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What's the difference?
Yep, it’s yet another new brand. And, yes, it’s from China.
You can be forgiven for not keeping up with the influx of new car brands in recent years, even as a professional I can find it challenging at times. But that’s why we’re here, to help you determine which brands to pay attention to and which ones you can probably ignore.
So which one is Jaecoo?
Well, the good news for the brand is that it comes from one of China’s biggest and most successful car companies, Chery, which has been a leading exporter for more than two decades, so it has a reasonable understanding of international markets.
Jaecoo is designed to be a separate, stand-alone brand from Chery, and in Australia will be sold at specific Omoda-Jaecoo dealerships (as the Omoda 5 is also spun-off into yet another ‘new’ brand). The Jaecoo J7 we’re driving here is its first model, a mid-size SUV that will compete directly against the likes of the BYD Sealion 6, Toyota RAV4, Hyundai Tucson and more.
Because despite management referring to Jaecoo as a “luxury” brand and calling the J7 a “premium SUV” that’s all within the context of the Chery universe. Jaecoo is simply a more premium alternative to Chery, not a true luxury brand that will challenge the likes of Lexus, Mercedes-Benz and the rest on quality and, as you’ll soon see, price.
We’ve already sampled the entry-level J7 2WD but now we’re getting to experience the 4WD and range-topping SHS, which stands for Super Hybrid System, but is better known as a plug-in hybrid. The SHS is the model we spent the most time in and that’s what we’ll focus on in this review.
Chery/Jaecoo executives say that what it calls ‘new elites’ - people that are “moving up in the world” and are looking for a “fashionable” and “cool” car - are the target market. But as we’ll explain, the market for the J7 is likely to be much broader than just the fashionable elite and cool kids.
Yes, yes, beauty is in the eye of beholder. But I challenge any eye to behold the refreshed Audi A5 and find it anything but beautiful.
In a world in which car design seems to be getting fussier and busier with every new model, the A5 remains a monument to simple lines and sophisticated shapes, both inside and out.
Looks are only part of the story, of course. So the big question is, does the rest of the package stand up? Or is the beauty only skin deep here?
Let's find out, shall we?
Based on our initial drive I certainly think the J7, especially the SHS Summit, does make a pretty compelling case to be on the consideration list for anyone looking to buy a mid-size hybrid SUV - plug-in or not.
It has a polished design, loads of tech and a fuel-efficient powertrain that provides adequate performance. But the real selling point is the price, which undercuts its key rivals to ensure it has your attention, especially in these days of increasingly expensive family vehicles.
And while the J7 certainly has appeal to design-oriented buyers and people that want something ‘cool’ or just different, the value it offers gives it mainstream appeal.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Predictably stylish, predictably competent, predictably comfortable. In fact, that predictability is among its only downsides. In short, the updated A5 might not move the needle all that much, but it didn't need much moving in the first place.
Design is an interesting subject to discuss with the J7, as it manages to simultaneously have a bold and distinctive look from some angles and yet has clearly been inspired by some other, more famous, premium brands from others.
To be blunt, from certain angles - namely the side profile and rear three-quarter - the J7 could be mistaken for a Range Rover Evoque at a distance. Obviously taking inspiration from rivals is nothing new in the car industry and the Jaecoo designers have also managed to give the J7 its own look when you get a bit closer and notice the details.
The most noticeable of these is the ‘waterfall-like’ grille, that the brand says symbolises “the life force of nature”, but also gives it a front profile that can’t be mistaken for anything else. Especially with the prominent ‘Jaecoo’ badge large and proudly placed in the middle of the grille - leaving you in no doubt what this is.
Overall, I’d call the exterior look of the J7 cohesive and leaving a more premium impression that what we’ve seen with Chery.
Inside, Jaecoo has followed the modern trend of going digital, with a small digital instrument display and then a larger central touchscreen. It provides a clean, modern look that leaves a good impression.
The Jaecoo designers also focused their attention on the touchpoints, elements like the door handles and arm rests, to try and give them a more premium feel. The trims used inside are also a cut above what we’ve experienced on other Chery models, and while not at a true luxury level, do stand out for what is a mainstream SUV.
One other major element of the SHS interior design worth mentioning is the central console, between the front seats. That’s because it’s unique in the SHS, offering a completely different layout to the petrol-powered models. The SHS moves the gear selector to the steering column, freeing up more small item storage space and cup holders, as well as a split-opening central storage box (instead of a rear-hinged one).
It's gorgeous, the A5. There's simply no disputing it. It's elegant, sophisticated, and above all, restrained. There's no look-at-me chintz here, just clean lines, sharp creases and a shapely figure.
Like its A4 sibling, the A5 has been tickled at the front, with a new-look grille, along with a new headlight cluster with redesigned DRLs, and Matrix LED headlights.
The four sharp bonnet creases that fan out from the grille lend the A5 a sense of speed, even when stationary, and we love the way the 19-inch alloys fill the wheel arches. It looks polished, premium and athletic.
Inside, Audi's interior treatment is on-point, from the figure-hugging leather seats to the material choices that span the dash. The big news in the cabin is the inclusion of Audi's new 10.1-inch touchscreen perched above the dash, which isn't just easier to use (in my opinion, at least), but also removes the traditional controls from the centre console.
It means Audi's already fuss-free cabin is even less cluttered, and it's definitely a change for the better.
From a space perspective the J7 offers up reasonable room for an SUV of this size, but falls short of the class-leaders in a few key areas. The front seats are nice and comfortable, and while the rear seats are well-appointed (with air-con vents and USB inputs) space is adequate rather than generous.
The same can be said about the boot, at least on the SHS grade. It’s on the smaller side for an SUV of this size, measuring 500 litres, compared to 542 litres offered by the RAV4 and 574 litres in the Sealion 6. And it’s even more disappointing when you factor in the lack of a spare wheel, with only a tyre repair kit under the floor.
Thankfully the 4WD offers the same space (500L) but gets a full-size spare, while the 2WD models have a claimed 584L and a temporary spare.
As for the technology, the decision to go for the one big central screen for all infotainment provides a hi-tech, clean look but it does lead to some obvious compromises.
Namely, the lack of any physical buttons (save for the hazards, unlocking and EV function) is disappointing from a user experience perspective. As many brands have found, screens have a ‘wow factor’ and save on the cost of buttons but are more challenging to operate when you’re on the move and that’s the case with the J7.
Obviously having Apple CarPlay or Android Auto makes for a familiar experience, but if you have to dive into the extensive Jaecoo-specific menus it can become difficult and distracting.
It very much depends on the model you've opted for, with the Coupe compromising backseat space for exterior style.
The Sportback is easily the most practical of the trio, what with its four doors, comfortable backseat and dimensions that stretch 4757mm in length, 1843mm in width and 1386mm in height, and its 480 litres of boot space.
The Coupe, then, is a two-door design, stretching 4697mm x 1846mm x 1371mm, with 450 litres of luggage space at the rear. It's long, the Coupe, but most of that space is absorbed by the front half of the cabin, wth the backseat reserved for kids.
Finally, the Cabriolet (which we're yet to test) stretches 4697mm x 1846mm x 1384mm, and will deliver the lowest luggage capacity of the lot, at 375 litres.
Elsewhere, though, the A5 range delivers two cupholders up front, with another two in the centre armrest that can deploy to divide the rear seat. Rear-seat riders also get air vents with their own temp controls, USB charge points (joining the two up front) and bottle holders in the doors.
For parents, you'll find a pair of ISOFIX attachment points in the backseat, too.
The J7 line-up will consist of four grades initially, the 2WD Core, 2WD Track, AWD Ridge and SHS Summit, with the choice of two powertrains.
The range will begin at just $34,990 drive-away for the 2WD Core and $37,990 drive-away for the 2WD Track. These are powered by a 137kW/275Nm 1.6-litre turbocharged four-cylinder petrol engine paired to a seven-speed dual-clutch transmission and powering the front wheels.
The AWD Ridge is priced from $42,990 and has the same 1.6-litre engine, with the same performance but obviously powering all four wheels. The range is topped by the SHS Summit, priced from $47,990 drive-away.
For context, the Toyota RAV4 Hybrid (which isn’t a plug-in) is priced between $42,260 and $51,410, while the BYD Sealion 6 PHEV starts at $48,890 - so it’s clear where Jaecoo is hoping to woo buyers from.
Standard equipment on the J7 Core includes 18-inch alloy wheels, LED headlights, LED daytime running lights, a 10.2-inch digital instrument display and a 13.2-inch infotainment touchscreen, which incorporates wireless Apple CarPlay and Android Auto. The Track trim level adds a power tailgate, front parking sensors, 360-degree surround-view monitor, heated front seats, ambient lighting, dual-zone climate control, plus a wireless smartphone charger and an eight-speaker Sony sound system.
Stepping up to the AWD Ridge brings torque vectoring all-wheel drive, 19-inch alloy wheels, a full-size spare, a panoramic sunroof, heated and ventilated front seats, in-built dashcam and a 14.8-inch infotainment touchscreen.
The SHS Summit matches much of the specification of the Ridge, but gets unique 19-inch ‘aero’ alloy wheels, a head-up display and perforated synthetic leather seats.
All models are equipped with ‘Hello Jaecoo’, the brand’s voice-activated assistant.
The cheapest way into an A5 remains the Sportback or Coupe body styles, which will set you back $71,900 with the 40 TFSI engine choice. You can upgrade to the 45 TFSI quattro engine, but doing so will also up the entry point to $79,900. The Audi A5 Cabriolet sits atop the pile, costing $85,400 for the 40 TFSI, and $93,400 for the 45 TFSI quattro.
Happily, all A5s get the S line style treatment, gifting each a sportier look, with a new-look grille and venting adding to the performance-spec style up front.
You also get 19-inch alloys, Audi drive select with five drive modes, three-zone climate (and neck-level heating in the Cabriolet), leather trim, matrix LED headlights, as well as tech-heavy interior highlighted by a new 10.1-inch touchscreen in the centre of the dash that controls the cars key audio, navigation and driving settings.
Speaking of the Cabriolet, the three-layer acoustic roof opens in just 15 seconds at speeds of up to 50km/h, with a wind deflector also deployed to help with cabin ambience.
Audi's very cool Virtual Cockpit (a 12.3-inch digital display that replaces the traditional driver's binnacle) is also standard, as is Apple CarPlay and Android Auto. Audi says the new model offers 10x the computing power of the outgoing model, owing mostly to connected car features including live traffic, weather reports and fuel pricing, as well as the ability to remote unlock or lock you car from your phone, or pre-plan destinations and send them to the vehicle's nav.
The J7 range has a choice of two powertrains, an internal combustion engine and the plug-in hybrid.
The 2WD and AWD are powered by the same 1.6-litre turbocharged four-cylinder petrol engine that makes 137kW and 275Nm. It’s paired to a seven-speed dual-clutch transmission, with the only major difference between the two models (obviously) being the driven wheels.
The SHS combines a newly-developed 1.5-litre four-cylinder turbocharged petrol engine, which makes 105kW, with a 150kW electric motor and a single-speed transmission.
Despite the electric motor, the SHS isn’t what you’d call ‘fast’ with a 0-100km/h time of 8.5 seconds, which the 2WD can reportedly better by taking just 8.1 seconds.
Two choices here, the slightly tongue-twisting 40 TFSI and and 45 TFSI quattro, both of which make use of a 2.0-litre turbo engine tuned for different outputs.
The 40 will serve up 140kW and 320Nm, and pairs with a seven-speed S tronic automatic that shuffles that power to the front wheels. Audi reckons you'll see 100km/h in as little as 7.3 seconds.
The 45, on the other hand, will give you 183kW and 370Nm, pairing with the same auto gearbox, but this time sending power to all four wheels thanks to the quattro system. The 100km/h sprint drops to 5.8 seconds at its fastest.
The SHS is equipped with an 18.3kWh lithium-iron-phosphate battery that provides a claimed 90km of electric-only driving range and helps the J7 achieve a claimed fuel consumption figure of just 1.0L/100km.
Jaecoo also quotes an EV-only range of up to 106km, but that is on the NEDC cycle, which is not as relevant for real-world driving than the WLTP test cycle that returns the lower figure. Even with the lesser number, 90km of EV-only driving will be more than enough for most people to do their daily commutes.
Jaecoo claims the SHS has a theoretical driving range of 1200km, thanks to its 60-litre fuel tank. However, to achieve that economy you need to run the J7 in its hybrid state, so somewhere closer to 1000km is more realistic - if you have a really light right foot.
As for the petrol-only models, the 2WD uses a claimed 7.0L/100km and the AWD 7.8L/100km.
Audi reckons the 40 TFSI engine will return 6.5L/100km on the combined cycle, and emit 148g/km of C02. The bigger engine increases fuel use to 7.1L/100km, but lowers the C02 output to 163g/km. Both those fuel numbers are taken from the Sportback.
Both engines also get a new 12V mild-hybrid system said to drop fuel use by up to 0.3L/100km.
Fun tank capacity is either 54 litres or 58 litres, depending on the model.
This is one area where the entire Chinese car industry, not just Chery/Jaecoo, have a ways to go to become not only competitive but genuinely stand out. Dynamically the J7 is average, not bad, just very ‘mid’ as the kids say. It doesn’t do anything particularly badly, but nor does it do anything particularly well.
The steering is nice and light, which will be good for navigating traffic and car parks, the ride lacks control but isn’t uncomfortable and the performance of the SHS powertrain is smooth but not spectacular, at least from a performance perspective.
This might sound like a ‘motoring journalist’ argument, but we’ve seen in the past when brands, specifically Hyundai and Kia, hired local experts to fine-tune the ride and handling of vehicles it resulted in a better experience and helped translate into sales.
With some more fine-tuning to improve the ride, and therefore the comfort, the J7 could be near the top of the class not only in terms of value but also the driving experience.
You'd describe the A5's drive experience as evolved, rather than revolutionary, but to be honest, in a vehicle this competent, that's no small thing.
The hybrid tech is unnoticeable, and so the A5 delivers an on-the-road feel that isn't far away at all from the car it replaces. None are truly fire-breathing, but it feels comfortable and sophisticated, the outside world largely banished from the interior (though the firm-ish ride can send road imperfections into the cabin).
Audi has done a stellar job of making the A5 feel connected to the road below it, and the world around it, without dialling down the comfort factor. The steering, light in its normal setting but firming up as you cycle through the drive modes, is direct, but not twitchy, the ride is firm, but not uncomfortable, the engine (at least, the 45 TFSI we drove on launch) is capable without being ridiculous.
The end result is a predictably competent drive experience, with the A5 delivering in the areas it should, largely before you even notice.
The only downside to all of that, though, is that the experience is so predictable, that there are few surprises, positive or negative, thrown in. It can leave you feeling slightly disconnected from the experience, rather than truly engaged.
Now, a disclaimer, we spent limited time in the A5 on launch, so we'll wait until we get it in the CarsGuide garage before making a final verdict. But I'd be surprised if we liked it any less over a longer period.
Safety across the range includes autonomous emergency braking (AEB), adaptive cruise control and lane departure warning. However, notably the 2WD Core is equipped with seven airbags, but the Track, Ridge and SHS models all have an additional driver’s knee airbag, something to be mindful of if you’re on a budget.
However, having active safety systems, and having active safety systems that are well-calibrated and usable are different things, especially given the sub-par experience we had with the Chery Tiggo 4 Pro and its erratic lane keeping assist.
Thankfully, part of the more premium Jaecoo experience is a smoother, better calibrated safety system. The lane keeping was much more capable of holding the J7 in the centre of the lane, providing a more seamless driving experience.
The driver attention system also seemed well calibrated, capable of tracking eye movement through sunglasses, and didn’t seem as hyperactive as many of these systems can be.
However, given the complex nature of the central infotainment screen, there is a chance you’ll set the attention alert off if you have to start looking through the various menus. That’s obviously a good thing, to keep your eyes on the road, but adding some physical buttons for the air-con and stereo would feel like a better, safer solution.
The J7 hasn’t been crash tested by ANCAP but Chery’s previous models have received five stars, so anything less would be a shock result given the premium positioning of the brand. Chery knows which boxes ANCAP likes ticked, so don't be surprised if it gets top marks from the safety body.
Standard safety kit includes eight airbags, parking sensors front and rear, a 360-degree parking camera, adaptive cruise control with stop-and-go, rear cross-traffic alert, exit warning, and lane keep assist and lane change assist, along with a bevy of airbags, with the A5 range still wearing a five-star ANCAP safety rating.
Jaecoo is giving would-be buyers every reason to take a chance on a new name. The J7 will be covered by an eight-year warranty, which again, adds to the premium experience as that’s an extra year to what Chery offers.
Jaecoo is also offering eight years of capped-price servicing and roadside assistance for J7 buyers. The vehicle will require annual services, but you’ll be paying $3372 to keep the SHS maintained those first eight years.
Naturally, the less-complex 2WD and 4WD models are slightly cheaper, with the 2WD servicing tallying $2952 and the 4WD setting you back $3332.
All Audi's are covered by a three-year, unlimited-kilometre warranty, with servicing required every 12 months or 15,000km.
You can pre-pay your service costs for three or five years, which will set you back $1800 for three years or $2820 for five years.