BMW 740i vs Jaguar XJ

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

It might be old and facing German competition bursting with advanced technology, but the XJR is still a car you can buy with heart and head. But mostly your heart. It goes like stink, has a much better interior than the Quattroporte and is more interesting than just about anything this big or this grand.

It's also a better car than the Maserati Quattroporte if you want to get on with the driving yourself and is far prettier than the Porsche Panamera. It's a wonderful thing and even more wonderful that Jaguar continues to build it. Long live that supercharged V8 and the XJ is a great home for it.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

The XJ has a marvellously exaggerated length, with a rear overhang redolent of Jag's sporting coupe and roadster pair of the time of its launch, the XK. There's nothing else in the segment like it, with the three Germans - Mercedes' S-Class, Audi's A8 and BMW's 7 Series - having gone all Hugo Boss and and in the latter two's case, almost shrinking violet. The only credible Japanese alternative, the Lexus LS, looks like a Lexused 7 Series. The XJR is a more emotional car, like Maserati's Quattroporte.

The R adds an aggro grille, 20-inch wheels with low-ish profile tyres, a bootlid spoiler, red brake calipers and vents in the bonnet. Bits and pieces get the black gloss treatment and there are V8 and R badges, as well as a rather large leaper on the bootlid. Capping it all off are four exhausts poking out from the bumper and distinctive vertical taillights.

Inside remains largely unchanged. The cabin is big and luxurious, leather-lined and very, very comfortable. The front air vents have to be modelled on the de Havilland Comet's integrated jet engine intakes and, again, the dash design stays away from the horizontal lines of its obvious competition.

There is probably a bit much chrome for my liking, particularly on the centre console and around the rotary dial shifter, which reflects sunlight into your face during the day.

The lovely 'Riva Hoop' - a band that sweeps from door to door across the top of the dash - is a great touch and remains a defining feature in the cabin. The last update brought an Audi-like digital dashboard, including maps, but it's not nearly as slick as the German. The graphics for the dials are good (and quick) but the maps are a bit so-so.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

It might be over five metres long, but the Jag's cabin isn't as gigantic as that might suggest - luckily, if you want space, the XJ L has it. The SWB version is roomy enough, though, just not palatial. You can fit five people, but the big transmission tunnel will limit the size of that fifth.

Front and rear passengers have a pair of cupholders each, with rubber bubbles to help hold smaller cups in tight. The front and rear doors have pockets but aren't really for bottles.

Boot space is a reasonable 520 litres, with a space saver spare under the floor.

As is expected at this level, Jaguar was not mucking about with price or specification - the XJR starts at a mildly terrifying $299,995, which is very close to the rather more tranquil Autobiography long-wheelbase relax-o-mobile.

Standard are 20-inch alloys, a 20-speaker stereo, power everything with three memory positions, four-zone climate control, keyless entry and start, front and rear parking sensors, heated and cooled front and rear seats, sat nav, LED headlights and DRLs, leather everywhere, auto wipers and (LED) headlights, electric boot lid, heated steering wheel and a space saver spare.

The Meridian-branded stereo is an absolute cracker, powered by the improved but still laggy 'InControl Pro' system. Oddly, it's all crammed into an 8.0-inch touchscreen when there is seemingly room for the larger (and better-performing) 10.0-inch screen. The software is far superior than the version that preceded the last update, but the screen is hard to use, as targets are placed right in the corners and are hard to hit.

Apple CarPlay and Android Auto are also absent, and the sat nav is still fairly dopey.

A long list of options are available, some of which should probably be included in the big sticker price - DAB+ ($620), premium paint is a splutter-worthy $2060 (although, to be fair, the vast majority of the 19 colours are free), adaptive cruise with queue assist ($2200), adaptive headlights a further $2620 and 'Parking Assist', which adds side sensors and a front camera, a further $2780. Reverse cross traffic alert, blind spot monitoring and forward collision warning cost yet another $1460. Ouch.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

Jaguar's lovely 5.0-litre V8 with supercharger continues under the XJ's long and shapely bonnet, delivering a walloping 404kW and a tyre-shredding 680Nm. The sprint to 100km/h for all 1875kg of XJR is completed in an impressive 4.6 seconds, which was very competitive at the car's launch in 2009.

Power reaches the rear wheels via ZF's eight-speed automatic and you can control it with the tacky plastic paddles on the steering wheel. Oh, and it has stop-start.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

The combined cycle figure for the V8 is listed at 11.1L/100km but fully expect to see the 16.1L/100km we got, especially as you try and fail to tyre of the monstrous power delivery and lovely (if muted) V8 roar.

Luckily, even if you're belting it, the 82 litre tank is a generous size and you'll cover a fair amount of ground.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

Indecently quick, surprisingly agile and heaps of fun. While the first descriptor applies purely because of its size, the next two shouldn't when you're in command of 5.13 metres of motor vehicle. As with the Audi and now the 7, the Jag has a lot of aluminium to help keep the kilos off and good gracious, it has worked.

The R is based around the short wheelbase version of the XJ for perhaps obvious reasons. Even so, it appears to be the shorter-again XF's because this thing turns in like a demon. No, it won't stay with the dearly-departed XF-R but it does a mighty fine impression of one, just with a better ride quality.

Rear seat passengers should be prepared to feel a lot of wheelslip, especially when in Dynamic mode, as even the fat Pirelli P-Zero's struggle for purchase when the right foot hits the carpet. The V8 rumbles rather than bellows, but the rears cheerfully spin up until the computers and active differential rein things in. Traction control off and you've got a proper tyre-smoker if you're not playing by the rules. Jag's engineers are clearly hooligans at heart.

As always, ZF's eight-speed transmission does an incredible job of marshalling the horses in a rearward direction and when you're not after a bit of sound and light, have achieved a tremendous amount with the damping. When in normal mode, the car glides along, so much so that the lady of the house wasn't so sure it was a sporting sedan.

Once she was apprised of dynamic mode (you have to cycle the button through winter mode first, for some reason), her only complaint was that it was too long and the steering wheel too big for this type of car. I was persuaded of the latter, especially after stepping out of an Audi S3 which has a tiny wheel. Long story short, the XJR is now 'her' car (to be more accurate, the XFR is, but that hasn't arrived yet, so...), as it felt smaller than it was when not parking and she's a sucker for a torquey V8.

The whole XJ range has six airbags, ABS, stability and traction controls, emergency brake assist, reversing camera, three top tethers and two ISOFIX points. The XJ doesn't have an ANCAP safety rating.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

Jaguar offers a three year/unlimited kilometre warranty and roadside assist for the same period.

Like the F-Type, XJ owners benefit from three years/100,000km free servicing.