffic alert.

There are excellent cameras front and rear and LED headlights, too.

Adaptive cruise control is also standard on the 330e M Sport.

The SQ6 is covered by Audi’s five-year/unlimited kilometre warranty and the battery is covered by an eight-year or up to 160,000km warranty, which are all standard terms for the class.

Audi also offers six years of complimentary roadside assistance and a servicing program for six years that costs $2080, which is competitive, and servicing intervals are at every two years or 30,000km. 

Audi includes the installation of a 7.4kW AC home charger, three charging cables and a one-year Chargefox public charging subscription with this model.

The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.

BMW offers a five-year/80,000km service package for the 3 Series for $2150.

Service intervals are condition-based, and the car will let you know when it's time for a check-up.