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What's the difference?
Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.
And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.
The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.
And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.
There’s no point waxing too lyrical here, because the facts surrounding the M3 Touring are more than exciting enough.
It’s a (kind of) family friendly wagon with oodles of space and practicality. It’s also an unhinged performance weapon with a thumping 3.0-litre twin-turbo-petrol inline six-cylinder engine.
And it has been years — decades, even — in the making. So, has it been worth the wait? Let’s strap in and find out.
Despite BMW's wholehearted embrace of the SUV its 3 Series is still a critically important model for the brand in Australia. And this new version certainly has the spec and tech to take the fight up to Merc's C-Class. And if you're in the happy position of making that choice, it's now a whole lot harder. For our money the 330i marks the sweet spot with extra performance, safety tech and standard features for only a fraction more than $3k over the 320d entry-point.
Long live the mighty wagon. The BMW M3 Touring is treat to look at, and an even bigger treat to drive.
If you want one, act fast. We waited a long time for a wagon-shaped M3, and with electrification increasing in the automotive industry, this will likely be your last chance.
At just over 4.7m nose-to-tail the new 3 Series has crept 76mm in overall length but that dimension is still more than 200mm shy of its next-size-up 5 Series sibling.
Changes to the exterior design are more evolutionary than revolutionary. You're never going to mistake this car for anything other than a BMW 3 Series.
But even if the face is familiar, aerodynamic efficiency is outstanding. BMW admits its claimed Cd of 0.23 was achieved with a base model running on 17-inch wheels (not offered here), but even if bigger rims knock a few fractions off that number it's still an amazing result for a conventional four door sedan.
Big contributors are a full width front spoiler, 'air curtains' managing flow around each corner of the nose, almost complete sealing of the largest areas underneath the car, and a functional rear diffuser section.
The signature kidney grille has grown and is delivered as a single piece, with active shutters incorporated to manage cooling air flow through to the engine. Twin adaptive LED headlights (standard on all models) feature a sharp notch on their lower edge, a big clue for new model spotters.
Broad, carefully managed surfaces characterise the bonnet and flanks of the car, with a distinct character line just above door handle height enhancing its confident stance.
The slightly smoked L-shaped LED tail-lights sit proud of the body, and 18-inch alloys are standard on the 320d, stepping up to 19s on the 330i.
The interior has been redesigned with revised controls and new materials, including slick 'aluminium teragon' finish on the console and dash in the M Sport.
As you can see in our interior images, it's been tidied up and simplified considerably, although it will still be instantly recognised by current BMW drivers.
Highlights are a 12.3-inch configurable digital 'Live Cockpit Professional' instrument display (lifted directly from the X5), a new 10.25-inch media touchscreen and a standard (larger) head-up display.
It looks spectacular, this M3 Touring, and even more so given a) wagons are so rare, and b) proper low-riding performance wagons with massive alloys are even rarer.
That said, I expect it will be polarising – and possibly too shouty for some – but I've got to say, I like it.
I’ve seen it described elsewhere as a bit of a sleeper, but for mine, you’d need painted-on eyes to not see there’s plenty going on with the Touring, especially one finished in the same Frozen Black paint as our test car.
It is at once sleek and swept back, and bulging and aggressive, especially at the flared wheel arches and fat exhausts poking from its diffuser-filled rump.
Inside, it’s mostly business as BMW usual, though with more carbon-fibre elements — our vehicle was equipped with the M Carbon Experience pack — but snug-fitting seats aside, it’s a premium, if performance-focused, place to spend time.
A longer wheelbase (+41mm) has helped increase overall cabin space and rear room specifically.
There's plenty of storage provided with a large lidded box between the front seats as well as two large size cupholders in a recessed section in front of the gear shift (which can be closed off with a roll-top style cover).
The glove box is large and there are big bins in the doors with separate holders for full-size bottles.
Rear legroom is generous. At 183cm, sitting behind my own driving position, there was plenty of fresh air between knees and seatback, with lots of foot room to boot.
Headroom was more marginal with a straight back leading to a bonce/roof interface. But there are adjustable rear vents, twin cupholders in a fold-down centre armrest, and big bottle holders in the doors. Multiple USB ports (Type A and Type C) and a 12-volt power outlet are provided front and rear.
The boot space offers up a 480-litre luggage capacity with a 40/20/40 split-folding rear seat increasing cargo flexibility. Local towing capacity is yet to be confirmed, but indicative (European) ratings for both models are 750kg for an unbraked trailer and 1600kg braked.
Standard rubber is run-flat so there's no spare of any description.
A performance-focused wagon is still a wagon, right? And that means there is oodles of space in the boot, though the seating choices in our test cars made the front seats less comfortable than they could, and should, be.
But first, the boot. The M3 Touring is a 4.8m-long wagon, which pays dividends when it comes to cargo. BMW says you'll find a minimum 500L of storage space, which grows to 1510L with the rear seat folded.
In the back, you’ll find seating for three, with the requisite ISOFIX attachment points, and with enough head and leg room to get comfortable.
But those carbon front seats are an option I wouldn’t be springing for. They arrive carved out of the rock-hard material, though with big holes throughout to reduce their overall weight, and they’re not only challenging to climb in and out of, but they’re awkward and hard to sit behind.
Stick with the regular seats and both rows will be happier.
Pricing for the two-model launch line-up starts at just under $67,900 before on-road costs for the 320d, rising to $70,990 for the 330i.
That means it remains head-to-head with comparable Merc C-Class models, and other premium mid-size competitors like the Audi A4, Jaguar XE and Lexus IS.
Given many previous Australia-bound 3 Series models have been built in South Africa it's fair to ask where is the BMW 3 Series built, and the answer this time around is Germany.
And the standard features list is long, including 'Adaptive LED headlights' (with 'High-Beam Assistant'), LED fog lights and tail-lights, electrically adjustable and heated exterior mirrors (with electric fold-in function), rain-sensing wipers, three-zone climate control, electrically-adjustable sports front seats (with memory function for driver and front passenger), wireless smartphone charging, 'Aluminium Tetragon' interior trim finishers, 12.3-inch 'BMW Live Cockpit Professional' digital instrument display, 'Navigation System Professional' with 10.25-inch digital touchscreen display also managing a 10-speaker, 205-watt sound system, including a 20GB hard drive and DAB+ digital radio. Apple CarPlay is included.
Also included are 'BMW TeleServices' taking in 'ConnectedDrive'(free use of vehicle apps via 'BMW Online'), real-time traffic info and 'Concierge Services'. The 'BMW Intelligent Personal Assistant' responds to a "Hey BMW' voice command with a range of hands-free functions like nav, calls and texts. We had mixed success in challenging this friendly PA.
The default M Sport trim includes 18-inch 'M Double-spoke' light alloy wheels, BMW Individual high-gloss 'Shadow Line' black treatment on the window frame and air breather surround, the 'M Aerodynamics package' (aero front and rear bumper trims, and side sills), Alcantara/Sensatec (vinyl) upholstery (black with contrast blue stitching), Anthracite BMW Individual headliner, and an M leather steering wheel (with multifunction buttons).
The no-cost 'Luxury Line' treatment swaps in 'Vernasca' leather seats, ash grey-brown interior wood trim, a sport leather steering wheel, the instrument panel trimmed in Sensatec and standard level sport seats for the driver and front passenger.
Step up to the 330i and you can add 19-inch alloys, 'Vernasca' leather upholstery, 'Comfort Access' (keyless entry to all doors), adaptive suspension, M Sport brakes, 'Driving Assistant Professional' (active cruise control with 'Stop&Go' function, front and rear cross-traffic warning, steering and lane control assist, lane keeping assistant with side collision warning, crossroads warning and 'Evasion Aid'), and 'Parking Assistant Plus' ('Parking Assistant' with 'Active Park Distance Control' rear, 'Reversing Assistant', 'Surround View', 'Panorama View', and '3D View').
In terms of colours, 'Alpine White' and black are no-cost, wihle metallic shades - 'Black Saphire', 'Melbourne Red', 'Glacier Silver', 'Mineral White', 'Mineral Grey', 'Mediterranean Blue', 'Sunset Orange', 'Velmont Bronze' (brown), and 'Portimao Blue' add $2000 (rrp). And the 'BMW Individual' metallic shade of 'Dravit Grey' adds $2350.
Lots and lots of fruit without any change to the price. Clearly BMW is determined to bring the 3 Series back to prominence.
The BMW M3 Touring lists at $180,100, which isn’t chump change, and positions the wagon body shape a fair way above a regular M3 sedan.
That’s before on-road costs, of course. According to BMW’s website, putting an M3 Touring on the road in NSW will be more like $194,039 — before you start ticking option boxes.
The 'M Carbon Experience' adds $17,500, and reduces overall weight by close to 10kg through carbon bucket seats, and adds more visible carbon and even more possible headroom to fit a helmet
The 'M Carbon ceramic brakes' add another $16,500, and while there are plenty of free paint colours, you can pay up to $7000 for the 'Frozen White' paintwork.
Our test car was finished in 'Frozen Black', a bargain at $5K.
Elsewhere, there is plenty of equipment on a stacked standard features list.
That includes staggered 19- and 20-inch alloys, BMW’s digital 'Laserlight' headlights, and an automatic boot.
Inside, there’s a 'BMW Live Cockpit' with a 12.3-inch instrument display, a 14.9-inch central screen, a head-up display, wireless device charging, Apple CarPlay and Android Auto and a premium Harman Kardon surround sound stereo.
You also get three-zone climate, leather seats, an 'Active M Differential' and 'Adaptive M Suspension', and seat heating up front.
Oh, and there is lots — lots — of performance, but we’ll come back to that shortly.
The 320d is powered by a 2.0-litre four-cylinder twin-turbo-diesel, featuring common-rail direct-injection and variable inlet timing. It produces 140kW at 4000rpm and 400Nm between 1750-2500rpm.
The turbo's multi-stage design incorporates a small, high-pressure, fixed-vane turbocharger as well as a larger, low-pressure, variable-vane turbo to maximise response, performance and efficiency.
A 2.0-litre single turbo-petrol four-cylinder engine sits under the 330i's bonnet incorporating direct-injection, as well as variable valve and cam timing. Peak outputs are 190kW from 5000-6500rpm and 400Nm between 1550-4400rpm.
Mark the date because this is the first time the BMW 3 Series has been offered in Australia without a manual gearbox option. Both launch models send drive to the rear wheels via an eight-speed automatic (with wheel-mounted shift paddles) only.
The M3 Touring’s engine might well be one of the best in the business – a hard-charging 3.0-litre twin-turbo-petrol inline six-cylinder engine that produces a sizeable 375kW and 650Nm.
That power is sent to all four wheels via BMW’s 'M xDrive' with Active M Differential, producing a sprint to 100km/h of just 3.6 seconds.
Despite each car's performance potential claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is commendably low.
BMW says the 320d delivers excellent diesel fuel economy, consuming a miserly 4.5L/100km, emitting 119g/km of CO2 in the process, with the 330i's fuel consumption figure coming in at 6.4L/100km and 147g/km.
You'll need minimum 95 RON premium unleaded in the 330i, with both petrol and diesel requiring 59 litres to fill the tank to full capacity.
Officially, you should see a claimed 10.4L/100km on the combined cycle, but as is often the case in cars with engines that tempt you to be aggressive with the accelerator, the reality can be a little different.
We saw more like 16.4L/100km, but in the big bruiser’s defence, we spent a lot of time in city and suburbs, and a lot more time standing on the accelerator.
The M3 Touring is fitted with a 59-litre tank, and will only accept 98RON premium fuel.
Range is close to 570km using the official consumption figure and around 360km using our real-world number.
First, the performance figures. BMW claims the 320d will accelerate from 0-100km/h in 6.8sec, which is agreeably quick, while the 330i knocks that down to 5.8sec, which is properly fast.
Both engines deliver the same 400Nm of maximum torque at low rpm; 1750-2500rpm for the 320d, and a broader 1550-4400rpm spread for the 330i. Mid-range acceleration is strong and satisfyingly linear in each, the 330i that bit more urgent at the top end.
The eight-speed auto is velvety smooth, with the wheel-mounted shift paddles on hand for rapid 'manual' changes. Engine noise is muted at low revs but nice and rorty under pressure.
A stated aim in the development of this 3 Series was "dynamic engagement", and the standard strut front, multi-link rear suspension has been tuned to reinforce the driving part of the brand's long-standing 'ultimate driving machine' promise.
The standard suspension includes tricky two-stage dampers front and rear, but with all cars at the local launch fitted with the optional active damper system we'll have to wait to report on its quality (or otherwise).
This car's centre-of-gravity is 10mm lower than the model it replaces, which may not sound like much, but in engineering terms, absolutely is. In concert with a perfect 50:50 front-to-rear weight distribution, and wider tracks front and rear, it helps deliver an overall planted feel and predictable cornering balance.
The electro-mechanically assisted steering is accurate and linear with good road feel, which is not always the case in recent Beamers.
The launch fleet was also rolling on 19-inch rims (standard on 330i, optional on 320d) shod with Bridgestone Turanza run-flat rubber (225/40f - 255/35r) and despite that type of tyre's reputation for harsh characteristics and a moderate level of road noise, ride comfort on the typically coarse rural roads we covered in the Victorian high country was impressive.
Braking on both models is by ventilated disc front and rear, and even in spirited cornering maintained their power and efficiency. The M Sport brake package fitted to the 330i dials things up with four-piston alloy calipers (sourced from Brembo) up front.
The standard sports steering wheel is fat and grippy, the sports front seats combine firm location with long-distance comfort and overall noise levels are low. Overall, this is a super-impressive touring car.
In a word? Delightful.
Don’t get me wrong, it’s not the easiest car in the world to daily drive. The carbon-fibre seats fitted to ours, for example, made getting in and out a slightly embarrassing challenge, and there’s a surging eagerness to the delivery of power that makes you look a little like you're showing off.
But the adaptive suspension serves up a far more comfortable ride than you might be expecting (more comfortable, in fact, than lesser, cheaper M models), making tootling around town easier and less chiropractic than I was expecting.
But it’s away from the city, with its traffic and red lights, that owning the M3 Touring becomes a delight, from its potent and punchy powertrain to the thrum of its exhaust, and the EV-like immediacy of its power delivery.
This is a driver’s wagon, there’s no doubt about it, with proper seatback-pushing acceleration, direct and confident steering and enough body stiffening and bracing that you really would have no idea you’re driving a wagon when cornering.
Engage its sportiest settings, and disengage its electronic nanny systems, and you can even set to work judging your drifting skills, courtesy of the (as yet untested, honestly) 'M Drift Analyser'.
A family car like few others, then. That you can also take it to Bunnings and throw some sleepers in the back is just a very welcome bonus.
The new 3's active safety package is exactly where it needs to be, with all the 'cost-of-entry' items like ASC, DSC, ABS, 'Braking Assist', and traction control included. But additional tech includes everything from all-speed AEB, 'Lane Departure Warning', 'Lane Change Warning', head-up display and 'Front Collision Warning' (with brake intervention), to 'Cornering Brake Control', 'Rear Cross-Traffic Warning', 'Rear Collision Prevention', 'Speed Limit Information', 'Parking Assist' (with 'Reversing Assistant') and 'Dynamic Braking Lights'.
Step up to the 330i and you can add 'Steering and Lane Control Assist', 'Emergency Stop Assistant', 'Auto Speed Limit Assist', 'Lane Keeping Assist', 'Front Cross-Traffic Warning', 'Evasion Aid', 'Crossroads Warning' (with 'City Braking' function), 'Wrong Way Warning', as well as 'Parking Assistant Plus' (with 'Surround View Camera' and 'Remote 3D View').
On the passive side, the airbag count runs to eight (front and side airbags for driver and front passenger, and head airbags for all four outer seats). 'Intelligent Emergency Call' is also included.
There three top tether anchors for child seats/baby restraints across the back seat, with ISOFIX anchors on the two outer positions.
This seventh-generation 3 Series is yet to be assessed by ANCAP or EuroNCAP, but it's a safe bet it will pick up a maximum five-star safety rating.
Neither the M3 or M3 Touring have been independently crash tested to date, but it’s worth pointing out the 3 Series and 4 Series received maximum five-star scores from Euro NCAP.
Standard safety kit includes AEB with pedestrian detection, active lane keeping assist, blind spot monitoring, adaptive cruise control and rear cross-traffic alert.
You’ll also find six airbags on board.
BMW offers a three year/unlimited km warranty, which is drifting off the pace now with the majority of mainstream brands stepping up to five-year cover, with some at seven.
On the upside, bodywork is covered for 12 years, the paint for three, and 24-hour roadside assistance is complimentary for three years.
Servicing is condition based, so the car tells you when maintenance is required, and BMW offers a range of service packages in 'Basic' and 'Plus' grades up to 10 years/200,000km.
The BMW M3 Touring is covered by a five-year, unlimited kilometre warranty, and servicing is "condition based", in that the vehicle will tell you what maintenance is required, and when.
You can prepay your service costs at the time of purchase for all BMW vehicles, covering the first five years of ownership.