GWM Haval Jolion vs Gac Emzoom

What's the difference?

The GWM Haval Jolion Lux offers affordability in a modern, attractive package. However, the execution of some of its features isn’t always convincing. So yes, it’s sharply priced but it also feels underdone in some respects which doesn’t necessarily equate to value. But if affordability is at the top of your priority list and one or two shortcomings doesn't mean the end of the world, this could be the urban SUV you're looking for.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Jolion is now longer and wider than it's rivals at 4472mm long, and 1874mm wide. The next largest 'small' SUV is the Kia Seltos at 4385mm long and 1800mm wide which does the Jolion a whole lot of favours for internal passenger space and kerb-side appeal.

The Jolion looks substantial and well-shaped, with enough bells and whistles in the design to keep it fresh; like the swoopy LED DRLs at the front and a curvy behind that’s accentuated by a black spoiler.

The interior has interesting features, like the rotary-dial gear selector, push-button starter and minimalist button panel that sits below the large technology screen.

The dashboard juts out into the cabin and the low-key design is too pared back for my taste. But the cabin looks nice and new with lots of tactile accent panels and shiny screens.

There is still too much plasticky-looking styling to elevate it properly, but for its grade level this is almost luxurious.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

It's a running theme but the practicality of the Jolion doesn't always land. However, what it does well, it does very well.

Take the access and space for passengers. Both rows offer class-leading head- and legroom for its occupants, even middle seaters should be happy considering the transmission tunnel isn't tall.

Despite the manual passenger seat being set too high and both seats lacking lumbar support, front seaters still enjoy the most comfort. The heated front seats are also a pleasant surprise for the grade level, although their function is buried deep within the multimedia system and I mostly forgot about them.

The rear seat is fairly hard and doesn't offer much side bolstering, although the middle armrest helps to secure outer passengers in corners.

Storage is solid throughout the cabin with a reasonably sized glove box that can hold a thick manual, middle console and dedicated phone shelf, as well as a second phone 'slot'.

There is a sunglasses holder (sunnies rattle when stored, though) and a cubby underneath the centre console that can hold a small handbag but anything stored might interfere with the USB ports housed there.

There are two cupholders up front but you can't fit two cups side by side. Two cupholders, a couple of map pockets and storage bins finish up the storage in the back seat.

The boot capacity sits at 337 litres and while large enough for a good grocery haul it falls on the lower end for the class. By comparison, the Kia Seltos offers 433L.

Now, on to what the Jolion doesn't do all that well. It's new 10.25-inch multimedia screen and 7.0-inch digital instrument cluster look the part - all shiny and new-looking - but their usability falls somewhat short.

The media touchscreen is responsive but a punish to use on the go as most functions, including climate control, are accessed via the screen. A few dedicated buttons would be welcome, so changing bits on the road doesn't leave you flustered.

The digital instrument cluster isn't customisable and is set to a dark display screen with a typeface that looks blurry on some key displays, especially the speedometer.

There is a rather large and in-your-face driver monitoring camera installed on the A-pillar which feels too much like you're under surveillance while driving (not a fan, clearly).

Charging options include four USB-A ports and a 12-volt socket but that's it and it would be good to see a newer, faster USB-C port somewhere in the car.

A feature the Jolion does get right is the wired Apple CarPlay as it maintains a steady connection and is very quick to set up. The Lux also has wired Android Auto.

You don't get a powered tailgate and you might miss it as the boot lid is fairly heavy.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The Jolion Lux has a 1.5-litre, four-cylinder, turbo-petrol engine that produces 105kW of power and 210Nm of torque.

The Lux is a 2WD and has a seven-speed dual-clutch automatic transmission which isn’t always smooth with its gear changing but power is sufficient if you don't expect it to be zippy.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The Haval Jolion Lux has an official combined (urban/extra-urban) fuel cycle figure of 8.1L/100km and based on its 55L fuel tank, theoretical driving range is around 680km, which is respectable for a little SUV.

My real-world usage came in at 7.8L/100km after mostly open-road driving, with a smattering of urban stuff. Overall, it's a solid result.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The Jolion's on-road experience is underwhelming and unsophisticated most of the time. It's strictly an A to B style car, which will work well for some people.

The power and its delivery are okay but this car doesn't get close to zippy and its well of performance feels decidedly shallow on the open road.

The engine whines loudly when trying to get up to speed and its gear changes can come a tad too swiftly, especially between first and third.

The accelerator and brakes are touchy, and until you get used to them the Jolion can feel a little jerky in the city. But the steering is on the right side of firm and that at least feels direct and responsive. 

Suspension is hard and you get all the bumps which also translates into a loud cabin. Your senses take a battering on a longer trip and kids in the back will ask you to repeat yourself.

The Jolion is redeemed somewhat by an excellent 360-degree view camera system but you miss out on front-parking sensors.

It’s small enough that it’s not hard to park and for an urban dweller that is a big plus as it's quite suitable for a dash to a busy shopping centre car park. 

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The Jolion is offered with an excellent seven-year/unlimited km warranty.

There is a five-year capped priced servicing program and services average $310 which is mid-range for the class.

The first service is before 10,000km but thereafter, servicing intervals are at every 12-months or 15,000km, whichever occurs first.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.