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What's the difference?
S FAR as makeovers go, Hollywood has nothing on the transformation of Ford's small SUV.
Based on the Fiesta supermini only sold here in sizzling ST form, but using a stretched and widened version of its platform with heavily reworked underpinnings, the strikingly styled Puma is as charming – beguiling even – as its EcoSport predecessor was awkward. And we're talking about capabilities that are more than merely skin deep here.
We're not alone in our admiration – one respected UK publication awarded the Ford a 'car of the year' gong – and after nearly a month with our range-topping ST-Line V (for Vignale), we can understand why.
But the German-engineered, Romanian-made Puma is also a complicated proposition in Australia that requires some context, because it is certainly not for everyone.
The Nissan Qashqai has had a mid-life facelift which sees the line-up reshuffled, some new technology fitted to the lower grades and a new flagship variant, the N-Design e-Power.
The new top-grade hybrid is being put through its paces this week with my family of three to see if it ticks the boxes when it comes to efficiency and practicality.
If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.
Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.
If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.
The facelifted Nissan Qashqai N-Design e-Power is a well-rounded package. It offers comfort, style and decent efficiency. The on-road experience will be the winning factor as it’s sure-footed and easy going to drive. You’ll have the best of both worlds in the city with the hybrid powertrain and small SUV size, which makes this a winner in my books.
If you search for the 1998 Puma coupe, you'll see some vague similarities with its modern SUV namesake, especially in their anthropomorphic face. It's in the eyes. There are also hints of Aston Martin (DBX), Porsche (Macan) and – let's face it – Mazda (CX-3).
Yet the real achievement lies in the way Ford has managed to make a 4.2-metre-long by 1.8m wide by 1.6m high crossover look so svelte, with the resulting balanced proportions, flowing lines and taut surfacing giving the Puma quite an athletic visual presence. After the EcoSport failure, head-turning looks were deemed paramount.
The extra girth gained by widening the Fiesta's platform allowed Ford's designers to create a muscular body that could also accommodate a metre-wide tailgate opening, while beneath the cargo floor is an exceptionally deep storage box, bringing better-than-expected practicality to boot.
The Qashqai is sharply styled with crisp pleating across the body panels and the N-Design comes with unique 20-inch alloy wheels, sequential turn signals and extra black accents across its body which adds to its sporty road-side presence. Our test model’s Fuji Sunset Red paintwork also adds a bit of spice to the kerb appeal.
The cabin immediately feels high end with the mix of synthetic leather and suede that is scattered liberally across the seats, dashboard and doors. The black headliner makes the cabin feel cosy but it becomes bright and airy when you open it to reveal the panoramic sunroof.
The dashboard features both traditional and modern elements with its buttons and dials and the dual 12.3-inch displays, which will satisfy fans of both.
The design looks great, it's plush and well-built inside. The only drawback is how the synthetic leather on the seat feels as it’s a bit too plasticky for my liking but otherwise, the Qashqai has a lovely cabin that should appeal to a lot of people.
Compact yet spacious, the ST-Line V's interior has strong as well as weak points.
Let's start with the latter. The most obvious connection with the Fiesta is in the Puma's dashboard, which is largely shared between the two. After all the effort expended on the design and chassis, this is somewhat disappointing. There's nothing wrong essentially with the fascia's aesthetics or functionality – it's just that the look is humdrum and dated. What's needed is something with the visual wow factor as found in the latest Peugeot 2008, especially at this price point.
Yet Ford has at least tried to put some tinsel inside this most expensive version of its smallest SUV.
Stitched perforated leather seat facings, carbon-fibre-look trim and soft vinyl coverings in key touchpoint areas bring an upmarket look and feel, backed up by a now-familiar digital instrumentation layout, a lovely flat-bottomed three-spoke steering wheel, easy and intuitive multimedia interface and a wireless phone charger. That electronic cluster, by the way, changes colour and markings but doesn't have the scope of multimedia displays of, say, Audi's Virtual Cockpit. It's comparatively rudimentary.
Conversely, there's a solidity and quietness as well, offering a level of refinement that's usually found in more-premium Euro alternatives. We weren't expecting that, though of course this is a German Ford product.
Our test car also boasted a vast glass opening sunroof, adding to the opulence. With all this gear, the ST-Line V's cabin is properly appealing.
On the practicality front, entry and egress is pretty good, the driving position is excellent (thanks in no small part to a big amount of adjustability for both the steering column and seats), the front cushions themselves are sumptuously enveloping, while wide door pockets and a big glovebox obviously come in useful. And there's a USB-C outlet in the centre cubby between the seats. How modern.
However, rear vision out is poor, there are no seat warmers and some of the lower-lying plastics are a bit drab.
The back seat isn't really suitable for people over 175cm, as kneeroom is limited and taller scalps may scrape the ceiling with the twin-pane sunroof in situ. The latter also means no overhead grab handles.
But the backrest angle and cushions themselves are fine, even for longer journeys. Just don't expect to squeeze a third adult in the back unless rubbing shoulders won't bug you. Note, too, that the rear cushion does not slide or tilt forward to allow for a lower load area when the backrest is folded down. Pity.
There is a receptacle in both doors for small bottles but no cupholders whatsoever (how can Ford call itself an American company?), or face-level air vents – though the large dash vent outputs do reach the rear. Amenities such as USBs and cupholders are AWOL; and vision out from back there is limited by the high shoulder line. Tough if you're trying to peer out. Sorry, Fido.
The Puma's overall compact footprint and rear packaging clearly suggest that this is aimed at singles, couples, or couples with smaller kids/pets to transport around.
Still, for a small SUV, the cargo area isn't bad at all. The standard floor depth is fairly generous, with a long and flat loading area, but below that is a narrower yet deeper waterproof area, while under that again is a space-saver spare wheel. Clever. Also intelligent is the luggage cover that lifts automatically with the tailgate, as per Mazda's CX-5.
For the record, cargo capacity is rated at 410 litres with the 60/40 split-fold rear seats erect – or 1170L with them folded down flat. These figures far outstrip the CX-3.
To sum the cabin experience… it's far-better than its Fiesta-sourced dashboard may suggest, while the ST-Line V treatment goes a long way in helping justify the premium. That's a win.
While the cabin of the Qashqai isn't huge, there's room enough for four adults to be relatively comfortable on a longer trip, providing the adults in the rear seat aren't pushing too far above the six-foot mark.
Access is good for both rows because of the 175mm ground clearance and wide door apertures. There will be absolutely no grunts or groans getting in and out of this model.
Both rows offer comfortable seating with deep seat beds and thick padding. The front passenger seat isn't powered but still offers decent adjustment, including lumbar support, for even a choosy passenger to feel at ease. I particularly like the two-seat memory position on the drivers' side if you regularly share your vehicle with your other half.
Individual storage is about what you'd expect of a small SUV with the front row getting the best of it. The glove box holds more than a manual, the middle console features a separate shelf for smaller items and you get a dedicated phone cradle which also doubles as the wireless charging pad.
There are a total of eight drink holders (four in the front, four in the rear) in the car, a couple of map pockets in the rear and a boot capacity that's as large as it's non-hybrid siblings at 404 litres.
The boot space is practical with a wide and squarish shape, level loading space and powered tailgate. There is a raised cover over some hybrid stuff that sometimes gets in the way and a dicky-looking cargo cover but otherwise the boot is sufficient for the everyday stuff.
Great to see Nissan including a temporary spare wheel in the hybrid Qashqai, rather than the tyre repair kit that's found in many hybrids and electric cars.
Technology is on the simple side as it lacks the ability to customise much in both the multimedia system or digital instrument cluster but everything still feels logical and easy to use. Also the graphics are clear, so there are no complaints from this party.
The built-in satellite navigation pulls through directions to the coloured head-up display and the wireless Apple CarPlay was easy to connect to and maintained a strong connection this week. There is also wireless Android Auto for those users.
Charging options are solid with each row getting two USB-C ports, while the front also gets a wireless charging pad and 12-volt socket. Another 12-volt socket is found in the boot space.
In Australia, the Puma plays in the burgeoning 'Light SUV' segment, so goes up against the ageing yet athletic Mazda CX-3 as well as Honda's HR-V, along with more recent challengers like the Hyundai Venue, Kia Stonic, Nissan Juke II, Toyota Yaris Cross and Volkswagen T-Cross. All are ready to pounce on the bestselling Hiroshima crossover.
What every one of these baby SUVs have in common is that they're based on B-segment – or supermini – platforms. However, prices and sizes do blur in this corner of the class, with larger small-car-derived rivals from the 'Small SUV' segment above, led by the Mitsubishi ASX, Kia Seltos, Mazda CX-30 and Hyundai Kona, also in the Ford's crosshairs.
Formidable opponents indeed, and just like that, the first big hurdle appears for the Blue Oval hopeful. Puma is Light SUV-sized but Small SUV-priced, with the entry-level grade kicking off from a tenner under $30,000, and before on-road costs. That's even more expensive than the VW.
This instantly eliminates it from many buyers' radars.
In contrast, a CX-3 Neo Sport starts from just $22,890. But that's with a manual gearbox, plain interior and steel wheels, whereas the Puma includes a ripper turbo engine/auto combo, climate control, a smartphone app that allows for remote vehicle location/ locking/unlocking/starting, voice-activated sat nav, wireless smartphone charging, lane-departure warning and assist, traffic-sign recognition, driver impairment monitor, 17-inch alloys and a leather steering wheel.
Along with other goodies like AEB with pedestrian alert, reverse camera, Bluetooth audio and telephony, Apple CarPlay/Android auto, digital radio, live traffic updates, fuel-saving engine stop/start, auto headlights, rain-sensing wipers, adaptive cornering fog lights, powered folding mirrors, push-button start and puddle lamps, the Puma looks and feels up-spec inside. To match most of that stuff in the CX-3 you'll need a Maxx Sport auto from $26,890.
Rising to the $32,340 ST-Line drops the Puma's ride height by just 2mm (to 164mm), but adds firmer suspension, a body kit, glitzier alloys, sports seats, a 12.3-inch digital instrument cluster, flat-bottomed steering wheel, paddle shifters and racier trim for a racier experience, though it loses the climate control for a manual air-con set-up. Strange. This grade might just be the sweet spot in the Ford's range, though it does sit about $1300 higher than the CX-3 sTouring equivalent.
Finally, the subject of this test, the ST-Line V, scores privacy glass, lashings of chrome, keyless entry/start, leather upholstery, climate control, premium audio, a powered tailgate and 18-inch alloys. All for $35,540, it's about on a par with CX-3 Akari, but lacks the latter's powered driver's seat and heated front cushions, among other items. The Mazda also goes one better with a $2000 AWD option from all mid-level grades up, as well as manual availability.
We recommend the $1500 Park Package, which ushers in adaptive cruise control with full stop/go and lane-centring tech, as well as blind-spot detection and auto parking. Premium paint adds $650, a panoramic roof $2000, roof rails $250 and a black roof $500.
Against compelling alternatives costing less, like the high-flying Seltos Sport+, CX-30 G20 Touring and Toyota C-HR Koba, the ST-Line V struggles to make sense on paper. Can the Puma's cabin and driving experience claw back its obvious price disadvantage?
With the mid-life upgrade comes a reshuffle of trim levels and you now have five to choose from, with the second-from-the-top Ti-L available with a choice of two powertrains.
The car on test for this review is the flagship N-Design e-Power, which is a hybrid and its $54,365 before on-road costs price positions it above its small hybrid SUV rivals the Toyota Corolla Cross Atmos 2WD ($47,030 MSRP) and the Hyundai Kona N Line Premium ($46,500 MSRP).
The top grade enjoys a host of premium equipment including synthetic leather and suede upholstery, an electric drivers' seat, heated front seats, a heated leather steering wheel with mounted controls, a panoramic sunroof, one-touch open/close windows (all windows) and keyless entry and start.
Practical equipment feels well-rounded with a handsfree powered tailgate, rain-sensing front wipers and dusk-sensing LED headlights, tilt and telescope adjusting steering wheel, temporary 18-inch spare tyre, and an intelligent key fob with driver memory storage (driver's seat, mirrors, audio and remote tailgate opening).
The technology looks high-end with dual 12.3-inch displays, touchscreen functionality on the multimedia system, wireless Apple CarPlay and Android Auto, built-in satellite navigation, Bluetooth, AM/FM and digital radio. There's also four USB-C ports (2/2), two 12-volt sockets and a wireless charging pad to take care of charging requirements.
There is a 'but' coming though and that's the fact that the N-Design e-Power is meant to be the top grade and yet the model below it, the Ti-L, has more standard equipment for less money ($2K less to be exact)!
The Ti-L includes power adjustment for both front seats as well as a massage function. It also has a 10-speaker Bose premium sound system compared to the six-speaker 'no-name' system of our test car.
A multiple international engine-of-the-year winner, the compact and lightweight, 999cc 1.0-litre twin-cam three-cylinder turbo petrol unit is the sole choice for now. Driving the front wheels via a seven-speed dual-clutch transmission (DCT), it delivers 92kW of power and 170Nm of torque.
With no all-wheel drive option, there are instead five driving modes – Normal, Sport, Slippery (for snow) and Trail (gravel) applications, working on the traction, stability and transmission algorithms to mimic some of the benefits of AWD. In the ST-Line V, a set of paddle shifters are fitted in lieu of the sadly-absent manual gearbox.
Owners of the previous-shape Fiesta S and EcoSport would be familiar with the 1.0T's smooth and strident performance, though these 2010s models used a completely different type of DCT. This was the highly-publicised Powershift, which consisted of a dry-clutch system, and was prone to a multitude of problems and failures in the petrol-powered auto versions.
In contrast, the Puma adopts a next-generation transmission dubbed 7DCT300; related to the item found in some smaller Mercedes-Benz, Renault and Nissan models, it instead employs a more-robust wet-clutch system with a higher torque threshold, so promises to be far more durable and reliable than the problematic old dry-clutch unit.
The flagship N-Design is a hybrid and pairs a 1.5-litre three-cylinder turbo-petrol engine and a single electric motor. Together they produce up to 140kW of power and 330Nm of torque but how they interact is the fun part.
Usually hybrids use both components to drive the wheels but this uses the petrol engine to charge its battery so the electric motor can drive the front wheels. What does this mean? Think of engine as a generator. It translates to a driving experience that leans more towards the EV than internal combustion (ICE), especially around town.
The N-Design e-Power has a single-speed reduction-gear transmission, or an ‘e-CVT’ and it’s a very smooth example.
The Puma's official combined average fuel consumption figure is just 5.3 litres per 100km, which works out to 121 grams per kilometre. Fitted with a 42-litre fuel tank, the potential range averages out to almost 800km between refills.
Out in the real world, we managed an exceptional 6.2L/100km, no doubt helped by an ever-eager stop/start system (which, annoyingly, kills the air-con when it extinguishes the engine; we found ourselves constantly pressing that 'off' button as the days wore on). This figure was achieved in motorway-heavy driving scenarios, albeit loaded with holiday gear and with the air-con blaring.
So, we took another, urban-focused test, in lots of slow-moving traffic situations, and averaged a still-solid 8.0L/100km.
Note, that while the Puma requires 95 RON premium unleaded, it's also perfectly happy on – and is even recommended by Ford for – the cheapest petrol currently offered in Australia, 94 RON E10 unleaded. Either way, the ST-Line V is a frugal small SUV.
The N-Design e-Power has a claimed combined fuel cycle usage figure of 4.8L/100km, which is slightly higher than its rivals but it does have a larger fuel tank of 55L which means you should get a theoretical driving range of up to 1145km.
After doing a mix of open-road and city driving this week, my real world fuel use has popped out at 6.2L/100km and that’s based on my kilometres travelled and litres filled at the bowser. I’m happy with that result overall because I’ve certainly not been shy with pushing and testing this model out.
Nissan recommends a minimum of 95 RON unleaded petrol to be used but 91 RON is also acceptable.
If the Puma's pricing is complicated, its cabin surprising accommodating and its real-world efficiency particularly parsimonious, then the upward trajectory of pros over cons continues with performance that's downright spirited.
Around town first. A small-displacement engine plus a turbo plus a DCT usually spell interminable spells of lag when all the driver longs for is an instant and measured response to a right foot flexing down onto the throttle.
But the Ford largely sidesteps such pitfalls. Though momentarily hesitant at take-off, the three-pot turbo does then get down to business in no time, with a sustained and satisfying surge of thrust as the revs grow, accompanied by a lusty and raspy thrum that's entirely in keeping with the Puma's track-pants appearance. And it doesn't let up either, with speed building up strongly through the gears, and much more so than the mere 999ccs suggest. Great for overtaking, or taking over a rapidly diminishing gap in the peak-hour derby.
Selecting Sport (a fiddly action that's located too far from the driver for safe eyes-on-the-road operation) lights an even bigger fire in the Puma's belly, with punchier acceleration and a very attentive transmission tune, slicing seamlessly through the seven ratios, leaving you in awe that a heart so small can possess such deep lungs.
Where the Ford really leaves an indelible mark is its enthusiasm to corner just as keenly, armed with brilliantly slick steering and a planted chassis that is set up to both encourage and interact with the driver. Minimal body roll and lots of grip from a quality quartet of Continental tyres ensure the Puma can be punted about like a sporty little hatchback, while the electronic safety tech allowing just enough leeway for lots of fun before they gently reel everything back into line.
We cannot think of a more enjoyable small SUV. And, by the way, those same driver-assist systems provide exceptionally nuanced lane-keep and adaptive cruise-control intervention – certainly they're right up there with the premium SUV brigade.
Given that our Puma wore 215/50R18 rubber, on a 'sports' suspension tune, the ride around town is commendable, with ample cushioning from the rough stuff. There is some tautness to the ride, but it isn't hard or rough; the ST-Line V walks a fine line between urban-agility and surface-decay isolation. In other words, it's commendably relaxing to travel in.
At higher speeds, some road and tyre noises do permeate through inside, and those Dumbo door mirrors do create some wind whoosh, but overall, given how dynamic the chassis is, the Puma feels grown up and sophisticated.
Driving the flagship grade feels the same as sliding a hot knife through butter - smooth and effortless. The steering has been direct for everything I’ve thrown at it - a winding coast road, quick city lane changes and navigating small car parks.
The N-Design handles happily on the open road and the city. Around town it stays primarily in EV mode with small interjections from the engine when you accelerate quickly. The switch between the two can deliver a loud burring sound but it’s otherwise quiet.
The only time it gets a little loud inside is at higher speeds and you’ll notice some tyre noise but it’s not enough to warrant raising your voice to chat. Ride comfort is up there with the best and despite a firm-feeling suspension, it doesn’t translate to a stiff ride.
The visibility is good from my driving position and power is delivered promptly, making this feel sure footed and capable. There is a tendency to over-rev at higher speeds but it doesn’t feel underpowered.
Parking the Qashqai is a simple affair because of the clear quality 360-degree camera system, as well as the front and rear parking sensors. You can fit it anywhere and it has a tight 11.1m turning circle, which makes it a friend in the city.
Tested under the 2019 Euro NCAP crash-test regime, the Puma scores a top five-star ANCAP rating.
However, this means it does not meet the more stringent frontal offset crash, side impact crash and far-side impact crash-test criteria introduced by ANCAP for 2020 model-year vehicles – despite launching in September of that year.
Safety items include dual front, front-seat side and side curtain airbags (six in total), AEB with pedestrian and cyclist detection (working between 7km/h and 80km/h), lane-departure warning, lane-keep assist, traffic-sign recognition, driver fatigue alert, rear parking sensors, tyre pressure monitors and emergency assistance. These come on top of anti-lock brakes with electronic brake-force distribution and brake assist, stability control and traction control.
As mentioned earlier, adaptive cruise control, active park assistance, front parking sensors and blind-spot detection are part of the $1500 'Park Package'. Do it.
The Qashqai has a maximum five-star ANCAP safety rating from testing done in 2021 and features seven airbags which include a front centre airbag.
The robust safety equipment list includes intelligent seat belt reminder (all seats), blind-spot monitoring, manual rear child door locks, driver attention alert, rear collision avoidance, rear cross-traffic alert, emergency lane keep assist, lane keeping aid, lane departure alert, 360-degree view camera system and front and rear parking sensors.
The Qashqai has ISOFIX child seat mounts on the rear outboard seats and three top tether anchor points but two seats will fit best.
Auto emergency braking (AEB) with forward collision warning, car, pedestrian, cyclist and junction turning assist is standard and operational from 10 to 80km/h (up to 130km/h for car) but it's more common to see that starting figure hover around 5.0km/h.
The only safety item that feels intrusive when in use is the lane centring aid on the adaptive cruise control. It really hugs the inside line and sits too close for my liking, which made me feel like I was fighting the car when it was activated. The traffic sign recognition technology also got the speed sign wrong more times than not.
Ford offers the industry-average warranty of five-years/unlimited kilometres. Services intervals are every 12 months or 15,000km.
There is also a capped-price servicing scheme under the 'Ford Service Benefits' banner, with the first four years/60,000km of 'A and B' logbook services pegged at $299 per visit, and then between $320 and $560, for up to 12 years.
There is also a Ford loan car program, SYNC 3 map updates and Motoring Club Membership included during that time frame.
The Qashqai is covered by Nissans new 10-year/300,000km warranty which is class leading but you have to service on time and with a Nissan service centre, otherwise it’s the standard five-year/unlimited kilometre warranty. On those same terms, you also get auto-renewal on every service for roadside assistance.
There is a five-year capped-price servicing program which costs a flat $1995 and is competitive for the class, while servicing intervals are every 12 months or 10,000km, whichever occurs first.