BMW 740i vs Volvo V90

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The V90 Cross Country is a carefully considered, hugely practical, and sleek full-size wagon. It has power to shift a family and all that goes with it, along with leading edge safety for maximum protection. The engine could be quieter, the ride smoother, and the warranty longer. But if you're thinking about a premium five-seat SUV, we suggest checking out the passenger car driveability this Volvo offers.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

Three people have led Volvo's drive towards its current ultra-cool design look and feel. Thomas Ingenlath is Volvo's long-time chief design officer (and CEO of the brand's performance car subsidiary, Polestar), Robin Page is head of Volvo design, and Maximilian Missoni oversees exterior design.

In a rare case of healthy designer egos not getting in the way of a positive outcome, this trio has developed a classically simple, Scandinavian approach combining echoes of Volvos past, like the large grille, complete with 'Iron Mark' logo, and current signature elements including the dramatic 'Thor's Hammer' LED headlights and lengthy tail-light clusters.

The Cross Country off-roady bit comes courtesy of black wheelarch over-fenders, with the same shade applied to the window glass surrounds, front air vents, side skirts and lower section of the rear bumper.

Inside, the look is cool and sophisticated, with clean form working hand-in-hand with straight-forward function. The colour palette runs from brushed metal highlights, through grey, to black.

Our test vehicle featured three option packages, with two impacting interior presentation. All the details are listed in the price and value section below, but in terms of the cabin, the 'Premium Pack' adds a panoramic glass sunroof, and tinted rear glass, while the 'Luxury Pack' brings ventilated 'Perforated Comfort Seats' trimmed in (partial) nappa leather (the standard trim is nappa leather 'accented'... without the perforations).

The overall feel is composed and serene, with a layered approach to the dash including a mix of soft-touch materials and 'metal mesh' highlight elements.

A 9.0-inch centre touchscreen is portrait oriented with large vertical vents either side, and a 12.3-inch digital driver display sits inside a compact instrument binnacle.

The seats look inviting with raised stitching defining neatly sculpted panels, the curved head restraints another characteristic Volvo touch.

Overall, the V90's design is carefully considered and understated, but far from boring. It's great to look at on the outside, while the interior is as calming as it is efficient.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

At just over 4.9m long, more than 2.0m wide, and a touch taller than 1.5m the V90 CC is a substantial wagon providing seating for five, ample cargo space, and lots of thoughtful touches to help ease the daily grind.

Those in front enjoy heaps of space as well as a centre console incorporating two cupholders, an oddments tray, two USB ports (one to enable Apple CarPlay/Android Auto connection and one for charging only) and a 12-volt socket, all able to be hidden by an elegant, roll-top cover. A similar, smaller cover rolls over a coin tray near the gearshift.

There's also a decent (cooled) glovebox, generous door bins with room for large bottles, and a small lidded box on the lower dash to the right of the steering wheel.

Switch to the rear and the 'roomy' theme continues. Sitting behind the driver's seat set for my 183cm (6.0ft) position I had plenty of leg and headroom, and the width of the car means three average-sized adults can populate the back seat without resorting to uncomfortable contortion.

A centre flip-down armrest houses a pair of pop-put cupholders, an oddments tray and a lidded storage box. But the modest door bins are too narrow for normal size bottles. On the upside, though, parents of small children everywhere will welcome the standard perforated pull-up blinds for each rear door window.

There are also netted map pockets on the back of the front seats, plus adjustable air vents at the back of the centre console and supplementary vents in the B-pillars. Our car's Versatility Pack option added a three-pin 220-volt power outlet at the base of the tunnel console, too.

Then, there's the business end, with the V90 coughing up 560 litres of boot space with the rear seats upright. More than enough to swallow our three-piece hard suitcase set (35, 68 and 105 litres) or the jumbo-size CarsGuide pram, or various combinations of the two.

With the second row 60/40 split-folding rear seat (with through port) down that grows to a substantial 913 litres. And that's measured to top of seat height. If you're loading up to the headlining those numbers stretch out to 723L/1526L.

Plus, there's a 12-volt outlet, bright lighting, a stretchy retaining strap on the right-hand wall, strategically placed shopping bag hooks and tie-down anchors at each corner of the floor.

The Versatility Pack option also adds a 'grocery bag holder' which is a piece of pure Nordic genius. It's essentially a flip-up board that pops out from the cargo floor with two bag hooks at the top and pair of elasticised retaining straps across its width. For small shopping loads it keeps things secure without the need to bring in a full cargo retaining net.

And to make lowering the rear seat and opening up that extra volume easier, the Versatility Pack also brings a pair of power control buttons for rear seat folding located near the rear door.

The space-saver spare is located under the floor, and if you're hitching things to the back, maximum tow weight for a braked trailer is 2500kg and 750kg unbraked.

Icing on the practicality cake is a handsfree power operated tailgate, which combines foot-under-the-rear-bumper auto opening with buttons in the door's lower edge to close it and lock the car.

The question of value in the V90 Cross Country can't be considered without thinking about competitors, and the all-wheel drive premium wagon concept is available above, below, and in line with the Volvo's $80,990 (before on-road costs) price tag.

For $112,800 the Mercedes-Benz E220 All-Terrain offers a similar size package, also powered by a 2.0-litre, four-cylinder turbo-diesel engine. It's a well-equipped, luxury-focused offering, but can't match the Volvo for power and torque.

Audi's A4 allroad 45 TFSI is comparable at $74,800, but smaller than the Volvo in every key measure, and its petrol engine can't match the V90's grunt.

Then the Volkswagen Passat Alltrack 140TDI is yet another Euro all-wheel drive 2.0-litre turbo-diesel four, but this time the cost of entry is 'just' $51,290. Appreciably smaller than the Volvo it's a less powerful but neatly resolved option.

So, in terms of standard equipment we'll cover active and passive safety in the safety section below, but aside from that the features list includes: nappa leather accented trim, power-adjustable and heated front seats (with memory and adjustable lumbar support), a leather accented steering wheel and gear selector, four-zone climate control, satellite navigation, and 10-speaker high-performance audio (with digital radio plus Apple CarPlay and Android Auto connectivity). A voice control function enables hands-free management of media, phone, nav and climate.

There's also keyless entry and start, the handsfree power operated tailgate, a rear sunblind, LED headlights (with 'Active Bending' function), LED tail-lights, rain-sensing wipers, cruise control, 20-inch alloy rims, a 360-degree camera (including reversing camera), 'Park Assist Pilot + Park Assist' (front and rear), plus the 9.0-inch centre touchscreen and 12.3-inch digital instrument display.

Then on top of that lot, our test car was loaded with three option packs. The 'Premium Pack' ($5500) adds a power panoramic sunroof, tinted rear glass, and Bowers & Wilkins 15-speaker premium audio.

The 'Versatility Pack' ($3100) adds the grocery bag holder in the boot, a compass in the rear view mirror, the power folding rear backrest, a power outlet in the tunnel console, and rear air suspension.

Plus, the 'Luxury Pack' ($2000) tips in power side support and a massage function in the front seats, a heated steering wheel, and ventilated 'Comfort Seats' with perforated nappa leather accented upholstery.

Squeeze in 'Crystal White' metallic paint ($1900), and you're looking at an 'as-tested' price of $93,490 before on-road costs.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The V90 Cross Country is powered by Volvo's (D4204T23) 2.0-litre, four-cylinder, twin-turbo diesel engine.

It's an all-alloy, direct-injection unit producing 173kW at 4000rpm and 480Nm from 1750-2250rpm.

Drive goes to all four wheels via an eight-speed automatic transmission and Volvo's fifth-generation, electronically-controlled all-wheel drive system (including off-road mode).

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 5.7L/100km, the V90 CC emitting 149g/km of CO2 in the process.

Despite an standard auto stop-start system, after close to 300km of city, suburban and freeway driving, the on-board read-out settled on an average of 8.8L/100km. Using that number, the 60-litre tank provides a theoretical range of 680km.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

From the minute you hit the starter button there's no doubt a diesel engine resides under the V90's bonnet. This iteration of the 2.0-litre twin-turbo hasn't been around all that long, so its rather noisy character comes as a surprise. But once you get past that first impression, selecting D and extending your right ankle results in spirited acceleration.

Volvo claims 0-100km/h in 7.5sec, which is especially quick for a 1.9-tonne wagon, and with a grunty 480Nm of peak torque on tap in the suburban sweet spot - just 1750-2250rpm (with much of it hanging around beyond that), plenty of urge is always available. Continue pressing on and peak power (173kW) arrives at 4000rpm.

Add in slick changes from the eight-speed auto and this Volvo is a sleeper for the traffic light grand prix.

But once you've calmed down and settled into the urban crawl, the V90 CC's relatively patchy ride quality starts to make its presence felt.

It's the smaller bumps, holes and joins that typify urban Aussie roads that upset the V90. Suspension is double wishbone front, with an integral link and transverse leaf spring set-up at the back, and even with the optional air suspension fitted to the rear of our example, the car doesn't lead the pack for ride comfort.

Part of that could be down to the standard 20-inch rims shod with 245/45 Pirelli P Zero rubber. There's plenty of grip available with the variable all-wheel drive system obviously doing its bit to put the power where it's most useful. The electrically-assisted steering points nicely and delivers excellent road feel, but that niggling jiggling is always there. Interesting to note 19-inch alloys are a no-cost option.

Other than the engine sticking its nose in, the cabin is calm and relaxed. The seats feel super firm on first contact, but provide brilliant comfort over lengthy stretches. The brakes are disc all around, ventilated at the front (345mm fr/320mm rr) and the pedal is progressive and confidence inspiring.

Ergonomics are excellent, with the V90's dash and console controls and dials striking a user-friendly balance between screens and conventional buttons. The configurable digital instrument cluster is a stand-out.

Volvo and safety are words that mesh like finely machined gears, and the C90 doesn't disappoint in terms of standard active and passive safety tech.

The car hasn't been assessed by ANCAP, but Euro NCAP gave it a maximum five-star score in 2017, in the process the V90 becoming the first car ever to score a full six points in the Autonomous Emergency Braking (AEB) for Pedestrians test.

As well as AEB (pedestrian, city, and inter-urban) the list of crash-avoidance features includes, ABS, EBA, 'Emergency Brake Light' (EBL), stability and traction controls, 'Intellisafe Surround' ('Blind Spot Information' with 'Cross Traffic Alert' and 'Collision Warning' front and rear with mitigation support), adaptive cruise control (including Pilot Assist lane guidance), 'Distance Alert', 360-degree camera (including rear parking camera), 'Park Assist Pilot + Park Assist' (front and rear), 'Hill Start Assist', 'Hill Descent Control', rain-sensing wipers, 'Steering Support', 'Oncoming Lane Mitigation', and 'Intersection Collision and Oncoming Mitigation' (with 'Brake Support'). Phew...

But if an impact is unavoidable you're supported by seven airbags (front, front side, curtain and driver's knee), Volvo's 'Side Impact Protection System' (energy absorbing body frame system working in concert with side and curtain airbags), neatly integrated child booster cushions (x2), a 'Whiplash Protection System' (seat and head restraint impact absorption), an active bonnet to minimise pedestrian injuries, as well as three top-tether points across the rear seat back with ISOFIX anchors on the two outer positions for child seats and baby capsules.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

Volvo offers a three year/unlimited km warranty across its new car model range, including roadside assistance for the duration. Not outstanding when you consider the majority of mainstream brands are now at five years/unlimited km.

But, on the upside, once the warranty runs out, if you have your car serviced at an authorised Volvo dealer each year you receive a 12-month extension to the roadside assist coverage.

Service is recommended every 12 months/15,000km (whichever comes first) with a Volvo Service Plan covering scheduled servicing for the V90 over the first three years or 45,000km for $1895 (inc GST).