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Axed before hybrid: Toyota Supra to be discontinued in 2025 rather than face electrification - reports

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Toyota Supra to be axed in 2025
Andrew Chesterton
Contributing Journalist
10 Jul 2020
1 min read

Toyota's Supra will be killed off in 2025, according to Japanese reports, saving the sports car from going hybrid with the rest of the company's line-up.

News today out of Japan suggests the Supra, which is twinned with the BMW Z4, will be retired in 2025, two years after the launch of the range-topping GRMN model, which is the same year Toyota has promised to offer a hybrid version of every model in its range.

The new reports, which are yet to be confirmed, suggest there is no replacement strategy for the current-gen Supra, which only launched in Australia in 2019.

The first two allocations of Australian vehicles sold out in minutes, proving serious pent-up demand for the return of the iconic nameplate.

The reports do strengthen comments made by the car's chief engineer, Tetsuya Tada, who told Australian media last year that he had said no to a hybrid Supra.

Toyota is yet to officially comment on the reports.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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