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The cheaper Chinese EVs coming soon: How BYD plans to take down Tesla in Australia

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BYD is planning a multi-model attack for Australia.
BYD is planning a multi-model attack for Australia.
Andrew Chesterton
Contributing Journalist
29 Aug 2021
5 min read

Chinese EV maker BYD is planning a full-frontal assault on Australia's EV market, with the brand to launch six new models by the end of 2023 – including SUVs, city cars and even a ute – with hopes it will elevate them to a top-five brand in this market.

It's a big goal. Last year, for example, Mitsubishi finished fifth in the sales race, with almost 70,000 vehicles sold. But, BYD says a combination of attractive vehicles, attractive pricing, and Australian input into design and engineering will help get them there.

The company responsible for bringing the vehicles to Australia is Nexport, and its CEO, Luke Todd, says it's much more than a simple distribution agreement.

"Given the fact we'll have six models by the end of 2023, our belief is that in that 2.5 year period there's no reason we can't be a top-five auto retailer in that period of time." he says.

"That includes the fact we'll have a pick-up or ute in that period.

"This is a true collaboration. We've invested in the BYD business in China, which gives us our own production line to produce high-volume right-hand-drive vehicles, so it's very different to a distribution agreement.

"We have our own production lines, input into design features and into the vehicles, to make sure they're at their most appealing for the Australian market."

The BYD story will begin in Australia in "October or November" when the brand unveils the new Yuan Plus SUV in Australia – a very good-looking small-to-medium SUV that sits somewhere between a Kia Seltos and a Mazda CX-5. Full deliveries are then expected to begin in the new year.

The Yuan Plus is powered by an electric motor expected to produce somewhere around 150kW and 300Nm, and Mr Todd says to expect a driving range in excess of 500km from its 60kWh battery. As far as pricing, Mr Todd says the Yuan Plus will be "around $40,000".

"Whether its right or wrong, there's been anxiety around range in Australia. Which why we have committed to any vehicle badged with BYD to deliver a 450km real-world driving, and that's to instill confidence in the transition to electric vehicles," he says.

"The Yuan Plus will be an extremely attractive vehicle, extremely well refined, with great range outcomes of 500km plus, and really in that sweet spot of being a high-riding SUV that's very attractive to a broad range of people.

"It will be around $40,000, which, for the quality of vehicle, the range outcomes, and what it offers in terms of charging speed and safety, will be key for us."

The Yuan Plus will be followed, in mid-2022, by a larger vehicle, thought to be the successor to the current Chinese-market Han –which Mr Todd describes as a "high-riding, muscle-style performance vehicle".

And hot on its heels will be the next-generation EA1 – known domestically as the Dolphin – which is a Toyota Corolla-sized city car that will deliver a 450km driving range in Australia.

Also on the cards before the end of 2023 is a Toyota HiLux-rivalling EV ute, which is still under development, and the successor to the Chinese market Tang, along with a sixth vehicle which still remains a mystery.

Critical to the BYD plans is an online sales model in Australia, with no physical dealership locations, with servicing and maintenance to be white-labelled by a yet-to-be-announced national vehicle-maintenance company, with the vehicle's on-board diagnostics to alert customers when its time for servicing or repairs.

"All of our transactions will be online. But we see our investment beyond that in engaging with our customers in more meaningful ways. Be it through ongoing communications, benefits, and effectively being part of the club. There's a whole lot of stuff we'll be announcing," Mr Todd says.

"We're in negotiations with a national well-known entity as our service partner. It's not like you buy the car and never hear form us, it's the opposite. We see our relationship continuing right through to when you want to move on from that vehicle.

"We'll have a whole range of capabilities where customers are going to be able to touch and feel the vehicles and have a test drive, and we'll announce those soon."

On the subject of servicing, Nexport is yet to detail its warranty promise, but has flagged a potential lifetime warranty on its batteries, as well as the potential to upgrade those batteries without having to upgrade the car.

"It's better than what people are going to be thinking, but it's going to be very comprehensive."

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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