BMW 7 Series vs Genesis G80

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The Genesis Electrified G80 Luxury is feature-laden and comes with fantastic ongoing costs. This thing handles superbly, has enough power to satisfy and the cabin space feels luxurious. It’s a bit smaller in the cabin and boot than its size suggests, so will suit a small family best, but it's a damn fine example of what a luxury EV sedan can be.

My kid didn't want to give this one back and there was a risk of tears with the loss of the screens in the back and the power he had (mwah ha ha).

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

With its rounded nose and solid body, this four-door leans more towards the ‘luxury saloon’ aesthetic than a sports car vibe.

However, some elements hint at this car's powerful prowess, such as the turbine-like 19-inch alloys, quad LED lights at the front and rear and the swoopy roofline.

The interior is handsome and the quilted tan Nappa-leather seats are naturally dyed, which is a cool feature. The suede-look headliner and two-tone door trims are all various shades of brown, which I’m not usually a fan of, but it creates an aura of old-world glamour inside.

However, while the chrome accents enhance that effect, the forged wood panels look out of place. They don’t look like wood, more like that rainbow pattern you can get when you mix oil on water.

While it might not be as sexy as the Audi or Beemer, I’d argue it looks statelier and more refined. It drew looks wherever I went and I especially adore the 'Matira Blue' paintwork.

It’s designed to resemble the colour variations found at Matira Beach on Bora-Bora, French Polynesia, and it’s just gorgeous.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

It’s a low car to get in and out of, so I really like the comfort access function, where the seat slides back for easier access.

Once you’re in, you have plenty of head, leg and elbow room in both rows. Although, I did notice the sun visor felt very close to my head from my driving position. And if you sit closer to the wheel, you’ll be ducking your head to even pull it down.

The comfort factors up front cannot be downplayed – this has a sense of luxury from every angle. The seats are beautiful to sit in on a long trip and I especially like the massage function on the driver’s side. You also enjoy heat and ventilation functions plus a heated steering wheel.

Individual storage options are good up front with two cupholders, a drink bottle holder in each door, glove box and a middle console.

There is also a narrow utility tray that has the wireless phone charging pad, two USB-A ports and a 12-volt socket but I was hoping for the faster USB-C ports at this price point.

The rear seats are also well-cushioned but the space is narrower than at the front. The curved C-pillar makes you feel like you’re being tucked in and that makes it more like a four-seater than a five-seater for passenger comfort. This is further highlighted by the cockpit-like controls in the fold-down middle armrest.

These controls are a similar set up to the front multimedia system and are connected to two 9.2-inch touchscreens on the backs of the seats.

Annoyingly, back seaters can also access (and control) the front audio and climate controls. I didn’t find a way to disconnect this access and my six-year old was pleased as punch.

They also control the heat function on the outboard seats and the retractable rear window sun-blind. In the armrest’s middle console, you get a single USB-A port and two 'aux' inputs to hook up a couple of headphone sets.

I loved being able to entertain my son on our road trip but you can’t just hook up a phone and play Netflix or Disney. It has to be a video file on some sort of hard drive.

The multimedia system is simple enough and it uses a combination of touch and a rotary dial to operate.

The 12.0-inch coloured head-up display is clear and the 3D 12.3-inch digital instrument cluster is cool but it did take my eyes a bit to get used to it as it can look like a hologram at times.

Surprisingly, this car only features wired Apple CarPlay and Android Auto. The built-in satellite navigation is probably the fiddliest to use out of all of the systems because it flips between three functions – rotary dial, press-buttons and a touchpad but the option of ‘writing’ your address is cool.

The boot is an interesting one as it’s small for this class at 354L. To accommodate the electrics, the shape is stepped and it makes for an awkward space for bigger items like luggage.

I had plenty of room for my bits and groceries, though, and I enjoyed the powered tailgate with proximity opening feature.

There’s only one model for the electric G80, the ‘Luxury’, and it will cost $145,675, before on-road costs.

Worth noting that's around $30K more than the equivalent combustion-only model. And with a price tag like that, it’s in good company with the Mercedes-Benz EQE350 4Matic at $144,900 and BMW i5 eDrive40 M Sport at $155,900. However, Audi’s e-tron GT beats them all at $178,875!

Being the only model available and having luxury in its name should indicate how well-specified the G80 is.

For appointments, you’ll enjoy heated and ventilated front seats, electric front seats with memory function for the driver, heated rear outboard seats, a heated steering wheel and even a massage function on the driver’s seat (which I was very sad to part with at the end of my week).

It also features soft-close doors, which is a nice touch.

There are some great practical features as well, like a powered tailgate with proximity opening function, laminated front windows that muffle external noise and insulate the interior, solar panels (genius!) and retractable sunblinds on the rear doors and back window.

Other standard features include keyless entry, push-button start, three-zone climate control, wired Apple CarPlay and Android Auto, built-in satellite navigation and a massive 14.5-inch multimedia system.

Back seat passengers also enjoy two 9.2-inch digital touchscreens on the backs of the front seats that hook into the front sound system and allow you to play videos and music. 

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The Electrified G80 has a fully electric powertrain and a big lithium-ion battery with an 87.2kWh capacity. There are two electric motors – one on each axle. It’s an all-wheel-drive with a combined power output of 272kW and 700Nm.

Yep, this baby has the goods and it delivers them beautifully on the road. It can go from 0-100km/h in just 4.9 seconds.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

The G80 has a great driving range of up to 520km, although the top km range I saw was 510km. The official combined cycle power consumption figure is 19.1kWh/100km but my average usage was around 17.2kWh.

That's pretty good considering how much open-road driving I did this week.

The regen braking has four levels, with the highest enabling one-pedal driving. The regen braking feels on the right side of firm and you’ll gain battery percentage going down a mountain.

This has a Type 2 charging port with a CCS DC connector, meaning you can hook it up to a fast charger. It can also accept the speeds from an ultra-fast 350kW charger and you can get from 10 to 80 per cent in just 22 minutes!

If you get on an 11kW charger, you’d expect that time to creep up closer to eight hours.

The Electrified G80 also has a vehicle to load function, so you can charge up devices using the car’s power while on the road.

Another cool feature is a solar panel in the roof for passive battery charging while parked and on the go!

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

I have thoroughly enjoyed driving this car. It has heaps of power and even with the firm regen braking, it never feels jolty or jarring. The power distribution is well-balanced.

The handling is superb because it manages to feel both graceful and fun. The steering is tight, which gives a sportier performance than I was expecting.

The adaptive suspension also makes this feel like it’s connected to the road when you hit corners.

The ride comfort is up there with the best and I’ve enjoyed how quiet the cabin is, too. There's very little wind or road noise, even at higher speeds.

No issues with parking because of the top-notch 360-degree view camera system but you feel its 5.0m length when you’re trying to navigate one of those skinny car park ramps.

I like the remote parking feature on the key fob, too. Great for a tight car spot!

The G80 comes filled to the brim with safety features and like its stablemates, I like the blind-spot view monitor that pops a video feed of your blind spot onto the instrument panel.

I also like the 'Safe Exit Assist' feature (when a passenger opens a door to exit the car and an approaching vehicle is detected arriving from behind the system sounds a warning). Great for the city.

The G80 has a maximum five-star ANCAP safety rating from testing done in 2021. It also has a whopping 10 airbags, including a front centre airbag and side-chest airbags on both rows (not just the front).

Other features that come standard, are LED daytime running lights, forward collision warning, rear cross-traffic alert, lane keeping aids, lane departure warning, intelligent seat belt reminders, front and rear parking sensors, 360-degree view reversing camera, reversing light guidelines, traffic sign recognition, driver attention monitor, and adaptive cruise control with stop and go functionality.

The automatic emergency braking has car, pedestrian, and cyclist detection and is operational from 5.0-200km/h.

There are ISOFIX child seat mounts on the outboard seats and three top-tethers, but you wouldn’t bother trying to get three kids back there. This isn’t that sort of family car.

You do have plenty of room, though, if you need to install a 0-4 rearward facing child seat.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

With the G80 you’ll enjoy a five-year/unlimited km warranty and an eight-year warranty on the battery. Plus, you get complimentary servicing for up to five years or 75,000km, whichever occurs first.

It's usual to see longer servicing intervals on EVs but hey, free is free.

You can choose to have an at-home wall charger installed or a ChargeFox subscription that gives you free charging for up to five years.

Genesis is leading the market with its customer-first ownership approach. Very few luxury brands include complimentary anything, so this is lovely to see.