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Tom White
Deputy News Editor
11 Oct 2021
14 min read

Genesis faces a massive task in Australia, establishing itself as our market’s first Korean luxury player.

A segment primarily dominated by storied European marques, it took Toyota decades to get a foot in with its luxury brand, Lexus, and Nissan will attest to how hard the luxury space is as its Infiniti brand simply couldn’t hold on outside of North America.

Hyundai Group claims it’s studied these challenges and has learned from them, and that its Genesis brand is here for the long haul regardless.

After somewhat successfully inching its way into the hire car space with its launch model, the G80 large sedan, Genesis has rapidly expanded to include the core G70 mid-size sedan and GV80 large SUV, and now the car we’re looking at for this review, the mid-size GV70 SUV.

Read the full Genesis GV70 2022 review.