Ford's $15,000 EV price plunge! Thousands slashed from Ford Mustang Mach-E and E-Transit electric cars and vans, should Tesla Model Y and Kia EV6 be worried?

Ford Australia has dramatically dropped its electric car pricing, the latest of numerous brands to do so, with the Mustang Mach-E and E-Transit both being subject to massive price decreases.

For the Ford Mustang Mach-E electric car, a rival to the Tesla Model Y or Kia EV6, pricing has come down by $8000 at the entry level Select variant, now $64,990 before on-roads.

The mid-spec Premium is now $79,990, and the GT now $97,990, both down by $7000.

An even bigger price decrease has hit the Ford E-Transit electric van, however, the once-$104,990 model is now $15,000 cheaper with a starting price of $89,990.

It follows a general trend in the market of brands applying large discounts or price drops to electric cars, though Ford Australia didn’t comment on any specifics regarding the reason for the price changes.

In a media statement, however, President and CEO of Ford Australia and New Zealand Andrew Birkic touted the price adjustments as putting the Mach-E and E-Transit in view as a more attractive option than before.

“These MLP price reductions offer even greater value to our customers and it makes these great vehicles an option for more people,” said Birkic.

Ford Australia has flagged updates to the Mach-E are incoming, after a facelifted version of the electric car was revealed in the US earlier this month.

To the end of April 2024, Ford Australia had shifted just 223 Mach-E SUVs, compared to 721 Kia EV6s but a dominant 8001 Tesla Model Ys. Australians had bought a total of 31,662 electric vehicles by that point in the year.