Volkswagen Arteon vs BMW i Series

What's the difference?

The value, driving dynamics and appearance are on point for a premium play here. If you can forgo the badge snobbery attached to the German big three, then you'll find lots to like about Volkswagen's Arteon.

BMW’s iX M60 isn’t just the brand’s flagship all-electric SUV, it’s a statement that the electric future is here and it doesn’t have to be boring.

Pricing aside, the top-spec iX serves up practical space and prodigious performance in a package that is punctuated with panache.

The sizeable battery also allays any concerns over range, while the cabin’s appointments and fit and finish are definitely befitting of a BMW.

It’s not designed to be for everyone, and that’s okay, too, because the small customer base willing to part with around $230,000 for an electric SUV in 2022 will find a lot to like about the iX.

It's really all about the looks here, and while the Shooting Brake is particularly handsome, the regular Arteon looks premium and polished, too.

VW tells us injecting a bit of sportiness was a key aim here, both inside and outside, and that's particularly true of the R-Line model, which rides on bigger 20-inch alloys, compared to the 19s on the Elegance, with their own bespoke design.

The body styling is more aggressive, too, but both trims get lashings of chrome along the body work, and a sleek, swept-back style that looks more premium than overtly sporty.

In the cabin, though, you can see that this is an important car to VW. The touchpoints are almost all soft to the touch, and it's both understated and tech-saturated at the same time, including the swipe-to-adjust function for the stereo and climate, with new touch-sensitive sections added to the centre console and steering wheel.

It feels, dare we say it, premium. Which is likely exactly what VW was going for...

Close your eyes and ask your eight-year-old self what an electric BMW SUV would look like, and chances are something like the iX will come to mind.

Sleek and slender, but still very BMW is the best way we can describe the iX.

Of course, we cannot talk about styling on a BMW without mentioning its front grille.

With a more vertically stacked orientation, the iX’s grille has been described as ‘toothy’ or even an ‘eye sore’ by the public in the past. But honestly, we think this attention-grabbing front end suits the swagger of the M60.

The gold highlights throughout are especially baller, and the grille serves as double-duty to hide a lot of the front-facing cameras and sensors required for more of the high-tech driving features like semi-autonomous driving.

The grille is flanked by BMW’s usual quad-headlight design for a menacing appearance on the road, and we particularly like the contrasting colours and sharp lines of our grey-coloured test car.

Another cool feature is the front badge, which can be popped up and serves as an inlet for the windscreen washer jets.

In profile, the 22-inch wheels look almost too small against the huge swathes of bodywork, but BMW has done a good job in slimming down the M60 thanks to the gloss-black stripe that runs along the bottom of the doors.

Speaking of, the handles might not pop-out like some of its rivals, but the recessed handle is highlighted nicely with gold-copper accents that also run along the beltline and door mirrors.

The D-pillar is also broken up with a blacked-out section that divides the roof, also helping slim down the behemoth BMW, and up close the section is embossed with ‘iX’.

At the rear, the clamshell boot might look large and bulky, but the design is helped by the very slender tail-lights and bumper broken up with more gloss-black.

Step inside the cabin, and the iX’s aesthetics are similarly unconventional, but the interior design also follows function.

For starters, the odd-shaped steering wheel is the feature that stands out the most, but you quickly realise the flat bottom helps with entry and exit into the driver’s seat.

As an all-electric model, there is no transmission tunnel, with the footwell between the driver and front passenger easily accessible for a more open-feeling cabin.

There is an armrest of course, while the area for multimedia controls is adorned with a one-piece, wood-like finish to contrast the crystal control knob. It’s a mix of technology and the natural environment, you see, much like the iX itself.

Do we love the styling of the iX M60? Much in the same way Louis Vuitton’s latest fashion range might not appeal to the masses, the iX M60 is likewise a polarising proposition.

To answer the question, yes, the iX M60 is a very stylish SUV that draws the eye and turns heads like nearly nothing else on the road – and that is exactly the point.

Interestingly, both body styles share near identical dimensions, with the Arteon stretching 4866mm in length, 1871 in width, and 1442mm in height (or 1447mm for the Shooting Brake).

Those numbers translate to a seriously spacious and practical cabin space, with an acreage of room for backseat riders. Sitting behind my own 175cm driving position, I had heaps of space between my knees and the seat in front, and even with the sloping roofline, plenty of headroom, too.

You'll find two cupholders in a pull-down divider that separates the back seat, and a bottle holder in each the four doors. Backseat riders also get their own air vents with temp controls, as well as USB connections, and phone or tablet pockets on the rear of each front seat.

Up front, the theme of space continues, with storage and cubbies sprinkled throughout the cabin, as well as USB-C connections for your phone or devices.

All that space means a sizeable boot area, too, with the Arteon serving up 563L with the rear seats in place, and 1557L with the back pews folded. The Shooting Brake ups those numbers - thought not any as much as you might think - to 565L and 1632L.

Despite what it might look like on the outside or how it drives behind the wheel, BMW’s iX is undoubtedly a large SUV in shape.

Measuring nearly five metres long, and featuring a 1967mm width and 1696mm height, the iX M60 is certainly a sizeable machine.

However, it is the three-metre long wheelbase that is the most important measurement here, as it enables a vast and expansive interior space fit for the family.

The front passengers have ample room to get comfortable, and like we said in the design section of the review, there is nothing dividing the footwells of occupants up front.

This makes it the perfect place to park a backpack, handbag or even nappy bag when on the go, and means the front passenger doesn’t lose out on any legroom.

Even the armrest affords storage solutions for all the little things you might have you in pockets, while a wireless smartphone charger means you always have somewhere to place your device.

The front seats, finished in a quilted leather, might look plain, but are wonderfully supportive – even when the speedo climbs and you're carving up corners.

And in the rear, the story is largely the same, with seats that look and feel great and plenty of room for passengers to get comfortable.

My 163cm frame had no problems with leg-, head- or shoulder-room, but the base middle seat is raised a little.

We’ll also call out the great way BMW has hidden the ISOFIX mounting points for child seats, which is hidden by a flap that can be raised or lowered depending on what is needed.

It’s an elegant solution to something that can be an eyesore in other models, and shows the lengths BMW has gone to for the little details.

There is also a fold-down armrest for passengers back there, while the back of the front seats feature two USB-C charging ports, map pockets and spots to insert entertainment screens. 

Open the clamshell boot and there is a cavity that will swallow 500 litres of volume, plenty for a small family like ours, with the charging cables hidden neatly under the floor.

The boot floor is very long, too, meaning large objects will easily fit into the rear, while the 40/20/40 rear seats can be folded down to increase carrying capacity to 1750L.

To put that into perspective, something like the Ford Ranger is rated for more than 1200L in its tray, and while we would never condone the use of an iX to carry worksite tools, it does make carrying a surfboard or Ikea furniture that much easier.

However, it's worth pointing out that there is no front trunk in the iX, as there are electric motor and mechanical bits found in there. 

It’s just a shame that in a car of this size, BMW has not managed to position things with room left for a bit of usable space under the bonnet.

The 2023 BMW iX is available in four flavours, with the entry-level xDrive40 variant coming in at $135,900, before on-road costs.

The same powertrain is also available in Sport trim for $149,900, while a higher-output xDrive50 Sport sits at $174,900.

However, the top dog of the iX range is the M60, priced at a substantial $222,900.

As you can probably tell by the M badging, the iX M60 has more of a performance bent than its more affordable siblings, but it still commands a nearly $90,000 premium over the entry-level BMW electric SUV.

You are also getting a long list of equipment for the spend, though, with standard equipment including keyless entry, push-button start, heated and cooled front seats, a head-up display, and four-zone climate control – all things expected of a luxury model like the BMW iX.

The over-the-top extras you get on the M60 however, include soft-close doors, 22-inch alloy wheels and an electrochromic glass roof which can change its opacity by sending electricity through the middle layer of film. How high tech!

We also like that the iX can use the front-facing camera as a dashcam so you do not have an unsightly camera with long cables attached to the windscreen.

The iX M60 also features a curved 12.3-inch digital instrument cluster and massive 14.9-inch multimedia touchscreen with the latest 'iDrive 8' software.

Look, there’s no denying the iX M60 is a pricey vehicle, especially when stacked up against the Audi e-tron S ($173,900) and Jaguar I-Pace HSE ($160,217), but the BMW does kick it up a notch in performance compared to its perceived rivals.

Tesla’s upcoming Model X Plaid will no doubt have something to say about that, but pricing and timing for that model is yet to be revealed. For reference, the last Model X offered in Australia was in 2020, and the top-spec Performance variant was priced at $177,375.

So, does the BMW iX M60 represent good value for money? Not really. But buying a brand-new iPhone whatever on the day it launches is also not good value for money.

Early adopters and people who appreciate having the very latest in technology will always be asked to pay a premium.

There are two drivetrains on offer here — the 140TSI with front-wheel drive in the Elegance, or the 206TSI with all-wheel drive in the R-Line.

The former's 2.0-litre turbo-petrol produces 140kW and 320Nm, which is enough for a sprint to 100km/h in around 7.9 seconds.

But the lust-worthy engine tune is definitely the R-Line, in which the 2.0-litre turbo-petrol ups the grunt to 206kW and 400Nm, and drops the sprint time to a brisk 5.5 seconds.

Both pair with VW's seven-speed DSG automatic.

A large part of why the iX M60 is so much more expensive than its siblings, is because of its powertrain.

With two electric motors spinning all four wheels, the iX M60 makes a staggering 455kW of power and (are you sitting down?) 1100Nm of torque.

This means the iX M60 can accelerate from 0-100km/h in just 3.8 seconds. Not bad for a 2.5-tonne SUV, and it puts many petrol-powered rivals to shame.

This also makes it much more potent than the xDrive40 (240kW/630Nm) and xDrive50 (285kW/765Nm), while also blowing away the Audi e-tron S (370kW/973Nm).

The only electric car that comes close right now in Australia is the Porsche Taycan Turbo S (560kW/1050Nm), but the Tesla Model X Plaid supposedly makes 760kW/1020Nm from three electric motors.

And while the Tesla is not yet available, the Taycan Turbo S is more than $100,000 pricier than the iX M60, and doesn’t offer the same levels of practicality.

Volkswagen says the Arteon Elegance will need 6.2L per hundred kilometres on the combined cycle, and will emit 142g/km of C02. The R-Line needs 7.7L/100km on the same cycle, with emissions pegged at 177g/km.

The Arteon is fitted with a 66-litre tank, and a PPF or petrol particulate filter, which strips some of the nasties out of the vehicle's emissions. But, VW says, it's “very important" that you only fill your Arteon with premium feel (95RON for the Elegance, 98RON for the R-Line) or you risk shortening the life of the PPF.

Equipped with a 112kWh battery pack, the iX M60 features 566km of driving range according to the WLTP cycle.

In reality, we saw closer to 540km of driving range on the dash readout with a full charge, but of course this is all subject to things like the level of regenerative braking you apply, ambient temperature, the driving mode chosen, air conditioning and weight.

Officially, the BMW iX M60 consumes 26.5kWh per 100km, but our week with the car saw an average of 25.6kWh/100km with driving mainly focussed on short, inner-city trips that are advantageous to an electric car.

This betters the energy consumption of models like the Taycan Turbo S, which features a combined-cycle test of 28.5kWh//100km, but is much more energy-hungry than something like a Nissan Leaf (18kWh/100km).

This figure is also very dependent on driving style and environment, but for a 2.5-tonne SUV that will ferry the family and more, consumption isn’t too bad.

Charging options include 11kW for AC and 200kW DC fast-charging – the latter of which can juice the iX M60 from 10-80- per cent capacity in just 35 minutes, if you can find a compatible outlet, of course.

Full disclosure: we only spent time behind the wheel off the R-Line variant for this test, but even still, I feel pretty comfortable suggesting that it's the punchy powertrain you want.

Surely the very first hurdle any company hoping to play with the premium-brand big boys must clear is that of easy, effortless momentum? It's difficult to feel like you've made the premium choice when you're engine is straining and striving under acceleration, right?

And on this, the Arteon R-Line shines, with plenty of power underfoot whenever you need it, and a delivery style which means you rarely, if ever, fall into a hole waiting for the power to arrive.

For mine, the suspension might be a touch too firm for those seeking a truly wafting drive experience. For the record, it doesn't bother me — I always prefer to know what's happening underneath the tyres than be entirely removed from the experience — but a result of this sporty-feeling ride is the occasional registering of bigger bumps and road imperfections in the cabin.

The flip side of the firm(ish) ride is the ability for the Arteon - in R-Line guise - to swap personalities when you engage its sportier settings. Suddenly there's a snarl to the exhaust that's absent in its comfortable drive modes, and you're left with a vehicle that tempts you to head for a twisting back road to see what it's about.

But in the interests of science we instead headed for the freeway to put the Arteon's autonomous systems through their paces, with the brand promising Level 2 Autonomy on the highway.

While the technology still isn't perfect — some braking can occur when the vehicle's not entirely sure what's happening ahead of it — it's also pretty impressive, taking care of the steering, accelerating and braking for you, at least until you're reminded its time to put your hands back on the wheel.

It's also bloody big, the Arteon, with more space in the cabin - and especially the backseat - than you might be thinking. If you have kids, they'll be positively lost back there. But if you cart adults on the regular, then you'll hear no complaints.

Maybe it’s just us, but as soon as we step into the driver’s seat of the iX M60, the “Gotta Go Fast” theme song for the Sonic the Hedgehog cartoon just comes to mind.

And that’s probably because this BMW all-electric SUV seems to want to do one thing... go fast.

Sure, there are various driving modes on offer, including 'Sport' and 'Efficient' (as well as 'Expressive' and 'Relax', weird names, but okay BMW), but no matter what mode you are in, there is just an eagerness and urgency in the iX.

And this feeling of immediacy isn’t just because the iX is an electric car. We’ve experienced that before in other EVs. This is because it’s an M-badged BMW.

The iX M60 is wonderfully responsive to throttle inputs, and the 1100Nm (!) available makes it almost comical getting up to speed from a freeway on-ramp.

And in day-to-day traffic situations, it feels like you’ve got cheat codes on while driving.

Waiting to turn into traffic and see a gap that you wouldn’t normally be able to squeeze into? The BMW iX M60 can do it.

How about cruising along and need to change lanes, so you nudge forward a bit for the opening in traffic? Put the foot down and in the span of half a second, the BMW iX M60 has surged forward enough to flick the indicator on.

And take the iX M60 out to some twisties and that brute force will get you to the end of the road in a time you didn’t think was possible in a 2.5-tonne large SUV.

It’s almost unfair how the instant torque makes it everything so much easier on the blacktop.

But that eagerness is a double-edged sword, as when you want things to calm down and operate the iX in the smoothest manner possible, it’s harder than you might think.

Because the throttle is so sensitive and the powertrain so potent, even the slightest twitch of the right foot can lead to a quick burst of speed that knocks you back into your seat.

Even with things dialled down to the Efficient drive mode, it didn’t do much to curb the unruly iX M60 from wanting to break free at the first moment of carelessness.

Don’t get me wrong, it never gets dangerous or unpredictable, but it’s a bit like toilet training a toddler – you’ve always got to be on top of it.

And for some, that’s fine, but for others when you’ve just had a full-on day at work and have to commute home to the family, it can get tiring. 

BMW’s iX range, including the M60, was awarded a maximum five-star safety rating from ANCAP when tested in 2021.

The adult and child occupant protection tests notched the highest results (91 and 88 per cent respectively), while the vulnerable road user score (73 per cent) and safety assist (78 per cent) examinations also yielded respectable scores.

Standard safety features include all the usual suspects such as autonomous emergency braking, lane-keep assist, rear cross-traffic alert, blind-spot monitoring, a surround-view monitor and traffic sign recognition.

However, there is no rear AEB offered on the iX, which is odd in a vehicle that offers all the bells and whistles in terms of equipment. 

Littered throughout the cabin, there are nine airbags in total, including a front centre airbag to protect against passengers colliding in the event of an accident, as well as second-row chest and head cushioning units.

The Arteon is covered by VW's five-year, unlimited-kilometre warranty, and will require servicing every 12 months or 15,000kms. It will also get VW's capped price servicing offer.

Like all new BMWs, the iX now comes with a five-year/unlimited kilometre warranty with roadside assist over that period.

BMW held out at three years/unlimited km long after competitors had moved to five years. But this finally matches the assurance periods offered by premium rivals Audi, Genesis, Jaguar, Lexus, and Mercedes-Benz, and is up two years from the BMW warranty offered just earlier this year.

The iX uses BMW’s 'Condition Based Servicing' system, which means the vehicle will notify owners of when it needs maintenance, therefore there aren’t any scheduled servicing intervals.

However, services are bundled into four- and six-year plans, priced at $1520 and $2195 respectively. An annual average of $380 for the former, and $367 for the latter, is competitive in this part of the market.