Mazda Australia commits to slow-selling MX-30, sells out initial electric car allocation as prices go up - again

Mazda Australia is committed to the slow-selling MX-30 SUV despite the model being discontinued in the United States.

Speaking to CarsGuide, a Mazda Australia spokesperson said the brand will continue offering the MX-30 to customers despite it being one of the slowest-selling cars in the line-up.

"Confirming that MX-30 will continue to be offered in Australia," they said.

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"We recently launched a minor update to the model and it continues to be sold to our expectations."

For the first six months of 2023, Mazda Australia has sold 312 units of the MX-30, and while that is a 17.7 per cent increase over the same period last year, it is still the second-slowest model in the line-up when not including the just-launched CX-60 with a 41-unit tally.

Only the ageing MX-5 sports car has accrued less interest than the MX-30 on 242 units sold year-to-date, while both models are well behind the likes of the BT-50 (9605 combined 4x2 and 4x2 YTD), CX-5 (11,607), CX-3 (8030), CX-30 (6098), Mazda2 (2750) and even the Mazda6 (891).

Notably however, the MX-30 is the first and only electric car sold in Australia from Mazda, having been confirmed in late 2020 in limited numbers.

"We originally requested an initial allocation of 100 MX-30 Electric units for the Australian market, and all of them have sold," the Mazda Australia spokesperson said.

"New vehicle orders have also been, and continue to be, fulfilled on an individual basis as and when received."

This means the Mazda electric car will continue to be offered to customers, and is now priced at $66,410 before on-road costs after a $400 price jump for the entire SUV line-up this month due to the rising costs of raw materials and shipping, as well as currency fluctuations.

Notably however, the MX-30 is the first and only electric car sold in Australia from Mazda, having been confirmed in late 2020 in limited numbers.

The MX-30 EV is available exclusively in the top-spec Astina grade, and features a 107kW/271Nm electric motor driving the front wheels and a 35.5kWh battery good for 200km of driving range – making it largely uncompetitive against electric cars in the same price range and below.

As for the rest of the MX-30 line-up, the range kicks off at $36,610 for the Evolve, moving to $39,10 for the Touring and $42,110 for the Astina.

All three aforementioned variants are powered by a 2.0-litre four-cylinder engine with mild-hybrid technology to output 114kW/200Nm to the front wheels.

As detailed in May, the MX-30 line-up has been refreshed for 2023 with Evolve and Touring trims now scoring the Vision Technology package as standard that adds more active safety features.

The Mazda small SUV also features an updated gear shift lever.

As before, standard equipment includes 18-inch wheels, a 7.0-inch driver display, dual-zone climate control, a head-up display, cloth interior and an 8.8-inch multimedia screen.

Touring grades add a powered driver's seat, while Astina buyers are treated to a 12-speaker Bose sound system, sunroof, heated seats and LED headlights.

2023 Mazda MX-30 pricing before on-road costs