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What's the difference?
It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.
But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.
Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.
It is hard to immediately think of a country more suited to the convertible life than Australia. Even our coldest states (you know who you are…) are blessed with more warming sun than almost anywhere else on the civilised parts of the planet, so you’d think we’d be swanning about in dropped-top bliss almost year round.
But it’s actually in the UK (despite being cold, grey and almost always underwater) that convertibles really fly out of dealerships, with sun-starved Brits buying more than anyone else in the world. Weird, right?
Still, here they remain something of an oddity, sold in small numbers to drop-top diehards. At least partly because the convertibles of old were almost always slightly worse than their hardtop equivalents.
But Mercedes - which makes more convertibles than most - claims to have mastered the soft-top formula with the E400 4Matic, a car it says offers all the perks of open-air motoring without any of the dynamic or practical downsides.
The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.
While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.
If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.
Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
A convertible that doesn't feel like one when the roof is in place is no easy task to build, but it's one Merc's engineers have pulled off with the E400 4Matic Cabriolet. Effortless power, a tonne of technology and a comfy, leather-wrapped cabin all make Merc's drop-top E-Class a strong proposition.
Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.
The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.
Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.
To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.
The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.
The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.
Elegance. That's the word that springs to mind when you first clamp eyes on the E400 Cabriolet. While the Coupe version has a crouched-over sportiness about its exterior design, the convertible is all about big and boat-like proportions, especially with the fabric roof opened.
Like nearly all drop-tops, the E400 looks best with the cabin open to the elements, and the side profile especially paints a picture of well-heeled wafting, with only the AMG alloys and body styling hinting at the performance on offer under the bonnet.
Inside, expect perfectly executed modern luxury, with soft leather seats, touchpoints that melt under the fingers and a sprinkling of woodgrain trim. All of which feel like old-world luxury, nicely juxtaposed by the huge twin-screen display that dominates the dash.
Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.
The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.
The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.
There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.
And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.
Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.
Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.
It's a two-door, four-seat convertible, so practicality isn't at the very top of its list of strengths.
That said, life is peachy for upfront riders, both of whom will travel in spacious luxury. There are two cupholders hidden beneath a woodgrain cover underneath the climate controls - also home to a power outlet - as well as a clever double-hinged central storage bin that can be opened by either the passenger or driver, and which opens to reveal two USB points.
There's room in the doors for bottles, too, and the entertainment system can be controlled via a touchpad controller mounted above the traditional click wheel - although, to be honest, using it is harder and more time consuming than simply pretending it doesn't exist.
Climbing into the back (and we mean climb - there are no rear doors) is made easier by the fact you can fold and slide the front seats automatically by pulling a lever mounted near the headrest. Once there, though, you'll find space is a little tighter, and you feel weirdly cocooned, owing to the huge raised tunnel that runs through the middle of the cabin, and the low roof line.
There are two cupholders that live in the space where the middle seat would normally go, and there's a little bottle-holder cubby to the left of both backseat riders. There are air vents back there, too, but no temperature controls.
The front doors are huge and really very heavy, requiring considerable heft to open them.
The boot space is predictably a little limited, with 385 litres on offer. There's also a little flip-down separator, which shows you how much room the roof will need to come down, reducing boot space to 310 litres. Speaking of which, the soft-top can be lowered in just 20 seconds, and at speeds up to 50km/h.
One practicality quirk, though. The front (and only) doors are huge and really very heavy, requiring considerable heft to open them, especially if you're parked on a slight angle. Honestly, I was reduced to kind of pushing them open with my foot at times.
While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.
But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.
Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.
The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.
The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.
It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.
Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.
More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”.
Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).
With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.
A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.
At $157,400, the Cabriolet is the most expensive model in the E400 family, and is roughly $20k more than the sedan and $10k more than the coupe variants.
That money buys you a comprehensively kitted-out ride - as it really should - with the E400 Cabriolet arriving with 20-inch AMG alloys, LED headlights (made up of 84 LEDs) with high-beam assist, proximity unlocking with push-button start, air suspension and Merc's AIRCAP - a lip above the windscreen that's designed to push air up and over the cabin when the roof is down.
Inside, you'll find leather seats, dual-zone climate control and the clever 'AirScarf' system, which pumps hot air onto your neck when the roof is down (and it's cold out). You'll also nab heated front seats, power windows front and back and an automatic belt feeder, which saves you reaching over your shoulder to get to your seatbelt. So exhausting.
On the tech front, expect a killer 590W, 13-speaker Burmester stereo, controlled by the seriously impressive widescreen cockpit; two 12.3-inch screens that spill from about the centre of the dash all the way to the driver's binnacle, and control everything from navigation to Apple CarPlay and Android Auto.
There's a whole bunch of safety stuff, including semi-autonomous technology, but we'll drill down on that under the Safety sub-heading.
This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.
It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.
Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.
It's a fabulous engine, this twin-turbocharged V6 - even if it doesn't feel quite so lively in Cabriolet form as it does in the hardtop equivalents.
The 3.0-litre unit produces 245kW/480Nm, sending it to all four wheels via a nine-speed automatic transmission, linked to the standard 4Matic all-wheel drive system.
Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.
With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.
Mercedes claims 7.4L/100km on the combined cycle (but you can expect to be pushing nine litres in real-world conditions), with emissions pegged at 170g per kilometre of CO2.
The 66-litre tank will only accepts 95RON fuel.
While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.
It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.
Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.
With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.
That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving.
While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.
Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.
The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.
If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.
It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.
Sure, the E400 Cabriolet can drive itself, but we’re equally pleased to note that it’s still a lot more fun handling the steering duties yourself.
And that is mostly due to that fabulous engine; quiet and effortless at city speeds, rorty and enthusiastic at pace, and genuinely angry with the drive setting switched to their most hardcore Sport+ mode.
We’ve already spent time in the sedan version, and while this Cabriolet is heavier (1935kg vs 1820kg) and slightly slower to 100km/h (5.5sec vs 5.2sec) it doesn’t immediately feel it behind the wheel, with a similar and satisfying lurch into the future when you plant your foot.
But hard charging is not what this car is about, and the E 400 is at its peachy best when rolling about the city or the ‘burbs with the top down, and the warm summer air washing through the cabin.
In its normal drive settings, the steering is light but engaged, and the ride on offer from the standard air suspension is outstanding, cosseting the cabin from all but the very worst road imperfections, while the torque from the V6 serves up effortless, unobtrusive acceleration.
With the roof up, Merc’s designers have done a stellar job of hiding the fact this thing is a convertible at all. It’s a solid-feeling cabin with the fabric roof fastened, and the cabin is quiet and free from wind noise.
ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.
In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.
It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.
But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.
The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.
There are few cars on the road as overloaded with safety technology as the E400 Cabriolet.
The standard stuff is all there, of course. There's a 360-degree parking camera, as well as nine airbags (dual front, dual pelvic/thorax for front-seat passengers, dual sidebags for rear passengers, dual head bags in the doors and a knee airbag for the driver), rollover protection and tyre-pressure monitoring, as well as braking and traction aids.
But the E400 adds some really clever technology, including Merc's Driving Assistance Package Plus, which adds active lane keeping, blind-spot assist, cross-traffic alert and evasive steering assist.
It's this suite of systems that allows the E400 to navigate freeways autonomously, including changing lanes on demand. At the moment, the system will warn you to keep your hands on the wheel every so often, but you can sense a time when that will no longer be required. And that time is soon.
The E-Class range scored the maximum five-star ANCAP safety rating when crash tested in 2016.
The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch.
It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.
This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).
Servicing intervals are every 12 months or 25,000km, whichever comes first.
Expect the usual three-year, unlimited-kilometre warranty, with service intervals pegged at 12 months or 25,000km. Mercedes' capped-price servicing scheme limits maintenance costs to $2280 for the first three years of ownership.