Toyota Supra 2020 #01 sells for $2.9m

How much is too much to pay for a first-run Toyota Supra? How does almost three million dollars sound?

That's the price a 2020 Toyota Supra fetched at a charity auction in the USA overnight, with the proceeds of the sale donated to the American Heart Association and military-focused charity the Bob Woodruff Foundation. The final bid? A cool US$2.1m.

And what did our lucky buyer get for their substantial investment? Well, pretty much what anybody who buys one of the 1500 Launch Edition versions of the Supra at its regular pricing (US$55,250) will be getting when they hit dealerships in the States.

There are two noticeable exceptions, of course. For a start, this auctioned version is painted in a one-off colour, a Phantom Matte grey, paired here with red mirror caps and black wheels. Perhaps more importantly, they've purchased the very first Supra, with a unique VIN than ends in 20201 - the last digit signifying that this is the first production vehicle to roll down the line. Which is why the car is nicknamed Global #1.

Oh, and Toyota boss Akio Toyoda has signed the engine, and even threw in his personal driving suit that he wore during the final stages of dynamic testing.

“We did the first production 2020 GR Supra justice tonight,” says Toyota Motor North America's executive vice-president of sales, Bob Carter. “When Toyota launches a vehicle of this caliber, you only get one chance to do it right – and this auction was the perfect setting. After 20 years, this marks the return of a legend."

The winning bidder also won a custom racing suit, VIP Nascar tickets and a hot lap experience at the Virginia race.

Fair price? Or fairly crazy? Tell us in the comments below.