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Forget Ford and Holden - what about an Australian-made Tesla Model 3? Billionaire says Aussie Gigafactory "makes sense"

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Musk is being lobbied for an Australian Gigafactory.
Andrew Chesterton
Contributing Journalist
10 Nov 2021
2 min read

An Australian-made Tesla could be on the cards as homegrown billionaire Mike Cannon-Brookes confirms he's lobbying Elon Musk to bring vehicle and battery manufacturing down under.

Speaking on the Energy Insiders podcast, the Atlassian founder and minted multi-billionaire Cannon-Brookes said he'd been lobbying Musk for an Australian Gigafactory, in what would be a stunning return to large-scale vehicle manufacturing in this country – if it comes off.

"I’ll call him again. I’ve done a little bit of lobbying over time on the Gigafactory," he said.

"It makes logical sense to me. I don’t pretend to understand the internals of these businesses exactly. But it’s clear we have a lot of the raw materials, and if we could have the low energy prices and the raw materials…

"Australia has always exported energy, we’ve just exported it in molecule form, fossil form. In the future we are going to be exporting energy in a bunch of different ways.

"Battery manufacturing is just another example (of that)."

And Cannon-Brookes does have some form in this department. It was back in 2017 when he reached out to Elon Musk (in what's since been dubbed the "Billionaire Tweets"), engaging Tesla boss in a wager over plans to install a 100MW Tesla battery storage facility in South Australia.

The exchange over the battery, designed to solve South Australia's energy supply woes, attracted the attention of our state and federal governments, with Musk writing: "Tesla will get the system installed and operational in 100 days of contract signature or it's free. That serious enough for you?"

History shows Tesla was successful, but it also shows Cannon-Brookes has some form when it comes to convincing Elon Musk to look to expand in Australia.

So we'll have to wait and see.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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