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EXPERT RATING
6.0
Graham Smith
Contributing Journalist
12 Jan 2015
5 min read

There was no more crowded or competitive market in 2008 than the small car segment, which Ford contested with a new Fiesta. Despite modest engine capacity, it was rated as a driver's car and there were ample options and variants, from base CL three-door to sporty Zetec to Econetic turbo diesel.

New

As the car market moved away from the big cars that were Ford's bread-and-butter, the company had to change as well. The reality was that smaller cars, and small cars, represented the future.

Being the company's global small car the Fiesta was one chosen to help shove Ford into a new Falcon-less future. But was it the car to take on the big players in small cars? Given the raft of terrific littlies from Mazda, Honda, Toyota, Nissan, Mitsubishi, Hyundai and Kia, it had to be very good.

Ford had for some time tried to be funky to appeal to hip young buyers, and the WS Fiesta certainly had the looks to appeal.

Older buyers who might have preferred a sedan were overlooked - Ford limited body styles to three and five-door hatches.

The WS range at launch consisted of three models, the entry-level CL in both body styles, the five-door only LX and the sporty Zetec, also five-door.

Two engines were available, but curiously the larger 1.6-litre was available only with the five-speed manual gearbox. If you wanted an automatic, it was coupled with a 1.4-litre.

Not only did you have to accept a smaller engine, you had to contend with a four-speed auto when a five-speed would have been infinitely better for both performance and fuel economy.

If performance was your priority the 1.6-litre manual was the way to go, zippy and frugal at the same time. The 1.4-litre plus auto drivetrain was sluggish and less economical.

There was some relief late in the WS series when Ford released the Econetic, a five-door hatch with a 1.6-litre turbo diesel four that delivered exceptional economy.

Lesser models in the range earned only four stars from ANCAP, but still had ABS and electronic brakeforce distribution. To get five stars you had to buy a Zetec, gaining extra airbags, stability control, traction control and emergency bake assist.

You could have all of that in the lesser models by shelling out extra for the option pack.

Now

The good news for anyone considering a WS Fiesta is that it came from Germany. The WT that followed it was built in Thailand and build quality arguably slipped.

The other good news is that the WS missed out on the sometimes troublesome double-clutch (DSG) auto that was fitted to the WT.

The auto in the WS was a conventional torque converter automatic, which is largely trouble-free.

The downside is the four ratios which, in tandem with the 1.4 that struggles for torque, means performance and fuel economy aren't great.

Peter Smith and his wife are very pleased with the 2009 Fiesta Zetec they bought new. It's only done about 22,000km, it has always been serviced at a Ford dealership and it has never needed a warranty claim or any other attention. Peter's the main driver and says it's the best car that he's ever had.

The things they dislike are the aircon's performance, which isn't up to the Queensland climate, reverse gear is hard to select and there's apparent cost cutting in some areas. On the plus side, they love the handling and the fuel economy.

Tony and Aly Hicks love their 2010 Fiesta CL, which they bought new. The car has exceeded expectations - they really rate the automatic - and the road olding is excellent.

It's a real driver's car despite the 1.4, and has been trouble free over the 54,000km it has done.

The WS is standing up well in service. There's nothing that should be of serious concern to anyone looking to buy one.

Before handing over your cash make the usual checks, ensuring there's a credible service record.

Also make a thorough check of the body and paint, looking for dings and dents that might affect the value, and look closely for signs of crash repairs.

Operate all ancillaries to make sure everything is in good order and functions as it should.

A test drive is always recommended. Don't let the seller take the wheel; drive the car yourself. That's the only means by which you can tell if the car is right for you. It also gets around the situation of the seller driving in such a way as to conceal any issues.

Ford Fiesta 2008: Ghia

Engine Type Inline 4, 1.6L
Fuel Type Premium Unleaded Petrol
Fuel Efficiency 7.5L/100km (combined)
Seating 5
Price From $2,970 - $4,620
Safety Rating

Verdict

SMITHY SAYS

A good-driving little car but there are better small cars.

AT A GLANCE

FORD FIESTA 2008-10 - Three stars
Price new: $16,450-$22.990
Price now: CL 3-dr $6500-$9750; CL 5-dr $7000-$10,250; LX $8000-$11,500; Zetec 3-dr $8500-$11,500; Zetec 5-dr $8750-$12,500; Econetic $12,000-$14,000
Safety: 4 stars (CL, LX), 5 stars (Zetec)
Engine: 1.4-litre 4-cyl, 71kW/125Nm; 1.6-litre 4-cyl, 88kW/152Nm; 1.6-litre 4-cyl turbo diesel, 66kW/200Nm
Transmission: 5-speed man, 4-speed auto; FWD
Thirst: 3.7L-6.9L/100km

ALSO CONSIDER 

Volkswagen Polo 2008-10 - Four stars
Decent interior, solid feel and great driveability, worth a look of you want more.
Pay: $6000-$16,500

Mazda2 2008-10 - Four stars
Hard to beat in the class. Good to drive, nice auto, well built.
Pay: $6500-$13,500

Suzuki Swift 2008-10 - Three stars
Sporty performer, funky appeal, fun to drive, reliable.
Pay: $7500-$15,000

COMING UP

Do you own or have you owned a Mazda CX-7? Share your experience with other Carsguide readers by sending your comments to Graham Smith at grah.smith@ bigpond.com or write to CarsGuide, PO Box 4245, Sydney, NSW 2010.

Pricing Guides

$6,212
Based on 103 cars listed for sale in the last 6 months.
LOWEST PRICE
$1,500
HIGHEST PRICE
$12,988
Graham Smith
Contributing Journalist
With a passion for cars dating back to his childhood and having a qualification in mechanical engineering, Graham couldn’t believe his good fortune when he was offered a job in the Engineering Department at General Motors-Holden’s in the late-1960s when the Kingswood was king and Toyota was an upstart newcomer. It was a dream come true. Over the next 20 years Graham worked in a range of test and development roles within GMH’s Experimental Engineering Department, at the Lang Lang Proving Ground, and the Engine Development Group where he predominantly worked on the six-cylinder and V8 engines. If working for Holden wasn’t exciting enough he also spent two years studying General Motors Institute in America, with work stints with the Chassis Engineering section at Pontiac, and later took up the post of Holden’s liaison engineer at Opel in Germany. But the lure of working in the media saw him become a fulltime motorsport reporter and photographer in the late-1980s following the Grand Prix trail around the world and covering major world motor racing events from bases first in Germany and then London. After returning home to Australia in the late-1980s Graham worked on numerous motoring magazines and newspapers writing about new and used cars, and issues concerning car owners. These days, Graham is CarsGuide's longest standing contributor.
About Author
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Pricing Guide
$1,500
Lowest price, based on third party pricing data.
For more information on
2010 Ford Fiesta
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