Over $100k for an MG! 2024 Cyberster gets a suggested pricetag for the UK market ahead of global launch

The age of the $100k-plus MG is already upon us as the brand reveals its expected pricing structure for the electric convertible in the UK, ahead of its July global debut.

Starting from £55,000 GPB, or a whopping $103,000 AUD when directly converted, for the base rear-wheel-drive version with 231kW, while a dual-motor all-wheel-drive model with 400kW available (150kW front, 250kW rear) is expected to start from the equivalent of AU$122,000.

It is set to be the first fully electric roadster on the market since the original Tesla Roadster was discontinued in 2012.

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With dimensions measuring 4535mm long, 1913mm wide, and 1329mm tall according to documents filed with the Chinese Ministry of Technology, the Cyberster is closest in dimensions to a car like the BMW Z4, although, as expected, it strays far from its lightweight ancestors, weighing in at 1850kg. Further details have not yet been revealed, but expect a large battery capacity, with driving ranges expected to be in excess of 600km.

The Cyberster has been designed in the UK at MG’s Marylebone, London design studio, with elements designed to both reference the brand’s past, like its long bonnet and low nose, as well as including more wild elements like scissor doors and a yoke steering wheel, although it is unclear if these will be stock or optional. Meanwhile, the tech-heavy interior consisting of a triple-screen driver-oriented cockpit was mainly led from the brand’s Shanghai base.

We do know the Cyberster is headed to Australia, with a local spokesperson telling CarsGuide: “I can confirm that we will be bringing the MG Cyberster to the Australian and New Zealand market, and hope to have more exciting news to share around this in due course.”

If it carries its $103,000-$122,000 pricetag across from the UK market, the Cyberster would be sizing up to combustion rivals like the BMW Z4 (from $99,200 before on-road costs) and Porsche 718 Boxster (from $136,600), significantly leapfrogging cheaper convertible alternatives like the Mazda MX-5 (from $38,460), Mini Cooper Convertible (from $51,000) and Ford Mustang (from $61,890).

The Cyberster will make its public debut at the Goodwood Festival of Speed in July and will go on-sale in the UK before the end of 2023, with volumes expected to be around 2000 units a year, according to the brand’s UK communications boss Guy Pigounakis. 

The Cyberster will be the first fully electric roadster on the market since the original Tesla Roadster.

Stay tuned for updates on its Australian arrival, but it would be unsurprising to see it launch a little later here, in 2024.

MG continues to rank well in Australia, having secured seventh position in the sales charts thus far in 2023, ranking just behind Mitsubishi, and just ahead of Tesla, despite an overall 1.2 per cent decrease in sales year-on-year.