Chinese automotive company BYD said it's "Australia's brand" now, as it plots a mass model rollout that will see a BYD product competing in every vehicle segment.
That's the word from Luke Todd, chairman of EV Direct, the company that imports BYD models to Australia. Mr Todd told CarsGuide that the Chinese auto giant its "the fastest growing brand in the country".
"I believe BYD is Australia's brand," Mr Todd said.
Ultra-efficient, cut-price electric car exposed: Watch out Tesla Model 3, BYD Seal 08 leaked in China as Hyundai Ioniq 6, Kia EV4 rival but will it come to Australia?
Shark 6 takeover! BYD details huge sales promise which would see the Chinese plug-in dual-cab knock off Mitsubishi Triton, Mazda BT-50, Nissan Navara and more
The long-awaited electric car price parity is already here with the BYD Dolphin, Leapmotor C10 and Geely EX5, but do new car buyers even care? | Analysis
"We're the fastest growing brand in the country. We're the fastest growing network. We're doubling our physical presence around the country. It's very ambitious, and we're on target.
"Our customers are embracing our brand. So we are just loving this journey, because Australia is embracing our vehicles," he said.
BYD — which has previously said it aims to dethrone Toyota as Australia's best-selling brand — has set some ambitious sales targets for our market, essentially vowing to double sales year on year as new models come online.
The model line-up currently comprises six vehicles — the Dolphin, Atto 3, Seal, Shark 6, Sealion 6 and Sealion 7 — with a further two launches planned this year. A BYD sub-brand, Denza, will also be launching in Australia this year.
"Our goal is to double year on year. And if I look at last year, we actually did if you look at our orders, right? because we've been walking through the end of the year with 5000 to 6000 Shark 6 (orders)," EV Direct CEO, David Smitherman, told CarsGuide.
"So we would have achieved that. And this year, we are 100 percent on target to double it."
BYD finished the year with 20,458 sales in 2024, meaning it hopes to achieve in excess of 40,000 sales this year.
.jpg)
.jpg)
.jpg)
