Audi S3 vs Mercedes-Benz Maybach

What's the difference?

There are plenty of historical instances where a particular model within a broader range manages to hit the absolute sweet spot even though it’s not the fastest or most expensive variant. Porsche’s GTS specification across various models is a great example of this.

And at the risk of being proven wrong when the all-new RS3 comes along later this year, this car, the S3, might just pull off that feat.

Yes, the new RS3 will be more powerful and will offer even more grip and sporty flavour, but it will also be more expensive. And we defy anybody to drive the S3 and say that it lacks dynamism in any single area.

It’s also a magnificently balanced car with the right amount of attention paid to every aspect of its trim and performance. That, in essence, is where that `balanced’ label originates and even though it’s felt most in the actual driving experience, it permeates throughout the entire vehicle.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

It’s big, it’s bold and totally baller, but that’s kind of the point.

The Mercedes-Maybach GLS 600 might not win over many fans with its in-your-face design or its sky-high price tag, but there is definitely an appeal here.

Taking luxury to another level is no easy feat, especially in a Mercedes, but the attention to detail, lavish second row and butter-smooth V8 engine combine to turn the already-good GLS into this exquisite Maybach.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Perhaps the most striking thing about the styling of the new Audi is just how similar it looks to the old model. Okay, this is not a new thing with Audi which has made a point of not throwing a handsome design into the dumpster in pursuit of new for new’s sake.

As such, the exterior lines are taut and typically Audi clean and, with the latest LED headlights and a refinement of the Audi trapezoidal grille, the look is fresh and crisp without being a novelty act.

Inside, the virtual dash display and large, relatively flat centre console almost amount to anti-styling. Or it would if the rest of the deal wasn’t so sharply angled towards a philosophy of less is more.

Again, this is classic modern-era Audi where the game is to make a complex layout look as simple as possible. The face-level air vents also seem to have borrowed a little Lamborghini (part of the Audi family) DNA.

I particularly like the new shift-by-wire gear selector which is a nifty looking switch but works just as intuitively as a conventional shift lever. New tech meets old muscle memory, I’m calling it.

It's worth mentioning (again) just how good Audi’s customisable dashboard display is. With sharp, clear graphics and the ability for the driver to prioritise the information on display at the time, the S3’s display is still about the best in the business.

Overall, ergonomics have always been a long-suit of this brand and there’s been a clear intention to follow that tradition this time around.

If you have wealth, why not flaunt it? I reckon that might be the philosophy of the Maybach designers back at HQ, and it kind of shows!

The styling of the Maybach GLS might be the most controversial thing about it. But honestly, I love it!

The liberal lashings of chrome, the three-pointed star hood ornament, and especially with the optional two-tone paintwork, it’s all just so over the top and in your face that it brings out a smile.

From the front, the Maybach is also distinguished by an imposing grille that gives it serious presence on the road, while the profile is characterised by massive 23-inch multi-spoke wheels – better park well clear of any gutters!

You’ll also notice the Maybach eschews the usual black-plastic cladding around the wheelarches and underbody found on lesser/cheaper SUVs in favour of body-coloured and gloss-black panels.

There is also a little Maybach badge on the D-pillar, which is a nice attention-to-detail touch. From the rear, there’s more chrome, while the dual exhaust outlets hint at the performance on offer. But it’s inside where you really want to be.

Everything in there is just a sea of soft-touch and premium materials, from the dashboard to the seats and even the carpet under your feet.

Though the layout of the interior mirrors the GLS, the extra detailing, like the Maybach-stamped pedals, unique multimedia surround and woodgrain steering wheel, elevates the cabin into something truly special.

And if you opt for the comfort rear seats, well they wouldn’t look out of place on a private jet.

The second-row seats also feature contrast stitching on the headrests, cushions, console and doors for that add a touch of class.

I can see the Maybach GLS might not be to everyone’s tastes, but it certainly stands out from the sea of samey-looking luxury SUVs out there.

While SUV owners are often quick to tell you that they bought their car for its interior space, the truth is sometimes different. And without the huge wheel-wells and suspension towers of a high-riding SUV, the conventional hatch or sedan often has an advantage.

Certainly, there’s no lack of room in the S3 and the hatchback version has a wide hatch opening to make loading easier. The sedan, however, is a full 150mm longer than the hatch and that extra is all behind the rear seat.

So the boot is actually very useable with a capacity of 325 litres. Audi claims the same 325 litres for the Sportback, but that figure jumps to 1145 litres with the rear seat folded flat.

The rear seat in either variant is handily split 40/20/40 and there are storage nets on the back of each front seat, luggage nets in the cargo area and 12-volt outlets in both the centre-rear and luggage compartment. Even floor mats are standard.

The Maybach GLS is based on Mercedes’ largest SUV offering to date, which means there is plentiful room for occupants and cargo.

The front row feels positively palatial, with heaps of head-, leg- and shoulder-room for six-foot (183cm) tall adults.

Storage options include generous door pockets with room for large bottles, two cupholders, a smartphone tray that doubles as a wireless charger, and an underarm storage cubby.

But the rear seats are where you want to be, especially with these second-row comfort seats fitted.

It’s rare when there is more room in the rear than the front, but it does makes sense for a car like this, especially when you consider the GLS this car is based on is a three-row vehicle.

The removal of seats six and seven mean there is more room in the second row, especially with the comfort seats fitted, allowing you to recline fairly flat and to get into a comfortable position.

Storage is also plentiful in the second row, with a bespoke centre console in our test car, the aforementioned drinks fridge, backseat storage and a nice door bin.

Open the boot and you will find 520 litres (VDA) of volume, which is plenty for golf clubs and holiday luggage.

However, if you opt for the rear seat refrigerator, the cooler box will eat into boot space.

The best things in life might come free, but the most luxurious things certainly come at a cost.

Wearing a price tag of $378,297, before on-road costs, the Mercedes-Maybach GLS 600 is probably out of the reach for most mere mortals, but there’s no denying Mercedes has thrown in a lot for the spend.

And with it positioned nearly $100,000 north of the Mercedes-AMG GLS 63 ($281,800) – with which it shares its platform, engine and transmission – you’d want to get a bit of bang for your buck.

Standard features include keyless entry, push-button start, Nappa leather interior trim, a head-up display, a sliding glass sunroof, power-closing doors, heated and cooled front and rear seats, and interior ambient lighting.

But, as the epitome of Mercedes’ luxury SUVs, the Maybach also scores 23-inch wheels, a heated woodgrain and leather steering wheel, open-pore wood trim and five-zone climate control – one for each passenger!

Handling multimedia duties is Mercedes’ 'MBUX' 12.3-inch touchscreen display, complete with satellite navigation, Apple CarPlay/Android Auto support, digital radio, a premium sound system and wireless smartphone charger. 

Rear seat passengers are also treated to an entertainment system with TV tuner so you can keep up with the Kardashians from the road, as well as a bespoke MBUX tablet with functions for climate, multimedia, satellite navigation input, seat controls, and more.

Sadly, the Samsung-branded tablet glitched out a few times while we were using different functions and required a reset.

No doubt, a software update can fix some connection issues, but it's still something that shouldn’t be happening in a high-dollar, ultra-lux SUV.

Options with the Maybach GLS are surprisingly limited, with buyers able to choose between different exterior colours and interior trims, second-row comfort seats (as fitted on our test car), and a rear champagne chiller box.

Look, nearly $400,000 for an SUV might seem like a lot, but you really are wanting for nothing with the Maybach GLS, and it's comparable in price to other high-end SUVs like the Bentley Bentayga and Range Rover SV Autobiography.

Here’s where a lot of the extra currency demanded for the S3 goes. Forget the 1.5-litre engine in the base-model A3, and instead move to the two-litre four-cylinder as seen in the A4 40 TFSI. Then, add extra turbo-boost (up to 1.8 bar thanks to an efficient intercooler) different variable valve timing protocols, and a direct fuel-injection system with a specific calibration and the potential to create injector pressures of up to 350 bar, and you have the S3’s powerplant.

Maximum power is 228kW at anywhere from 5450 to 6500rpm, and maximum torque of 400Nm produced in a broad range between 2000 and 5450rpm.

Transmission is a seven-speed dual-clutch unit driving through all four wheels as per Audi’s Quattro mantra, although it’s important to note this version of Quattro is the simpler, arguably less pure, on-demand system where the car behaves as a front-drive platform until the all-wheel-drive system is required to step in.

That said, with 228kW under its wheels, that’s a fair bit of the time. And compared with previous systems, this one takes more notice of driver inputs and wheel-speed to be less reactive and more active.

Powering the Mercedes-Maybach is a 4.0-litre twin-turbo petrol V8 – the same engine you will find in many AMG products like the C 63 S and GT coupe.

In this application, the engine is tuned to produce 410kW and 730Nm, which is admittedly less than you get in something like the GLS 63, but the Maybach isn’t designed to be an outright powerhouse.

With drive sent to all four wheels via a nine-speed automatic transmission, the Maybach SUV will accelerate from 0-100km/h in just 4.9 seconds – also helped by a 48-volt mild-hybrid 'EQ Boost' system.

Though not designed for outright grunt, the Maybach GLS’s engine is nicely tuned to deliver smooth power and seemless shifting

The Maybach is more than a match for rivals such as the Aston Martin DBX (405kW/700Nm), Bentley Bentayga (404kW/800Nm) and Range Rover P565 SV Autobiography (416kW/700Nm).

Audi quotes an official combined cycle fuel consumption figure of 7.4L/100km for the A3 Sportback and 7.3 litres for the sedan.

That difference is a bit of a mystery given the sedan is heavier (by just five kilograms) until you consider that the combined figure includes freeway running, at which point the sedan’s extra 150mm of length and different rear diffuser may be the aerodynamic deal-breaker.

The Sportback emits 170 grams of CO2 per kilometre (166 for the sedan) and with the 55-litre tank fitted, both variants should have a range of around 750km between fill-ups.

Official fuel consumption figures for the Mercedes-Maybach GLS 600 are pegged at 12.5 litres per 100km, and it’s recommended to fill up with 98 RON premium unleaded, so be prepared for a big fuel bill.

This is despite the 48-volt mild-hybrid tech that lets the Maybach coast without using fuel in certain conditions, and extends start-stop functionality.

In our brief time in the car, we managed to get 14.8L/100km. Why is the Maybach so thirsty? That’s simple, it’s weight.

All the cool features like Nappa leather interior, woodgrain trim and 23-inch wheels add weight to the overall package, and the Maybach GLS tips the scales at nearly three tonnes. Ouch.

Some cars take a few minutes at the wheel before they start to get chatty. Not so the S3. From the moment you grab the lovely leather tiller, haul it into gear and give the perky little turbo-motor a squeeze on the throttle, the Audi is making all the right noises and giving clear, precise feedback on its every move.

Sometimes, cars with lots of tyre, lots of all-wheel drive grip and the sort of sharp steering fitted here, can start to feed back so many responses that it becomes difficult to know which one to respond to.

Not the S3, which seems tuned to a keener driver’s priorities (as it should be, of course). As a result, the steering feedback is distinct from what the rest of the front end is doing and everything else going on is clear, quantifiable and designed to improve the experience.

That even extends to the soundtrack which, Audi told us does not use any electronics to improve it beyond amplifying the engine-bay harmonics which use the windscreen and scuttle as their 'speaker.'

Combined with the active exhaust system, this car honestly sounds like a five-cylinder engine (I opened the bonnet to count the spark plugs to make sure it wasn’t. It isn’t.)

If you’ve ever driven a five-cylinder Audi or a V10-powered R8 (two in-line fives, really) the tune will be a familiar one. Lovely, and – again - such amazing attention to detail.

The 2.0-litre engine runs fairly high boost levels, but that doesn’t seem to have affected the way it storms off the mark. Neither does the dual-clutch transmission contribute any delay, provided you haven’t managed to stand on the brake and throttle at the same time (as many left-foot brakers might).

At that point, the driveline goes into sulk mode and will force you to wait a heartbeat or two before full power is restored. This can be an issue when trying to dart across a busy intersection or merge into a traffic flow.

It’s not a new thing to Audis, but remains an annoyance to those of us who equate having two pedals with having two feet.

The driver-selectable drive modes fitted to the S3 are interesting inasmuch as they actually make a meaningful difference to the way the car operates. They alter the transmission shift points, the throttle sensitivity, steering weight and damper settings.

'Comfort' mode will be the default for most owners, and while 'Dynamic' does sharpen up the dampers ever-so-slightly beyond an acceptable day-to-day level of firmness, it also adds weight to the steering feedback.

Frankly, I don’t think it needs it and simply adding resistance feels like a token gesture. And since the steering has a (non-negotiable) variable rate in the first place, bigger inputs equal a bigger proportionate change of direction anyway.

The damping control is now the more sophisticated magnetic-hydraulic type where hydraulic pressure varies the valving rather than the simpler, previous system of energising an electro-magnet to alter the viscosity of the damping fluid.

This more finite control system has allowed more 'bandwidth' as Audi puts it, between Comfort and Dynamic damper settings.

While the auto mode is almost prescient, it’s not actually pre-emptive but rather takes into account suspension deflection, wheel-speed and driver inputs to come up with a combination of settings to make the most of the situation.

And if you really want to fiddle, you can choose 'Individual' and create an overall setting that combines bits of Comfort and Dynamic with a smattering of 'Efficiency' thrown in.

Toggle down to Dynamic and throw the S3 at some bends and it soon emerges as a pretty gripped-up piece of equipment. The front-drive bias is not really noticeable, but then neither is the transition where the computer begins to engage the rear multi-plate clutch to turn the rear axle into an active participant.

There’s certainly no lack of grip at any stage of a typical corner, and even the odd unexpected damp patch poses no awkward questions. Perhaps the biggest grumble would be the tyre roar at highway speeds, but that’s often the price of performance rubber.

While you might not find many owners of the Maybach GLS in the driver’s seat, it’s nice to know it can hold its own in the driving dynamics department.

Don’t get me wrong, this won’t give the AMG-blessed GLS 63 a run for its money, but the Maybach SUV is far from dull.

And the engine plays a large part in this. Sure, it’s not as savage as some AMG models, but there is still plenty of grunt to come out of corners with enthusiasm.

The tune of the engine is obviously weighted towards smoothness and comfort, but with 410kW/730Nm on tap there is enough there to make things feel urgent.

The nine-speed automatic transmission also has to be called out, as it is calibrated in such a way that the shifts are imperceptible. There’s none of that mechanical jerkiness and clunkiness involved in swapping cogs, and it just makes the Maybach GLS feel that much more luxurious.

The steering, while straying a towards numb, still offers plenty of feedback so you know what’s happening underneath, but it’s the active body control that works to keep this hefty SUV in check in the bends.

The best bit, though, has to be the air suspension, which floats the Maybach GLS over bumps and uneven roads like a cloud.

The front-facing camera can also read the terrain ahead and set-up the suspension for incoming speed bumps and turns, taking comfort up to a whole new level.

All this is to say, yeah, the Maybach might look like a boat, and cost as much as a boat, but it doesn’t actually feel like a boat behind the wheel.

But really, are you buying this car because you want to be the driver? Or are you buying one because you want to be driven?

In the second row, it’s as close as you’ll get to a first-class flight on the road, and the seats are genuinely plush and cosy.

It’s eerily quiet and supremely comfortable in the second row, leaving you free to carry on with important business like drinking your champagne or uploading to the 'gram.

And while I usually suffer from a bout of motion sickness within minutes of looking at a phone in a car, I didn’t feel such ill effects in the Maybach GLS.

Even after about 20 minutes scrolling through Facebook and emails while being driven around, there was no sign of a headache or queasiness, which is all thanks to how well the suspension is tuned and the active anti-roll technology doing its thing.

The Mercedes-Maybach GLS 600 has not been tested by ANCAP or Euro NCAP, and therefore doesn’t wear a safety assessment rating.

Despite this, the safety equipment found on the Maybach is comprehensive. As standard, there are nine airbags, a surround-view camera system, autonomous emergency braking (AEB), tyre pressure monitoring, traffic sign recognition, front and rear parking sensors, rear cross-traffic alert, and automatic high beams.

Mercedes’ 'Driving Assistance Package Plus' is also included, bundling adaptive cruise control, lane-keep assist and blind-spot monitoring.

The 'Urban Guard' suite also adds an alarm, tow-away protection, parking damage detection, and an interior motion sensor, which can send notifications to your 'Mercedes Me' app.

Audi has finally had to cave in and extend its warranty to match its competition. So, any new Audi sold after January 1 this year moves up to a five-year/unlimited kilometre factory warranty; a big step up from the previous three years of cover.

S3 buyers can also opt for Audi’s five-year service plan which costs $2580. Servicing is set down for every 15,000km or 12 months.

Like all new Mercedes models sold in 2021, the Maybach GLS 600 comes with a five-year/unlimited kilometre warranty with roadside assist over that period.

This is class-leading in the premium segment, with only Lexus, Genesis and Jaguar able to match the warranty period, while BMW and Audi serve up assurance periods lasting only three years.

Scheduled servicing intervals are every 12 months or 20,000km, whichever occurs first.

While the first three services will cost owners $4000 ($800 for the first, $1200 for the second and $2000 for the third service), buyers can opt to save some money with a pre-paid service plan.

Under the service plan pricing, three years of maintenance will cost $3050, while four- and five-year plans are on offer at $4000 and $4550 respectively.