Here's when the 2026 Zeekr 7X will arrive in Australia and how much the brand has riding on the electric Toyota RAV4-sized SUV that will target the BYD Sealion 7, XPeng G6 and Tesla Model Y

Zeekr didn’t exist five years ago and despite only arriving in Australia last year, it already has two models on sale, but the brand’s head of marketing said its the third model that will change everything, the 7X mid-sized SUV.

Premium electric car brand Zeekr is owned by Chinese auto giant Geely and its vehicles share engineering and parts with Volvo and Polestar, which is also owned by Geely. Last year Zeekr’s arrival was spearheaded by the little X SUV and then followed up by the 009 people mover. 

The X is Zeekr’s version of Volvo’s EX30 and sales have been impressive in comparison. Year to date sales until the end of June saw Zeekr record 384 sales of the X while Volvo had sold 420 examples of the EX30. It’s not a bad result for a brand almost nobody has heard of.

The X isn’t the car that’ll secure Zeekr’s place in Australia, for that to happen it will need a large volume seller.

Zeekr's head of marketing, Andrew Haurissa, thinks the 7X is the one to do that when it goes on sale in September. 

 “It's pivotal, because mid-sized SUVs occupy easily thirty-odd per cent of the market out of the 60 per cent SUV market and for us, making it with an EV as well, in a mid-sized SUV segment is huge,” said Haurissa. “We are a new brand, providing a different experience as well to a mid-sized SUV

Haurissa said he is also encouraged by Zeekr’s own research, which showed those who have displayed an interest in the 7X are migrating from vehicles with internal combustion engines (ICE).

“We did a survey earlier in the year for those interested in 7X. And 63 per cent are still driving an ICE. That gives us a lot of confidence.”

Haurissa said supply will be good and there should be no problems acquiring enough 7Xs to meet demand.

 “I think for supply wise, we are in early, based on those early numbers. It allows us to provide reports back to the factory and get stock allocations accordingly, to make sure that we get the vehicles by September.’

Zeekr will have its work cut out for it thanks to a multitude of other Chinese brands that have entered the Australia market in the past two years such as BYD.

Zeekr's range of electric cars could be bolstered by plug-in hybrids borrowed from its sister brand, Lynk & Co, next year.

Zeekr is stil deciding what to do with Lynk & Co, and they may be badged Zeekr when they arrive Down Under, which would give Zeekr's currently electric-only line-up more flexibility.