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Kia 'EV1' will be a bargain electric Picanto successor to challenge BYD Dolphin and Hyundai Inster by end of the decade: Report

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John Law
Deputy News Editor
18 Sep 2024
3 min read

Kia is planning to offer a cut-price electric successor to the Picanto, potentially called the EV1. 

It won’t happen until the end of the decade, though, with Kia president Ho-sung Song telling British magazine Autocar of the difficulties of producing cheap cars today. 

Song revealed an electric Picanto succesor was the “next, next target” to Autocar, with the brand targeting a sub-€20,000 (A$33,000) eventually. Additionally, a Stinger GT halo model replacement is also under study. 

In the interim, a slightly larger Rio-sized EV2 electric car costing less than €30,000 (A$49,000) is Kia’s next conquest. The timeline for production is around 2026.  

“This is what we’re preparing to offer customers. Still, we think we need sub-€25,000 (sub-£21,070) in our EV cars and maybe we can leverage around €20,000. But that cannot happen in the next two years,” Song told Autocar

2024 Kia Picanto GT-Line (image: Tom White)
2024 Kia Picanto GT-Line (image: Tom White)

Song said competing in the micro car segment was “very difficult, very challenging” no matter if you’re working on an electric vehicle or combustion car. That rings true in Australia, certainly, where the number of rivals has dwindled. 

Only the Kia Picanto remains in Australia's 'Micro' class after the Fiat 500 combustion car and Mitsubishi Mirage bowed out. Other light cars, or ‘superminis’ to the British, are climbing in price, these include the likes of the Suzuki Swift, Toyota Yaris and MG3.  

2025 Kia EV3
2025 Kia EV3

As for Australia, local Kia executives previously cautioned the brand isn’t going to compete on price alone with cheaper Chinese rivals such as the BYD Dolphin and GWM Ora. However, it has not said it isn’t interested in more affordable models. 

Hyundai is gearing up to introduce its cut-price Venue sized Inster in the first quarter of next year for under $40,000. Kia doesn’t have an immediate answer to that vehicle, though will introduce the Kia EV3 in the second quarter of next year, possibly priced below A$50,000. 

2025 Kia EV3
2025 Kia EV3

At the opposite end of the spectrum, Song admitted to AutoCar a Stinger flagship-type vehicle “is under study,” telling the outlet a halo strategy is important for brand building. “What kind of model can help build the brand? This is what we are now studying.”

Kia also promised that solid-state batteries are in development, like BYD, Mercedes-Benz, MG, Nissan and Toyota, though has not revealed when they will make production. 

John Law
Deputy News Editor
Born in Sydney’s Inner West, John wasn’t treated to the usual suite of Aussie-built family cars growing up, with his parents choosing quirky (often chevroned) French motors that shaped his love of cars. The call of motoring journalism was too strong to deny and in 2019 John kickstarted his career at Chasing Cars. A move to WhichCar and Wheels magazine exposed him to a different side of the industry and the glossy pages of physical magazines. John is back on the digital side of things at CarsGuide, where he’s taken up a role as Deputy News Editor spinning yarns about the latest happenings in the automotive industry. When he isn’t working, John can be found tooling around in either his 2002 Renault Clio Sport 172 or 1983 Alfasud Gold Cloverleaf.  
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