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Pricing for the Kia Tasman has been revealed for its Korean domestic market, with prices spanning $41,033 (AUD) for the cheapest models, and climbing to a substantial $57,335 for the flagship X-Line.
In Korea, the Tasman is offered in four trim levels, with the range kicking off with the Dynamic, at 37.5 million won, or $41,033, before stepping up the Adventure, which is 41.1 million won, or $44,971.
The range then climbs to the Extreme, which 44.9 million won, or $49,129, before topping out with the flagship X-PRO listing at 52.4 million won, or $57,336.
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In Australia, the Tasman will arrive in three trim levels – an as-yet-unnamed rear-wheel-drive entry-level vehicle, followed by two four-wheel-drive variants, the X-Line and the X-PRO.
For perspective, a Ford Ranger XLS 4X4 is $57,639, while the Ranger XLT Double Cab is $63,640, the Sport Double Cab is $66,140, the Wildtrack is $69,640, and the Platinum is $80,640.
In Toyota land, it would be roughly equivalent to the Toyota HiLux SR, but below the SR5, the Rouge or the GR Sport, the latter of which is $74,310.
Before we get too excited though, there is one important caveat. Korean prices don’t translate exactly to Australia. For example, the Sorento GT Line (called the Signature Gravity in Korea) converts to $52,280 in its domestic market with a 2.2-litre diesel and AWD. In Australia, a similar spec and trim is more like $69,000 MSRP — a $17k difference.
So, working with that math, you can likely expect around a $15k-$20k premium added to Korea’s Tasman pricing, which would put the Tasman X-PRO flagship at more like $75k — about bang-on with a Toyota GR Sport, and about $5k less than a Ranger Platinum.
And there’s another a catch. In Korea, the Tasman is offered exclusively with a 2.5-litre turbo-petrol engine, while in Australia the new ute will be exclusively diesel – a 2.2-litre diesel that produces 154kW and 441Nm paired with an eight-speed automatic transmission.
The X-PRO is billed by Korea as "specialised for off-road driving", with a 252mm ground clearance – some 28mm higher than standard – along with all-terrain tyres, a electronic locking differential, and the brand's X-TREK off-road crawling function.
Kia in Australia is yet to confirm local pricing for the Tasman, but the ute will be going on sale in Australia around June this year.
The brand has high hopes for sales, too, targeting some 20,000 units per annum.
"We've got Tasman coming and that's probably going to give us a volume leap," Kia Australia chief Damien Meredith has told CarsGuide.
"We're looking at around 10 percent of the market. When we first ventured down this pathway, the (ute) market was around 200,000 sales, and it's a bit bigger than that now, but we think 20,000 (sales) is achievable."
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