BMW 740i vs Mercedes-Benz S500

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The 2018 Mercedes-Benz S-Class remains a technological tour de force, a luxury sedan to be reckoned with - one that has safety, technology, comfort, finesse and performance all rolled into a stylish package. 

It's hard to see why you'd need anything more than the S 350 d, which is now much more attractively priced. It'd be my pick, but I'd have to get the Energizing Comfort Control package, and probably the AMG styling pack, too. And even then it would cost less than its predecessor.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

I swear it has been facelifted, and the changes are bigger than they might appear. There is no doubt that the S-Class shape is largely unchanged, but the German company has kept the modifications minimal in the scheme of things.

That doesn’t mean those changes are unnecessary, though. The new headlights, for example, are standard on every model, and are constructed with 84 LEDs (including three for the daytime running lights), and of course they’re adaptive with automated high-beam - meaning they’ll shield other road users from the glare of the lights at night. And the lights themselves will throw a main beam up to 650 metres, according to the company. 

Other things are slightly more cosmetic, like the revised three-bar grille treatment, new front and rear bumper designs that feature broader sculpted sections to widen the stance of the car, and there are new LED tail-lights as well.

The smallest set of wheels used to consist of 18-inch rims, but now the base car rolls on 19s, while the rest of the expansive range sits on 20s. 

The inside has seen some changes, too, but the appearance of things in the cabin isn’t the focal point - its the usability of the technology that's the big change. 

Oh, but I should tell you there are now 64 ambient lighting colours to choose from, which is up from seven, and now you can also set the lighting in three different zones - so theoretically you can have blue, orange and green areas of the cockpit, if you’re gross.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

If you’re buying a Mercedes-Benz S-Class there’s a good chance you’re more interested in the back seat than the front: you could be buying it for a business, or you could like to be driven around - and there are definitely worse places you could be.

We would suggest, though, that the best place you could be if that’s your caper is in the back of a long-wheelbase S-Class model, which has extra legroom. 

And if you happen to be in a LWB model with the 'Business Class Package', you’ll enjoy two individual rear seats rather than a three-seat bench, folding tables for your bento box or laptop, and an ‘executive seat’ on the passenger side that features a foot rest and allows you to slide the front seat forward to liberate more room. Deluxe. 

No matter if you are in one of the stretched models demarcated as such by the ‘L’ suffix or not, you will enjoy excellent seat comfort and good head- and shoulder-room. Legroom in the regular models isn’t as plentiful as you might expect: much more affordable cars like the Hyundai Sonata give the S-Class a run for its money in that regard.

There are good storage options for odds and ends, with the back seat featuring a fold-down armrest with pop-out cupholders and a storage box, as well as map pockets - and the boot space varies depending on the model, but the S 350 d has a 510-litre cargo capacity (VDA). All four doors have bottle holsters, and a bit of extra room besides. Of course there are rear-seat air-vents, and if you’re kids are lucky enough to ride around in a S-Class, the two ISOFIX/three top-tether points will be welcome.

Up front there are two cupholders between the seats, and a new wireless phone charger in the centre console (Qi compatible phones only). There are two USB ports as standard in most models, while models with the rear seat entertainment package fitted get rear USBs. 

The huge screen that runs across two-thirds of the dashboard has seen the noticeable join marker removed for this update, with the monitors being upgraded to a higher resolution and the graphics have been reworked, too. The codpiece-style controller of the Comand media interface remains, and while it still isn’t as simple as other controllers, it is reasonably easy to get used to. 

So … what about Beyonce? 

She comes in as part of the Energizing Comfort Control system, which is standard in some models and a $1400 option in those that don’t have it fitted. 

Essentially it allows you to choose between different set moods: 'Joy', 'Freshness', 'Vitality', 'Warmth', 'Comfort' and 'Training', the latter of which offers three different stretching/exercise programs that last for 10 minutes to stop fatigue. The instructions are given by voice over the sound system.

Each of the moods will adjust the temperature and ventilation (the Freshness setting offers ‘gusts’ of fresh air as if you’re at the beach!), ambient lighting, air fragrance and intensity, and the massage function for the seats. And the music bit - there are predefined songs the system can cue up to suit the mood, or it can identify songs on a hard-drive or USB that suit the programs by analysing the tempo of the tune. Amazing, right?

The new steering wheel looks a lot sportier than the one in the pre-update car, and it has finally done away with the awkward cruise control stalk in favour of steering wheel buttons for the adaptive cruise control system.

If you can call a car that starts near two-hundred grand good value, then you have much more money than I do. But there is no escaping it: the new S-Class 2018 range is better value than before.

The starting point in the range is entry-grade S 350 d, which is $195,900 plus on-road costs. 

Standard kit for that model includes 19-inch alloy wheels, leather trim, heated and cooled front seats, nappa leather-wrapped steering wheel, those great new headlights and the new ambient lighting system, a panoramic sunroof, head-up display, dark brown 'Eucalyptus' trim, auto-dimming rear-view and side mirrors, a wireless phone charging system, keyless entry and push-button start. The entire S-Class range now gets auto-closing doors and an electric boot lid, too.

The media system in the S 350 d includes sat nav with traffic monitoring, a 13-speaker Burmester sound system, digital TV, DAB+ digital radio, Apple CarPlay and Android Auto, and the 'Comand Online' system with internet capability.

Next up the model range is the S 400d L (at $222,500), and the S 450 L ($227,500) - both of which are specified identically. Over the base model car they feature the extended wheelbase, as well as electronically adjustable rear seats with memory function, side window blinds, a rear blind, rear climate control, and 20-inch wheels. 

The S 560 sees the price head north to $270,000 (for the short-wheelbase model, which loses the abovementioned stuff in the L models), or $295,000 for the S 560 L. It adds the following nice features: nappa leather, brown burr walnut trim, a wood/leather steering wheel, 'Energizing Comfort Control', different (five-spoke design) 20-inch wheels, laminated glass and an anti-theft protection package. The S 560 L has luxury rear head restraints - they’re more like pillows, honestly - an individual rear-seat entertainment system and two wireless headsets.

The top of the regular S-Class model range is the Mercedes-AMG S 63 L, which is a princely $375,000. It builds on the kit offered in the models below, and pushes the sports luxury aspect further, with a full AMG body kit, 20-inch AMG wheels, AMG specific drive programs, AMG brakes, an uprated exhaust, sports steering and retuned suspension. Inside there are model-specific elements, special wood trim, front seats with active bolstering, and heated and ventilated rear seats.  

If you’re shopping at this end of the market, then you’ll likely also be tossing up between a BMW 7 Series, or maybe a Bentley Flying Spur. An all-new Lexus LS will arrive in April 2018, and the all-new Audi A8 isn’t far away, either.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The big news for the majority of S-Class buyers is the new engine in the S 350d, which is a 2.9-litre in-line six-cylinder turbo-diesel with 210kW of power and 600Nm of torque. It has a nine-speed automatic and is rear-wheel drive (RWD).

That same diesel engine is wicked up in the S 400d L, with that model churning out 250kW and 700Nm, and remains rear-drive with a nine-speed auto.

The petrol model range is opened by the S 450 L with a 3.0-litre six-cylinder twin-turbo mill producing 270kW/520Nm. Again, nine-speed auto, RWD.

The S 560 and S 560L run the same 4.0-litre twin-turbo V8 petrol with 345kW of power and 700Nm of torque. Nine-speed auto, rear-drive - naturally!

The AMG-fettled S 63 has a thumping twin-turbo 4.0-litre V8 petrol engine with 450kW and 900Nm, with a nine-speed MCT multi-clutch auto and - you guessed it - RWD.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

The diesel models are - unsurprisingly - the most frugal in the range, with the entry-level S 350 d using a claimed 5.4 litres per 100km across a range of disciplines.

The S 400 d L - which uses a higher-output version of the same diesel drivetrain as the model above - uses only a minuscule amount more: its claim is 5.5L/100km. 

The most frugal of the petrols is the S 450 L, with its six-pot petrol twin-turbo using a claimed 8.4L/100km.

Every model has stop-start - including the AMG - and the V8 petrols also feature cylinder deactivation when in 'Eco' mode.

That cylinder deactivation system helps the S 560 achieve an incredibly low claimed consumption of 8.5L/100km. So does the longer, slightly heavier S 560 L.

The higher-out Mercedes-AMG S 63 L uses 9.0L/100km, according to its claim. Amazing for the outputs of the engine.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

Smooth. It wasn’t even because I’d chosen the Energizing Comfort Control mood to elicit that vibe. It’s smooth - and so it should be.

Whether it’s the near-silent new six-cylinder diesel, which hauls the near two-tonne sedan along with less fuss than a medical centre receptionist dealing with a room full of coughing patients. There is no fuss. You just hand over control to the engine, and trust it will get you where you need to be.

The V8 petrol in the S 560 also has a bit of a silent killer vibe to it. There’s perhaps not as much noise as a V8 fan might want, but the mumbo is there, and in both cars the gearshifts are sublimely timed and super smooth.

Admittedly, the stiff-sided run-flat tyres on both the 19- and 20-inch wheels can exhibit a slight terseness over sharp edges, but when it comes to rolling over pockmarked surfaces or rougher country backroads, the ride offered up by the air suspension with variable dampers is superb. Put it in Sport mode and it stiffens up to the degree you’d expect, but Comfort is no doubt the best place to be.

The steering is super light but accurate, meaning it’s easier than you’d think to pilot this behemoth of a sedan through corners. The grip on offer is excellent, too, even if traction can be an issue - I had a full couple of seconds of strobe light action from the traction control light when I buried the throttle in the S 560. 

I didn’t get a chance to drive the six-cylinder petrol S 450 L, or the S 400 d L. And, I’m really sad to report, there was no opportunity to drive the AMG S 63 L, either. 

But the overall feeling of the updated range is that it remains a deluxe and delightful limousine - whether you have the good fortune of being in the driver’s seat or not.

Easily one of the safest cars, if not the safest car, on the road today if technology is anything to go by. Well, we can’t go by a crash test score, because the S-Class hasn’t been crashed by EuroNCAP or ANCAP. So I can’t really give it a 10/10 for safety…

But when the standard safety kit list is as lengthy as the S-Class’s, it seems a safe bet. Items fitted include a 360-degree camera system, parking sensors front and rear, auto emergency braking, active blind-spot monitoring, active lane-keeping assist, adaptive cruise control with active steering assist, drowsiness detection, crosswind assist, and pedestrian detection with evasive steering assist (which allows you to turn the wheel harder to avoid impact with a pedestrian).

Plus there are other items like the company’s Pre-Safe crash detection system which can flash the car’s hazard lights at other road users, and tighten the occupant’s seatbelt in anticipation of being hit. And if that happens, there are eight airbags (dual front, front side, rear side, curtain).

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

Mercedes-Benz offers a standard three-year/unlimited kilometre warranty.

Servicing is due every 12 months or 25,000km on all engines except AMG drivetrains, which require servicing every year or 20,000km. 

Mercedes-Benz has a (pricey!) capped-price servicing plan. The standard diesel and petrol models in the S-Class range cost $596 for the first service, and $1192 for the second and third visits. The costs for the sole AMG model is $736 for the first service, then the second and third visits are $1472 per.