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BYD is looking to drive sales at the end of the year, slashing prices by $3000 on all of its passenger car models for a limited time.
Additionally, the Chinese carmaker is offering a $1000 home charger installation voucher in the bundle.
This deal applies to the end of November across all BYD models currently on sale, including the Dolphin hatch, Atto 3 small SUV, Seal sedan and Sealion 6 plug-in hybrid medium SUV.
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It is the latest move in BYD asserting dominance in the Australian new-car market, with loft ambitions first to take a top-five place among manufacturers followed by a challenge on giant Toyota that currently has a lock on first place.
The brand plans to sell 25,000 cars this year, double 2023’s sales figures. By the end of October, BYD had registered 16,913 new cars in Australia, with 1732 done last month.
It will need to really lift its game to hit the 25,000 target, more than doubling its October sales figures for the last two months of the year to over 4000 in a typically quiet time for new-car sales.
BYD was not able to quantify how successful the promotion yas been yet but a spokesperson told CarsGuide "sales are in the thousands to date across the festival BYD campaign.
"The $3000 discounts bring the Dolphin electric hatch (340km-427km WLTP range) down as low as $33,890 before on-road costs, in Dynamic guise. Close but not enough to undercut the MG4 Excite 51kWh that is still on offer for $32,990 drive-away.
The popular Atto 3 Standard drops to a competitive $41,499, while the Seal Dynamic sedan — that already undercut Tesla’s base Model 3 — is a quite ridiculous $46,888, before on-road costs.
Finally, the plug-in hybrid Sealion 6 Dynamic drops its price below an equivalently-equipped Toyota RAV4 hybrid at $45,990, before on-road costs.
Discounts have been instrumental in driving electric car sales in Australia with brands such as Tesla and MG finding bursts of serious success by slashing prices. Not everyone is on board, though, with critics noting the effects on resale value and price stability.
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