Jaguar XJ vs Mercedes-Benz E-Class

What's the difference?

It might be old and facing German competition bursting with advanced technology, but the XJR is still a car you can buy with heart and head. But mostly your heart. It goes like stink, has a much better interior than the Quattroporte and is more interesting than just about anything this big or this grand.

It's also a better car than the Maserati Quattroporte if you want to get on with the driving yourself and is far prettier than the Porsche Panamera. It's a wonderful thing and even more wonderful that Jaguar continues to build it. Long live that supercharged V8 and the XJ is a great home for it.

The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.

While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.

If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.

Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The XJ has a marvellously exaggerated length, with a rear overhang redolent of Jag's sporting coupe and roadster pair of the time of its launch, the XK. There's nothing else in the segment like it, with the three Germans - Mercedes' S-Class, Audi's A8 and BMW's 7 Series - having gone all Hugo Boss and and in the latter two's case, almost shrinking violet. The only credible Japanese alternative, the Lexus LS, looks like a Lexused 7 Series. The XJR is a more emotional car, like Maserati's Quattroporte.

The R adds an aggro grille, 20-inch wheels with low-ish profile tyres, a bootlid spoiler, red brake calipers and vents in the bonnet. Bits and pieces get the black gloss treatment and there are V8 and R badges, as well as a rather large leaper on the bootlid. Capping it all off are four exhausts poking out from the bumper and distinctive vertical taillights.

Inside remains largely unchanged. The cabin is big and luxurious, leather-lined and very, very comfortable. The front air vents have to be modelled on the de Havilland Comet's integrated jet engine intakes and, again, the dash design stays away from the horizontal lines of its obvious competition.

There is probably a bit much chrome for my liking, particularly on the centre console and around the rotary dial shifter, which reflects sunlight into your face during the day.

The lovely 'Riva Hoop' - a band that sweeps from door to door across the top of the dash - is a great touch and remains a defining feature in the cabin. The last update brought an Audi-like digital dashboard, including maps, but it's not nearly as slick as the German. The graphics for the dials are good (and quick) but the maps are a bit so-so.

Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.

The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.

Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.

To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.

The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.

The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.

It might be over five metres long, but the Jag's cabin isn't as gigantic as that might suggest - luckily, if you want space, the XJ L has it. The SWB version is roomy enough, though, just not palatial. You can fit five people, but the big transmission tunnel will limit the size of that fifth.

Front and rear passengers have a pair of cupholders each, with rubber bubbles to help hold smaller cups in tight. The front and rear doors have pockets but aren't really for bottles.

Boot space is a reasonable 520 litres, with a space saver spare under the floor.

Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.

The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.

The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.

There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.

And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.

Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.

Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.

While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.

But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.

Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.

The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.

The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.

It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.

Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.

More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”. 

Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).

With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.

A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.

Jaguar's lovely 5.0-litre V8 with supercharger continues under the XJ's long and shapely bonnet, delivering a walloping 404kW and a tyre-shredding 680Nm. The sprint to 100km/h for all 1875kg of XJR is completed in an impressive 4.6 seconds, which was very competitive at the car's launch in 2009.

Power reaches the rear wheels via ZF's eight-speed automatic and you can control it with the tacky plastic paddles on the steering wheel. Oh, and it has stop-start.

This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.

It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.

Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.

The combined cycle figure for the V8 is listed at 11.1L/100km but fully expect to see the 16.1L/100km we got, especially as you try and fail to tyre of the monstrous power delivery and lovely (if muted) V8 roar.

Luckily, even if you're belting it, the 82 litre tank is a generous size and you'll cover a fair amount of ground.

Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.

With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.

Indecently quick, surprisingly agile and heaps of fun. While the first descriptor applies purely because of its size, the next two shouldn't when you're in command of 5.13 metres of motor vehicle. As with the Audi and now the 7, the Jag has a lot of aluminium to help keep the kilos off and good gracious, it has worked.

The R is based around the short wheelbase version of the XJ for perhaps obvious reasons. Even so, it appears to be the shorter-again XF's because this thing turns in like a demon. No, it won't stay with the dearly-departed XF-R but it does a mighty fine impression of one, just with a better ride quality.

Rear seat passengers should be prepared to feel a lot of wheelslip, especially when in Dynamic mode, as even the fat Pirelli P-Zero's struggle for purchase when the right foot hits the carpet. The V8 rumbles rather than bellows, but the rears cheerfully spin up until the computers and active differential rein things in. Traction control off and you've got a proper tyre-smoker if you're not playing by the rules. Jag's engineers are clearly hooligans at heart.

As always, ZF's eight-speed transmission does an incredible job of marshalling the horses in a rearward direction and when you're not after a bit of sound and light, have achieved a tremendous amount with the damping. When in normal mode, the car glides along, so much so that the lady of the house wasn't so sure it was a sporting sedan.

Once she was apprised of dynamic mode (you have to cycle the button through winter mode first, for some reason), her only complaint was that it was too long and the steering wheel too big for this type of car. I was persuaded of the latter, especially after stepping out of an Audi S3 which has a tiny wheel. Long story short, the XJR is now 'her' car (to be more accurate, the XFR is, but that hasn't arrived yet, so...), as it felt smaller than it was when not parking and she's a sucker for a torquey V8.

While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.

It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.

Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.

With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.

That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving. 

While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.

Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.

The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.

If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.

It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.

ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.

In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.

It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.

But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.

The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.

Jaguar offers a three year/unlimited kilometre warranty and roadside assist for the same period.

Like the F-Type, XJ owners benefit from three years/100,000km free servicing.

The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch. 

It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.

This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).

Servicing intervals are every 12 months or 25,000km, whichever comes first.