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Ford Fusion to be reborn as Subaru-fighting wagon, Mondeo future cloudy

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Andrew Chesterton
Contributing Journalist
13 Jul 2018
2 min read

Ford’s mid-size Fusion, known as the Mondeo in Australia, will be reborn as a Subaru Outback-rivalling high-riding wagon, according to international reports.

Reports out of the USA claim Ford will kill off the slow-selling Fusion in its current body shape as part of the automotive giant’s well publicised plan to focus exclusively on pickups and SUVs (and the Mustang, of course), but the name will live in on in the shape of a new sportwagon that will have Subaru firmly in its sights.

In the USA this year, the Fusion was outsold by the Outback - Subaru’s top-selling model there - for the first time, something that clearly hasn’t gone unnoticed by the top brass in Ford. While they’re yet to comment on the claims, Ford’s US spokesperson Mike Levine said “we’ll likely continue to use the name because of its awareness, positive imagery and value with consumers.”

The question, though, is what that means for the Ford Mondeo. While Australian executives are yet to to confirm the changes, Ford in Australia has already announced it won't be taking the 2019 Ford Fusion, which was updated in North America earlier this year.

And with that update likely to be the last for the Fusion in its current shape, that would leave just Australia and Europe as markets for the current Mondeo sedan and wagon, last updated here in 2017.

But with Mondeo sales slowing in Australia, that would likely be difficult to justify. Ford’s mid-size entrant shifted 1078 units to June 2018, enough to claim third place in its segment, but significantly down on the 1622 sold over the same period last year.

We have contacted Ford for an update.

Is Ford right to focus on SUVs and pickups? Tell us in the comments below.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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